About HubSpot Marketing Hub

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing Hub helps companies of all sizes create a web presence, convert online traffic into leads that can be tracked and nurtured and analyze prove your true marketing ROI. Marketing Hub is built to serve B2B and B2C customers in a variety of segments, including software, technology, accounting, construction, retail, real estate and more.

Marketing Hub offers a variety of solutions to attract more visitors, convert more leads, close more deals and ultimately delight more customers. With integrated blogging, and content creation tools y...


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic)

4,202 Reviews of HubSpot Marketing Hub

Average User Ratings

Overall

4.49 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(2,427)

2,427

4 stars

(1,448)

1,448

3 stars

(270)

270

2 stars

(38)

38

1 stars

(19)

19

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 4202 results

August 2019

Sean from BrainStorm, Inc.

Verified Reviewer

Company Size: 51-200 employees

Industry: Computer Software

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

August 2019

A platform with a soul— HubSpot keeps marketing human with products built on best practices

HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.

Pros

HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient. What I liked: • Simple, intuitive fool-proof interface • Great support and learning resources • HubSpot Academy makes it easy to learn marketing automation • Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build

Cons

Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products. Improvements I'd like to see: • Better CRM function-- it was too limited for us to use • Greater flexibility with reporting custom dashboards • Ability to use spend/budget data from LinkedIn Ads connection • Ability to A/B test automated emails without workaround

Reasons for Choosing HubSpot Marketing Hub

HubSpot was a better fit because of our smaller company and database size. We felt we should be able to make HubSpot work for several years before we as a company outgrow it's ability to scale.

June 2019

MD Masoom from TO THE NEW

Verified Reviewer

Company Size: 501-1,000 employees

Industry: Insurance

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

June 2019

Great Marketing Automation Platform.

Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.

Pros

I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.

Cons

There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.

Reasons for Choosing HubSpot Marketing Hub

We choose HubSpot Marketing over Pardot because of its powerful automation features and amazing mobile app. We choose Hubspot because they have a strong customer support team which is very responsive.

May 2020

Katie from Atlas Copco

Company Size: 1,001-5,000 employees

Industry: Mechanical or Industrial Engineering

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2020

Marketing Automation is a Breeze with Hubspot

Prior to using Hubspot, we had no marketing automation platform at all. Nada. Marketing automation wasn't a thing for our company! Slow to the game, I know. However, the perk of Hubspot is just how quickly you can learn and use the software. You don't have to be an expert - everything is laid out for you exactly as you need it. Plus, the Hubspot support team is incredible. Now our company has a robust and thriving series of marketing automation workflows that are based on everything from NAISC codes to form submissions to deal stages. We're happy!!

Pros

Marketing Automation in Hubspot is incredible!! I couldn't be happier to work with this platform daily. From creating automated emails to implementing automated workflows - everything within Hubspot is easy peasy. When making the automated emails, it's literally as simple as 1-2-make email- click save for automation - done. I can't imagine it being any more intuitive. Then using the workflows feature that use these automated emails - super simple. We haven't progressed too much further down the automation rabbit hole than the above, but we'll get there. So if you're a company like ours who is moving a bit slower - but wants to focus on marketing automation - Hubspot is definitely the platform for you.

Cons

Only issue I've encountered is that Hubspot can be buggy at times. At least twice a month you'll get a notification in the system that your emails aren't sending, or that workflows are being delayed due to "unforeseen circumstances." It can take a day or so to resolve. Not too annoying, but I'd expect this once in a while - not monthly. Seems they have a few kinks to work out.

Reasons for Choosing HubSpot Marketing Hub

Hubspot is less expensive and is much more user-friendly than Marketo. We knew that we would be at a disadvantage by not having a Marketo expert in-house, so we went with Hubspot. Couldn't be happier!

June 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

5.0

Functionality

2.0

June 2018

A decent tool for marketing automation with a few key issues

Hubspot is a good tool to start learning about marketing automation or if you are a small company with few leads to store. It is a visually appealing platform with some interesting functionality. The social media advanced scheduling option is one of the best features as is the ability to make easy landing pages. For basic marketing needs, this is a decent option. For larger companies with more complex needs, Hubspot has many issues that will impact speed and productivity.

Pros

The customer service team is excellent and there is a handy chat function so you don't have to wait on an email response. For social media, you can schedule posts months in advance and view your marketing activities as a monthly calendar. Landing pages are also easy and quick to set up. This is a great tool for smaller organizations with limited contacts or leads to store who need basic marketing support.

Cons

The company continues to make unnecessary updates with little notice that often seems to decrease the functionality of the tool until the changes are reversed. Email is very difficult to use as the template you set up views very differently across multiple popular email platforms (to be fair, this is likely an issue with any email automation software). You also have to change your template in a different view pane from your actual email so you're constantly switch back and forth between views for very minor changes. The simplest spacing adjustment takes forever. However, the contact database portion of Hubspot is where we have the most trouble as it's hard to sort and group leads with any way other than by making smart lists or using personas. Your database will get messy fast and there's very little way to clean it if you are a large company which means over time you will be paying for useless leads in your system you cannot find and eliminate.

June 2020

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

June 2020

Great application to manage new leads from customer

It was great while we used to follow up with email campaign and leads. The use can be challenging if you are very sure of your business needs so I will recommend finding to HubSpot or a marking agency you trust who can help you finding exactly what kind of tools you will need to use to reach expectations and conversions

Pros

We used the service in our office get leads from some of our landing and referral websites. We received a lot of leads and it was hard to follow up with just a mail chimp our a google form and we needed automation to convert them to new customers. HubSpot helped us to managed the new leads and we were able to compare our campaigns with other cases similar to us that used this service so it increased out sales by 150%.

Cons

The service is expensive and you have to make sure all your team is dedicated to the training. Its a very different approach to follow up on leads and email marketing than other services so training is very important.

Reasons for Choosing HubSpot Marketing Hub

We got the recommendation from our marketing agency