iContact Software

4.50 / 5 (502)

About iContact


iContact is a Web-based email marketing tool designed for businesses of all sizes. This solution offers email design, list management, campaign management and social media publishing within a single solution.

iContact features multiple customizable email templates that help users design content for their email campaigns. Users can also schedule message delivery by picking the right tags from their email lists.

A key feature of this solution is SpamCheck, which reduces the chances of emails being labeled spam by checking the email subject, HTML email and text email against a set of rules thereby improving the email deliverability.

In addition to its email marketing capabilities, iContact also offers social media integration with Facebook, Twitter and LinkedIn, allowing users to publish content on these websites from within the solution itself.

With the help of customized reports and dashboards to monitor campaign performance, users can gain a complete view of all their email campaigns.



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Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Mac OS, Linux, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

502 Reviews of iContact

Average User Ratings

Overall

4.50 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(302)

4 stars

(154)

3 stars

(40)

2 stars

(5)

1 stars

(1)

Likelihood to Recommend

Not likely

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Showing 1-20 of 502 reviews

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April 2018

Doug from Red River Unitarian Universalist Church

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

We find iContact always exceeds our expectations, really! Friendly folks, easy to use, inexpensive.

It makes my life loads easier. I can use my graphic design abilities to make eye catching emails and that intrigues people which leads them to want more information about our church. I can whip up an email in less than half the time it took prior to contracting with iContact. Also, being able to call customer support and rarely have to be on hold is a benefit along with the support coming from people who are easy to talk to, who converse as real people rather sounding mawkish.

Pros

The flexibility and ease involved to create stunning emails - in our case, weekly church eNews; monthly newsletter and special announcements. The new web site was a major thrust forward in our ability to look loads more professional and that draws visitors to our doors.

The customer support team are friendly, down-to-earth and never sound like they are reading from a script. They listen well, explain what the problem may be, find solutions and even work-arounds to achieve what we want to produce. They welcome suggestions to improve the site.

As with any shift in process, it took a bit to grasp the new site, but it was well worth it, especially that we knew we could reach out for support where truly no question was too dumb. The features are easy to manipulate, and the ease to populate our emails on social media was a real benefit for us.

Congregations, by definition, need to be thrifty with funds and iContact still remains our best value for what we get, and we do comparison pricing on an annual basis. Result? We've been with iContact for 8 years and they still are our choice.

Cons

We would welcome and make use of a larger variety of templates if they were available. Currently templates favor clients who are in the sales market. This challenges us to be creative in modifying a beautiful template from sales to event promotion. More templates for the non-profit and religious clients would, frankly, be a blessing.

Response from iContact

Replied May 2018

Hello Doug. We are so excited that you have been an iContact customer over the last 8 years. It makes us happy to hear that you have been able to create more professional emails with iContact in half the time! Thank you for your feedback about adding more templates as well. As you mentioned we are always open to suggestions for improvement, and will pass your comments along to our Product Management team for possible updates in a future release.

March 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

3.0

March 2018

Icontact is a Solid Email Platform for Small to Medium Sized Companies

The offer a quick and easy way to start sending out emails to your customers and which helps your company to grow. If you are willing to put up with their questionnaires, their basic templates, and slightly above average deliver-ability rates.

Pros

When our company first switched to Icontact from our email provider, we were very satisfied as their responsive technical support, quick setup, and easy to use interface was a perfect email solution. Icontact is a solid choice for small to medium sized companies looking to grow their list in a comfortable environment. You will get better support from regular technical support and they are more willing to work with you, and quickly resolve any issues. Their email deliverability is above average.

Cons

Their templates leave much to be desired. If you have some html/css knowledge and are creative, then you can modify theirs or create your own. Sometimes our emails would end up in spam, without explanation from Icontact. Icontact is a good company, however if you are considering in moving to Enterprise account, you may consider looking elsewhere. Stick with regular technical support plans due urgent issues being resolved quicker. They have a deliverability team but they may disable sending and removing large amounts of emails without a warning which is very strange especially if you need to send out emails the next day.

Response from iContact

Replied April 2018

Thank you for taking the time to write this detailed review. We are so glad to hear that you were very satisfied with our responsive technical support, and above average deliverability rates! Our deliverability team works hard to ensure the messages sent through our system are not unsolicited. This can sometimes result in us investigating accounts if we see a large number of bounced emails or spam complaints after an email send. We understand this can be an inconvenience, but it helps us ensure that we maintain a positive relationship with the major email providers which leads to more fast and consistent email delivery. We appreciate your honesty, and are excited to continue working with your company.

