--- title: "iContact Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of iContact. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if iContact is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/icontact-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / [iContact](https://www.softwareadvice.com/marketing/icontact-profile/) / iContact Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/icontact-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/icontact-profile/alternatives/) # iContact User Reviews ## Reviews summary - Overall rating: 4.5/5 - Total reviews: 604 ### Secondary ratings - Ease of use: 4.4/5 - Customer support: 4.6/5 - Value for money: 4.4/5 - Functionality: 4.2/5 ### Rating distribution - 5 stars: 360 reviews (60%) - 4 stars: 185 reviews (31%) - 3 stars: 50 reviews (8%) - 2 stars: 6 reviews (1%) - 1 star: 3 reviews (0%) ### Most mentioned pros - We use it for DTC and B2B communications and find it to fulfill just about everything we need. - iContact allocates a wide range of free email templates which makes it a breeze to create, customize and send high volume outbound emails. - iContact is extremely easy to use from uploading contacts & creating contact segments to composing emails & monitoring their performance metrics. ### Most mentioned cons - To work around this, I sent materials to myself using test emails, but encountered sending limits (15 emails per 15 minutes, later adjusted to 14), which repeatedly interrupted the process. While my sending ability was restored within a day, this added unnecessary complexity. - I contacted support multiple times and was told the platform is “not a storage service,” yet I was also unable to delete sent emails, which made the process more difficult. - I can still hardly believe they would not help me retire out by collecting my newsletters, drafts and graphics into a zip file. ## iContact customer reviews Showing reviews 1-25 of 604 (page 1). ### Intuitive and Easy to Use Program - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Construction - Company size: 11-50 employees - Product usage: Used other for less than 6 months - Reviewed: October 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We can quickly and efficiently launch email campaigns with the software. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros The software is so easy to use with little to no training. The features and functions are logically placed on the dashboard and each screen walks you through the next step so you can have your email campaign up and running in no time. #### Cons There are really no analytics available to gain more insight into campaign performance and audience engagement. --- ### iContact is the superior mass mailing service when it comes to functionality and customer service. - Overall rating: 4/5 - Reviewer: Patrick C. - Verified reviewer: Yes - Industry: Financial Services - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: May 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. iContact has been extremely helpful in getting our curated content out to the masses. The user interface makes it easy to create your own personal content to send out and the system provides a fairly comprehensive report of your mailer, which is crucial for anyone working in sales. It gives you an extra edge to know who opens what, how quickly and who is not interested so you can update your CRM accordingly. Great stuff from iContact. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Off the bat, we previously used a different mass mailing service whose customer support was non-existent so it was essential for us to find a provider that we could get in touch with whenever issues arose. The team at iContact has done a great working with us and helping us through the process of switching over from out other provider. The service works as intended and the user interface is easy enough to use and create content to mail out. Customer service is second to none. #### Cons I don't like that the service is not integrated into salesforce off the bat. We still haven't figured out how to get it done and truthfully, haven't had the motivation or necessity to reach out to customer service about it. When I consider that SalesForce has already endorsed its own proprietary mass mailer, I'm not surprised that there is difficulty with integration. #### Vendor response Hi Patrick! Thank you so much for your great feedback about our customer service team. They truly are a knowledgeable, dedicated, and friendly group of people. It sounds like you are on our iContact Pro platform which offers Salesforce sync. Thank you for the feedback regarding difficulties with this. We are happy to take it into account as we continue to make iContact even better! In the meantime, please don't hesitate to reach out to our support team for further assistance in getting this set up. Replied May 2018 --- ### My contacts with iContact - Overall rating: 4/5 - Reviewer: Karin S. - Verified reviewer: Yes - Industry: Design - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: December 2018 - Review source details: This review was submitted organically. No incentive was offered iContact is a great solution for a US or American based company of medium size that needs to do email marketing. The steps to follow are simple, and templates and options provided are very helpful. