Iconosquare Software

4.24 / 5 (21)

About Iconosquare


Iconosquare is a social media marketing and management software that provides access to exclusive Instagram analytics to help users and businesses grow their followers on the go. This mobile-based application helps users schedule their posts in advance through a desktop or laptop and provides mobile notifications when the time for posting arrives.

The application helps create a visualization of the growth rate of a community on Instagram and gives a report on the number of lost and gained followers.

Users can manage multiple accounts on Iconosquare with the ability to upload videos, photos and and apply captions. The app runs on all Android and iOS compatible devices. With over 35,000 customers all around the globe, Iconosquare has managed to create a trusting relationship with its users.



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Supported Operating System(s):

Windows 10

21 Reviews of Iconosquare

Average User Ratings

Overall

4.24 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(10)

4 stars

(7)

3 stars

(3)

2 stars

(1)

1 stars

(0)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 21 reviews

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January 2019

Andrew from General Knot & Co.

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2019

Huge Help To Our Social Media

Overall, we're very happy to be using Iconosquare. It's certainly been a big help in growing our social media presence.

Pros

The auto-posting to Instagram has been a huge game changer for us. For both the convenience (time saver) but for the increase in engagement too. We're not sure why engagement has increased when auto-posting through Iconosquare , but it certainly has. Roughly tripling each post's reach.
We also love the analylics for their insight into our followers and trends. A huge help.

Cons

As we are a brand that sells physical products in our store, it would be helpful for us to tag the images showing product to allow viewer to click and shop them. Also, we would like to auto-post posts with multiple images. Certainly, neither are deal breakers, but having the additional functionality would be helpful.

February 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

February 2018

A must have if you're serious about marketing or making it on Instagram.

It has helped us tremendously with understanding our Instagram account, finding good times to post, and discovering new hashtags and which hashtags were working and which weren't.

Pros

To me, Iconosquare is what should be included in the Instagram app by default. But it's not, so we have Iconosquare. It's essentially everything you would expect from the analytics end of Instagram, similar to what you would see in Facebook Analytics and Insights (thought not quite that in depth). There's a whole lot of features, the main ones behing hashtag tracking, audience analysis, page tracking, post tracking, post creation, scheduling and publishing, competitor benchmarking and influencer research. If doing any kind of organic strategy on Instagram, you're basically flying blind without this information.

Cons

Honestly, and maybe this makes me a cheapskate, but to me it's the price. It feels wrong to me to have to pay for something so basic that should be included in an app that's used by over 800 million people, but for whatever reason the creators haven't bothered. It's no fault of Iconosquare, since they didn't make Instagram and simply saw an opportunity to create an app and had to make money doing it. I just wish it wasn't necessary. But it is, and in my mind Iconosquare is the best choice to compensate for that, if Instagram is a meaningful platform to you.

September 2018

Akshay from byo

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2018

Helps with Influencer Research

Iconosquare helped me in finding influencers across the globe, thus aiding my marketing efforts and letting me leverage Instagram's true potential.

Pros

I used Iconosquare for six months to aid Influencer Search.
1. Lets you find influencers based on a wide number of parameters
2. Of about 5 platforms tested, iconosquare had the most accurate data
3. Provides list of tools and services that can be used, a comprehensive list known as SMMartbox
4. Allows scheduling posts on Facebook and Instagram

Cons

Iconosquare has been undergoing a lot of changes owing to Instagram policies, which tends to get a bit tiring to track and understand

June 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2018

Easy to use, helpful

Pros

I like how easy the interface is. Amazing, amazing price for all the features and analytics the platform has to offer. I really like how easy it is to identify influencers and perform hashtag research.

Cons

There are not too many things I dislike about Iconosquare. One thing is that it doesn't seem to offer analytics that are as comprehensive and powerful as other software programs such as Hootsuite.

December 2018

Kelcie from Snooze

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

5.0

December 2018

Iconosquare

Pros

I love that this software allows scheduling, additional insights that Instagram doesn't give you, and the ability to do approvals through a team. Great purchase.

Cons

There's literally nothing bad I can write about it. I love Iconosquare

January 2019

Anonymous

Verified Reviewer

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

2.0

Customer support

5.0

Functionality

5.0

January 2019

Iconosquare

Overall experience was good.

Pros

I've used it mostly for my Instagram. It provides list of tools and services that can be used.
Also there is an option to schedule your posts. As well as the one to preview your feed , which makes planing a lot easier. The reporting is very thorough, accurate and detailed.

Cons

I can't say that there is a lot that I don't like about Iconosquare. The only down side is the price. It is quite expensive and not everyone can afford it.

June 2018

Kaila from Investment Properties Mexico

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

June 2018

Great way to keep track of your social media posts

Pros

I used it mostly for instagram, that facebook. What i loved was able to have a gallery with all the photos i could use, and putting them names and tags, and when i used them they moved to another folder so i didnt have the problem of reposting something.

Cons

I founnd it a bit hard to post sometimes since it didnt automatically post to instagram, so you have to copy and paste all the content you had prepared into instagram an post it yourself. it wasnt automatic

December 2018

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Functionality

3.0

December 2018

Great product of Instagram-heavy brands.

Very positive overall. We've had it for almost a year and use it daily!

Pros

It allows you to schedule and preview your Instagram feed. We've rarely run into any hiccups, and the platform has updates now and then which have only improved the experience. The reporting is very thorough and detailed and works well for putting into reports.

Cons

I wish there were easier view options. ie: see the next 4 weeks instead of just the specific month. or automatic layout options.

January 2019

Anonymous

Verified Reviewer

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Functionality

5.0

January 2019

Metrics That Matter

Iconosquare is great although I may explore other options soon!

Pros

I really enjoy Iconosquare for the analytics they share. It is also super easy to put content in the app from my phone and continue working on my computer.

Cons

I do not like that they took away some of the metrics I really care about, although I do believe that was an Instagram update. I also wish I got more features for the amount of money I pay.

February 2019

kelsey from Furniture

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

3.0

February 2019

Social Monitoring

We use iconosquare regularly to engage with our own instagram audience and find new followers that share a common interest. Helps us grow quality followers through engagement.

Pros

Iconosquare makes it easy to engage regularly with instagram accounts that relate to our business.

Cons

I wish that you were able to post from a desktop through iconosquare.

December 2018

Mike from Freshly Picked

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Functionality

3.0

December 2018

Simple Social Analytics

Pros

They recently updated their interface and it looks 10x better than before. It is very fluid and provides a great user experience. It tracks enough of the social data points to let you know how things are going with your accounts. Lately we have been exploring more with their "advanced search" tool to find new potential influencers. We've seen that it is still sometimes glitchy but if you are patient enough then you can find some quality accounts.

Cons

As mentioned above, there are some glitches with some of the tools on the platform that can sometimes be annoying. They also had to remove some features recently due to an API change on the IG end. I understand that the API item is out of their control, but it is unsettling to think about how they don't have full control over what their platform can do. Overall, it's a quality software offering.

April 2018

Beverley from Social Media With Beverley Theresa

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

4.0

Functionality

5.0

April 2018

Instagram needs to step up their analytics game, Iconosquare nails it.

In-depth Instagram analytics.

Pros

Whenever I use Iconosquare for comprehensive Instagram analytics I always wonder why the official Instagram app doesn't offer these tools! Iconosquare is definitely a must if you want to track how you're doing on Instagram. It offers more than just "Impressions, Comments,