December 2017

Lauren from HireLive

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

December 2017

iContact helps me be successful at my job

Pros

iContact is a very user friendly product for anyone. My company sends thousands of emails a week and we are always very pleased with how easy it is to create an email and send it immediately. I also really enjoy the dashboard, it helps me keep track knowing what emails have been sent and what emails I have yet to send. i also appreciate that iContact technology can delete any duplicate people in a contact list. That saves me time from having to go through thousands of people making sure I don't have any duplicates. My customer support is also amazing. My iContact rep. is always so good about getting back to me when I have questions or concerns.

Cons

Sometimes when I am creating a contact list in iContact, I have several excel sheets I need to upload to that one contact list...iContact doesn't let me select multiple excel sheets to upload at once, I have to do one at a time which takes a lot of extra time for me to do.

I also wish I could delete more than one contact list at once.

On the "upload contact" box, I want to be able to see the whole title of my contact list. Sometimes iContact cuts off my list title if it's too long, I would like to see the whole title...

Response from iContact

Replied March 2018

Hi Lauren! We sincerely appreciate you taking the time to provide this feedback. Our support team loves helping companies like HireLive who make such a tremendous positive impact. As for the concerns you raised about list uploading, we are taking all product improvement comments very seriously and are working to continually improve our product. We currently do allow you to have 5 concurrent uploads at any given time, but you must start the uploads one at a time. And you are correct, we cannot upload multiple sheets from one excel file. We have noted this potential feature, along with multiple list deletion, and title expansion ¿ and we realize its importance. Thank you again and have a great day!

December 2017

Trevor from Oshkosh Independent Magazine

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

December 2017

A Solid Email Platform

I get the ability to reach my customers and turn them into return customers week after week and year after year.

Pros

iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too.

There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything so nicely. My point of sale doesn't even allow the breadth of exports and options that iContact does, so it's more than just an email platform to me.

Automation is visually very simple and means that I know I'm reaching my audience at the correct times. I no longer have to manually send each email, and with the automation there are tons of options to segment in addition. This means I'm not sending frivolous emails, so that keeps our open rate high.

Cons

I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations.

I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.

Response from iContact

Replied March 2018

Hi Trevor! We are thrilled to hear that iContact¿s design services and automation tools make your job easier and your emails more impactful with your customers. At iContact we value being your one stop shop for your email marketing needs. We also appreciate your feedback about copying your automation plans from one platform to another. We¿ve noted this feature and completely understand how it would be helpful. Thank you and have a wonderful day!

April 2018

Brent from RC Atlanta

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

April 2018

Our organization has been with I-Contact for 8 years-we love the impact of the communications!

Pros

We LOVE the new Dashboard, updated templates, and the functionality/features during message composition. During the last several years, I-Contact updated the above features, but before doing so asked the CUSTOMER how they could improve their systems. This feedback was definitely taken into consideration as you could so them reflected in the updates. Since then, I-Contact continues to improve the platform with new templates/functions that add to the impact of each individual message.

They are a SOLID email marketing solution for companies big and small. There price is in some cases lower than their competitors while offering the majority of the same features.

Third, we have been extremely impressed with the level of customer service provided by their team. If you ever have an issue, they are quick to address and provide a solution!

Cons

Only 2 areas where we would like to see improvement. More connectivity options with other services/websites in order to be able to export/upload new contact information. Also, a more seamless mobile app that would allow for managing of content/messages.

Also, consistent, new email templates added to reflect more types of communications: SAVE THE DATE, EVENT ANNOUNCEMENTS, NEWS UPDATES, etc.

Response from iContact

Replied May 2018

Hi Brent. Thank you so much for being a long time iContact customer of 8 years! We are so pleased to hear that you love the upgrades we've made over the last few years. We believe that customer feedback is an extremely important tool in creating a better product, and will continue to reflect this feedback in future releases. Speaking of which, the feedback you provided is absolutely something that we will pass along to the Product Management team so that it can be reviewed for potential changes. The good news is that we are currently looking into integrating with other services and sites that will allow our customers even more options for bringing data into their iContact accounts.

