Exponea software


25 reviews(5.0/5)
25 reviews(5.0/5)

Exponea is a cloud-based marketing analysis platform suitable for large and midsize organizations in a variety of industries. Exponea offers email marketing, automation tools, analytics and reports.

Exponea allows users to run regular, triggered and special email campaigns. A/B testing and artificial intelligence tools help users configure their email campaigns, and email campaigns can be integrated with other channels such as push notifications, call centers and more. Artificial intelligence tools can manage ads, and analytics and segmentation capabilities help identify customers who may be more likely to convert.

Online interactions and customer relationship management data can be used to define retargeting efforts and look-alike audiences. New and past interaction data can be imported from existing systems. This creates profiles of individual customers to trigger website actions. Integrations for data storage include Hadoop and Bigquery.

Support is offered via email and over the phone. Pricing is per month.

Supported Operating System(s):
Web browser (OS agnostic)

25 Reviews of Exponea

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  • Palmira from Drift Club

    Number of employees: 201-500 employees

    May 2018

    Strong supporting of your business

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Value for Money
    Pros

    This software is the complex solution for your business which allows you to gather all the information you need and see the analytics to be able to create the right strategy for the future direction of your business. Marketing is the most important thing in every company, because only if you distribute your product the right way through attracting the clients thanks to good strategy then your business will have success. Exponea allows you to automatize all these processes and just receive money from your company.

    Cons

    We faced some troubles in our company while trying to implement automatic emailing to our customers through this system, the letters that we chose were sending in a bit different form that we needed it and it took some time to fix it.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: GetApp
  • Marian from Startup Grind

    Number of employees: 51-200 employees

    August 2016

    Common sense approach with interesting insights

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We used Exponea when organizing a our large tech conference in London. It has a simple common sense approach that helps us understand how and why it works. While their technology is useful and interesting and they do improve lead-collection, it was help of their consultants that we really appreciated. They helped us set up email campaigns, improve the ticketing page and so on. No wonder the conversion rate went up. Thanks!

    Pros

    Easy to understand, versatile, logical improvements.
    Insightful consultants, happy to help.
    Better conversion.

    Cons

    They are busy and sometimes it took a while to get hold of them.

    Review Source: GetApp
  • Branislav from DataConcept s.r.o.

    Number of employees: 2-10 employees

    August 2016

    Exponea

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    With Exponea we are able to introduce to our customer their each individual consumer with its unique digital behavior, explore the real performance of Marketing Campaigns investments and use Automation to understand and drive unexplored sales potential. Using various analytical functions (segmentation, attribution, funnels and retention analysis) we are able to understand "what is happening in real time" and what needs to be done trough communication channels (SMS, email, layers…) to improve the sales performance for our customer.

    Review Source: GetApp
  • Andrej from Kiwi.com

    Number of employees: 501-1,000 employees

    June 2016

    Incredibly helpful!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Exponea is immensely useful for helping us with segmentation, analysis of our own data and overall marketing performance optimization in the company. Huge help with most campaigns and guys are really helpful with their professional and humanly approach. Highly recommended!

    Pros

    -easy integration
    -segmentations based on whatever you specify
    -e-mail service direct integration
    -custom scenarios and campaigns
    -advanced analytics of sales funnel based on occams razor
    -if integrated intelligently, not blocked by tracker blockers

    Cons

    -UI still in evolution process
    -mobile version (but 99% of time, you do not do analytics on your mobile :))

    Review Source: Capterra
  • Slavo from Istropolitana Ogilvy

    Number of employees: 51-200 employees

    June 2016

    Exponea helps in increasing effectivity of Telco operator's campaigns

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We have used Exponea for effectivity increase of campaigns for a leading Telco operator. In this exact case, we appreciated mainly its incredible flexibility. That is built on an autonomous, immediate entry into the system of our client's website, without intervention of their web administrator. That was the only way we could reverse negative trends in their media curve. Waiting for administrators would cause fatal delays in each of their campaigns. This real-time change option, as well as real-time analytics of Exponea, which allow us to adjust campaigns several times a day, have resulted in a clear increase in ROI for this particular client.

