iContact is a Web-based email marketing tool designed for businesses of all sizes. This solution offers email design, list management, campaign management and social media publishing within a single solution.
iContact features multiple customizable email templates that help users design content for their email campaigns. Users can also schedule message delivery by picking the right tags from their email lists.
A key feature of this solution is SpamCheck, which reduces the chances of emails being labeled spam by checking the email subject, HTML email and text email against a set of rules thereby improving the email deliverability.
In addition to its email marketing capabilities, iContact also offers social media integration with Facebook, Twitter and LinkedIn, allowing users to publish content on these websites from within the solution itself.
With the help of customized reports and dashboards to monitor campaign performance, users can gain a complete view of all their email campaigns.
Angela from Lunar Strategies
Employees number: 2-10 employees
We much prefer iContact over Constant Contact
Manage email lists for multiple clients without confusion
Can develop custom html and load it without issue
Easy to test
Claudia from Regional Employee Benefits Council dba Charter Benefits
Very easy to use and many templates to choose from. I also like that iContact interfaces with Salesforce which we are in the process of possibly implementing for our sales team.
I don't like that I'm not able to send attachments. I also don't like that I can't make the templates wider if I need to.
Determine how much this will fit into your marketing plan. There is a limit on how many emails you can send, how many contacts you can have saved and images. Also, determine if you will be using other software for marketing or sales functions if they will interface with iContact.
Jason from B'nai B'rith International
Employees number: 51-200 employees
Lots of templates, easy to use, and very easy to train users on emails/lists/template management. I've used it in three organizations and highly recommend it for small businesses.
I'd like an add-on for basic marketing automation -- e.g. if an email is not opened after 5 days, set up a campaign to send a follow-up v if an email is opened and the transaction isn't completed, send a separate follow-up message.
Joanna from The Good Samaritan Center
Employees number: 11-50 employees
Really the ease of access to old emails to use as templates for new ones and the open rate data.
Very easy to load and resuse prior emails. Like the data presented, showing open rates, what device customers are using to look at emails, and clicks.
Could be much more user friendly in setting up emails and more templates and customization available. I do not like how much iContact limits the size of your image library or email subscribers for each price place. I just don't feel it is enough for the price.
Meghan from Dunn Solutions
The basic metrics given are helpful, reporting is basic but useful. The plugin directly to Salesforce really helps create a unified process that makes it very easy to send rather than having to login into multiple platforms to send.
I feel like they could go above and beyond with functionality for even basic ESP and from my experience with it they haven't
Jennifer from North American Christian Convention (NACC)
It's pretty easy to make an enews look good without any coding knowledge. Every year I create a new template for our event based on that year's theme, and every years I find one I can tweak to fit our needs without too much trouble.
I often have to clear out my images because we use up our storage space. I guess we could buy a bigger package, though, so not sure if that counts!
Ryan from North American Christian Convention
Employees number: 2-10 employees
We use iContact for our mailing lists, and it does the job. The built-in message builder leaves something to be desired in terms of ease of use and functionality, and their image size is incredibly small, but it works for what we need it for. If you're more technically skilled, they do allow you to upload HTML messages, so that's one way to get your message more to your liking. Overall, it does what we need it to, so can't complain too much.
Great access to analytics, easy to re-use message templates
Not the easiest to navigate, build-in message builder can be a little difficult at times
If you're looking for a mailing list system, iContact gets the job done.
Shawn from PinkSuccess
Employees number: 2-10 employees
Very nice people, can pick up phone and talk to someone. Would like more options and backgrounds to choose from.
Can create my emails and look professional. Can get a link from the archive and use in texts and other things. Wonderful
Not enough background options.
Rachael from Peerless-AV
iContact is easy to use but could use some updates. We don't use some of the tools on the site and it would be nice if we could personalize our site to use it even quicker. The customer service is awesome though & is always there to answer your questions.
Vicki from rwc
We use icontact to send patients newsletters from our clinic and it is super easy to navigate and keeps patient information organized.
Amanda from Rightside
Employees number: 201-500 employees
Worked 15+ yrs in Sales/Marketing Automation. I reached out to 6 vendors for evaluation to start an initial conversation. My company is fairly young and they brought me on to define, create and implement an email & lead scoring strategy by implementing a Marketing Automation Solution. I received initial contact from SR Morgan Cottrell at iContact, who refuse to put me in touch with a sales person or set up a call for a demo to even learn about iContact as a solution. I've implemented their competition at fortune 500 companies (Marketo and Eloqua) and wanted to see what set them a part. I gave the information we had and was still told that wasn't enough - requesting the same information over and over again when I don't have it. If you are legacy user of Marketing Automation, save yourself the trouble and avoid contacting iContact all together. You'll be bombarding with emails, then told if you don't have the information they are looking for, then you are NOT worth the relationship as a customer. I hope to be pretty woman in a month coming back and saying, "Big Mistake".
Didn't use it, couldn't even get a demo
Terrible sales process if you are considering iContact as a vendor
the customer is always right, if they want a demo to learn about your product - give it to them. you aren't the leader in the market place for Marketing Automation and when people (like myself) want to give you a shot - you take it. not tell me if i won't give you the information you want - you'll walk away from a sale.
Chris from K-BID Online Auctions
I have used a number of other products that were on the free to cheaper end - they do not even start to compare with the features that are available on iContact. Very happy so far, I have had all the help/education that I need and the product is extremely user friendly.
Raeleen from Superior Installations
My experience was great it's. wet very easy to use unlike others.It works great no slow downs,just such a great opportunity
Teresa from Johnson Janitorial services
Employees number: 1 employee
This product was very easy to use a was a great idea. Whoever created this product had a great vision!!!
I liked all of the features of this software.
I didn't have any problems with the software.
Amy from choose joy
Employees number: 1,001-5,000 employees
i really love this product its the it really works great on my laptop wouldnt want another software ever.
works the best
just my one
Lindsey from Starpath Dance Academy
iContact is a simple and straightforward email marketing solution, but that doesn't mean it's lacking in functionality. It has all the tools and features we need to deliver timely promotions and monthly newsletters while maintaining our growing email list.
Time to make a change after 2 years. Go elsewhere for service. Better options with better employee attitudes, better editors, faster servers and servers that don't crash losing your work. Many excuses and no straight answers.
Cost effective - not really
Poor editors. Won't take HTML from Dreamweaver. Poor attitude of US based Tech Supervisors. If you go over your contact limit they don't tell you by email and will hold your pending release even if it is destined for only 50% of your total allowed.