HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.

HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient. What I liked: • Simple, intuitive fool-proof interface • Great support and learning resources • HubSpot Academy makes it easy to learn marketing automation • Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build

Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products. Improvements I'd like to see: • Better CRM function-- it was too limited for us to use • Greater flexibility with reporting custom dashboards • Ability to use spend/budget data from LinkedIn Ads connection • Ability to A/B test automated emails without workaround

I love how intuitive HubSpot is. The interface is easy to look at and easy to use.

Licensing for 1 is reasonable. If you need 1-5 users, but aren’t mid-scale the subscriptions can get pricey.

Hubspot marketing hub is a robust marketing tool for small and medium businesses. Working as a growth manager I found it very convenient to complement Hubspot CRM and Sales hub with its marketing hub. It gives you the possibility of managing your growth strategies in one-stop tool. This makes everyday work simpler, which is not a small thing at all. When looking for more advance features, specially in reporting and automation, you may have to look for complementary tools.

I really like its ease of use. It's very well integrated with different useful plugins like Gmail, Google Calendar, Slack and specially Zoom. It's part of Hubspot CRM solutions, thus if you are already working with the CRM, adding Marketing features comes very handy to use a one-stop marketing/sales software. Customization comes effortless and no coding is required. Administrating templates and contact properties can be done by non-experience users. Hubspot learning curve is quite short, getting used to the platforms can be done in a speedy fashion.

I wish Analytics and reporting features would be more advanced. Creating reports and dashboard is straightforward, but when it comes to more sophisticated visualization, Hubspot falls short. You may need to integrate with a BI Tool to get the most of your visualizations. Marketing automation can be done with its Workflow features. However I felt disappointed finding out that Email sequences can not be included as part of an automated workflow. Variable pricing dependent on the number of contacts is not the most convenient. When managing an extensive contact list, it can become too expensive too fast.

The automation and visibility are the greatest features that HubSpot Marketing Hub can offer to your company. It is really easy to use and maintain, whether you have a small or a larger marketing (or lead generation) team. You can keep track of everything that's happening in every active or past campaign with just a few clicks.

Although HubSpot offers solutions for every stage of lead generation and management, tracking a lead from a campaign through the sales pipeline once its deal card is created is not straightforward. While it is possible with the right skills and advanced knowledge, it will require a learning curve and some time to refine the results.

The fact that it's natively integrated with the sales hub, CRM and CMS is nice

The price is astronomical for what it is. It lacks content, especially industry-relevant templates. It has a similar UI to many other platforms and less functionality than many competitors. While its enjoyed industry standard recognition for many years, one of the primary frustrations of myself and my clients is that HS constantly gate keeps functionality. For any SMB it prices them out quickly. Migrating off them is a challenge. While they have tons of documentation and training - support is lackluster

Great free tool to start executing marketing campaigns simply and easily with little to no experience needed. Can also grow with your needs provided you'll have budget.

Straight forward process via templates & wizards to execute campaigns.

Expensive when you need somewhat slightly more features as you grow

The HubSpot Marketing Hub is amazing, it provides and all in one software to handle all your marketing needs, it makes it easy for non technical users to use it and provides a great way to schedule posts, capture leads, access your contact database...It has been a great help for our company, and I know it will be for years to come.

The good news is that it is an ever charging platform that keeps improving, so any feedback that we've had has been listened to and actioned upon

In all general marketing it's great to reduce bulky email marketing and simplify online campaigns.

It reduces the bulkiness in email marketing and campaigns. Great lead management and lead capture strategies. Integration and easily customizable.

I have more gratitude to the customer support services offered and no regrets whatsoever.

HubSpot is a comprehensive suite of tools which consolidates tech stack and efforts. The product is easy to use, works well and is, in my opinion, best in the market.

HubSpot Marketing Hub configured for most businesses is expensive and a roadblock to higher adoption from smaller businesses. The gaps of features between starter and pro is too wide.

I've tried many marketing websites / CRM for our company but I didn't find all the tools and the supports I need combined till I tried Hubspot.

the pricing structure of HubSpot Marketing Hub can be a bit expensive, particularly for small businesses or startups with limited budgets.

Besides all the features HubSpot Marketing Hub has to make my work easier, there are two advantages that HubSpot Marketing Hub offers me, like customer support at a click and the courses they give their users. That's awesome!

What I like most about HubSpot Marketing Hub is that we can do all our marketing with it, something that we had been looking for a long time. Since the first moment we received the free demo, we knew we had found what we needed in terms of marketing, so we took the next step to pay its value.

HubSpot Marketing Hub has nothing I don't like so far, and being honest, I don't think I'll find something in a short term.