May 2018

Patrick from CAVU Securities, LLC

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2018

iContact is the superior mass mailing service when it comes to functionality and customer service.

iContact has been extremely helpful in getting our curated content out to the masses. The user interface makes it easy to create your own personal content to send out and the system provides a fairly comprehensive report of your mailer, which is crucial for anyone working in sales. It gives you an extra edge to know who opens what, how quickly and who is not interested so you can update your CRM accordingly. Great stuff from iContact.

Pros

Off the bat, we previously used a different mass mailing service whose customer support was non-existent so it was essential for us to find a provider that we could get in touch with whenever issues arose. The team at iContact has done a great working with us and helping us through the process of switching over from out other provider. The service works as intended and the user interface is easy enough to use and create content to mail out. Customer service is second to none.

Cons

I don't like that the service is not integrated into salesforce off the bat. We still haven't figured out how to get it done and truthfully, haven't had the motivation or necessity to reach out to customer service about it. When I consider that SalesForce has already endorsed its own proprietary mass mailer, I'm not surprised that there is difficulty with integration.

Response from iContact

Replied May 2018

Hi Patrick! Thank you so much for your great feedback about our customer service team. They truly are a knowledgeable, dedicated, and friendly group of people. It sounds like you are on our iContact Pro platform which offers Salesforce sync. Thank you for the feedback regarding difficulties with this. We are happy to take it into account as we continue to make iContact even better! In the meantime, please don't hesitate to reach out to our support team for further assistance in getting this set up.

April 2018

Angela from Saint Louis Group Business Brokers

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

User friendly, Customer service very helpful

I can set up emails to go out before I go on vacation or take a day off and set up the time for them to go out. Linking our website, blog, emails to the email blast

Pros

Images easy to upload, change colors of them. Link to social media accounts. I copy and past from word and it uploads easy. Contacts- i like having different lists so I can email just that list/group

Cons

I would like to Link multiple social media accounts. Facebook linked in twitter. i would also like Pinterest and Instagram on the social sites. Maybe i can do this but i just thought of can I do a timed post to just social media? Also tagging others on social media before I send out the email. Just thoughts. other service could be sales leads

Response from iContact

Replied May 2018

Hi Angela. Thank you for your review! It is excellent to hear that uploading and editing images has been an easy process for you. Including that visual element in your messages can be a key factor in driving higher open rates, and we want to make it as easy as possible. We also appreciate your feedback about adding social media options such as Pinterest and Instagram, and will certainly take this into account as we plan out future releases. You can schedule social media posts using the Social tab in your account. I hope that this helps, but if you have any further questions feel free to reach back out to us! https://app.icontact.com/icp/core/help/en-us

April 2018

Lora from First Presbyterian Church

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

Well-Equipped Email Marketing Software!

Easy mass emailing to our whole church congregation

Pros

At our business, we appreciate the timed releases, simple platform, and easy-to-access data following an email release.

Cons

The only thing we wish there could be an improvement on is ease of design. It seems like there are some quirks where we try to change a font color and it snaps back to the original, forcing us to go into HTML mode to edit. Thankfully, it's easy to switch between "design-mode" and "HTML mode."

Response from iContact

Replied May 2018

Hello Laura. Thank you so much for the great feedback! It's excellent to hear that you are using our timed releases. You can set everything up ahead of time so that you are able to do other things while your messages are sending out at the time you specified. We also appreciate the feedback about quirks when trying to change a font color. We will definitely pass this along so that it can be reviewed for possible updates. One of the things that can cause this behavior is copying and pasting content from an outside source. This often brings not only the text, but also the HTML over from the outside source. The new HTML mixed with the HTML in your email can conflict causing issues like you are describing. You may want to consider pasting any outside content into a text only editor, such as Notepad, before pasting it into iContact. This way we can ensure the outside HTML has been removed. Thank you for being an iContact customer!

December 2017

Charlie from Social Go To

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

December 2017

We use iContact to send out daily event alert emails for a nonprofit - time efficiency is a must!

iContact provides us with an intuitive platform that saves us time. We can create and manage emails efficiently, spending time savings on other needs. The recent upgrade matches intuitive work flow very well.

Pros

The recent upgrade to the platform matches natural workflow (and spots for quality checks to prevent mistakes). We've saved time creating and managing our emails. We have a dedicated advisor that responds quickly when we have needs or questions. It's much nicer than an anonymous "call center" where you get who you get. I especially like the new upgrades to the platform, which reflect the way I/we work