All iContact Reviews
1-25 of 575 Reviews
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Mary
2 - 10 employees
Used less than 6 months
OVERALL RATING:
5
Reviewed February 2022
Great email marketing platform
Trevor
Verified reviewer
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed December 2017
A Solid Email Platform
I get the ability to reach my customers and turn them into return customers week after week and year after year.
PROSiContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too. There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything so nicely. My point of sale doesn't even allow the breadth of exports and options that iContact does, so it's more than just an email platform to me. Automation is visually very simple and means that I know I'm reaching my audience at the correct times. I no longer have to manually send each email, and with the automation there are tons of options to segment in addition. This means I'm not sending frivolous emails, so that keeps our open rate high.
CONSI have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations. I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.
Vendor Response
Hi Trevor! We are thrilled to hear that iContact¿s design services and automation tools make your job easier and your emails more impactful with your customers. At iContact we value being your one stop shop for your email marketing needs. We also appreciate your feedback about copying your automation plans from one platform to another. We¿ve noted this feature and completely understand how it would be helpful. Thank you and have a wonderful day!
Replied March 2018
Charlie
Verified reviewer
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed December 2017
We use iContact to send out daily event alert emails for a nonprofit - time efficiency is a must!
iContact provides us with an intuitive platform that saves us time. We can create and manage emails efficiently, spending time savings on other needs. The recent upgrade matches intuitive work flow very well.
PROSThe recent upgrade to the platform matches natural workflow (and spots for quality checks to prevent mistakes). We've saved time creating and managing our emails. We have a dedicated advisor that responds quickly when we have needs or questions. It's much nicer than an anonymous "call center" where you get who you get. I especially like the new upgrades to the platform, which reflect the way I/we work in an increasingly intuitive way.
CONSI would like to see more seamless integrations with other software and extensions, such as a text-to-join feature.
Vendor Response
Thanks for the review, Charlie! When we were designing the new interface one of our goals was to make it intuitive, so your feedback is wonderful to hear. With a lot on your plate, we know that saving time is critical to your day-to-day tasks. We¿ll pass your kind feedback to your Strategic Advisor. Our services and support teams love hearing that the work they do makes such a positive impact on your work. We are always looking to enhance our integration offerings, so if you have specific software or extensions in mind please let your advisor know! Thank you again!
Replied March 2018
Anonymous
11-50 employees
Used daily for more than 2 years
OVERALL RATING:
3
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
3
Reviewed April 2018
I've used iContact for the last five years.
iContact is a low cost solution for basic email marketing. You have access to a strategic advisor. My strategic advisor always provides thorough answers and/or solutions when requested. iContact offers automation with workflows that are easy and quick to build. The user interface is easy to understand.
CONSThe response time to fix API issues can be slow. iContact does not offer a post unsubscribe survey. I'm not able to download user profile information when exporting email send statistics - this is important for me when I want to do a quick analysis on my data.
Vendor Response
Thank you very much for being a long time iContact customer! We are happy to hear that you have been able to quickly and easily design automations with workflows using your iContact Pro account. We like this feature so much we plan to make it available to all iContact accounts. Thank you as well for your feedback, particularly about adding a post unsubscribe survey. This is being shared with our Product Management team so that it can be reviewed for possible updates in a future release.
Replied May 2018
Kelsey
Insurance, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed July 2023
Why I Contact Prospective and Existing Customers with iContact
It automate email marketing by sending high volume outbound marketing emails.
PROSI like how iContact eradicated traditional marketing strategies such as billboards, which were tedious and time consuming.
CONSUnfortunately, iContact doesn’t have freemium version.
Vendor Response
Thank you for your review. iContact does have a freemium version. 250 contacts with 500 email sends!
Replied August 2023
Dave
Verified reviewer
51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2018
The features you want with the support you need.
We have used iContact for ten years to manage the email marketing services for our clients that range from single locations to hundreds of locations. The software has grown with us over the years as demands for automation and integration with third party systems have increased. The key to great software is support combined with the features you need. We found that with iContact.
