All Hootsuite Reviews

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Sean

11 - 50 employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed April 2021

Good centralized tool for managing social media

User Profile

Charity

Verified reviewer

Entertainment, 1 employee

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed December 2019

Impressive free plan

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

PROS

As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

CONS

"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Reasons for switching to Hootsuite

I made the switch from Buffer because Buffer's free plan only allowed me to schedule 10 posts at a time.

User Profile

Shaheer

Verified reviewer

Information Technology and Services, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2022

It's Easy and Good

As the number of social media users grows, Hootsuite has become an indispensable part of business operations. It integrates with tens of social networks and has a 30-day free trial. It is easy to use and affordable. With millions of users, it's easy to see why Hootsuite has millions of users. It's no wonder, then, that it's the number one social media management tool for small businesses.

PROS

Hootsuite is a social media management tool with millions of users. It has the advantage of allowing you to view up to five social networks simultaneously, and its easy to use interface lets you easily flick between different social media profiles, campaigns, and customers. However, it does have some limitations.

CONS

Though its scheduling capabilities are basic, it does have some useful features. Like its ability to monitor key terms and hashtags, Hootsuite helps you grow your social media presence. Some features are limited, like the inability to bulk-schedule via import. If you're looking for a more advanced solution for your social media marketing strategy, Hootsuite may not be right for you.

Reason for choosing Hootsuite

If you're on the go, a social media management app such as Hootsuite can be an invaluable tool. This program can centralize your social media profiles and messages so you can manage them all in one place. You can reply to messages, see analytics, and collaborate with team members without leaving the app. Hootsuite also lets you view multiple social networks at once and schedule posts to each.

Sogie

Information Technology and Services, 501-1,000 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2023

The best social media management platform

Overall, Hootsuite is a comprehensive social media management tool that helps businesses of all sizes manage their social media presence effectively. Its range of features, integrations, and pricing plans make it a popular choice among businesses looking to improve their social media marketing efforts.Hootsuite is a powerful social media management tool that offers a wide range of features and benefits for businesses of all sizes. Its customizable scheduling, social listening and engagement, analytics and reporting, collaboration, and integrations make it a popular choice for businesses looking to streamline their social media management and improve their social media marketing efforts.

PROS

Collaboration: Hootsuite's collaboration tools make it easy for teams to work together on social media campaigns, assign tasks, and manage workflows, improving productivity and enhancing team communication.Integrations: Hootsuite integrates with a wide range of third-party apps and tools, including social media platforms, content management systems, and analytics tools, allowing users to create a customized social media management ecosystem that meets their specific need

CONS

Complexity: Hootsuite's many features and options can be overwhelming for new users, and there may be a learning curve to master the platform's capabilities.Limited posting capabilities: Hootsuite's scheduling and posting options are not as robust as some other social media management tools, which may limit a user's ability to customize and optimize their social media posts.Delayed posting: Hootsuite's scheduling feature may sometimes experience delays in posting content, which can be frustrating for users who rely on timely posting.

Cory

Hospitality, 201-500 employees

Used monthly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed May 2023

Great for Social Media Monitoring But Better Products Out There for Scheduling and Organizing

Great for social media monitoring but better options out there for scheduling and content management

PROS

The software is great for monitoring your social media presence. The feeds you can set up for mentions and comments are great and easy to use. The dashboard is designed very well and easy at a glance to view your feeds. Reporting is also very good. The Hootsuite school is also a great resource. They have great training available.

CONS

As good as it is for social media monitoring it lacks for scheduling and organizing your content library. Scheduling is clunky and the display is not great. Not easy to schedule across multiple accounts at the same time. The content library doesn't really exist either. Hey Orca blows them out of the water off ease to make posts and organize your assets.

User Profile

Rick

Verified reviewer

Construction, 2-10 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2023

Hootsuite made Social media useable for us

We’ve been really happy with Hootsuite. It’s shortened the time we have to spend on social media and made the time we do spend on it much more streamlined.

