You can promote your business as easy and simple as you want. It is a very reliable platform for the business promoters who want to show their ads to their target audience.

Overall it’s been amazing but the customer service reps and recommendations system leave a bit to be desired.

It's super intuitive, and you get the most important information in a few seconds.

Reallly opaque to use and really awful customer service; handholding nearly non existent.

AdWords is the undisputed king of SEM. It delivers great results, is fun to use, and makes us many happy customers.

How expensive it is and how difficult it is to use it. Firstly, bidding and paying for clicks is very costly, especially if you are operating in a competitive industry.

Over the years the platform has evolved a lot and in its current iteration it’s more user friendly than ever and I enjoy using it a lot.

Google Ads is basically a necessity for paid search marketing. I like how you can receive easy customer support as needed to setup your account and make modifications.

Appalling customer service treatment after their own mistake. There have been 23 emails since Dec 2020 relating to Google Ads teams’ error incorrectly disapproving our ad.

This is one of the most powerful marketing channels available for small business owners and can provide an amazing ROI for some industries.

What I liked most about this software is the ease of use and intuitive interface. Integration with existing business processes was simple and straightforward.

It's a simple and easy to use tool to advertise websites and apps effectively. The smart campaigns are wonderful once you have enough data in the account.

It's literally one of the best ways to send specific traffic to your website. You can adjust your budget to avoid overspending, as well.

It might be difficult to set up a campaign in the beginning, because it's very time consuming to find out who is your target audience and do a proper keyword research.

Also, without going to into detail, can be a hindrance to certain types of businesses.

The software is very easy to use, I loved the structuring of the software, very very easy to manage and love the fact you can make as many changes as you want.

The segmentation is a great tool, as you can optimize your budget to serve your ads only where and to whom it makes sense.

The main problem is it is difficult to earn any real money with Google Ads on our website.

Some awesome features of this software would be many targeting capabilities, a strong audience, and user friendly. It also an app where one can monitor its progress.

AdWords is a great app for attracting potential consumers for an affordable price, compared to expensive websites.

One of the pain points we had when we started off with Google Adwords is that it can become quite pricey.

Suitable for almost all types of business. Very friendly and helpful customer support.

The platform really guides you into making better choices for your ad creatives. The analytics tools are also powerful and truly help refine campaigns to make them more successful.

I think there are some disadvantage for the audience/user because sometimes the audience me see unnecessary ads which may irritate users.

The stats are also helpful, as well as the integration with other products like Google Analytics.

I am pretty much satisfied with the Adwords as of now but still, there are huge opportunities available for the future.

Love the custom audiences, in market audiences and a lot of the features available. They always try to improve the functionality and capabilities which is great most times.

It is easy to maneuver the software of the software in order to integrate multiple different businesses with different ads to display.

My only complaint about Google ads is the somewhat steep learning curve to integrate it and get your adds up and running.

Also, no one over the age of 30 clicks on google ads anymore. They were raised knowing to intuitively ignore it.

The reach of Adwords is awesome and the majority of the features are straightforward and easy to understand. The ad, size and placement is great as well.

The entire Google suite of products is fantastic, easy to use for the most part and delivers results.

Over all it is a great program to use. If you are starting you business and you do not have a big budget to start with your best bet to get some traction with you business is google ads.

Customer service is terrible, we need the ability to talk to a rep. Banning happens for no reason.

It gets our campaigns out to people and we see some good reporting. The fact that it integrates with Google Analytics is  helpful so we can track all the way to conversion and not just clicks.

Publishing ads primarily for search campaigns. Integration with other Google platforms are a welcomed option.

Great experience overall. Very user friendly with great capabilities.

The interaction with the specialists is tough. Most of them don't add value in a conversation and I often had troubles to schedule a call with them.

Dashboard for quickly adding new campaigns. The analytics on campaigns provides useful information.

Like Google's other products, the interface is clean and crisp, working well on both desktop and mobile devices.

The purpose of Google ad words is great. I do love using it as it does bring more people to our site.

Conversion tracking is super easy with integrated solution or you can even import conversions from Google Analytics as well. Thigs are pretty much automated with smart shopping campaign.

Google Ads is a great platform for promoting your brand with an easy to use platform that allows you the ability to run a campaign from start to finish.

Google ads has lots of formalities and unnecessary features and if there are no specific keywords it will create problem for your ad to.

I dislike that sometimes the ads can be blocked.

It is a great solution for advertising since it enables one to create app promotion campaigns that effectively help to increase in-app actions made by users.

First, the complexity of the selections and their lack of presence in the right place and the translation into Arabic is completely incorrect, as the user in this case can click without knowing.

Overall, negative experience. Very unprofessional platform.

The service being too costly and to create the campiangs is too difficult.

Pretty easy to use, and it made a wealth of information available that was very helpful.

The filters require you to be 100% specific and this leaves a lot of room for errors. It is hard to learn when you are starting out.

Love the new marketplace I utilized the free first blog given to test quality and I was very happy with the writing quality and research done by the writer.

It was very easy to use, and gave you some great insights into what your competitors where doing to gain site traction and traffic.

It really helps with keywords and understanding how the site is doing and what could be improved. They also offer lots of help and give great newsletters on what to do.

I think the only problem we have had with this platform has been to use 100% of the tools it has, because it is very complete and has so many features that it is difficult to understand everything.

On page report sometimes provides wrong information. Few reports if we fix also it shows error.

The software is cool, some good features. But other competitors offer a better value for the money + have a better customer support.

It gives me very valuable information to spend my marketing budget wisely. The site audit is also extremely useful to improve SEO and have a better ranking.

