I love how streamlined and easy to use this software was! Much different than any other email marketing tool, but I loved the clean and easy-to-use templates. Great for agency work!

I don't really have anything bad to say except the price point. It's hard to justify a month bill when there are other softwares out there that are virtually free to use (up to a certain point of course). I'd recommend this for an agency rather than an individual or small business.

I like the drag and drop features I like the email marketing and automation capabilities. It makes promoting business brand easy thereby becoming profitable.

I think it is right to say Emma is flawless because it has worked without much problems.

Very bad company to do business with.

Emma email provide very aesthetically pleasing emails while being user friendly. This this product is competitive with other basic email marketing SAAS products such as Constant Contact and Mail Chimp.

Don't let their sales staff fool you on their upgraded packages. This is a very basic easy to use email service, that's it. Their upgraded packages which claim to add advanced features and automation don't hold a candle to a true email automation SAAS product such as Infusionsoft etc. Their sales account reps make big claims on the capability of the features but when actually using them, the workarounds that you will need to do are tedious. We have been using Emma for many years because of the attractive email layouts and ease of use. When we saw the promises the upgraded tools promised we were very excited. Unfortunately after really diving in, we found that the tools were not capable of effectively executing the processes and automation sequences that we needed. We signed a one year contract on the upgrade and as LONG time customers were reminded of that when asking to be dropped back to our old package. Because of this, we will be cancelling our entire account when the upgraded package expires. It's unfortunate, as we would have continued to be customers for many years to come. It's definitely not worth the price, and I would not recommend doing business with Emma.

We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department.

The WYSIWYG is pretty reliable and intuitive. The list management is easy to use and sending an email to multiple audiences is so clear that there is no possible confusion to send to the wrong groups. The emails frequently get sent immediately upon hitting send.

The copy/paste from Word or from other sources occasionally will cause serious formatting issues that can't be resolved without looking into the source. The Word clipboard feature doesn't always work. The building out of the design of a template -- specifically the dragging and dropping -- can be frustrating because blocks can't always be relocated where you'd like them to be. At times, the format of font -- ital, bold, underline -- can get "stuck," meaning you have to go into the source to re-format.

Better looking, more professional templates, more options, better anaylitical properties for response and easier to put together.

better templates, easy to make templates and you can pay them to create a one-of-a-kind email for your organization.

it's a little frustrating to have to change the template font to another font. Especially with bullet points. also, you cannot copy and paste into the blocks without creating extra steps.

After moving to a (better & cheaper) provider, a message was sent cancelling our subscription (the only way you can cancel once subscribed) with no information listed in the settings on how to unsubscribe. My Emma claimed never to have received the email, and so the matetr was left. Rather than email or contact me again, MyEmma started threatening debt collectors, sent to every email address in the company. In order to close the matter as quickly as possible, 3x months of the unused service has now been paid for. Unreasonable business practices from a mediocre (at best) provider. I would strongly advise looking elsewhere.

The product itself is very basic compared with other tools on the market.

The inability to export data easily was the main reason we had to move away.

I replaced Emma with iContact - it helped me to create and customize marketing emails in real-time.

Unfortunately, Emma lacked a lot of tools auch as web design and e-commerce unlike it’s alternatives.

Overall experience has been great.

Emma is a great tool to use for sending out group emails. The ability to layout the campaign with personification with logos and headers and footers make this a great user friendly tool.

Maybe to have more options for laying out emails and uploading lists more user friendly.

I love the easy to use interface. It is loaded with customization features that makes every campaign recipient feel special. Reporting is also very good. Customer service is AWESOME!!!!

I wish there was a way to track results by segment.

You can easily create and send newsletters. I loved the feature where you could see where people were clicking, it was useful for developing a better newsletter.

There can be a delay with the email going out and it ranges in time. It's not an automatic send out which is irritating when working on a tight schedule.

You should at least have a customize the group views that the customers can change to their preference. To do some of these changes without notice is ridiculous. People should have the option of seeing things the way we used to, not everyone is like me and I know some people like the new changes. There should be a columns with First and Last Names within the audiences. I can't be searching my larger group of over 4,000 people by email. Also, the search bar should be made available throughout the audience categories and not automatically go into the search. There are times I copy and paste a good email and want to remove a letter because we had it missing and I want to correct the old email. I can't do this anymore. It's been annoying that it seems some of my requests to bring something back won't happen. I don't know about everyone, but when I open one of my groups, I like to see the email, First, and Last name. It helps for when I put in John Doe, that all those named John Doe or with an email of johndoe@blah.com appear for me to find the correct one. Not all these emails with no names attached and all I see is 123@blah.com and john456@blah.com. This should be an easy fix or at least a way for us to lock our preferred view.

It's pretty quick. Love the Response area and the breakdowns.

Some of the changes to the Audience. You should be able to minimum keep the First and Last name showing with the email in the groups and searches.