    Review Source: Capterra
  • Slavo from Istropolitana Ogilvy

    Number of employees: 11-50 employees

    June 2016

    Exponea helps in increasing effectivity of Telco operator's campaigns

    Ease-of-use
    Quality
    Support
    N/A

    We have used Exponea for effectivity increase of campaigns for a leading Telco operator. In this exact case, we appreciated mainly its incredible flexibility. That is built on an autonomous, immediate entry into the system of our client's website, without intervention of their web administrator. That was the only way we could reverse negative trends in their media curve. Waiting for administrators would cause fatal delays in each of their campaigns. This real-time change option, as well as real-time analytics of Exponea, which allow us to adjust campaigns several times a day, have resulted in a clear increase in ROI for this particular client.

    Review Source: GetApp
  • Igor from Klep, s.r.o.

    June 2016

    A helpful tool saving you time and money

    Ease-of-use
    Quality
    Support

    For us, as an IT company developing and running mobile communication service app Klap Messenger, Exponea serves as an integral part of the product development. It is an extremely useful tool to better understand customer behavior and find the right solutions to any problems. Exponea has helped us find answers which we otherwise would have had tested by a much less efficient trail-error method.

    Review Source: Capterra
  • Martin from Zaraguza

    June 2016

    Exponea saved us a lot of money and helped us win two Effie awards

    Ease-of-use
    Quality
    Support

    We have used Exponea¿s tool and consulting support for the now famous Fofola campaign, which has won two Gold Effie Awards for communication effectiveness. Exponea gave us a number of media insights. For example, after analyzing Facebook and YouTube traffic to the campaign website, we realized that while both had similar costs, the people coming from YouTube spent more time and were more active on our website. We changed our media planning and the campaign became more effective. Pros: Easy integration and we didn't need in-house analytics specialists. Exponea consultants gave us insights and helped us to implement them. Cons: It will be great to have powerpoint-ready exports of the results for marketing departments.

    Review Source: Capterra
  • Martin from ZARAGUZA

    Number of employees: 11-50 employees

    June 2016

    Exponea saved us a lot of money and helped us win two Effie awards

    Ease-of-use
    Quality
    Support
    N/A
    Value for Money

    We have used Exponea’s tool and consulting support for the now famous Fofola campaign, which has won two Gold Effie Awards for communication effectiveness. Exponea gave us a number of media insights. For example, after analyzing Facebook and YouTube traffic to the campaign website, we realized that while both had similar costs, the people coming from YouTube spent more time and were more active on our website. We changed our media planning and the campaign became more effective.

    Pros

    Easy integration and we didn't need in-house analytics specialists. Exponea consultants gave us insights and helped us to implement them.

    Cons

    It will be great to have powerpoint-ready exports of the results for marketing departments.

    Review Source: GetApp
  • Marian from Zaraguza CZ s. r. o.

    June 2016

    Thanks to Exponea we won a marketing campaign pitch

    Ease-of-use
    Quality
    Support

    As an advertising agency, we see many clients lose their way in online marketing opportunities, and struggle to find the right metrics, KPIs and real results for their money. Exponea has helped us justify and show the direct impact of our creative concepts. Exponea consultants helped way beyond the preparation: they were even willing to be part of the pitch presentation.

    Review Source: Capterra
  • Marian from ZARAGUZA CZ

    Number of employees: 11-50 employees

    June 2016

    Thanks to Exponea we won a marketing campaign pitch

    Ease-of-use
    Quality
    Support
    Value for Money

    As an advertising agency, we see many clients lose their way in online marketing opportunities, and struggle to find the right metrics, KPIs and real results for their money. Exponea has helped us justify and show the direct impact of our creative concepts. Exponea consultants helped way beyond the preparation: they were even willing to be part of the pitch presentation.

    Pros

    Great service and insights for the presentation. Easy-to-implement tips for a full-year campaign. You don't need multiple analytics and automation tools because everything is already inside Exponea.

    Cons

    Clients have problem to identify which department's budget to use for analytics services.

    Review Source: GetApp
  • Martin from LEAF

    June 2016

    Great tool!

    Ease-of-use
    Quality
    Support

    There are two things we like about Exponea the most. Firstly, it offers both analytics and marketing automation functions so we do not need to use any different tools for individual tasks. Moreover, its features cover not just basic functionalities, such as marketing attribution or simple newsletter campaigns. With Exponea we can easily design and execute also complex personalized scenarios for long-term user lifecycle management, and the like.

