HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.

HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient. What I liked: • Simple, intuitive fool-proof interface • Great support and learning resources • HubSpot Academy makes it easy to learn marketing automation • Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build

Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products. Improvements I'd like to see: • Better CRM function-- it was too limited for us to use • Greater flexibility with reporting custom dashboards • Ability to use spend/budget data from LinkedIn Ads connection • Ability to A/B test automated emails without workaround

I love how intuitive HubSpot is. The interface is easy to look at and easy to use.

Licensing for 1 is reasonable. If you need 1-5 users, but aren’t mid-scale the subscriptions can get pricey.

Hubspot marketing hub is a robust marketing tool for small and medium businesses. Working as a growth manager I found it very convenient to complement Hubspot CRM and Sales hub with its marketing hub. It gives you the possibility of managing your growth strategies in one-stop tool. This makes everyday work simpler, which is not a small thing at all. When looking for more advance features, specially in reporting and automation, you may have to look for complementary tools.

I really like its ease of use. It's very well integrated with different useful plugins like Gmail, Google Calendar, Slack and specially Zoom. It's part of Hubspot CRM solutions, thus if you are already working with the CRM, adding Marketing features comes very handy to use a one-stop marketing/sales software. Customization comes effortless and no coding is required. Administrating templates and contact properties can be done by non-experience users. Hubspot learning curve is quite short, getting used to the platforms can be done in a speedy fashion.

I wish Analytics and reporting features would be more advanced. Creating reports and dashboard is straightforward, but when it comes to more sophisticated visualization, Hubspot falls short. You may need to integrate with a BI Tool to get the most of your visualizations. Marketing automation can be done with its Workflow features. However I felt disappointed finding out that Email sequences can not be included as part of an automated workflow. Variable pricing dependent on the number of contacts is not the most convenient. When managing an extensive contact list, it can become too expensive too fast.

In all general marketing it's great to reduce bulky email marketing and simplify online campaigns.

It reduces the bulkiness in email marketing and campaigns. Great lead management and lead capture strategies. Integration and easily customizable.

I have more gratitude to the customer support services offered and no regrets whatsoever.

One of the most appealing aspects of HubSpot Marketing Hub is its comprehensive suite of tools designed to streamline and optimize marketing efforts. From lead generation and email marketing to analytics and automation, HubSpot offers a cohesive platform that caters to the diverse needs of marketers. The user-friendly interface simplifies tasks, allowing users to create campaigns, manage contacts, and track performance with ease.

One of the drawbacks of HubSpot Marketing Hub is its pricing structure, which may be prohibitive for smaller businesses or startups with limited budgets. While the platform offers extensive features, access to certain advanced functionalities often requires higher-tier subscriptions, potentially pricing out smaller organizations. Additionally, some users have noted a learning curve associated with fully utilizing HubSpot's capabilities, particularly for those new to marketing automation software

Great free tool to start executing marketing campaigns simply and easily with little to no experience needed. Can also grow with your needs provided you'll have budget.

Straight forward process via templates & wizards to execute campaigns.

Expensive when you need somewhat slightly more features as you grow

The HubSpot Marketing Hub is amazing, it provides and all in one software to handle all your marketing needs, it makes it easy for non technical users to use it and provides a great way to schedule posts, capture leads, access your contact database...It has been a great help for our company, and I know it will be for years to come.

The good news is that it is an ever charging platform that keeps improving, so any feedback that we've had has been listened to and actioned upon

The fact that it's natively integrated with the sales hub, CRM and CMS is nice

The price is astronomical for what it is. It lacks content, especially industry-relevant templates. It has a similar UI to many other platforms and less functionality than many competitors. While its enjoyed industry standard recognition for many years, one of the primary frustrations of myself and my clients is that HS constantly gate keeps functionality. For any SMB it prices them out quickly. Migrating off them is a challenge. While they have tons of documentation and training - support is lackluster

HubSpot is a comprehensive suite of tools which consolidates tech stack and efforts. The product is easy to use, works well and is, in my opinion, best in the market.

HubSpot Marketing Hub configured for most businesses is expensive and a roadblock to higher adoption from smaller businesses. The gaps of features between starter and pro is too wide.

I've tried many marketing websites / CRM for our company but I didn't find all the tools and the supports I need combined till I tried Hubspot.

the pricing structure of HubSpot Marketing Hub can be a bit expensive, particularly for small businesses or startups with limited budgets.

Besides all the features HubSpot Marketing Hub has to make my work easier, there are two advantages that HubSpot Marketing Hub offers me, like customer support at a click and the courses they give their users. That's awesome!

What I like most about HubSpot Marketing Hub is that we can do all our marketing with it, something that we had been looking for a long time. Since the first moment we received the free demo, we knew we had found what we needed in terms of marketing, so we took the next step to pay its value.

HubSpot Marketing Hub has nothing I don't like so far, and being honest, I don't think I'll find something in a short term.

-Plentiful relevant features & updates -Community learning & support -Easy to use, very modern UI

-Pricing can be a bit steep -Customer support is not very prompt

Positive, it covers 99% of our needs for email marketing and lead capture.

It has features that cover all basic needs. Doing all activities in one platform is really convenient.

Analytics can be improved a lot. And also cross filtering of contacts and accounts without using Lists.

HubSpot Marketing Hub is intuitive. Ease of use is one of the primary reasons to consider HubSpot. It's easy to set up, configure and integrate with other applications. I do like that I can train others to use it across sales and marketing and empower them to take on responsibilities rather than having to ask me to set up or execute specific tasks in the tool.

ABM abilities are limited but they are working on added capabilties fairly regularly. There are better solutions for ABM in the marketplace for sure, but I would like to use one tool for B2B marketing automation if possible.

I built three websites, which I manage completely via the Hubspot tools. I'm able to generate inbound traffic through various marketing efforts (blogging, emailing, posting on social media, website building,...). I manage all the incoming traffic via various analytics and insights. It is satisfying to notice that my hard work pays off.

Hubspot contains all the tools you could wish for as a marketing or sales professional. Your results are clearly visible and manageable. Inbound marketing has never been so exciting and profitable! I love the great user experience, which is constantly being improved thanks to monthly updates of new and improved features. Finally, I am very satisfied with the customer service. Every time I have an issue, I am helped quickly and accurately. Even if there is no solution to my problem, we will look for an alternative together.

As a creative marketer, I would love more options to make my website even more appealing and less static. I'm looking forward to all the new features being added to the website builder in the future! Improvements are also possible in terms of social media. The results (likes and interactions) are not always accurate. In addition, the posting options are fairly limited. I wish you could add a photo carousel or album (instead of max four pictures).

It was great while we used to follow up with email campaign and leads. The use can be challenging if you are very sure of your business needs so I will recommend finding to HubSpot or a marking agency you trust who can help you finding exactly what kind of tools you will need to use to reach expectations and conversions

We used the service in our office get leads from some of our landing and referral websites. We received a lot of leads and it was hard to follow up with just a mail chimp our a google form and we needed automation to convert them to new customers. HubSpot helped us to managed the new leads and we were able to compare our campaigns with other cases similar to us that used this service so it increased out sales by 150%.

The service is expensive and you have to make sure all your team is dedicated to the training. Its a very different approach to follow up on leads and email marketing than other services so training is very important.

I signed up for another year to get access to Microsoft Ads control (supposed to be in BETA.)

When enabled, it is easy to review the overall advertising performed in Google, LinkedIn and Facebook. Basically an All-In-One platform to create content, share content and see who interacts with the media.

Recently learned about a $10,000 limit per month on advertising. Normally do not spend this much monthly, but I was on Holiday. Going on my 11th day without using the ADS feature. (It stopped allowing maintenance of the ads through the easy to use control panel for ads because I went 465 dollars over the limit in December.)

We now have greater control of our blog and website content from an SEO point of view. We use Wordpress and have started shifting our blog/articles to the HubSpot platform. Overall, we are very happy to invest time in optimizing how we use HubSpot's vast feature set.

The combination of content creation and marketing automation tools helps manage both the website SEO and email marketing components of our marketing plan.

Getting access to some variables for use in email template creation could be a little easier. The editor is super easy and powerful but accessing variables of our HubSpot users isn't available. (e.g. a sales rep's phone number). I also don't like that the administrator can't update their users' email signatures.