PROSWe have not found anything we cannot do with iContact. If we can't figure it out a call to support gets us the answer we need. For those looking for API support, according to a large client of ours the API is very robust and easy to use.
CONSThere are UI areas in the software that can be improved. The creation and management of segments needs to be easier.
Vendor Response
Hi Dave! Thank you so much for your review. We're so happy to hear that we're continuing to meet your business needs after all of these years. Customer happiness is our top priority! Also, thank you for the suggestions for improving the segments UI. We will definitely take these into consideration as we continue to evolve the platform. Thanks for being such a loyal customer over the last decade!
Replied April 2018
Bill Laurel
Verified reviewer
Hospital & Health Care, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
FUNCTIONALITY
4
Reviewed March 2023
User Friendly
iContact is an ideal solution for me to organize my contacts and make sure that I'm communicating with them in the most efficient way.
PROS'm really enjoying using iContact as a full-fledged communication tool. It's simple to send out emails and messages to my contacts promptly, plus I can tailor the content to suit my requirements. Moreover, the customer service is excellent, always responding quickly and being helpful. Additionally, I'm impressed with the range of features that come with iContact - such as contact segmentation, email automation, and the analytics tool. The analytics feature is especially helpful, as I can keep tabs on who opened my emails, and from that data, I can make informed decisions about upcoming campaigns.
CONSI have no complaints about the product so far.
Vendor Response
Thank you so much for your review! We appreciate you taking the time to share such kind words.
Replied March 2023
Nicholas
Verified reviewer
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed December 2017
Saved us a lot of money!
Received same level of service from competing ESP for 1/4 the cost.
PROSOur e-mails always get into the inbox, and we have a dedicated account manager. We've saved by switching from a competing ESP. Received same level of service for 1/4 the cost.
CONSDifficult to get account issues taken care of when your account manager is out of the office. Difficult to do real time segments. For example, if I want to exclude anyone who has not opened any e-mails in the past 180 days, there is not a way for me to create a segment based on that criteria that updates on its own, that is, if someone who was on the 180-day non-opener list decides to open an old e-mail, they should automatically drop off that list. Similarly, someone who was not on the non opener list yesterday who hits 180 days without opening today, should be added to that segment. Other ESPs have this ability.
Prudencia
Verified reviewer
Research, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
FUNCTIONALITY
4
Reviewed April 2023
Easy to use
All things considered, IContact was the ideal choice for me, as it enabled me to create effective email campaigns with minimal effort.
PROSI found IContact to be an incredibly user-friendly email marketing service. Its user interface was easy to understand, making it simple to create, customize and personalize newsletters and forms. I was especially impressed with the drag-and-drop design feature that allowed me to produce attractive campaigns quickly and efficiently.
CONSI can't think of anything that I disliked about iContact. It's a great platform for managing email campaigns and building relationships with customers.
Vendor Response
Thank you for the great review. We are glad that you find iContact easy to use!
Replied April 2023
Sunitha
Verified reviewer
Program Development, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
FUNCTIONALITY
5
Reviewed February 2023
Review of iContact
IContact is great for creating and managing email campaigns. It has an easy-to-use drag and drop editor which makes it easy to create engaging emails. You can also set up automated emails to send at certain times or to certain groups of people. I also like the analytics it provides, so I can see who opened my emails and track the performance of each one. IContact also has support options which make it easy to get help with any issues I may have.
CONSI don't like the cost of iContact, as it can be quite expensive for businesses with limited budgets.
Vendor Response
Thank you for your review. We sill be sure to pass your feedback on to help make iContact better.
Replied March 2023
dan
Banking, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed January 2023
I've used the Service for 12 years
I can get my message out in time timely manner
PROSCS picks up the phone great traing video
CONSno complaints at all - great staff is always there for me
Reasons for switching to iContact
I publish a blog ...they at that time couldn't get their head i was informing r.e. agents not trying to sell a product
Vendor Response
Thank you for such and awesome review and for being a customer for so long!