Ease of use, integration with Gmail and Outlook. Calendar Meeting links

Training videos have room for improvement

my overall experience was ok but nothing exceptional about it.

the free plan has good amount of features that I can use for my email marketing campaign

the paid monthly plan fee is a bit expensive.

(1) Fluid trial integration between HubSpot and Salesforc, allowing our company to streamline the sales person to reach out quicker. (2) TONS of data cleanup

Intuitiveness. We've had several interns throughout the last 2 years of working in HubSpot and they've picked it up easily because of this. Cloning. Makes it simple if you're only changing one or 2 conditions/criteria in a list or email. GoToWebinar integration. Key for our monthly webinars. Variety of ways to create a list/workflow. We work on many different nurture campaigns with different qualifiers for each.

It does tend to get buggy from time to time - for example right now I'm experiencing an issue in email when I go to replace a link, it won't paste to the text box, it'll paste outside of the hyperlinked words in the actual email, quite weird.

I've been using Hubspot Marketing Hub for over a year now across multiple businesses of all shapes and sizes. What they all value is the advanced automation. Having an all-in-one website and CRM platform integrated with their social media, blog, sales pipeline etc, etc... All of their contacts are in one place with extensive information on their interactions with the brand - what content they are actively engaged with. It's truly valuable for medium to large businesses looking to utilise data and automation in their business.

Excellent CRM for sales and automation. Innovative workflow triggers allow for nearly any automation solution you can think of. Assigning tasks to sales team members, automatically moving deals to different stages of the pipeline, automating emails and communications. Hubspot is an advanced and genuinely useful software for marketers in particular.

Considering these advanced features, it can be quite expensive. So it's not for every business.

The most convenient thing about Hubspot is the ability for our Sales & Marketing teams to be able to track all the different actions our customers are taking during the buying process as well as post-purchase. It's helpful for the Sales team to see which Marketing emails our customers are engaging with and it's helpful for our Marketing team to be able to see if our customers are purchasing after they engage with a marketing email or social post. I also like their marketing automation feature that allows me to create tasks and deals for our Sales team based on different actions customers are taking on the Marketing side.

Hubspot has excellent customer service and a large library of resources that you can reference if you cannot figure out how to do something. They also have Hubspot Academy that allows users to learn more about their products and Marketing in general, while also getting a Hubspot certification.

There are a few features I would like to see added to their email marketing service. One specifically is the ability to customize the mobile version of an email without affecting the desktop version. I also wish I could insert custom HTML such as a promo timer in an email like some of the other platforms I've used.

Hubspot is pretty easy to set up and offers a view across your entire organization from Marketing to Sales to Customer Success. Before switching to Hubspot we were using tons of different tools that weren't integrated which causes things to fall between the cracks. The best thing about Hubspot is having everything right in one place. Also, Hubspot's customer support is really amazing. You can get someone on the phone in minutes which is so important when you are trying to deliver things under a deadline.

I feel that Hubspot's Landing Page builder is not as good as they claim for people without web design skills. If you are a web designer with knowledge of html & css you will probably like it, but if you don't have those skills you will be limited with what you can do with their landing page builder. Hubspot claims that it is a drag and drop builder, but that's not really the case. We eventually stopped using Hubspot's Landing Page Builder and switched to Unbounce for landing pages which is much easier.

I signed up for another year to get access to Microsoft Ads control (supposed to be in BETA.)

When enabled, it is easy to review the overall advertising performed in Google, LinkedIn and Facebook. Basically an All-In-One platform to create content, share content and see who interacts with the media.

Recently learned about a $10,000 limit per month on advertising. Normally do not spend this much monthly, but I was on Holiday. Going on my 11th day without using the ADS feature. (It stopped allowing maintenance of the ads through the easy to use control panel for ads because I went 465 dollars over the limit in December.)

We now have greater control of our blog and website content from an SEO point of view. We use Wordpress and have started shifting our blog/articles to the HubSpot platform. Overall, we are very happy to invest time in optimizing how we use HubSpot's vast feature set.

The combination of content creation and marketing automation tools helps manage both the website SEO and email marketing components of our marketing plan.

Getting access to some variables for use in email template creation could be a little easier. The editor is super easy and powerful but accessing variables of our HubSpot users isn't available. (e.g. a sales rep's phone number). I also don't like that the administrator can't update their users' email signatures.

It's the tool our Marketing team use every day. Beyond making us generating new leads, it helps us communicating simply with our Sales teams, who now speak the same language as we do.

Hubspot contains most of what a modern marketer needs: email marketing, automation, workflows, social media planification, chatbot, CTAs, lead gen forms, landing pages, content management... The best remains that it is directly integrated to the Hubspot CRM and Sales platforms, which make your Sales-Marketing processes fluid.

