--- title: "Hotjar vs Semrush - 2026 Comparison - Software Advice" description: "Hotjar vs Semrush - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization." source_url: "https://www.softwareadvice.com/marketing/hotjar-profile/vs/semrush/" page_type: "comparison" language: "en" --- [Home](https://www.softwareadvice.com/) / [Web Analytics Software](https://www.softwareadvice.com/web-analytics/) / Hotjar vs Semrush Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Updated September 29, 2026 # Hotjar vs. Semrush: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Updated September 29, 2026 # Hotjar vs. Semrush: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Product comparison Compare up to 3 products side-by-side + Add product [](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) [Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) 4.6 [(545)](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/) Starting Price $39.00per month Free trial Free version Pros: - Heatmaps - User behavior analysis Cons: - Pricing - Feature limitations Who uses Hotjar Based on 545 reviews - Popular among: Small businesses - Most common industries: Professional Services (28%) and IT & Software Development (27%) - Top use cases: Heatmap (21%), Website Monitoring (12%) and Customer Experience (10%) 83% of users recommend this product [](https://www.softwareadvice.com/marketing/semrush-profile/) [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) 4.6 [(2329)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/) Starting Price $139.95per month Free trial Free version Pros: - SEO - Competitor Analysis Cons: - Pricing - User Interface Who uses Semrush Based on 2329 reviews - Popular among: Small businesses - Most common industry: Professional Services (36%) - Top use cases: SEO (33%), Website Optimization Tools (14%) and Competitive Intelligence (12%) 82% of users recommend this product [](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) Hotjar 4.6 [(545)](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/) [](https://www.softwareadvice.com/marketing/semrush-profile/) Semrush 4.6 [(2329)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/) + Add product Add product ## User satisfaction * * * 4.6 Based on 545 reviews Ease of use 4.6 Value for money 4.4 Customer support 4.5 Functionality 4.5 4.6 Based on 2,329 reviews Ease of use 4.3 Value for money 4.2 Customer support 4.4 Functionality 4.6 ## User interface * * * ## Key features Features selected based on 2,874 reviews from Web Analytics * * * Data Visualization 4.4 Goal Setting/Tracking N/A Heatmaps 4.6 Project Management N/A Real-Time Analytics 5.0 Reporting & Statistics 4.3 Data Visualization N/A Goal Setting/Tracking 4.4 Heatmaps N/A Project Management 4.5 Real-Time Analytics N/A Reporting & Statistics N/A ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ## Integrations * * * [ HubSpot Marketing HubNot enough reviews ](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)[ SegmentNot enough reviews ](https://www.softwareadvice.com/product-data-management/segment-profile/)[ ZapierNot enough reviews ](https://www.softwareadvice.com/cloud-management/zapier-profile/) [ Google Analytics 360Integration rated 4.6 from 107 reviews ](https://www.softwareadvice.com/bi/google-analytics-profile/)[ TapClicksNot enough reviews ](https://www.softwareadvice.com/bi/tapanalytics-profile/)[ DataboxNot enough reviews ](https://www.softwareadvice.com/bi/databox-profile/) ## Reviews * * * Peter C.Regional Director of Business DevelopmentInformation Technology and Services, 1001-5000 employees "I like the Funnels feature more as it helps me to understand where potential clients step back during the conversion process." Jun 26, 2026 OQ Orion Q.Head of MarketingTelecommunications, 11-50 employees "I have used many iterations of hot jar over the years and I like to use it (my initial go to for website behaviour review) but it still feels less smooth to use than one would expect." Jun 3, 2026 Palash R.Graphic designDesign, Self-Employed "The platform makes it highly efficient to track organic rankings, audit websites for technical issues, and discover content gaps that boost search visibility significantly." May 26, 2026 MF Michael F.SEOMarketing and Advertising, 2-10 employees "For a confirmed, repeat data integrity failure that made my entire dashboard unusable for days and cost me billable client work." Jun 18, 2026 ## Customer support * * * Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 Chat Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 Chat ## Training options * * * In Person Live Online Webinars Documentation Videos In Person Live Online Webinars Documentation Videos ## Popular Comparisons * * * [Lucky Orange vs Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/lucky-orange/)[Microsoft Clarity vs Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/microsoft-clarity/)[Wix vs Semrush](https://www.softwareadvice.com/marketing/semrush-profile/vs/wix/)[AccuRanker vs Semrush](https://www.softwareadvice.com/marketing/accuranker-profile/vs/semrush/)