PROS

We only use social media because Hootsuite allows us to manage all the different platforms at once. Otherwise we would only use 2 platform or spend a lot more time on it.

CONS

I’d really like to have a little more automation options. It’s taken a while to get used to everything but now we’re really happy.

Reason for choosing Hootsuite

Ease of use, price, high recommendations from others.

Reasons for switching to Hootsuite

It was less of a switch and more of testing lots of different programs and Hootsuite has been the most efficient and easy to use for us.

yas

Business Supplies and Equipment, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

3

FUNCTIONALITY

4

Reviewed May 2023

Was ok for free but to expensive now

PROS

Integration of Canva. The onboarding was really good and they offer a lot of great articles to brush up on Social Media knowledge and the latest trends and functionalities. If you are willing to spend two days going through their blog posts, you can virtually get a very good understanding of social media managament.

CONS

No free plan anymore, which made it too expensive for freelance use for one Social Media account only. No integration of LinkedIn, that's why I moved to Later.The user interface was also quite convoluted to use, not as easy and intuitive as other platforms. The analytics didn't really show as much insight as I gained from other platforms.A lot of work has to be done off the platform (keywords, analytics etc.)

Shivam

Verified reviewer

Marketing and Advertising, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2023

Good for scheduling posts

PROS

I majorly use hootsuite to schedule my LinkedIn posts. Also I have used it to post on Twitter and Instagram. My experience has been great. The editor shows the preview of the post which prevents me from going to Linkedin and seeing how the post appears

CONS

There is no option to post carrousel posts. This is very bad as hootsuite is a professional software and should add the option

Ahmed

Verified reviewer

Architecture & Planning, 51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2023

I loved this experience

It was a great experience

PROS

Ease of use and the way to display data from different platforms

CONS

The need to enter the password more than once

Omar

Verified reviewer

Entertainment, 1 employee

Used weekly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed April 2023

This way with hootsuite

my experience with hootsuite has been positive, a very powerful platform that offers alot of features, it has been a valuable tool fo me in managing my social media accounts, for beginners take a little time so to get used to all its functions ,you will be happy

PROS

I must say with the wide range of features it offers, which can be very impactful for businesses that are looking to integrate social media into their existing tools, i personally didn't flinch for the first time with hootsuite it came in right time i needed and perfectly amazing

CONS

people may have different opinions on what they dont like about hootsuite, however some answers could be that its expensive, can be overwhelming for beginners or that its not as customizable as some other platforms,

Nathan

Verified reviewer

Financial Services, 51-200 employees

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

3

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed May 2023

One of the OG marketing platforms

PROS

I love that hootsuite allows for post scheduling, I seem to remember them being one of the first platforms to provide this

CONS

Integrations were a little difficult to get set up

Thomas

Marketing and Advertising, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed March 2020

A Good Option for Social Publishing and Monitoring

At my previous job I was using Hootsuite to start my day. I would sign on and schedule and publish posts for the duration of the day, or over the weekend or what have you. More recently, I've been using Hootsuite's free version to manage my personal online presence, scheduling posts related to my podcast or video channels. I find that more recently, the native Twitter app has been better for just scrolling through Twitter, but as far as posting goes, I prefer to use Hootsuite.

PROS

One of my favorite things about Hootsuite is the ability to 'autoschedule' posts based on the time that you're likely to receive the most engagement. This takes a lot of the guesswork out of the job of a social media manager, as you can tend to labor over the details like whether or not something is emergent enough to post right now or whether you should wait to schedule it in the future. I find Hootsuite's customizable streams can be helpful in mitigating a lot of the noise that comes along with social media, but constant algoritm and UI updates to platforms like Twitter can make streams obsolete quickly. The platform is super simple to get set up and running with, and the free version (which I'm currently using for my personal accounts/projects) is perfectly serviceable for teams with 3 social accounts or fewer. I've never had to reach out to support, but Hootsuite's online presence is great and they're constantly providing materials that are helpful to social media managers.