Also once the wider platform integrations are done it's give better results e.g. GA and Search Console. I like the ability to use the API which we use with our custom reporting.

It includes competitive information, tracking of top keywords, the ability to do research, and create keyword lists to leverage for SEM. It's a great tool at an affordable price point.

My only complaint about the software is that it is extremely expensive, and there are also a lot of features and can be a little confusing.

Often some data is missing and it's happening with both low and high traffic websites. Often data is misleading.

Very easy to use and set up, the best option for getting the big picture of where you stand in organic search results and how to keep optimizing. Great for planning your paid Google ads.

Integration is fine however the customer support is not good.

Although it is not perfect, it is definitely being improved and helps provide guidance.

Overall the company is great. The product is pretty robust and the service is well priced.

Excellent personal onboarding help and a wealth of self-guided articles ensure I'm going to get.

For example, adding domains as competitors is confusing and hard to find.

SEMrush is a wonderful tool with a vast amount of in-depth features that will help you improve SEO and PPC for your business.

One example is a dead link on my site. Semrush tells me of its existence, but not exactly where it is so that I can fix it.

Overall I am very happy with the tool. When I had to reach out to customer service, they were very helpful and got back to me right away.

I like the amount of features that the platform has regarding SEO. On top of that, the UX/UI is very easy to use and appealing to the eye.

VERY good customer service and onboarding for a robust product.

The best thing I liked is Competitive analysis, It can provide you the best details compared to any other tools. Finding prospects for the backlinks is also best in class.

Lack of guidance and explanation. Lack of automation feature to see larger timelines.

I hate how, even after paying a lot of money each month, they require you to pay more see other domains. You also can’t see certain market reports which is just annoying.

They help I have received from Customer Service has been exceptional and the tools that I have used have been incredibly helpful.

They provide key insights to help make my website better and better. It is an amazing tool and I would suggest everyone responsible for SEO or auditing SEO to take a look into using SEMrush.

The optimization ideas generated are very effective in improving the website. Technical SEO audit is quite good and rank tracking is accurate.

SEMRush is easy to use and offers great insight into your website performance. I have also found that their YouTube channel and other educational materials are very helpful.

US Dollar

Google Ads (formerly known as Google AdWords) is an online advertising solution that helps businesses promote products and services on Google Search, YouTube and other websites. It allows organizations to create, add and edit advertisements, set a monthly advertising budget, view optimization scores and apply recommendations based on strategic insights.


It allows advertisers to gain insights into campaign performance statistics, such as lead conversions, impressions, and click-through rates. Administrators can use Google Ads to set up advertising goals to increase sales or sign-ups through websites and receive supplementary calls or website visits to the physical location. Additionally, stakeholders can utilize mobile applications on Android and iOS devices to track advertising campaigns in real-time and review high-impact recommendations, even from remote locations.


It provides Google Ads API, enabling advertisement agencies to manage large Google Ads accounts and campaigns, create bidding strategies and generate custom reports. Pricing is available on request and support is extended via online measures.



LongDescription

Engagement Tracking

Location-Based Marketing

Multi-Campaign

Campaign Segmentation

Campaign Planning

Activity Dashboard

Alerts/Notifications

Advertising Management

Budget Control

Monitoring

Campaign Analytics

Third-Party Integrations

Campaign Management

Channel Management

ROI Tracking

For PPC Campaigns

With Google Ads, advertisers can set their own monthly budget caps and adjust as needed.

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

Self-Employed

2-10

11-50

51-200

201-500

501-1000

1000+

Google Ads

Videos

Semrush is a leading online visibility management software-as-a-service platform. 
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks 
- 21 billion keywords
- Over 10 million users who have tried Semrush

Commenting/Notes

Link Analytics

Real-Time Analytics

Website Monitoring

URL Shortener

Website Analytics

Application Management

Google Analytics Integration

Keyword Rank Tracking

Customizable Reports

Activity Tracking

Multi-Channel Campaigns

SEO Management

Brand Control

Brand Tracking

Charting

Referral Tracking

Ad hoc Reporting

Broken Link Discovery

Multi-Account Management

Campaign Tracking

Competitive Analysis

Project Management

Multiple Site Management

Site Search Tracking

Scheduled/Automated Reports

Calendar Management

Automated Publishing

Geolocation

Rank Tracking

Collaboration Tools

Campaign Scheduling

Social Performance Management

Template Management

Data Import/Export

Lead Generation

Multi-Location

Content Management

Social Media Monitoring

Multi-Channel Data Collection

Pageview Tracking

Performance Metrics

Mobile Keywords

Backlink Monitoring

Trend/Problem Indicators

Benchmarking

User Interaction Tracking

Web Traffic Reporting

Social Media Integration

Time on Site Tracking

Email Management

Visual Analytics

Reporting & Statistics

Data Visualization

Geotargeting

Backlink Management

Automated Scheduling

Customizable Templates

Conversion Tracking

Multi-Channel Attribution

Localization Automation

Keyword Tracking

Dashboard

Multi-Language

Website Management

Editorial Calendar

Audit Management

Customer Journey Mapping

Customer Engagement

Customizable Branding

Goal Setting/Tracking

Reporting/Analytics

Prioritization

Trend Analysis

Post Scheduling

Client Management

Tagging

Link Management

Competitor Monitoring

Keyword Filtering

Task Management

Multi-Channel Distribution

Keyword Research Tools

For Small Businesses

Web Tracking

SEO Audit

Web browser (OS agnostic)

Pro: $129.95/month

Guru: $249.95/month

Business: $499.95/month

Google Ads vs Semrush

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Pricing

Product Demo & Screenshots

Advisor Recommendations & User Awards

Additional Info

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