The worst thing in Hubspot is that the software itself is quite long to respond. Pages can take several seconds to load. If you've used a CRM tool such as Pipedrive, you'll probably think loading times are endless... But you get used to it.

Generally, Hubspot helps me accomplish a lot in my day to day. It helps generate leads for my business and orchestrate a lot of complex marketing activities. It has its hiccups and limitations but generally support is good as well.

Hubspot is very easy to use and intuitive. I am constantly creating new workflows, creating new contact properties, and setting up marketing campaigns and lead-capture events. I think its a tool that looks nice and I enjoy working with it daily for the most part. Would recommend for those who will be doing email marketing, social media advertising, lead generation, list building, complex marketing orchestration or ABM, and things of that nature.

The biggest con is battling our email delivery health and quarantined contacts. The lead scoring, list building, reporting, workflow triggers, and some of the lead tracking have limitations. There are a few pieces of functionality that I need that is not in the system. But every business is different and it can be hard to cater to the thousands of use cases necessary for everyone. We can mostly survive without these things even though we'd prefer them. Also, our integration with SalesForce got messy pretty fast so maintenance is a must.

I think the marketing hub plus the sales hub are priceless if integrated well. The best results from campaigns I ever had is when we were able to use this tool across the whole company.

Hubspot allows all your marketing efforts to be managed as an easy CSM to power all the lead and customer information as a CRM. The automation and event triggering with the product work wonders once its done well.

It can feel expensive if the rest of the company is not using its products as you need to create a hybrid model to track everything and that makes it sometimes worthless

I LOVE this platform. Onboarding is great. My support person (yes, you get a dedicated success manager that you actually form a relationship with and can help you navigate intricate projects, offer suggestions, advice or just listen as moral support and confirm you are on the right path ANYTIME) is fantastic, the software is in my opinion best in class. The contract renegotiation process is a bit of a bummer. Some of the folks there aren’t the easiest to talk to or deal with. My hope is that they can fix the issues and shine in this area too. Product developers and bright and knowledgeable and they are constantly improving the platform to our delight.

I am not a marketer. In fact, it was a hat I took on with my family’s Small business just to help out. Boy are we all glad we did. First of all, it is intuitive. There isn’t a page in Hubspot that doesn’t offer help in the form of written, video and linked tutorials. It’s all in-line too. I don’t have to open a different screen most of the time. I can easily and quickly solve my issue or learn something new right within the page I am working on. It’s been a game changer. It helps me be a better writer. Hubspot offers suggestions for how to compose and email, a landing page, an offer pop up. It also offers on page SEO and optimization help, identifying potential issues and offering suggestions before you publish it. It caters to all ability levels. From a novice to an expert, there is something for everyone and online training to match whatever level that may be. It also has incredible value. There are so many extras packed into Hubspot. Chat, automation, graphic editor, asset management, CRM, extreme integrations, and a wide open API.

Obvs the price. It’s pricey. We have 3 different locations of the same franchise and we operate them as one business. But because we are required to have 3 domains, we were forced into the enterprise license. It is a lot for a small business with lean operations to pay. Luckily we negotiated a great deal for the time being so it isn’t breaking us.

In general, hubspot is updated in a contacting manner that allows me to create a list of different groups, build my database so that the sales team can do a more efficient job and focus the strategies specific to each work group

It is a software dedicated to automate marketing actions, where many departments must automate tasks related to emails, social networks, in addition to those that are related to websites, in order to facilitate tasks. With hubspot you can manage contacts, activities related to websites, Live Chat, Conversational Bots, Marketing by mail, Ad Retargeting, among others. It should be noted that with this Software, it helps create optimized content for search engines, in turn generates user traffic on the website or blogs. This software is recommended to all professionals dedicated to digital marketing, because it unifies all the necessary tools into one, so they can do the work in less time. In addition, consumers are no longer only in the email, nor do we have to rely solely on their actions in this medium. Personally, what I like most about this software is that it has a free plan and allowing any company to use it, in case of wanting a paid version it has good prices. Among other benefits of hubspot, is that you can easily see the workflow that has had a client powers, such as downloads and their interactions with the company's website, this option is great, because it can help to know how many potential customers are ready for another email or a call. It is important to note that once downloaded the program on your computer is integrated with all the tools that are already being used.

Among the disadvantages of this program is: that you do not have any tool that can merge the contact information of different organizations. It does not have the ability to register several email addresses of the same contact, this weakness is palpable at the moment of conversation by email with a user, because if we want to contact you by another address via e-mail is very difficult to connect . You can not ignore unimportant records, this is to facilitate the reading of relevant interactions. If you have a company that wants a smooth and powerful solution to manage contacts, that can see the visibility of the work, this program is not recommended