Replied January 2023
Anonymous
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
3
Reviewed March 2018
Icontact is a Solid Email Platform for Small to Medium Sized Companies
The offer a quick and easy way to start sending out emails to your customers and which helps your company to grow. If you are willing to put up with their questionnaires, their basic templates, and slightly above average deliver-ability rates.
PROSWhen our company first switched to Icontact from our email provider, we were very satisfied as their responsive technical support, quick setup, and easy to use interface was a perfect email solution. Icontact is a solid choice for small to medium sized companies looking to grow their list in a comfortable environment. You will get better support from regular technical support and they are more willing to work with you, and quickly resolve any issues. Their email deliverability is above average.
CONSTheir templates leave much to be desired. If you have some html/css knowledge and are creative, then you can modify theirs or create your own. Sometimes our emails would end up in spam, without explanation from Icontact. Icontact is a good company, however if you are considering in moving to Enterprise account, you may consider looking elsewhere. Stick with regular technical support plans due urgent issues being resolved quicker. They have a deliverability team but they may disable sending and removing large amounts of emails without a warning which is very strange especially if you need to send out emails the next day.
Vendor Response
Thank you for taking the time to write this detailed review. We are so glad to hear that you were very satisfied with our responsive technical support, and above average deliverability rates! Our deliverability team works hard to ensure the messages sent through our system are not unsolicited. This can sometimes result in us investigating accounts if we see a large number of bounced emails or spam complaints after an email send. We understand this can be an inconvenience, but it helps us ensure that we maintain a positive relationship with the major email providers which leads to more fast and consistent email delivery. We appreciate your honesty, and are excited to continue working with your company.
Replied April 2018
Lora
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2018
Well-Equipped Email Marketing Software!
Easy mass emailing to our whole church congregation
PROSAt our business, we appreciate the timed releases, simple platform, and easy-to-access data following an email release.
CONSThe only thing we wish there could be an improvement on is ease of design. It seems like there are some quirks where we try to change a font color and it snaps back to the original, forcing us to go into HTML mode to edit. Thankfully, it's easy to switch between "design-mode" and "HTML mode."
Vendor Response
Hello Laura. Thank you so much for the great feedback! It's excellent to hear that you are using our timed releases. You can set everything up ahead of time so that you are able to do other things while your messages are sending out at the time you specified. We also appreciate the feedback about quirks when trying to change a font color. We will definitely pass this along so that it can be reviewed for possible updates. One of the things that can cause this behavior is copying and pasting content from an outside source. This often brings not only the text, but also the HTML over from the outside source. The new HTML mixed with the HTML in your email can conflict causing issues like you are describing. You may want to consider pasting any outside content into a text only editor, such as Notepad, before pasting it into iContact. This way we can ensure the outside HTML has been removed. Thank you for being an iContact customer!
Replied May 2018
Alyssa
Government Relations, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
2
Reviewed April 2018
Very few features to really make emails stand out. I can't always design it how I want to.
Gets the job done.
PROSIt's easy to use as long as you don't try to get creative. I also like that you can copy a previous email and use it as a template for a new email - much quicker.
CONSSometimes it won't send test messages, and, a few months ago the Facebook connection feature stopped working so I haven't been able to use it. Also, it's a pain to include pictures in an email. The text wrapping feature does not work. I get it looking great in the program, but as soon as I send the email or test it, it gets all messed up. Lastly, the links get corrupted if you try to copy and paste them in a lot, so that is frustrating if you have to redo all the links sometimes.
Vendor Response
Hi Alyssa. We're happy to hear that you are using iContact to create templates from previous emails! This is one of the fastest ways to get consistent-looking emails out to your contacts. We really appreciate your feedback regarding the issues that you have encountered. We believe that customer feedback is key in creating a better product. This has been passed along to our Product Managers so that it can be reviewed for possible updates in a future release. Thank you so much for taking the time to make us aware of your concerns.
