iContact Software


 

iContact is a Web-based email marketing tool designed for businesses of all sizes. This solution offers email design, list management, campaign management and social media publishing within a single solution.

iContact features multiple customizable email templates that help users design content for their email campaigns. Users can also schedule message delivery by picking the right tags from their email lists.

A key feature of this solution is SpamCheck, which reduces the chances of emails being labeled spam by checking the email subject, HTML email and text email against a set of rules thereby improving the email deliverability.

In addition to its email marketing capabilities, iContact also offers social media integration with Facebook, Twitter and LinkedIn, allowing users to publish content on these websites from within the solution itself.

With the help of customized reports and dashboards to monitor campaign performance, users can gain a complete view of all their email campaigns.

 

iContact - User settings
 
  • iContact - User settings
    User settings
  • iContact - Reports
    Reports
  • iContact - Social media integration
    Social media integration
  • iContact - Social media posting
    Social media posting
  • iContact - List settings
    List settings
  • iContact - Login page
    Login page
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Linux, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

397 Reviews of iContact

 

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Software Advice Reviews (3)
More Reviews (394)

Showing 1-3 of 3

Jesse from DataCare Corporation
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2018

April 2018

A/B Testing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

- ease of testing
- list selection for testing purposes
- customization
- user experience simplified

Cons

- would be nice to see iContact tell me which specific elements triggered a variance in open rates, rather than me making note of the changes myself.

Review Source
 
 

Angela from Lunar Strategies
Specialty: Advertising
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2017

September 2017

Excellent, full-featured delivery system

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

We much prefer iContact over Constant Contact

Pros

Manage email lists for multiple clients without confusion
Can develop custom html and load it without issue
Scheduled delivery
Easy to test

Review Source
 
 

Claudia from Regional Employee Benefits Council dba Charter Benefits
Specialty: Insurance

May 2016

May 2016

Sending out email blasts has never been so easy!

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Likes Best

Very easy to use and many templates to choose from. I also like that iContact interfaces with Salesforce which we are in the process of possibly implementing for our sales team.

Likes Least

I don't like that I'm not able to send attachments. I also don't like that I can't make the templates wider if I need to.

Recommendations

Determine how much this will fit into your marketing plan. There is a limit on how many emails you can send, how many contacts you can have saved and images. Also, determine if you will be using other software for marketing or sales functions if they will interface with iContact.

 
 
 
Showing 1-20 of 394


May 2018

May 2018

A brilliant solution for email marketing.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
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Pros

Includes all the bells and whistles you need to keep your subscriber base well informed of your business events and sales.

Cons

iContact is heads above the competition in many ways. Affordability and ease of use make it hard to beat.

Review Source: Capterra
 


May 2018

May 2018

Simple e-mail platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

For me this was a very basic e-mail platform it performed and did just about everything i needed it to do for a reasonable price

Cons

I wish the actual templates and design could've been more interactive and functional for what I wanted it to look like

Review Source: Capterra

  Response: iContact, iContact

Date: May 2018

May 2018

 

Thank you so much for your review! We're glad to hear that you were able to accomplish your email goals at a good price with iContact. Email marketing is an important component to any business, and we want to ensure our customers aren't asked to pay more than what is fair. Thank you as well for your feedback about wanting more functionality with templates. We believe customer feedback is an valuable tool in creating an even better product, and would love to hear more about what you would like to see included. Feel free to reach out to our support team with any further details you could provide.

 


May 2018

May 2018

Old and reliable, more expensive than newer software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
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Functionality
Product Quality
Quality
Value for Money
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Pros

This software has been around for so long that it is like the grandmother of email and crv systems. I see it less and less, though. They are generous to non-profits, too.

Cons

It is so much more expensive than other management systems nowadays, but if you're a bigger operation, that may still be worth it.

Review Source: Capterra

  Response: iContact, iContact

Date: May 2018

May 2018

 

We appreciate you taking the time to write this review! Thank you for your feedback about iContact being generous to non-profits. We care a great deal about the community around us, and want to ensure we are doing our part to help. Thank you as well for your evaluation of our pricing. We certainly want to ensure that we are offering fair pricing to all of our customers. We are in the process of making some changes to our pricing and packaging of features. Hopefully this will allow you more of the plan options that you are looking for.

 

Amy from McKee Unlimited, LLC

May 2018

May 2018

Have used iContact in a variety of positions/projects to send emails to opt-in lists.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
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Quality
Value for Money
Value
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Pros

iContact is very user-friendly, offers email templates to get you started, and has great customer service. If you're looking for a platform through which to send professional-looking emails to an opt-in list, iContact is a solid solution.

Cons

The biggest con about iContact is that their basic plan price. Not a huge expense, but other email platforms on the market offer a free version for businesses with smaller opt-in lists.

Review Source: Capterra

  Response: iContact, iContact

Date: May 2018

May 2018

 

Hi Amy! We are excited to hear that you have enjoyed using our templates to send out professional-looking emails. We offer a variety of different templates to help inspire our customers. Thank you for your feedback about offering a free plan. We are happy to take this into account as work to make iContact even better.

 

Jillane from Stored Technology Solutions

May 2018

May 2018

Limited to what I could do - but haven't used the platform in a few years

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Quality
Value for Money
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Support

Ultimately ended up switching to ConstantContact.

Pros

Easy to navigate, sent emails out easily, and was able to generate reports good enough. Cost was affordable.

Cons

Templates were glitchy, and not very appealing. They were just ok looking. Lacked ability to customize as much as I wanted to.

Review Source: Capterra

  Response: iContact, iContact

Date: May 2018

May 2018

 

Hi Jillane. We are happy to hear that you found iContact easy to navigate! One of our goals has always been to ensure new customers can quickly and easily learn how to use the system. We appreciate your feedback about templates as well. Since you have left we have released a new drag and drop email editor with a whole different set of templates. We'd love for you to give us another try and see how much more flexibility is available in email creation.

 

Scott from SearchMaster Software
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2018

May 2018

iContact has always provided the best services and support for bulk email marketing.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
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Quality
Value for Money
Value
Support

iContact allows me to create and send very engaging emails to my clients and prospective clients with anything from newsletters to sales emails. They also work very hard and closely with me to keep my emails relevant and my social media sites active.

Pros

I have a larger account and my dedicated iContact account reps are fantastic and do all sorts of things to help me grow my lists and increase my exposure to my clients. Integration with social media and many different platforms and apps is a huge plus, and their interface is plenty powerful while still being easy to use too.

Cons

They have a good number of templates available but I feel like they are too basic for normal needs, so that needs to be updated and broadened. I also would like to see their support for troubleshooting emails across different platforms and viewers extended.

Review Source: Capterra

  Response: iContact, iContact

Date: May 2018

May 2018

 

Hello Scott. We are glad that you have had such a good experience with your account managers and integrations with social media. When customers send out their messages we want to ensure they reach as many contacts as possible. Utilizing the social media integrations is a great way to accomplish that! Thank you for your feedback about adding more advanced templates. This information will be passed along to our Product Management team so that it can be taken into account as we continue to add new and improved templates.

 

Alison from HPC Accounting & Tax

May 2018

May 2018

Easy to use and there are a lot of features

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

iContact is user friendly and an easy to use software. The report feature is easy to use and contains a lot of features.

Cons

Issues with formatting, have had customer service help but its not a problem solver. There needs to be an easier way to use Message Builder.

Review Source: Capterra

  Response: iContact, iContact

Date: May 2018

May 2018

 

Hi Alison. Thank you for your excellent feedback about our reporting feature! It is important to not only communicate with your contacts, but also see how your contacts interact with that communication. We appreciate your feedback about formatting issues. It sounds like these may be related to our old email editor, Message Builder. If you haven't done so already, we highly recommend switching to our newest email editor. We have made some great improvements that we would love for you to test out!

 

Patrick from CAVU Securities, LLC
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2018

May 2018

iContact is the superior mass mailing service when it comes to functionality and customer service.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

iContact has been extremely helpful in getting our curated content out to the masses. The user interface makes it easy to create your own personal content to send out and the system provides a fairly comprehensive report of your mailer, which is crucial for anyone working in sales. It gives you an extra edge to know who opens what, how quickly and who is not interested so you can update your CRM accordingly. Great stuff from iContact.

Pros

Off the bat, we previously used a different mass mailing service whose customer support was non-existent so it was essential for us to find a provider that we could get in touch with whenever issues arose. The team at iContact has done a great working with us and helping us through the process of switching over from out other provider. The service works as intended and the user interface is easy enough to use and create content to mail out. Customer service is second to none.

Cons

I don't like that the service is not integrated into salesforce off the bat. We still haven't figured out how to get it done and truthfully, haven't had the motivation or necessity to reach out to customer service about it. When I consider that SalesForce has already endorsed its own proprietary mass mailer, I'm not surprised that there is difficulty with integration.

Review Source: Capterra

  Response: iContact, iContact

Date: May 2018

May 2018

 

Hi Patrick! Thank you so much for your great feedback about our customer service team. They truly are a knowledgeable, dedicated, and friendly group of people. It sounds like you are on our iContact Pro platform which offers Salesforce sync. Thank you for the feedback regarding difficulties with this. We are happy to take it into account as we continue to make iContact even better! In the meantime, please don't hesitate to reach out to our support team for further assistance in getting this set up.

 

Stacey from Implant Direct Sybron International
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

April 2018

April 2018

Good for tying in with Salesforce but not much in the way of ability to create long term campaigns.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The ease of using inside SF CRM system for data . It makes creating our data lists easy and segmentation on purchase history.

Cons

Not very dynamic. Had to do double the work when creating an email to get it into SF. Design of content was not easy compared to other systems.

Review Source: Capterra

  Response: iContact, iContact

Date: May 2018

May 2018

 

Hello Stacey. We are happy to hear that you are using our iContact for Salesforce platform! This allows you to work directly in your Salesforce instance, while using iContact's tools and sending ability. Thank you for your feedback about it not being very dynamic. We highly value customer comments and will take this into account for possible changes in a future release.

 


April 2018

April 2018

iContact, great e-mail software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like that it does make e-mailing mass lists easy, you can do A/B testing or whatnot, and customize a campaign.

Cons

I wish there was more flexibility in the design side. It felt very rigid with everything, and limited mobility.

Review Source: Capterra

  Response: iContact, iContact

Date: May 2018

May 2018

 

Thank you for taking the time to write this review! We're excited to hear that you have been taking advantage of our A/B split testing feature. This is a great way to find out what your contacts will respond to best, before releasing your message to everyone. We appreciate the comments about needing more design flexibility. We will get this to our Product Management team so that it can be reviewed for possible updates in a future release. If you have any more specifics on what you would like to be able to do, please don't hesitate to pass those along to our support team!

 

Jon from Middle East Public Relations Association

April 2018

April 2018

Simple to use yet all the tool kit you could ever need

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Can now manage all of our contacts in one place

Pros

Really straight forward, but if you want to expand and localise your communication, this has everything you could need.

Cons

We also have issues with images for LinkedIn.

Review Source: Capterra
 


April 2018

April 2018

Powerful email marketing solution with great built-in tools.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
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Product Quality
Quality
Value for Money
Value
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Pros

Simple and effective email marketing solution; offers a built-in service to advise you on how to best grow your company, which most other solutions would require third-party support for.

Cons

Lacks depth in terms of analytics and is reliant on already being connected with salesforce.com to get the most use out of it. Additionally, it lacks a free trial so you won't know what you are getting yourself into until you are already committed.

