iContact Software

iContact Software

Find out more:

FrontRunners 2021

Find out more:

About iContact

iContact is a Web-based email marketing tool designed for businesses of all sizes. This solution offers email design, list management, campaign management and social media publishing within a single solution. iContact features multiple customizable email templates that help users design content for their email campaigns. Users can also schedule message delivery by picking the right tags from their email lists. A key feature of this solution is SpamCheck, which reduces the chances of emails being labeled spam by checking the email subject, HTML email and text email against a set of rules thereby improving the email deliverability. In addition to its email marketing capabilities, iContact also offers social media integration with Facebook, Twitter and Linke...

iContact Pricing

Get iContact Free by visiting iContact.com, no credit card required!

Free trial: 

Not Available

Free version: 

Available

Close

Image 1 of 3

User settings

iContact User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4

Showing 1 - 5 of 550 reviews

Mary

Company size: 2 - 10 employees

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

February 2022

Great email marketing platform

User Profile

Trevor

Verified reviewer

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
3

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

December 2017

A Solid Email Platform

I get the ability to reach my customers and turn them into return customers week after week and year after year.

Pros

iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too. There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything so nicely. My point of sale doesn't even allow the breadth of exports and options that iContact does, so it's more than just an email platform to me. Automation is visually very simple and means that I know I'm reaching my audience at the correct times. I no longer have to manually send each email, and with the automation there are tons of options to segment in addition. This means I'm not sending frivolous emails, so that keeps our open rate high.

Cons

I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations. I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.

Response from iContact

Hi Trevor! We are thrilled to hear that iContact¿s design services and automation tools make your job easier and your emails more impactful with your customers. At iContact we value being your one stop shop for your email marketing needs. We also appreciate your feedback about copying your automation plans from one platform to another. We¿ve noted this feature and completely understand how it would be helpful. Thank you and have a wonderful day!

Replied March 2018

Anonymous

Company size: 11-50 employees

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

May 2022

Best Customer Service out there

Excellent. But as good as the software is, the customer service is even better. I have a dedicated account rep who takes care of all our needs, is just an email or phone call away and is incredibly responsive. You can't ask for more than that.

Pros

For me it had to be easy. We use iContact not only for our own email marketing but also for dozens of clients who we do newsletters for. That means, we can be managing 50+ accounts at one time. That is a feature that was non negotiable. We had to make sure that the data wasn't commingled among clients and that each client could have their own account access info and get their own reports, etc. Ease was critical as we have different aged clients with different levels of technology knowledge.

Cons

I don't have any pet peeves with this product. I've been using it for 10 years so I'm coming up with zero cons.

Response from iContact

Thank you for your kind word and being an iContact customer for 10 years!

Replied May 2022

Naresh

Company size: 11-50 employees

Industry: Hospitality

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
2

Value for money

out of 5
3

Customer support

out of 5
4

Functionality

out of 5

May 2022

Icontact

Pros

Easy to use, easy to login, Intuitive interface

Cons

No Accurate deliverability, Dedicated IP

Response from iContact

Naresh, Thank you for leaving us a review. We do have an option to use a dedicated IP and can also assist with improving deliverability for our clients since most challenges are with domain reputation. Contact us if you have need more information about either!

Replied May 2022

olga

Company size: 1 employee

Industry: Arts and Crafts

Time used: More than 2 years

Review Source: Capterra

5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

May 2022

great tool for business marketing

Pros

easy to use, keeping changes without saving

Cons

not enough options (template),not available report of users who opened or not . It would be helpful to have option of 6 month inactivity to easy remove inactive accounts. Also you count one person as 2 or 3 if i put it to different lists. It's the same email and should be counted as 1.

Reasons for switching to iContact

price

Response from iContact

Olga, Thank you for the review. In reading your comments, we will be adding more templates and you can use segments to see inactive contacts! Contact support and they can assist there. Also, it seems that you may not be on one of our newer plans which works on total contacts and not subscribers! This will help with your limits. Contact us and we can help!

Replied May 2022

Popular iContact Comparisons