Google Analytics 360

RATING:

4.69

(7433)

About Google Analytics 360

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors. Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overvi...

Google Analytics 360 Pricing

Available from 1.3 million Yen per month.

Free trial: 

Not Available

Free version: 

Available

Google Analytics multi-channel funnel
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Google Analytics 360 Reviews

Overall Rating

4.69

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4.5

Functionality

4.5

Showing 1 - 5 of 7,225 reviews

Jacob

Company size: 2 - 10 employees

Time used: More than 2 years

Review Source: Capterra 

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

August 2021

Unmatched after all these years

User Profile

Jem

Verified reviewer

Company size: 2-10 employees

Industry: Media Production

Time used: More than 2 years

Review Source: Capterra 

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

4

VALUE FOR MONEY

5

FUNCTIONALITY

5

August 2019

A bit fiddly at times, but by far the best package for checking and monitoring analytics

As a small business it's vital for me to know stats about engagement for advertisers, so this is the simplest way to pull that data out. The software is also easy to use on the go via the mobile app, as already mentioned. For a small business, it's also helpful that you can automate most of the reports, so as to save time.

Pros

Quite simply, this is the complete package: • In-depth: There are so many options in this, you'd struggle to find something you can't find out! The data kit is really powerful once you've got it set up, and I've used it with several clients to monitor everything from basic views on the page, to the journey across the site and how far they scroll down a specific page. • Mobile App: For headline stats, I've found this really useful as someone running a small business. You can quickly see on the go if what you've put up has made an impact, and there's still a surprising amount of flexibility and in-sight in a mobile app. If you've got a couple of accounts on the go, you're also able to log into multiple ones at once without faffing around. • Notes: Recently discovered and a big fan! The ability to make notes natively about spikes or troughs so when you're looking back later is great, so you can make sure you still view stuff in context.

Cons

Generally, I'm pretty impressed with this - the only faff is actually getting it set up in the first place. However, with a couple of tutorials from Google I was able to sort this out myself, so it is do-able! The only thing I've struggled with is checking outbound clicks - but I'm sure that is something someone who knows what they're doing can sort!

Reasons for switching to Google Analytics 360

Wanted more in-depth insight. Still use in tandem.

Saurabh

Verified reviewer

Company size: 10,000+ employees

Industry: Telecommunications

Time used: More than 2 years

Review Source: Capterra 

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

December 2022

Google Analytics 360: The All-in-One Solution for Understanding Your Digital Performance

I have been using Google Analytics 360 for several years now, and overall, I have had a positive experience with the tool. One of the standout features for me has been the ability to easily integrate data from a wide range of sources, including PDFs, Excel files, and Google Sheets. This has allowed me to get a more complete view of my data and make more informed decisions about my marketing efforts.In terms of speed, Google Analytics 360 has always been very fast and reliable for me. I have never experienced significant delays or issues with the tool, and it has always been able to handle large volumes of data without any problems.In terms of cost, while the premium Google Analytics 360 version can be expensive for some businesses, I have found it to be a good value for the features and capabilities it provides. In my opinion, the tool is well worth the investment for any business that is serious about tracking and analyzing their digital performance.Overall, I have been very happy with my experience with Google Analytics 360. It is a powerful and comprehensive tool that has helped me get the most out of my data and make better data-driven decisions about my marketing efforts. I would definitely recommend it to other businesses looking for a high-quality analytics solution.

Pros

It is difficult to identify a single "best" feature of Google Analytics 360, as it is a highly comprehensive tool with many powerful and useful features. However, some of the standout features of the tool include:Data tracking and analysis: Google Analytics 360 allows businesses to track and analyze data from a wide range of sources, including website traffic, social media activity, advertising campaigns, and more. This helps businesses get a complete view of their digital performance and make informed decisions about their marketing efforts.Customizable reporting and dashboards: The tool allows businesses to create custom reports and dashboards that fit the specific needs of their organization, providing a visual representation of their data and helping them make informed decisions about their marketing efforts.Integration with other Google products: Google Analytics 360 integrates with other Google products, such as Google Ads and Google Tag Manager, allowing businesses to track and analyze their advertising campaigns and make data-driven decisions about their marketing efforts.Advanced machine learning algorithms: The tool includes machine learning algorithms that can identify patterns and trends in data, allowing businesses to make more informed decisions about how to optimize their marketing efforts.

Cons

Some potential issues that I don't like about Google Analytics 360 are followingData sampling: For users with very large websites or very high levels of traffic, data sampling may occur, which can affect the accuracy of the data being analyzed.Privacy concerns: Sometimes I am concerned about the amount of data that Google Analytics 360 collects and the potential for the tool to be used to track user behavior.

Rilwan

Verified reviewer

Company size: 2-10 employees

Industry: Entertainment

Time used: More than 2 years

Review Source: Capterra 

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

October 2022

Best Analytic tool for your business

Overall, Google analytics free version offers everything we need as a small business. Getting the data and well as been able to get analysis in one place is impressive. It saves us the time to manually analyze these data and the cherry on the top, it is free.

Pros

The importance of the data acquired by a startup is vital and using the right tool to analyze these data is even more vital. These data helps to scale your business and give a better service to the platform users. As a media startup, we need to get a more detailed data analysis of the platform users so as to get simplified conclusions on what people are interacting with. With Google analytics, are the features the software offers as well as the data storage feature make it the best tool to use. We get a Depp analysis from location to hours spent, details that are vital to Aetiv.

Cons

Over the years of using the software, I have had no reason to doubt the software. The data provided are always detailed and accurate, as well as the customer support if there is an issue.

Jamie

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra 

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

1

VALUE FOR MONEY

3

CUSTOMER SUPPORT

2

FUNCTIONALITY

3

February 2020

Maybe I'm Stupid

With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.

Pros

If you know what you are looking for--and how to find it again after Google makes approximately 300 changes and updates--Google Analytics can be exceptionally useful. In our business, it is extremely important to not only know that a given media product is working for the client, but also to be able to PROVE the success (or failure) of a product to the client. Our clients--the business owners and their staff--want to be sure that they are spending their money on advertising products that work. It is very easy to claim that, yes, this product is working for you, but it is another matter entirely to be SURE and to be able to prove that success. Google Analytics allows us to track digital interactions with the customer's website. Typically, our clients have no idea if their websites are seeing increases in customer traffic following advertising campaigns (such as television and radio), or if the digital ads placed are doing exactly what they should be doing.

Cons

While the concept behind Google Analytics is great, the actual execution leaves much to be desired, at least for me. Maybe I'm completely stupid (a fair assessment) or too Gen X and not Millennial enough to find Google Analytics easy to use. It surely doesn't help that it seems that the user dashboard/interface changes every time I use it. Knowing how to navigate through the various levels and sections of the monstrosity that is Google Analytics to find exactly what metrics are needed in any given situation is an artform--and I feel like I've only just mastered stick figures and maybe a smidge of finger-painting. In short, I'm not an artist.

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