    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 11-50 employees

    June 2016

    Great data driven insights

    Quality
    Support
    N/A

    I'm using Exponea on several projects and I'm very happy with depth of knowledge that it is bringing to my marketnig effort. I recommend it to everyone.

    Review Source: GetApp
  • Lukas from Mulberry

    June 2016

    Great insights and clean UX

    Ease-of-use
    Quality
    Support

    If you are looking for a step up for your marketing game , this is the right. With a few clicks I can find everything I need to know about my marketing campaigns. I definetely recomend it.

    Review Source: Capterra
  • Martin from LEAF

    June 2016

    Great tool!

    Ease-of-use
    Quality
    Support

    There are two things we like about Exponea the most. Firstly, it offers both analytics and marketing automation functions so we do not need to use any different tools for individual tasks. Moreover, its features cover not just basic functionalities, such as marketing attribution or simple newsletter campaigns. With Exponea we can easily design and execute also complex personalized scenarios for long-term user lifecycle management, and the like.

    Review Source: Capterra
  • Michal from Sygic

    June 2016

    Great product & Great people. Fully Recommend.

    Ease-of-use
    Quality
    Support

    Our key business challenge was to optimize our "Keep rate" - i.e. number of users that keep the app installed (and ideally use it). There were 2 challenges 1. You don't know, when a user uninstalled the app 2. We have tens of millions of users and it's difficult to dig out insights We have tried several world class companies, but all have failed, most because they were not able to work with such a huge user base. Exponea is the only company that we know of that could solve the problem. They implemented a system for triggered silent push notifications and flagged all users were there was no response for 14 days as "dead". Then we ran a machine learning prediction algorithm that tested over 20k combinations of attributes to arrive at key drivers of churn. These insights have completely redefined our product roadmap and helped us focus on the most important points in the customer journey.

    Review Source: Capterra
  • Verified Reviewer

    June 2016

    Data driven heaven

    Quality
    Support
    Value for Money

    We run a service helping users find the best loan for their particular situation. Recently, we were looking for analytics and marketing automation tools to help us improve our performance. Initially we wanted to use different solutions as we used various analytical functions (segmentation, attribution, funnels and retention analysis), and planned to automate communication across several channels (SMS, email, banners…). In the end, we were positively surprised to find out that a single solution, Exponea, managed to fully satisfy both these needs.

    Pros

    + all in one solution
    + great support
    + 100% accuracy of data

    Cons

    - be careful during integration part (if integrated badly your data will make no sense)

    Review Source: GetApp
  • Adam from uverzamenej.sk

    June 2016

    Amazing automation tool.

    Ease-of-use
    Quality
    Support

    We run a service helping users find the best loan for their particular situation. Recently, we were looking for analytics and marketing automation tools to help us improve our performance. Initially we wanted to use different solutions as we used various analytical functions (segmentation, attribution, funnels and retention analysis), and planned to automate communication across several channels (SMS, email, banners¿). In the end, we were positively surprised to find out that a single solution, Exponea, managed to fully satisfy both these needs.

    Review Source: Capterra
  • Victor from Icons8

    June 2016

    This thing to another analytics & engagement stuff is like iphone to first motorollas.

    Ease-of-use
    Quality
    Support

    The only one cons we get is that the system is a bit tuff to start work with. On the other site, we got tons of pros. We can perform data mining with lightning speed and casuality of LinkedIn. Also, if we find something interesting, the system allows us to perform some complicated things. We get a lot of useful insights on our data. So the only thing I can say is great thanks to all Exponea team!

    Review Source: Capterra
  • Michal from SaferPass

    June 2016

    Mixpanel on stereoids

    Ease-of-use
    Quality
    Support

    so we have been using MP for some time, and its ok, but the listed pros will answer your questions more. their support is amazing, we have received help every time we asked in minutes, they have even implemented on the fly stuff we have needed. *Cons: - no migration from Mixpanel - few automatic properties are missing, but its not a big deal *Pros: - they have a drill down and it is awesome - overview and filter of funnels - reports, more flexible, better overview - much much better filtering options - more generic possibilities - suggestions for implementation - automatic start - stop session is great - their support rocks!!! You want to try it out ;)

    Review Source: Capterra
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