HubSpot is the most comprehensive, 360-degree marketing hub especially for lead generation, data capturing, storing prospect and active customer and audience-specific data... as well as actually DOING something with all that information. It is repeatedly the software I've been introduced to or expected to use and implement in a larger way within MarComm teams for 10+ years because of its hold on the delicate, important market of transmuting the capturable data into future sales, future loyal customers, and even data that makes SENSE (i.e. explaining ROI in a non-abstract way).

It can be pretty cumbersome, complicated to teach without the use of a HubSpot sales rep or experienced customer service agent at the company. That is kind of to be expected as there is a LOT going on in the app, though. I have been at companies that have never even scratched the service as to what HubSpot is capable of, so that's something to think about before buying and implementing as the services can get more costly depending on adds/integrations as well as your company and team size(s).

I think the marketing hub plus the sales hub are priceless if integrated well. The best results from campaigns I ever had is when we were able to use this tool across the whole company.

Hubspot allows all your marketing efforts to be managed as an easy CSM to power all the lead and customer information as a CRM. The automation and event triggering with the product work wonders once its done well.

It can feel expensive if the rest of the company is not using its products as you need to create a hybrid model to track everything and that makes it sometimes worthless

I LOVE this platform. Onboarding is great. My support person (yes, you get a dedicated success manager that you actually form a relationship with and can help you navigate intricate projects, offer suggestions, advice or just listen as moral support and confirm you are on the right path ANYTIME) is fantastic, the software is in my opinion best in class. The contract renegotiation process is a bit of a bummer. Some of the folks there aren’t the easiest to talk to or deal with. My hope is that they can fix the issues and shine in this area too. Product developers and bright and knowledgeable and they are constantly improving the platform to our delight.

I am not a marketer. In fact, it was a hat I took on with my family’s Small business just to help out. Boy are we all glad we did. First of all, it is intuitive. There isn’t a page in Hubspot that doesn’t offer help in the form of written, video and linked tutorials. It’s all in-line too. I don’t have to open a different screen most of the time. I can easily and quickly solve my issue or learn something new right within the page I am working on. It’s been a game changer. It helps me be a better writer. Hubspot offers suggestions for how to compose and email, a landing page, an offer pop up. It also offers on page SEO and optimization help, identifying potential issues and offering suggestions before you publish it. It caters to all ability levels. From a novice to an expert, there is something for everyone and online training to match whatever level that may be. It also has incredible value. There are so many extras packed into Hubspot. Chat, automation, graphic editor, asset management, CRM, extreme integrations, and a wide open API.

Obvs the price. It’s pricey. We have 3 different locations of the same franchise and we operate them as one business. But because we are required to have 3 domains, we were forced into the enterprise license. It is a lot for a small business with lean operations to pay. Luckily we negotiated a great deal for the time being so it isn’t breaking us.

In general, hubspot is updated in a contacting manner that allows me to create a list of different groups, build my database so that the sales team can do a more efficient job and focus the strategies specific to each work group

It is a software dedicated to automate marketing actions, where many departments must automate tasks related to emails, social networks, in addition to those that are related to websites, in order to facilitate tasks. With hubspot you can manage contacts, activities related to websites, Live Chat, Conversational Bots, Marketing by mail, Ad Retargeting, among others. It should be noted that with this Software, it helps create optimized content for search engines, in turn generates user traffic on the website or blogs. This software is recommended to all professionals dedicated to digital marketing, because it unifies all the necessary tools into one, so they can do the work in less time. In addition, consumers are no longer only in the email, nor do we have to rely solely on their actions in this medium. Personally, what I like most about this software is that it has a free plan and allowing any company to use it, in case of wanting a paid version it has good prices. Among other benefits of hubspot, is that you can easily see the workflow that has had a client powers, such as downloads and their interactions with the company's website, this option is great, because it can help to know how many potential customers are ready for another email or a call. It is important to note that once downloaded the program on your computer is integrated with all the tools that are already being used.

Among the disadvantages of this program is: that you do not have any tool that can merge the contact information of different organizations. It does not have the ability to register several email addresses of the same contact, this weakness is palpable at the moment of conversation by email with a user, because if we want to contact you by another address via e-mail is very difficult to connect . You can not ignore unimportant records, this is to facilitate the reading of relevant interactions. If you have a company that wants a smooth and powerful solution to manage contacts, that can see the visibility of the work, this program is not recommended

Hubspot is the solution that propelled a single position into an entire digital marketing department. The learning curve can be steep for anyone new to this type of automation and integration, but is supplemented by Hubspot Academy's learning resources and certifications. Overall, the basic environment is intuitive and features are relatively easy to use.

Hubspot has every essential feature you need to build and manage a digital marketing department. From CRM and lead forms to email automation and content marketing to advance reporting; almost anything that is missing from the platform can be easily integrated either thru partnerships or Zapier APIs and web hooks. Hubspot keeps up with the fast changing landscape of digital marketing with regular launches of new features like chat bots and improved contact management. Managing several brands thru one enterprise portal, I am able to track deliverables from various divisions, monitor multiple team progress, and aggregate lead acquisition strategies to maximize talent resources. I recommend Hubspot to all small to mid sized businesses.

Hubspot is a jack of all trades, yet master of none. Unless you pay for add-on features, your company will miss out on the more powerful integrations, reporting, and paid ads. Otherwise, Hubspot's normal customer service is really just a human connection to their extension support docs. For any custom or complicated support requests, pay the extra for designated priority tech support. Sending 12 million emails and 6,000 social posts annually for multiple brands through a single portal sometimes can to be difficult to work around. Some improvements are rolled out that aren't always an improvement over their previous features.

Knowledge and Insight. Knowlege is power and having insight into all activities your marketing, sales and business development team implement is extremely powerful in knowing where to tweak things and where you excel. Shooting blindly from the hip on massive marketing campaigns is extremely expensive and rarely effective for increasing your ROI. But with the knowledge and insight, the HubSpot MAP provides you, you always know what you're doing, why you're doing it, the ROI of your campaigns and where you are lacking. Not having to rely on the complexity of Google Analytics or manual entry of Excel is a huge time and money saver. You also don't have to have a million different tools, software and extensions to try to piece together your marketing strategy, analytics and results. This eliminates about 90% of all the tools you are paying for and using and brings it all into one single platform. Not to mention that it's merely impossible to get all the third-party tools and integrations to talk to each other to give you one bottom line result. With the HubSpot MAP's benefit of cutting hours and labor basically pays for the cost of the software itself. Knowledge is power and time is money.

Obviously, as it's stated in its name, but the Automation part of the platform. The workflows, lists, how a published blog with automatically distribute your blog via your social media accounts, the analytics of how well your strategy, content, and workflows are working, etc. are all exceptional qualities to the HubSpot MAP. The abundance of features and abilities available to a user is endless and always being updated, upgraded or enhanced. I love how the HubSpot MAP is 100% synced with the HubSpot CRM and CMS. In fact, since they are open to third-party integrations, you can enhance any or all of the features given to you all throughout the HubSpot system.

From experience in teaching the software to our clients, it can be an overwhelming learning curve. Especially for the CEOs and people in non-related marketing departments that have to learn to use the system as well, since it is meant to effect a company as a whole, obviously in a positive way. As stated above, HubSpot MAP is open to third-party integrations to better your user experience and insights into your marketing performance. The only downside to that is the budget. If you're a startup company, purchasing the HubSpot MAP and platform is expensive by itself. And when you add on purchasing other third-party integrations to get all the features you want, can be extremely costly or just over-budget in general. The other feature I would like to see HubSpot improve is their Social Media Platform, included in the HubSpot MAP. Yes, you can schedule tweets in bulk or a month's worth of social media posts for the next month, but in reality, it is very time-consuming. Especially for a feature that is meant to cut the manual labor out of your day. One reason for this is because you have to create a customized shortened tracking URL, located in a different area of the platform, to place into each social media message. That means a separate URL for Facebook, Twitter, LinkedIn & Google+, all for the same message. Now imagine having to do that for social media posts for the next week. It does get exhausting. That is one area you would want to get a third-party integration.