# Frase Software Reviews, Demo & Pricing - 2026

> Review of Frase Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Source: https://www.softwareadvice.com/marketing/frase-profile

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Frase

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# Frase 2026: Benefits, Features & Pricing

Wondering if Frase is right for your organization?

Our SEO Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   User Reviews
    
-   Popular Comparisons
    

## Overview

Frase

4.8

[(335)](https://www.softwareadvice.com/marketing/frase-profile/reviews/)

Pricing

Starting at $49.00 per month

### About Frase

Frase is the always-on agentic SEO and GEO platform. Instead of juggling a writing tool, an SEO suite, an AI-visibility tracker, and a CMS that don't talk to each other, you run one platform with a single agent across the loop. It researches, writes, optimizes, publishes, monitors, and drafts fixes for your approval, so your content ranks on Google and gets cited by AI.

The product runs on three layers. The Foundation is your content layer. Publish to WordPress, Sanity, Webflow, or Wix, or host natively on FraseCMS, built for AI visibility. Either way the agent works against the live page, so every update lands where your readers and AI engines find it. The Front door is Frase Answers, a conversational widget on your site where both visitors and AI engines engage your content directly. It answers real questions in the words people actually use and captures that demand as a first-party signal for your next round of content. The Engine is the loop the agent runs around it all.

The loop starts with research and writing anchored in your brand's voice, DNA, and metrics, not generic AI output. From there the work gets optimized two ways at once: for Google rankings (SEO) and for citabi...

lity by AI engines (GEO and AEO). You approve, and the agent publishes to your content layer. Then it watches. AI Search Tracking follows your presence across ChatGPT, Perplexity, Gemini, and Google AI Overviews alongside your Google rankings, so you can see where you show up instead of guessing. When a page starts to decay, Content Guard catches it, drafts the fix, and republishes once you approve. The agent that writes a missing page is the same one that redrafts a slipping page, so detection and the correction are one motion. A human gates every publish. Frase is agent-native, with an API, MCP server, and CLI. It supports programmatic SEO, content clusters, content atomization, and brand governance, so growing teams and agencies can scale content that stays ranked and cited. Frase is trusted by thousands of teams and rated 4.8/5 on both G2 and Capterra, with customers including Oracle, GitLab, and Thomson Reuters, and is SOC 2, GDPR, and HIPAA-BAA compliant.

Wondering if Frase is right for your organization?

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## Frase User Interface

## Popular Frase Alternatives

Main Product

Frase

4.8

[(335)](https://www.softwareadvice.com/marketing/frase-profile/reviews/)

Ratings Breakdown

-   4.66Ease of use
-   4.86Value for money
-   4.78Customer support
-   4.65Functionality

Pricing

Starting at $49.00 per month

Get Price

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Pricing

Starting at $49.00 per month

Get Price

## Frase Pricing and Plans

Starting price: $49.00 per month

Free Trial

Free Version

Starter

$49.00

flat rate, per month

Plan includes:

-   1 User Seat

Professional

$129.00

flat rate, per month

Plan includes:

-   3 User Seat

Scale

$299.00

flat rate, per month

No plan information available

Enterprise

Pricing available upon request

Plan includes:

-   Unlimited Document Credits
-   Unlimited User Seat

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

## Frase Features

-   Popular features found in SEO
    
    Competitive Analysis
    
    Content Management
    
    Dashboard
    
    Google Analytics Integration
    
    Keyword Research Tools
    
    Link Management
    
    Localization Automation
    
    Mobile Keywords
    
    Performance Metrics
    
    Reporting & Statistics
    
    Website Analytics
    
-   More features of Frase
    
    Access Controls/Permissions
    
    Activity Dashboard
    
    Activity Tracking
    
    AI/Machine Learning
    
    AI Writing Assistant
    
    Alerts/Escalation
    
    Alerts/Notifications
    
    API
    
    Approval Process Control
    
    Assisted Content Creation
    
    Audience Targeting
    
    Audit Management
    
    Autocomplete
    
    Automated Text Generation
    
    Backlink Monitoring
    
    Brand Guidelines
    
    Campaign Analytics
    
    Categorization/Grouping
    
    Chatbot
    
    Click Tracking
    
    Collaboration Tools
    
    Content Ideas
    
    Content Library
    
    Content Marketing
    
    Conversion Tracking
    
    Customizable Branding
    
    Customizable Rules
    
    Customizable Templates
    
    Data Import/Export
    
    Data Visualization
    
    Document Export
    
    Document Management
    
    Editorial Calendar
    
    For eCommerce
    
    For Marketing and Advertising
    
    Generative AI
    
    Grammar Check
    
    Keyword Rank Tracking
    
    Keyword Tracking
    
    Landing Pages/Web Forms
    
    Long-Form Content
    
    Machine Learning
    
    Marketing Automation
    
    Marketing Management
    
    Monitoring
    
    Multi-Channel Campaigns
    
    Multi-Language
    
    Multi-Location
    
    Natural Language Processing
    
    Performance Management
    
    Personalization
    
    Predictive Analytics
    
    Publish Scheduling
    
    Real-Time Data
    
    Real-Time Updates
    
    Reporting/Analytics
    
    Revision History
    
    Role-Based Permissions
    
    Scheduled/Automated Reports
    
    Search
    
    Search/Filter
    
    Sentiment Analysis
    
    SEO Management
    
    Social Media Integration
    
    Speech Recognition
    
    Spell Check
    
    Template Management
    
    Templates
    
    Text Editing
    
    Third-Party Integrations
    
    Tone Selection
    
    Trend Analysis
    
    User Management
    
    Visual Analytics
    
    Web Traffic Reporting
    
    Workflow Automation
    
    Workflow Management
    

## Frase Integrations

Google Docs

Integration rated undefined from -1 review

WordPress

Integration rated undefined from -1 review

Google Search Console

Integration rated undefined from -1 review

Wix

Integration rated undefined from -1 review

GitHub

Integration rated undefined from -1 review

Webflow

Integration rated undefined from -1 review

See all 9 integrations

## Frase User Reviews

Overall Rating

4.8

Ratings Breakdown

5

80%

4

19%

3

1%

2

0%

1

0%

Secondary Ratings

Ease of Use

4.7

Value for money

4.9

Customer support

4.8

Functionality

4.7

Walter Adamson B.

Verified reviewer

Management Consulting

Self-Employed

Used daily for less than 6 months

Reviewed September 2020

Frase powers both content generation and the answer economy - I use it daily

5

1\. I use it to generate well-researched quality content, daily. This works exceptionally well and I am far more productive than how I Googled and assembled content before Frase. 2. I use the Answer Assistant to provide extra and perhaps unexpected value on websites, based upon website data and value-added external data in the answers. As content is updated I updated the Assistants and their questions and the answers, and cross-link related answers. This is like running an ads campaign and paying attention to the analytics during the campaign. That's how I get the best value from the Answer Assistant, and I have not really scratched the surface yet.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

While it is not necessarily intuitive to use all the features, most are easy to set up, and the support from the team is rapid and helpful. I use the document creation daily and it is fantastic for scanning a wide topic area, or honing in on, say, three selected sites and "farming" their knowledge. Then, you can rephrase and rearrange it, and build content with similar themes for your client's website. The value is that you can add new insights along the way - with references. For example, I take top search queries from Google Search Console and use those in Frase to build more content to support the organic rankings. The AI analysis of the documents is better than you might expect. This type of content building aligns with the other fantastic part of Frase - the intelligent answer assistants. I've used many of these and Frase adds the most value right out of the box. Frase indexes a site, and then you create categories of answers and questions, and the Answer Assistant gives visitors answers which you can fine-tune in the analytics. By rating, tuning and refining suddenly your visitors are getting real value - and you can also offer subscription forms under certain conditions. The Answer Assistant offers immediate out of the box value. But of course, if you put in the effort to tune it and refine the answers then you get much more value. Doing this fine-tuning is not necessarily easy - it takes thought and effort - but Frase makes it as easy as it can be.

Cons:

I have no real complaints, because the team is very responsive. The FAQs and some aspects of the system are not fully explained in the support documentation but it is being added to all the time. An evolving service always has a few hiccups, but in the end it is all heading in the right direction. No complaints.

Reasons for switching to Frase

I switched from various chatbots because Frase indexes and "understands" the website data better, and is more tunable. And because Frase includes the data creation, this feeds into the ongoing refinement and performance of the Assistants. I might be wrong but to me this was a unique combination.

Read More

VR

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed January 2022

Frase is the best choice for content marketing

5

Frase provides you with tools for analyzing the performance of your content and for optimizing your site for Google's algorithm. It is a comprehensive SEO tool that controls all aspects of optimizing and managing a website. The tool helps use track and monitor rankings, keywords, search results, and so much more.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Functionality

Pros:

A multipurpose tool, Frase can be used to create content on the fly. By providing a topic score, it determines what type of content (article) to create, as well as how to contend with the competition. By comparing your content with the top 20 search results on Google, you can optimize the content you have already published. There are many AI Content Writers available on the market, but Frase is the cheapest software with all its features. Content can be written quickly and easily with it.

Cons:

There is not much bad you can say about Frase. One thing Frase can do to improve its usability is it should develop a built-in plagiarism checker. The other important feature it lacks is natural language processing. Frase should work on adding this feature to its software. The tool would be game-changing if it could be implemented. All except those missing features and some minor copywriting issues for content written with the Frase AI writing.