Replied May 2018
Anonymous
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed April 2018
iContact lets businesses manage multiple mailing lists and social media accounts with relative ease.
I appreciate the ability to maintain a large number of segmented mailing lists. It's easy to view and compare engagement at a glance through open and click through rates. AB testing is easy and efficient.
CONSEmail builder can be a little restrictive, I'd prefer more freedom and flexibility. Support are US based and support for premium users is restricted to relatively limited times for those of us based in Central Europe. Unsure yet whether iContact are GDPR compliant/
Vendor Response
Thank you for your review! It's great to hear that you have been utilizing segments. This is the best way to separate out your contacts for mailings. The feature is so popular that we are working on adding even more segmentation options. We care about our customers throughout Europe, and have worked hard to ensure we will be fully GDPR complaint before the deadline. We have a dedicated team that has made this transition their first priority, and continue to work out all of the details as we speak. We hope that you continue to use iContact for years to come!
Replied May 2018
Anonymous
51-200 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2018
My experience working with iContact has been extremely positive!
Building workflows is incredibly easy. They take the mystery out of building comprehensive automated workflows that make a marketer's life easier. And the support is amazing. My company's Strategic Advisor is helpful and eager to answer any questions she can. If she doesn't have the answer, she always takes the time to think it through and get back to me with solutions.
CONSWe're having some issues with open/click discrepancies, which is frustrating, but Strategic Advisor assures me the support team is working on a solution. I'd like access to more comprehensive analytics. Strategic Advisor pulls monthly reports for me, but I'd love the ability to pull these reports myself.
Vendor Response
Thank you for taking time to leave a review. We're happy to hear that your overall experience has been extremely positive. It's also exciting to hear that your Strategic Advisor has been meeting or exceeding your expectations. Thank you for your reporting feedback and suggestions, as well. We're actively working on a new reporting experience and will keep your comments in mind as we're making enhancements. Thank you for being a loyal customer!
Replied April 2018
Katy
Leisure, Travel & Tourism, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed April 2018
Incredible Support, always available via PHONE if needed.
One-on-One support, ability to save templates, monthly projects.
PROSIt's practically point and click - if it's not, a simple phone call and it becomes that! I love having a 'person' connected to our account - so I may frequently utilize their expertise. Many other companies do NOT offer phone help - which is a deterrent.
CONSI do wish integrating forms into our website is easier - but it seems to be a hassle. Mainly because we've spent over a year creating our own forms to find out it isn't compatible with iContact. We're working on a solution but it is tiresome.
Vendor Response
Hi Katy. Thanks for your feedback! We're pleased to hear that our support and services teams have been so helpful for you. Your happiness as a customer is our top concern. We also appreciate your feedback around form creation. We're aware of the issue you're experiencing and are keeping it top of mind as we continue to evolve our platform. Thank you for being such a loyal customer!
Replied April 2018
Amara
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed April 2018
I've used iContact 8+ years. It's a great cost effective solution to keep our residents informed
The software is easy to use and offers enough flexibility to get our messaging out to our residents.
CONSI would like it if the search function was more robust. In addition, there are times that what I see on my screen is not how it looks when I send it to myself to Q.C. I tend to keep layouts simple to avoid this challenge.
Vendor Response
Hi Amara. Thank you so much for being a loyal iContact customer of over 8 years! We are glad to hear that you find the software both easy to use and flexible. Our goal is to ensure iContact is easy for new customers to pick up on, while remaining flexible enough to give our more experienced customers room to grow. We appreciate the feedback about messages looking different after they are sent. Different email providers can display the same content in their own unique ways. Ideally we would love to offer a design that remains consistent across all email platforms, and we will take your feedback into account as we work to make iContact even better!
Replied May 2018
Nicole
Verified reviewer
Civic & Social Organization, 11-50 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY