Helixa is a cloud-based social media marketing solution that enables businesses to monitor audience behaviour, interests, market trends and more. The platform comes with a social view tool, which helps marketers categorize customers, track competitors’ strategies, and gain insights into customers preferences. Helixa lets organizations design customer personas based on their interests, psychographics and demographics data on a unified portal. It offers a host of features including influencer monitoring, customizable summary reports, advertising management, competitive analysis, marketing management, Boolean logic, multi-channel tracking, influencer and more. Additionally, media enterprises can create custom content with user personas and streamline advertisements ac...