Frase

RATING:

4.8

(332)

About Frase

Frase helps you research, write, and optimize high-quality SEO content in minutes instead of hours. It lets staff members utilize autocomplete options and AI templates to generate blog introductions, FAQs, headings, and more.

Frase Pricing

Starting price: 

$44.00 per month

Free trial: 

Available

Free version: 

Not Available

AI WRITING ASSISTANT: Generate Content at the Click of a Button
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Frase Reviews

Overall Rating

4.8

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

5

Functionality

4.5

Most Helpful Reviews for Frase

1 - 5 of 332 Reviews

Maddy

Writing and Editing, 2 - 10 employees

Used less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed February 2023

Frase is an essential part of my content strategy

User Profile

Walter Adamson

Verified reviewer

Management Consulting, 1 employee

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2020

Frase powers both content generation and the answer economy - I use it daily

1. I use it to generate well-researched quality content, daily. This works exceptionally well and I am far more productive than how I Googled and assembled content before Frase. 2. I use the Answer Assistant to provide extra and perhaps unexpected value on websites, based upon website data and value-added external data in the answers. As content is updated I updated the Assistants and their questions and the answers, and cross-link related answers. This is like running an ads campaign and paying attention to the analytics during the campaign. That's how I get the best value from the Answer Assistant, and I have not really scratched the surface yet.

PROS

While it is not necessarily intuitive to use all the features, most are easy to set up, and the support from the team is rapid and helpful. I use the document creation daily and it is fantastic for scanning a wide topic area, or honing in on, say, three selected sites and "farming" their knowledge. Then, you can rephrase and rearrange it, and build content with similar themes for your client's website. The value is that you can add new insights along the way - with references. For example, I take top search queries from Google Search Console and use those in Frase to build more content to support the organic rankings. The AI analysis of the documents is better than you might expect. This type of content building aligns with the other fantastic part of Frase - the intelligent answer assistants. I've used many of these and Frase adds the most value right out of the box. Frase indexes a site, and then you create categories of answers and questions, and the Answer Assistant gives visitors answers which you can fine-tune in the analytics. By rating, tuning and refining suddenly your visitors are getting real value - and you can also offer subscription forms under certain conditions. The Answer Assistant offers immediate out of the box value. But of course, if you put in the effort to tune it and refine the answers then you get much more value. Doing this fine-tuning is not necessarily easy - it takes thought and effort - but Frase makes it as easy as it can be.

CONS

I have no real complaints, because the team is very responsive. The FAQs and some aspects of the system are not fully explained in the support documentation but it is being added to all the time. An evolving service always has a few hiccups, but in the end it is all heading in the right direction. No complaints.

Reasons for switching to Frase

I switched from various chatbots because Frase indexes and "understands" the website data better, and is more tunable. And because Frase includes the data creation, this feeds into the ongoing refinement and performance of the Assistants. I might be wrong but to me this was a unique combination.

Govind

Online Media, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2020

If you are create content for your blog you shouldn't skip this

We use Frase to research content (subtopics) for our blogs. It has become an integral part of our Content Writing SOP and content optimization (still checking the results to see if it actually helps) It also helps use with the content title, excerpts, etc by providing us a bird's-eye view of our competitors.

PROS

Frase.io is being used for our blog [SENSITIVE CONTENT HIDDEN] on a daily basis. Earlier we've had a standard template which the content writers would follow to the writer the article making it monotonous. It could be said purely for time-saving and to have an SOP but now that's no more the case. This amazing piece of software is helping us bring life to the blog by giving us the suggestion on subtopics that so far we have relevant and interesting saving us from going bald elsewise we would have lost all by scratching our head during the ideation process. The AI saves you hours and the paid you would have spent elsewise researching. The content optimizer helps you improve your content for ranking based on the top 20 results of Google.

CONS

Nothing so far. Yes, I have come across bugs, I think it was only once, however, the bottomline is that Frase it still young but compared to other SaaS products of the same age group it is way better. Having said that it has miles to go.

Reasons for switching to Frase

Well, to be honest we really haven't. They both serve different purposes however we were using SEO Tester Online for onpage optimization which the WP SEO Plugin can do. We use Frase for content optimization instead. We are using SEO Tester Online for other purposes though.

Miki

Logistics and Supply Chain, 11-50 employees

Used less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

2

FUNCTIONALITY

3

Reviewed July 2021

I wish I could've liked Frase more

It can be your time-saver, but there is definitely a learning curve. I wish there would be more detailed instructions available for any users.

PROS

Frase can be one of the most affordable software available on the market as I got it from the Appsumo deal a while ago. It helps you save time in creating content.

CONS

It is not the most user-friendly software. It's been quite difficult to utilise its full function for a beginner like myself.

Anonymous

2-10 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed January 2022

Frase is the best choice for content marketing

Frase provides you with tools for analyzing the performance of your content and for optimizing your site for Google's algorithm. It is a comprehensive SEO tool that controls all aspects of optimizing and managing a website. The tool helps use track and monitor rankings, keywords, search results, and so much more.

PROS

A multipurpose tool, Frase can be used to create content on the fly. By providing a topic score, it determines what type of content (article) to create, as well as how to contend with the competition. By comparing your content with the top 20 search results on Google, you can optimize the content you have already published. There are many AI Content Writers available on the market, but Frase is the cheapest software with all its features. Content can be written quickly and easily with it.

CONS

There is not much bad you can say about Frase. One thing Frase can do to improve its usability is it should develop a built-in plagiarism checker. The other important feature it lacks is natural language processing. Frase should work on adding this feature to its software. The tool would be game-changing if it could be implemented. All except those missing features and some minor copywriting issues for content written with the Frase AI writing.

Reason for choosing Frase

Mainly price at the time, but now I think Frase can do what Jarvis does for far cheaper.