Review Source: Capterra
 

Amanda from AmandaScarcella.com

April 2018

April 2018

Amazing customer service and great EMS overall

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
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Quality
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Pros

Easy to use. Good features. Affordable. Able to use custom templates and insert images, videos directly into emails. Amazing amazing customer support. Everyone there is amazing and available

Cons

Some bugs need to be worked out with the technology. Like unable to post/schedule long social media posts (WHY the character limit?) and every time I change text color it brings me back to the top of the email

Review Source: Capterra
 

Linda from Story Monsters LLC
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

Customer Support has been quick to respond and provide the information needed

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Quality
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Support

Ease in maintaining our email lists and staying in contact with our clients and subscribers.

Pros

Ease of use and flexibility in how it can be used. Whenever we have needed to make changes or add features the support staff have always been there to assist. Their ability to online conferencing and screen sharing makes the support easier to follow along.

Cons

When we have needed to add images the available space provided is usually smaller then we would like to use. Upgrading to the icontact pro had a learning curve but the support was available whenever needed

Review Source: Capterra
 

Donna from Learning Express Toys

April 2018

April 2018

iContact Support is the best! Grace is there anytime I or a store have a question or a need.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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Pros

I love the new functionality! the drag and drop makes creating a new email simple and easy which is great since some store owners are not technically savvy. I can't wait for the next release of software.

Cons

The reporting could be more robust instead of a list of every person that clicked, I would like to see the link with the number of clicks and be able to click on the number to see who clicked.

The dashboard would be easier to view if it was set up as rows so you can see more than 3 campaigns. In addition to have the ability to copy a campaign from the dashboard instead of having to go into Emails > Sent.

When trying to change the font color, the theme colors show, but not any standard colors. So when you want to change the font to black, you have to go into the color chart to select black.

As with any software, it has it's qwerks, but it's nice to now that iContact is actively enhancing the software.

Review Source: Capterra
 


April 2018

April 2018

I use this quarterly to create our company newsletter as well announcements to customers annually.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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Pros

Features are great to make our newsletters look interesting to customers.
Support responds very quickly to requests.
Newsletters are very easy to send out.
Being able to test the email is a good feature and the pop up view is very helpful.

Cons

Ease of use could be improved a bit. I find that I have to contact support more often than I think I should because I am not sure how to do something.

Review Source: Capterra
 

Margie from Wonderland Family Vacations

April 2018

April 2018

Easy to use simple to learn

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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Pros

Templates are great and they create new ones that are so creative.

Cons

It does what I need it to do, There's really nothing that I can think of that is a bad thing. I wish that it could print address labels .

Review Source: Capterra
 

Agnes from MedX UK
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2018

April 2018

WOW - what a great product

Ease-of-use

Functionality

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Value for Money

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Ease of use and value for money. The product does everything it says it will with no fuss. A complete beginner could use this.

Pros

Easy to use
Easy to integrate
Great customer service
Cool templates
In-depth information.
I would highly recommend this product to anyone who needs to do targeted emails and social media.

Review Source: Capterra
 

Brandon from Ascension Works

April 2018

April 2018

Easy to use platform. Limited in terms of editing capability. Overall a good buy

Ease-of-use

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Value for Money

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Pros

Easy of use. After they made the latest update to the platform it was allot easier to put marketing emails together. It also wasn't as basic.

Cons

Lack of functionality. Can't edit some things. Limited features. Sometimes if you need a subscript or even alternate fonts, there isn't that capability in Icontact.

Review Source: Capterra
 

margarita from oc fit las2winz

April 2018

April 2018

easy to use and works great for the business

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
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Quality
Value for Money
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Pros

easy to learn and use. i love the templates it has to offer for writing the emails. it has everything you need to run your marketing successfully for your business.

Cons

That once a clients says do no contact, we cannot change that or reverse it if they change their mind

Review Source: Capterra