I love Facebook for the fact that it enabled me to get back in touch with a lot of friends about whom I had not contact information. It also enables me to get to get updates about my friends and family.

Facebook is one of the top in social networking apps, infact it shaped the current social media world. With it you can share text, pictures and videos in your posts. Along with posts users can also share temporary stories that delets after a day by itself. It has a very smart search and scanning algorithm due to which it gives you very precise suggestions about people you may know. It can also identify people (most of the times) in a photo that are not already tagged in it. Apart from social communications it is also widely used for marketing by businesses. It has a dedicated messenger app through which you can not only send texts and make audio/video calls but also send files to other contacts.

As facebook is the biggest social networking software, it is flooded with a lot of irrelevant posts including political propagandas, religious and ethnic hate and false news and information, which is something that Facebook administration needs to step up its efforts to mitigate by apply filters and effectively banning involved users.

Meta for Business has made some improvements for managing business pages and is almost a necessity in today's digital marketing world

Customer support is almost nonexistent.

Meta is hit and miss now. You might have a good outcome with a campaign, or you might get lost and your message is only seen by bots and trolls, and you end up with a mailbox full of porn ads. It's embarrassing as a business to have to click on and delete these messages. The worst part, there is no way to avoid it. It's so obvious that they don't care anymore and are only in it for the money.

I do have one "pro": I like that we can post to Facebook without leaving Instagram, which is at least a little more tolerable than Facebook.

There is no actual customer support. The spam and straight up PORNOGRAPHY they allow in Direct Messaging makes it extremely unpleasant to wade through the fake messages to hopefully find a real customer.

All in all, a tool that's easy enough to navigate and manage instagram and facebook presences simultaneously. It seems to be updated regularly which is positive, but the customer support is awful as it's all done through bots/pre loaded content. A pet hate!

This platform makes it easy to collaborate between team members.

It's not always straightforward to find what you need in the first instance, so can take a long time if you're unsure of something.