# HockeyStack Software Reviews, Demo & Pricing - 2026 > Review of HockeyStack Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/marketing/hockeystack-profile --- [Home](https://www.softwareadvice.com/) / [Web Analytics Software](https://www.softwareadvice.com/web-analytics/) / HockeyStack Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/hockeystack-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/hockeystack-profile/alternatives/) # HockeyStack 2026: Benefits, Features & Pricing Wondering if HockeyStack is right for your organization? Our Web Analytics Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview HockeyStack 4.7 [(27)](https://www.softwareadvice.com/marketing/hockeystack-profile/reviews/) Pricing Starting at $599.00 per month ### About HockeyStack HockeyStack is web analytics and attribution platform that helps businesses collect and analyze marketing, product, revenue and sales data via a unified platform. It enables organizations to track the marketing spend, handle audience targeting and run marketing campaigns. Features of HockeyStack single sign-on (SSO), include conversion tracking, audit log, activity tracking, data import/export, workflow management, access control and more. The application lets marketing teams map customer journeys for every single visitor as well as capture and store their details and custom properties in a centralized repository. HockeyStack facilitates integration with several third-party platforms such as Hubspot CRM, Paddle, Stripe, Chargebee, Mailchimp, Pipedrive, Close and more. Pricing is available on a monthly or annual subscription and support is extended via phone, email and other online measures. Wondering if HockeyStack is right for your organization? Our Web Analytics Software selection experts can help you in 15 minutes or less. ## HockeyStack User Interface ## Popular HockeyStack Alternatives Main Product HockeyStack 4.7 [(27)](https://www.softwareadvice.com/marketing/hockeystack-profile/reviews/) Ratings Breakdown - 4.81Ease of use - 4.73Value for money - 4.68Customer support - 4.37Functionality Pricing Starting at $599.00 per month Get Price Alternative Product [AppsFlyer](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/) 4.5 [(138)](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/reviews/) Ratings Breakdown - 4.50Ease of use - 4.26Value for money - 4.26Customer support - 4.43Functionality Pricing Available upon request Get Price Alternative Product [Voluum](https://www.softwareadvice.com/affiliate/voluum-profile/) 4.5 [(125)](https://www.softwareadvice.com/affiliate/voluum-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.22Value for money - 4.66Customer support - 4.51Functionality Pricing Starting at $199.00 per month Get Price Alternative Product [CTM](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/) 4.7 [(158)](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/reviews/) Ratings Breakdown - 4.46Ease of use - 4.50Value for money - 4.56Customer support - 4.61Functionality Pricing Starting at $79.00 per month Get Price Alternative Product [Looker](https://www.softwareadvice.com/bi/looker-profile/) 4.5 [(282)](https://www.softwareadvice.com/bi/looker-profile/reviews/) Ratings Breakdown - 4.26Ease of use - 4.39Value for money - 4.48Customer support - 4.41Functionality Pricing Starting at $2000.00 per month Get Price Alternative Product [Adobe Analytics](https://www.softwareadvice.com/marketing/adobe-analytics-profile/) 4.5 [(237)](https://www.softwareadvice.com/marketing/adobe-analytics-profile/reviews/) Ratings Breakdown - 3.92Ease of use - 4.03Value for money - 4.15Customer support - 4.39Functionality Pricing Available upon request Get Price ## HockeyStack Pricing and Plans Starting price: $599.00 per month Free Trial Free Version Basic $599.00 usage based, per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## HockeyStack Features - Popular features found in Web Analytics Campaign Management Goal Setting/Tracking Heatmaps Keyword Tracking Pageview Tracking Referral Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting - More features of HockeyStack Access Controls/Permissions Activity Dashboard Activity Tracking API Attribution Modeling Audience Targeting Behavior Tracking Campaign Analytics Charting Cohort Analysis Conversion Rate Optimization Conversion Tracking CRM Cross Channel Attribution Customer Activity Tracking Customer Journey Mapping Customer Segmentation Customizable Reports Dashboard Dashboard Creation Data Visualization Engagement Tracking Funnel Analysis KPI Monitoring Multi-Channel Attribution Multi-Channel Management Multi-Channel Marketing Multiple Site Management Multi-Touch Attribution Reporting/Analytics Reporting & Statistics ROI Tracking Sales Trend Analysis Search/Filter Social Media Integration Surveys & Feedback Third-Party Integrations Visitor Tracking Visual Analytics Visualization Website Analytics ## HockeyStack Integrations LinkedIn for Business Integration rated undefined from -1 review HubSpot CRM Integration rated undefined from -1 review Twitter/X Integration rated undefined from -1 review Mailchimp Integration rated undefined from -1 review Intercom Integration rated undefined from -1 review Salesforce Marketing Cloud Account Engagement Integration rated undefined from -1 review See all 12 integrations ## HockeyStack User Reviews Overall Rating 4.7 Ratings Breakdown 5 85% 4 11% 3 0% 2 0% 1 4% Secondary Ratings Ease of Use 4.8 Value for money 4.7 Customer support 4.7 Functionality 4.4 Manu D. Verified reviewer Internet 2-10 employees Used daily for less than 6 months Reviewed June 2021 Bye bye Google 5 Took this tool to replace Google Analytics and it was a wonderful idea. It's simple, powerful and cheap tx to the Appsumo LTD Ratings Breakdown 5 Ease of use 5 Value for money 5 Functionality Pros: \- It's incredibly easy to set up and monitor on a daily basis - I had the chance to buy it in LTD on Appsumo and the price is incredibly interesting - My data is no longer with google (I used to use G.Analytics) - It offers me goals that it has identified itself so that I can make goals that will be statistically tracked - I can see the people who browse my site and the pages they have seen. It's very interesting to understand why some visitors leave the site without making a purchase - there is no need for a cookie! This is really the future of this kind of tool - It really measures everything that is measurable - Detailed reports can be downloaded and provided to the client - You can share a dashboard with the client so that they can see their statistics Cons: Still searching... For me it's just perfect. Reasons for switching to HockeyStack Don't like to give all my infos to Google G.Analytics is more and more complex This tool don't use cookies anymore! Read More DX Diego X. Verified reviewer Marketing and Advertising 2-10 employees Used daily for less than 12 months Reviewed June 2021 Smart Tracker of Insights: Better than Hotmaps 5 Hockeystack is a smart choice, instead to watch heat map sessions, because focuses on the result what they click on, without having to watch the entire journey of each person or wasting time with session replays. Because of that you can create filters of people who take certain actions and pick out trends quickly. Literally, It shows me exactly what I need and I want to see. It allows me to discover insights that I didn't even know about. It concentrates on highlighting the insights and information that I need to run my online businesses Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Great UI and is so easy to alternate even in a largest porfolio of online businesses Integrate with any site on the web with a single code line Instant Installation Track every single action visitors in detail Allows you to set goals based on trends and even if you forgot to set Engagement of the \[SENSITIVE CONTENT\] and team Cons: Lack of Custom Alerts in real time to trigger via Webhook/ slack Lack of Google Analytics Integration (planned) Comparison Reports (planned) Reasons for choosing HockeyStack Hockeystack is a smart choice, instead to watch heat map sessions, because focuses on the result what they click on, without having to watch the entire journey of each person or wasting time with session replays. Because of that you can create filters of people who take certain actions and pick out trends quickly. Literally, It shows me exactly what I need and I want to see. Reasons for switching to HockeyStack Simple and smartest solution that allows me concentrates on highlighting the insights and information that I need to run my online businesses, focuses on the result what they click on, without having to watch the entire journey of each person or wasting time with session replays or complicated reports. It's simple and easy. Read More Rim A. Verified reviewer Information Technology and Services 51-200 employees Used daily for less than 12 months Review source Reviewed May 2026 Could not connect our Data 1 My honest take: the founders have built a strong LinkedIn presence and a compelling vision. But there's a gap between the brand they're projecting and the customer experience they're delivering. That gap is where trust erodes. Ratings Breakdown 1 Ease of use 1 Value for money 1 Customer support 1 Functionality Pros: None, we could not go live with it. 4 months of onboarding ended in us cancelling the contract because they could not connect our data. Cons: The core failure: they couldn't connect our data. And this wasn't a complex data problem our systems are straightforward. What was more disappointing than the failure itself was the lack of effort in trying to fix it. Our demand gen, operations, and data teams made themselves fully available. Even with that level of cooperation on our end, HockeyStack couldn't answer basic questions or provide clear direction on next steps. For a platform at this price point, that's not acceptable. Onboarding was lengthy and complicated which would be fine if it led somewhere. It didn't. With 90% of touch points requiring manual mapping, we were essentially building the integration ourselves. The onboarding process became a sunk cost. The support structure is visibly strained. Account managers are clearly overloaded, and support calls are booked in 15-minute back-to-back slots — not exactly the white-glove experience you'd expect at this investment level. Read More VR Verified Reviewer Marketing and Advertising Self-Employed Used monthly for less than 6 months Review source Reviewed July 2021 Good alternative to expensive and complicated website analytics tools 5 HockeyStack helps me track visitors on my websites and know where the weak spots are and why visitors leave. Based on the actual data, it is easier to make improvements. Funnel tracking is a great helper in terms of website analytics, which I use regularly to understand conversion issues. Ratings Breakdown 4 Ease of use 4 Value for money 4 Customer support 4 Functionality Pros: HockeyStack is an easy-to-use software that is a nice alternative to many of the expensive and complicated analytical tools on the market. To start, you simply need to add a line of code to your website and the code itself is only a few kilobytes in size. What is especially good about this tool is that is cookieless and has a good potential in light of the future cookieless tracking that is on the agenda nowadays. Thanks to this software users can track every step of the funnel their website visitors make and know where exactly they fall off. You can use various tracking tags like browsers, countries, devices, language and so on. This tool does not provide session recordings or heatmaps as the founders claim they do not lead to actionable insights. Cons: I don't see cons as the product is still under development and they constantly add new features and take their users' feedback into account. It would be great to see heatmaps and sessions recording as well, as they are open-source and affordable solutions to have them on board so it becomes an all-in-one solution for marketers and web designers. It would be great to have a chance to add more team members as well. Reasons for choosing HockeyStack HockeyStack was offered as a lifetime deal and I wanted to give it a try as I had already read reviews about this software. Reasons for switching to HockeyStack I found HockeyStack much easier to use and less complicated. Read More Pieter H. Verified reviewer Marketing and Advertising Self-Employed Used daily for less than 6 months Reviewed July 2021 Amazing product, backed by a more amazing support 5 Reporting -valuable- information to my customers instead of just some numbers, they now know what works and what doesn't. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Ease of use and creation of "automatic goals", finally an easy way to really track the performance of any button, element or action. Cons: Missing the heatmap/session recording functionalities, but I understand the team has a really good explanation for this: performance. Who can argue with that! Reasons for choosing HockeyStack HockeyStack offered a well balanced way to show data and not having too many in-depth details/options. They show data that matters, easily and without too much hassle. Reasons for switching to HockeyStack Although the mentioned products are top-of-the-line softwares, Hockeystack does the same but makes it easier to find the crucial data, automatically in fact. Read More Reginald C. Verified reviewer Information Technology and Services 2-10 employees Used daily for less than 6 months Reviewed June 2021 Google Analytics Simplified 5 Excellent set-up process and implementation for me. By far, one of the easiest SaaS tools I ever used in the market. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Google Analytics is complicated for many, especially for business owners and those who are less tech-savvy. HockeyStack makes analyzing and stats reading as beautiful as it goes. More importantly, my clients love the dark mode which is awesome. Cons: Some reports are limited (limitation applies) and need a little time to dive in (learning curve). Reasons for switching to HockeyStack Pricing structure and ease of use is a problem for me and my clients. Read More AG Adam G. Verified reviewer Marketing and Advertising 2-10 employees Used daily for less than 6 months Reviewed June 2021 V. helpful software 5 Overall, I'm very happy user of HS, and can recommend it to anyone trying to track user journey. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: \- In the "new era" of iOS14 update my favourite is Cookie-less tracking - simple 1-line website integration - automated insights are giving you valuable information without the need for you to dig deep into data - cross domain tracking - visual funnels are also useful Cons: I'd like to have more data available to look at and lack of possible column customization. I'm using tracking software on a daily basis (Bemob at present) and it gives me plenty of different ways to look at the data. HockeyStack has got filters to provide you with what you're looking for, but still another way to dig into the data would be v. beneficial I believe Reasons for choosing HockeyStack They were on a Lifetime Deal via Appsumo and also got the unique and simplified approach to looking into the data, which I really like. Read More SP Sam P. Verified reviewer Marketing and Advertising 2-10 employees Used daily for less than 6 months Reviewed June 2021 Undervalued. Great alternative to Google Analytic and Oribi 5 Great experience. Will continue to use. Only regret is that I didn’t select a higher tier for more views. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The dashboard is clean and easy to take information from. The goals and funnels are easy to set up and is preferred to Google Analytics events any day of the week. I am enjoying the ease in which you can swap URLs and the team member share feature is also great. Cons: I work predominantly on iPad Pro and there was a period where it became unresponsive on my device, but sent to a video to the guys behind it and the issue ceased and has been running fine ever since. Reasons for switching to HockeyStack Oribi was originally priced very well, but their pricing is now obscene. Cant warrant paying those prices for analytical data is free from Google at the end of the day. I’m happy to pay for something that improves my workflow, but not over the odds. Read More Duy N. Verified reviewer Retail 2-10 employees Used weekly for less than 6 months Reviewed June 2021 Does exactly what you wish heatmap tools could do 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Simple to set up. Smart insights. It’s really one of a kind and the insights they give you is really, really good. eg: I can filter people who spent more than 3 mins on my website and checked out our silicone bibs. Then I can click on each of them and see person A went to check out one of our products as well (scrolled for 60 of the page), checked out our blog post about Y (scrolled 40%), added which item to cart etc… Can give you some real actionable insights, eg: most of these people i filtered who read this blog post ended up buying item A and also checked out item B, so I can do a product pairing recommendation. Cons: More suggestions and a Shopify native app (I heard it's coming) Reasons for switching to HockeyStack It was cumbersome and time-consuming to view each individual heatmap Read More Leopold S. Verified reviewer Design Self-Employed Used daily for less than 12 months Review source Reviewed March 2022 Cookie-free analytics 4 Ratings Breakdown 5 Ease of use 5 Value for money 4 Functionality Pros: Since data privacy is a big issue in Europe and most recently Google Analytics became problematic in the EU, I switched to HockeyStack. It works completely without setting cookies. So I don't need to get extra consent from visitors, nor do I lose any statistics. The setup is very easy and in no time the tracking code is integrated on the own website. Cons: The dashboard should urgently be made mobile responsive, also a mobile app would be desirable. Goal tracking did not work yet in my case. Recently it was rather quiet around HockeyStack, I hope that this will change in the future and more updates will be released. Read More Showing 1 - 10 of 27 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/hockeystack-profile/reviews/) ## HockeyStack Popular Comparisons [AppsFlyer vs HockeyStack](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/vs/hockeystack/)[Voluum vs HockeyStack](https://www.softwareadvice.com/marketing/hockeystack-profile/vs/voluum/)[CTM vs HockeyStack](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/vs/hockeystack/)[Looker vs HockeyStack](https://www.softwareadvice.com/marketing/hockeystack-profile/vs/looker/)[Adobe Analytics vs HockeyStack](https://www.softwareadvice.com/marketing/adobe-analytics-profile/vs/hockeystack/)[Dreamdata vs HockeyStack](https://www.softwareadvice.com/marketing/dreamdata-io-profile/vs/hockeystack/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/hockeystack-profile/alternatives/) ## Other Top Recommended Web Analytics Software [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) **4.7** (8093) Recently recommended **0** times [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) **4.4** (3797) Recently recommended **0** times [Squarespace](https://www.softwareadvice.com/publishing-and-subscriptions/squarespace-profile/) **4.5** (3402) Recently recommended **0** times [Pipedrive](https://www.softwareadvice.com/crm/pipedrive-profile/) **4.5** (3055) Recently recommended **0** times Stuck Between Options? 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