I've enjoyed using Emma as it's super easy to build emails and create segments. I like the automations and landing page aspects as well. There's really a lot of value within the platform that you need to make sure you take advantage of.

I really like the email editors and ability to create segments based on your data. The Emma team is great about helping set up external APIs in order for your data to get automatically added into their system.

The price fluctuations can be hard to manage if you're on a fixed budget.

We are much happier with it in comparison to our formal software Constant Contact - the customer service is just more responsive, and the interface is so easy to use that we are able to have interns use with little direction.

We are able to manage and automate customer campaigns all with one login - we are also able to visually show our customers the effectiveness of the design and lay out not just the messaging

I wish that the templates were a bit more flexible so we could create ones not available in the system - however the option to work with a designer is quite nice and have used that service several times.

Companies typically spend ridiculous amounts of money on search engine marketing. This is no longer effective. Spend more on content syndication and companies that provide highly segmented lists with technographic data included. Then use email. For most companies - the website is no longer the destination for finding or educating buyers.

Fully featured solution for using email to create actionable engagements with customers and prospects. B2B Tech companies don't have to spend valuable budget dollars on costly competitors; with Emma you get all the features you need to educate, engage and convert leads to pipeline. The dashboard tells the story of engagement, the engine has the automation you need to push leads through your funnel. The templates are creative so you can create memorable mail and there is a great resource library to improve your overall approach and skills to have effective email campaigns.

Needs plug and play with sales activity trackers like Outreach. Could be easier to run multiple campaigns to different segments.

I've been extremely impressed with this software. We switched from another email service about six months ago and have been pleasantly surprised with the user interface, more options, ease-of-use and overall professional quality. Building out emails is a really simple process and they look great with little effort.

The lightbox form is not something that you can really customize, and when we looked into it we were quoted several hundred dollars by their support team.

great customer service and very easy to use. Drag and drop design and lots of templates to choose from. I've used Emma for almost 15 years. I've seen them grow substantially and their product and service hasn't deteriorated. No need to know html but you CAN write your own code if you know how.

They are a tad bit slow to adopt to new features compared to competitors BUT when they release updates they WORK. Rarely are there bugs. It's refreshing.

I like the fact that once you create your groups of people, you can easily send emails to large groups of people that look professional. It also is a way for our organization to quickly alert our members of last minute notifications without having to hunt down emails of who you need to contact, you just select a group! It's also easy to see how many people opened it, if they clicked on it, if they opted out of receiving more, which helps us figure out how many people are actually using the information we're sending.

You have to 'add' a person, you cant just create a campaign and send it to a list of emails that aren't in the system.

Emma is always easy to use. On the rare occasions when I have a question or technical issue, customer support has always been very easy to reach, friendly, and quick to resolve the issue. I also like the follow up emails that they send out after the issue is completed.

My company has multiple accounts for each department and it is awkward to share audiences, etc. between them.

I liked how easy it was to use, list management capabilities, and template options. It made creating and sending and tracking emails easy.

We needed something that offered more automation, so a number of marketing tactics (including email) could operate seamlessly together. Emma didn't offer us that, so we switched to HubSpot. I miss Emma though. It was simple and pleasant to use, but we quickly outgrew it.

Sending email blasts to clients.

It is a great place to store templates and blast emails on a regular basis for our clients. The pricing is also pretty fair comparatively. The customer service has always been excellent but i don't think the platform has anything outstandingly different than the others. It stores contacts in a nice clean way.

Building templates in EMMA is very difficult and the functionality is very slow. It takes a long time to navigate from screen to screen and it has nothing to do with internet connectivity, its just the platform is slow. You also have to start from scratch every time to create a new template, there is no way to carry over feature from another platform.

The product is extremely user-friendly. Has a great list of feature set that meets today's need in the marketing world. And is a great price for the product.

There really is not anything I don't like. It is a great product all around as it allows you to do simple email marketing, but also allows you to track individual users and their history.

I love having the multiple accounts and being able to share contacts to cut down on cost, however, the time spent creating the emails is much longer as it is not as user-friendly

Great to have multiple sub-account that all share one "contact" list so help with duplicates

Not easy to format, very limited format options, takes much longer to make an email than with others

I've used Emma for years now and I like it just fine, I wish that scheduling campaigns was slightly easier and I would like to have more creative ability with the drag and drop editor but all in all, it is a solid email campaign app.

Drag and drop editor, easy to comprehend customer lists, functions that everyone can understand

limited functionality with drag and drop editor, setting up multiple emails for a single campaign can be tedious, unable to have multiple 'From' addresses

I like how easy it is to send yourself tests of the emailers you create. The drag and drop tool is straightforward too. Support is pretty helpful and easy to get connected with.

I don't like if I have to change out an image in an email and a link and metadata are already assigned, the link and metadata automatically clear out and I have to reassign it. Over the years of using it, it seems like it is slow to load and I've used it in a variety of browsers.