Reasons for choosing Frase

Mainly price at the time, but now I think Frase can do what Jarvis does for far cheaper.

Read More

MY

Miki Y.

Verified reviewer

Logistics and Supply Chain

11-50 employees

Used other for less than 6 months

Review source

Reviewed July 2021

I wish I could've liked Frase more

3

It can be your time-saver, but there is definitely a learning curve. I wish there would be more detailed instructions available for any users.

Ratings Breakdown

2

Ease of use

3

Functionality

Pros:

Frase can be one of the most affordable software available on the market as I got it from the Appsumo deal a while ago. It helps you save time in creating content.

Cons:

It is not the most user-friendly software. It's been quite difficult to utilise its full function for a beginner like myself.

Read More

VR

Verified

Reviewer

Sports

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed November 2021

An Awesome Tool For Content Optimization & SEO Optimized Content Generation

5

My overall experience with Frase is good. Frase has enabled me to quickly discover the content brief, the topics I should cover in my blog and word count the content must have. Frase has made it easy for me to maintain multiple writers by providing content requirements almost instantly included with related questions, topic clusters and statistics. I make sites to provide values to my readers. Frase helps me in this job effectively and efficiently.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Blogging is all about contents and contents need to be targeted and optimized for search engine ranking. Frase exactly does that. Frase has made content optimization easy for me. It's most lovable feature is that, it creates content brief with one click. It analyses top 20 sites ranked for specific keywords and provide with a brief of what topics to cover, how much words the content should be, people also ask question's the content should contain, topic clusters to integrate in and its recent feature Ai writer has enabled me to get writing idea almost instantly while making content requirements for content. Another feature I like is Frase outline builder. I get related keywords for my content just by placing seed keyword in that section very easily. Frase content analytics gives you a scope to integrate search console with it and you get your growth report, new content opportunity to drive more traffic and all your content that needs to be optimized. With Frase knowledge graph you can crawl your competitors website and find out content gap that must be filled to outrank competitor. It comes up with new releases every weak and its support team is quick and concise in replying any queries. In a word all content optimization features I get from Frase within a very reasonable price.

Cons:

The most important feature it misses is NLP. Frase should work to add NLP feature in its software. If they can, then this tool would be a game changer. Its Ai writing tool is not matured yet I found some copy writing issues for my content wrote with Frase Ai writing feature. It should develop a plagiarism checker to add an extra layer with its usability.

Reasons for switching to Frase

I got appsumo LTD for Frase which made me think twice for same value in a very low price. That's why I switched because it saves my budget.

Read More

GR

Govind R.

Verified reviewer

Online Media

2-10 employees

Used daily for less than 6 months

Reviewed September 2020

If you are create content for your blog you shouldn't skip this

5

We use Frase to research content (subtopics) for our blogs. It has become an integral part of our Content Writing SOP and content optimization (still checking the results to see if it actually helps) It also helps use with the content title, excerpts, etc by providing us a bird's-eye view of our competitors.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Frase.io is being used for our blog \[SENSITIVE CONTENT HIDDEN\] on a daily basis. Earlier we've had a standard template which the content writers would follow to the writer the article making it monotonous. It could be said purely for time-saving and to have an SOP but now that's no more the case. This amazing piece of software is helping us bring life to the blog by giving us the suggestion on subtopics that so far we have relevant and interesting saving us from going bald elsewise we would have lost all by scratching our head during the ideation process. The AI saves you hours and the paid you would have spent elsewise researching. The content optimizer helps you improve your content for ranking based on the top 20 results of Google.

Cons:

Nothing so far. Yes, I have come across bugs, I think it was only once, however, the bottomline is that Frase it still young but compared to other SaaS products of the same age group it is way better. Having said that it has miles to go.

Reasons for switching to Frase

Well, to be honest we really haven't. They both serve different purposes however we were using SEO Tester Online for onpage optimization which the WP SEO Plugin can do. We use Frase for content optimization instead. We are using SEO Tester Online for other purposes though.

Read More

AK

Abdul K.

Verified reviewer

Writing and Editing

2-10 employees

Used daily for less than 2 years

Review source

Reviewed September 2021

All in one SEO tool

4

Frase is an all-in-one SEO tool that provides several tools to optimize site contents. It especially focuses on the keyword research, content analysis and competitor analysis. Frase is an automated SEO software that helps you to optimize your site contents with perfect wordings, meta tags, page titles and more.