CONS

I find their integration with Instagram somewhat lacking. During my time with Hootsuite, I have scheduled countless Instagram posts, but the way the marriage between Instagram and Hootsuite Works means that you can schedule the post, but you need to open the app on your phone and hit send when the time comes to actually publish your post. I have missed so many Instagram posts because of this, and the fact that I only appear to get a notification when It's time to post on Instagram about half the time. I realize that this isn't necessarily all Hootsuite's fault, but this is a real downer, and leaves me wishing that the integration was better

Reason for choosing Hootsuite

Pricing for the most part. At the time, HubSpot was still charging for every level of their services. Once I started using it, the autoscheduling feature became too important to me to consider switching. As long as Hootsuite allows me to manage my 3 accounts for free, I'll continue to use their services.

Alberto

Education Management, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed April 2022

A Great Tool For Social Scheduling - But Others Offer More For Less

Overall the product has served us well; we're still using it daily and are able to plan campaigns around our scheduling abilities, we're able to connect directly with our customers and assigned potential customer service issues within our team with a few clicks. Over time however, social platforms are getting savvy to the needs of businesses are starting to build out their own business tools and scheduling/performance analytics hubs (Facebook Business and Twitter for Business for one). It remains to be seen how Hootsuite will compete with free as the platforms begin to grow this part of their businesses.

PROS

Social Post Scheduling is the raison d'etre for Hootsuite and it does it effectively and with lots of options including custom tagging for your analytics platform. If you're only interested in being able to schedule and post to multiple social media channels, this is the first place to look.

CONS

The pricing and tiers no longer make sense as many of their competitors are offering similar/better scheduling and posting options at a lower price (or free with limitations). In 2022, Instagram post scheduling shouldn't be an exclusive feature.

Reason for choosing Hootsuite

At the time, Hootsuite provided better analytics tools than were available to any of their direct competitors.

Ben

Higher Education, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2020

Getting Better with Time

Overall, Hootsuite provides a single place to monitor multiple social media platforms, create branded and consistent marketing campaigns, schedule content in advance with easy oversight, and get insights into content performance.

PROS

Hootsuite is a great way to set up a multi channel dashboard to have greater oversight of your social media channels. I appreciate that it covers all the major platforms, including Facebook, Twitter, and Instagram.

CONS

At this point in time, users can't directly publish content to the Facebook and Instagram stories, which are major marketing tools. Where as you can pre schedule traditional posts, it's not an option for stories.

Reason for choosing Hootsuite

Hootsuite seemed to combine all our organizational needs as it pertains to platform management, content scheduling, and analytics in a way that was easier to use than the alternatives.

Reasons for switching to Hootsuite

As a professional, I liked the look and interface of Hootsuite better than CoSchedule. I thought it was easier to use and had better control over multiple tools.

Darren

Broadcast Media, 1 employee

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed June 2022

Probably the most reliable service available.

Great and most reliable service available, although the most restrictive for free users.

PROS

Hootesuite is highly reliable and I can schedule posts and forget knowing they will go out on time every time. Simple to use with one of the best post editing I've used on mobile.

CONS

Hootesuite has a problem dragging images out of websites when sharing web pages.

Reason for choosing Hootsuite

It's reliable and gave me what I needed. I liked to be able to schedule and forget.

Reasons for switching to Hootsuite

Buffer could not do reposts.

Sunil

Higher Education, 501-1,000 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed September 2022

Social Media Management - Trust the Leader

It was good and it worked smoothly (on a self serving mode)

PROS

The ready to integrate plugin to add 3rd party services is a great feature to extend the usability.

CONS

Poor customer support and longer TAT on query resolution

Reason for choosing Hootsuite

Market reputation

Reasons for switching to Hootsuite

Frequently integration failures with the social media accounts

User Profile

Spoorthy

Verified reviewer

Computer Software, 1,001-5,000 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING: