Emarsys
About Emarsys
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Most Helpful Reviews for Emarsys
1 - 5 of 11 Reviews
Francois Pascal
Verified reviewer
Internet, 2-10 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed July 2023
Emarsys is the most complete, intuitive and efficient SaaS software I've ever used.
It is highly effective for setting up an optimized conversion system via: visitor tracking, analytics, social media marketing, campaign management, A/B testing, e-mail advertising, and lead management.
CONSLike all other SAAS, it offers a time-limited evaluation version with limited functionality.
Anonymous
1,001-5,000 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2020
A solid eCommerce ESP
Emarsys is an essential tool for email marketing and marketing automation at the enterprise-level. It integrates with eCommerce platforms, such as Magento. There is a learning curve to being a power user - this is not your typical ESP.
PROSEmarsys is a robust emails marketing platform for eCommerce stores with hundreds or thousands of products. It captures many data points from campaigns to website engagement to contact events. The feature I like most about Emarsys is their block-based email campaign creation interface. It supports advanced-level developing, giving you control over your email design.
CONSThe price point is very high and competes at the enterprise-level pricing. For businesses with lots of transactions that drive multi-million dollar revenue, this is a no-brainer. For others, it's best to go with a more cost-effective solution.
Reason for choosing Emarsys
The other products did not demonstrate well enough that it was worth the switch. We had invested time and staff to the implementation from Mailchimp. We weren't just about to jump to another solution the following year without taking the effort into serious consideration. The sales processes we went through during the evaluation period were frustrating with each of the vendors we spoke with. They failed to let us experience the use of their product. They wanted us to buy sight unseen, with little due diligence. Ultimately, there is nothing wrong with Emarsys for our purpose, so no real reason to switch.
Reasons for switching to Emarsys
We had run into limitations with Mailchimp, especially with integration with Magento. We needed another solution that could handle our capacity, give us more visibility into our data, and have better integration with our eCommerce platform.
Rachel
Market Research, 201-500 employees
OVERALL RATING:
2
EASE OF USE
2
VALUE FOR MONEY
2
FUNCTIONALITY
1
Reviewed February 2019
Did not come through on what was promised
Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect. We had signed an agreement but failed to tell us that there was a function that they "actually" couldn't provide.
CONSEmarsys did not come through with what they had promised to my company for the amount of money they wanted to collect.
Anonymous
11-50 employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed March 2021
Emarsys is great, if you know how to use it. It has a lot of strengths... but
Emarsys as a whole are great, the team are helpful and they do deliver on what they promise. My only issue with the system/product itself is the amount of work and training needed to learn how to use the system.
PROSIt's great if you have a large database, with lots of segmented info which you can drill down into to get the most out of the system. However, if you are a small/medium-sized company with not a lot of in-depth information on your database, then this can fast become an expensive lesson to learn.
CONSThe system has a lot of options and scenarios which you can build out which can sometimes become overwhelming for the marketing team.
Reason for choosing Emarsys
We chose Emarsys over the others due to the fact that we were able to drill deep into our database and segment, and pin-point people based on specific information or their behaviour on our website.
Ade
Information Technology and Services, 11-50 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed February 2022
It is the Best Omnichannel I've ever Used
Revenue has increased greatly since we opted for Emarsys. This increase was not as a result of doing extra work but less work due to the time saving features of the platform. Asides revenue, we could easily measure performance of campaigns through the KPIs
PROSBefore we discovered this time-saving tool, we have tried a couple of platforms but Emarsys was the game changer. The platform is very easy to set up; We completed the onboarding process swiftly and instantly fell in love with it. Everything about Emarsys saves you headaches: the UX, the ease of use, the integrations, and the blueprints for various automations.
CONSThere was a time it used to load slowly but we've not had that experience again in a very long time