Ratings Breakdown

5

Ease of use

4

Value for money

5

Customer support

4

Functionality

Pros:

Frase.io is a complete SEO tool that covers all aspects of optimizing and managing your site. I like this tool so much because it helps me track and monitor rankings, keywords, search and more. Frase.io gives you the tools to analyze the performance of your content and offers insights to help optimize for Google's algorithm.

Cons:

I do not like the UI of the Frase tool. Frase isn't as user-friendly as some customers might like. Sometime, I find it take a little more time to access this tool. And monthly charge can be lowered for the small business owner.

Reasons for switching to Frase

Earlier, I used surfer but its monthly subscription is higher than Frase, so I selected the Frase.

Read More

NT

Nathan T.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 6 months

Reviewed September 2020

Two Tools in One: Content Research + AI Chatbot

5

Positive. I enjoy the features as they are, but I'm also looking forward to continued improvement as the team has been working to improve the tool at a very rapid pace. I've included the content research and curation tool as part of my SEO efforts when evaluating ways to improve a page's ranking.

Ratings Breakdown

4

Ease of use

4

Functionality

Pros:

The tool is really two tools---half content research and curation tool, half AI chatbot designed to quickly ingest your website content and provide answers to your prospects using this information. Both tools are excellent in their own rights. The content research significantly cuts down on the time needed to gather a list of the top relevant content and does a good job showing you the content holes in what you've written. The AI Chatbot, with training, can provide a more sophisticated chatbot experience than what is typically available in tree-style response bots.

Cons:

The tool is still on the up and up, which means you will occasionally run into a bug or find some aspects of the UX confusing. The research and curation tool will sometimes pull a non-relevant piece of content and the AI chatbot requires an investment in getting it up and running accurately.

Reasons for choosing Frase

I chose Frase less as an alternative, and or more as a supplement to these other products. I'd like to replace my tree-style response chatbot completely with Frase, as I think an AI chatbot is the more future proof implementation of chatbots. But it will take training Frase with more data before it is ready for primetime on the website.

Read More

AW

Alexa W.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 6 months

Reviewed September 2020

Absolute Time Saver! Enabled Our Team To Post New Content Regularly

5

Ratings Breakdown

5

Ease of use

5

Value for money

5

Functionality

Pros:

The software is easy to use and learn. It really saves you so SO much time when writing new blog posts that are optimized for SEO. My team used to dread writing new blog posts, however, frase changed that for us and it really has facilitated us being able to post new content regularly since we started using the tool. It is extremely useful to be able to create a content brief in a few minutes and outline the structure of a blog posts that can then be assigned to a team member to compose. Being able to do all of the research needed to write a helpful article without leaving the software really simplies the writing process. You can also add quotes with citations by just clicking on the ones provided. Incorporating some of the questions related to your topic which are easily provided by the tool also helps a lot with the content flow. Really happy we discovered frase and looking forward to more features and continued improvements to the tool!

Cons:

I really don't have any complaints about the software, so far it's only been helpful to our team and has saved us so many hours of work.

Reasons for switching to Frase

Similar Content had a lot of bugs, I found the software would get stuck, or it wouldn't load while performing several functions. Similar Content does have a lot of potential but I really like how fast and powerful Frase is, and the interface is a bit more intuitive and easier to use than Similar Content's.

Read More

TT

Twain T.

Verified reviewer

Information Technology and Services

2-10 employees

Used daily for less than 6 months

Reviewed September 2020

Cut content creation time in half

5

I love it. I can't imagine doing my writing work without it these days!

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

I never have to stare at a blank screen anymore. The minute I enter a title Frase, gives me all I need to get started with that topic. Even if I don't have topics, Frase makes it a breeze to find new topics in minutes. I love the ability to add stats and quotes in my article with just a click. This cuts short my writing time, and improves the quality of my writing.

Cons:

Sometimes the auto-save feature is flaky. I've lost an article one time due to auto-save not working. But most times it is very reliable.

Reasons for choosing Frase

Frase has a powerful featureset, and I got a great pricing on it via a lifetime deal. It was a no brainer.

Read More

VR

Verified

Reviewer

Information Technology and Services

2-10 employees

Used weekly for less than 6 months

Reviewed September 2020

Great for Answer Optimization Review (New SEO)

5

Got it in a deal, have been in love since. It makes writing content very easy and lets you optimize it for SEO

Ratings Breakdown

4

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Lovely software, gives a new tool in SEO optimization: Answer Optimization Review. It checks questions asked on search engines and their top answers and what makes them top. Gives you suggestions on your own questions and content!

Cons:

Doesn't work on Firefox. Only Chrome and Safari

Reasons for choosing Frase

Cost (getting it in a deal) + It lets us optimize specifically for questions

Read More

Showing 1 - 10 of 335 Reviews

[See All Reviews](https://www.softwareadvice.com/marketing/frase-profile/reviews/)

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