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros Reasonably simple to use which offers the best value for money solution for small to medium businesses. Sometimes less options are a blessing in disguise! The release of sends can be laborious, and duplicates efforts unnecessary. #### Cons The support for international customers is difficult due to time constraints. When we have an urgent issue, and need assistance, the other half of the world is sleeping! By the time they send a solution, it's weekend for us. The feed of information between SalesForce CRM and iContact isn't so great when updating contact information and segmenting lists. --- ### We use iContact to send out daily event alert emails for a nonprofit - time efficiency is a must! - Overall rating: 5/5 - Reviewer: Charlie C. - Verified reviewer: Yes - Product usage: Used daily for more than 2 years - Reviewed: December 2017 - Review source details: This review was submitted organically. No incentive was offered iContact provides us with an intuitive platform that saves us time. We can create and manage emails efficiently, spending time savings on other needs. The recent upgrade matches intuitive work flow very well. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The recent upgrade to the platform matches natural workflow (and spots for quality checks to prevent mistakes). We've saved time creating and managing our emails. We have a dedicated advisor that responds quickly when we have needs or questions. It's much nicer than an anonymous "call center" where you get who you get. I especially like the new upgrades to the platform, which reflect the way I/we work in an increasingly intuitive way. #### Cons I would like to see more seamless integrations with other software and extensions, such as a text-to-join feature. #### Vendor response Thanks for the review, Charlie! When we were designing the new interface one of our goals was to make it intuitive, so your feedback is wonderful to hear. With a lot on your plate, we know that saving time is critical to your day-to-day tasks. We¿ll pass your kind feedback to your Strategic Advisor. Our services and support teams love hearing that the work they do makes such a positive impact on your work. We are always looking to enhance our integration offerings, so if you have specific software or extensions in mind please let your advisor know! Thank you again! Replied March 2018 --- ### iContact Helped Improve Deliverability of our Emails - Overall rating: 4/5 - Reviewer: Rebecca R. - Verified reviewer: Yes - Product usage: Used daily for more than 2 years - Reviewed: December 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I have been working with the iContact Premier Services team to build a suppression list and implement a reengagement campaign. This is helping our emails reach the inboxes of customers and prospects that had stopped receiving our emails. The Premier Services team has been great to work with and have been so helpful with building and executing strategy. #### Cons The new email editor is a big improvement but still feels a bit clunky. I also wish there was an easier way to manage bounces - figure out why contacts are bouncing and resolve the problem. #### Vendor response Thanks for the review, Rebecca! Re-engagement campaigns are an incredible way to boost your deliverability, and we¿re thrilled to hear about your success! Reaching the inbox can be a challenge but we are here to help reach as many of your contacts as possible. Regarding the new email editor, we¿re still making improvements to its functionality and addressing bugs. Thank you for your patience with this process! We¿ll have your Strategic Advisor contact you to review your bounced contacts. There are numerous reasons as to why a contact bounces and different types of bounces, so there are several strategies they could suggest. Thanks again for your time and have a great day! Replied March 2018 --- ### Easy to use - Overall rating: 4/5 - Reviewer: Prudencia F. - Verified reviewer: Yes - Industry: Research - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2023 - Review source details: This review was submitted organically. No incentive was offered All things considered, IContact was the ideal choice for me, as it enabled me to create effective email campaigns with minimal effort. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros I found IContact to be an incredibly user-friendly email marketing service. Its user interface was easy to understand, making it simple to create, customize and personalize newsletters and forms. I was especially impressed with the drag-and-drop design feature that allowed me to produce attractive campaigns quickly and efficiently. #### Cons I can't think of anything that I disliked about iContact. It's a great platform for managing email campaigns and building relationships with customers. #### Vendor response Thank you for the great review. We are glad that you find iContact easy to use! Replied April 2023 --- ### User Friendly - Overall rating: 4/5 - Reviewer: Bill Laurel P. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2023 - Review source details: This review was submitted organically. No incentive was offered iContact is an ideal solution for me to organize my contacts and make sure that I'm communicating with them in the most efficient way. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros 'm really enjoying using iContact as a full-fledged communication tool. It's simple to send out emails and messages to my contacts promptly, plus I can tailor the content to suit my requirements. Moreover, the customer service is excellent, always responding quickly and being helpful. Additionally, I'm impressed with the range of features that come with iContact - such as contact segmentation, email automation, and the analytics tool. The analytics feature is especially helpful, as I can keep tabs on who opened my emails, and from that data, I can make informed decisions about upcoming campaigns. #### Cons I have no complaints about the product so far. #### Vendor response Thank you so much for your review! We appreciate you taking the time to share such kind words. Replied March 2023 --- ### Email Marketing Automation Platform - Overall rating: 4/5 - Reviewer: Lane C. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 10000+ employees - Product usage: Used weekly for more than 2 years - Reviewed: May 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Enhance email marketing automation by sending and managing emails deliverability. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros iContact makes it super easy to send large volume of outbound marketing emails rapidly. #### Cons Do not have great focus on global enterprise corporations. #### Vendor response Lane, thank you for taking the time to review our platform! We will make sure to pass along your feedback to our internal teams. Replied May 2022 --- ### The features you want with the support you need. - Overall rating: 5/5 - Reviewer: Dave G. - Verified reviewer: Yes - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2018 - Review source details: This review was submitted organically. No incentive was offered We have used iContact for ten years to manage the email marketing services for our clients that range from single locations to hundreds of locations. The software has grown with us over the years as demands for automation and integration with third party systems have increased. The key to great software is support combined with the features you need. We found that with iContact. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We have not found anything we cannot do with iContact. If we can't figure it out a call to support gets us the answer we need. For those looking for API support, according to a large client of ours the API is very robust and easy to use. #### Cons There are UI areas in the software that can be improved. The creation and management of segments needs to be easier. #### Vendor response Hi Dave! Thank you so much for your review. We're so happy to hear that we're continuing to meet your business needs after all of these years. Customer happiness is our top priority! Also, thank you for the suggestions for improving the segments UI. We will definitely take these into consideration as we continue to evolve the platform. Thanks for being such a loyal customer over the last decade! Replied April 2018 --- ### iContact is the recommended email marketing tool for any company just starting out online. - Overall rating: 5/5 - Reviewer: Francois Pascal N. - Verified reviewer: Yes - Industry: Internet - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros iContact lets you create, send and track messages with ease and efficiency. It's inexpensive and has a free version for beginners. #### Cons Since I started using it, this tool has met all my needs. #### Vendor response Thank you for the great review! Replied June 2023 --- ### iContact Review - Overall rating: 5/5 - Reviewer: Marek T. - Verified reviewer: Yes - Industry: Financial Services - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2023 - Review source details: This review was submitted organically. No incentive was offered Overall, my experience with iContact was highly satisfactory. The robust email marketing features and automation capabilities made it a powerful tool for executing effective email campaigns. The intuitive interface and user-friendly design made it easy to navigate and utilize the platform's functionalities. The analytics and reporting features provided valuable insights that helped me optimize my email marketing strategies. While there were some limitations in terms of integration options, it did not significantly impact the overall experience. I found iContact to be a reliable and efficient solution for my email marketing needs, and I would recommend it to others seeking a comprehensive email marketing platform. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros One of the things I liked most about iContact was its robust email marketing features. The platform offered a wide range of tools for designing, creating, and managing email campaigns. I particularly enjoyed the drag-and-drop editor, which made it easy to customize and personalize email templates. The automation capabilities were also impressive, allowing me to set up automated workflows and targeted campaigns based on user behavior. Additionally, the analytics and reporting features provided valuable insights into campaign performance and audience engagement. #### Cons While iContact had many positive aspects, one thing I liked least was the limited integration options with third-party platforms. Although it had some popular integrations available, there were certain specific applications or systems that I wished I could seamlessly connect with iContact. Having more integration options would have made it easier to synchronize data and streamline processes across different platforms. #### Vendor response Marek, Thank you so much for you awesome review! We will pass along your feedback to our product team. Replied May 2023 --- ### iContact for Email Marketing Optimization - Overall rating: 5/5 - Reviewer: Samuel W. - Verified reviewer: Yes - Industry: Insurance - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. iContact enables me to save time by creating marketing emails via drag and drop functionality. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Through iContact, I am able to automatically create, personalize and send high volume outbound marketing emails.Managing email deliverability is another great thing that I like about iContact. #### Cons It’s been years with iContact and I face zero errors when using it. #### Vendor response Thank you for the awesome review! Replied August 2023 --- ### iContact for Email Marketing Automation - Overall rating: 5/5 - Reviewer: Oyanene R. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ever since ai started using iContact, it has never been daunting to carry out marketing strategies by creating, customizing and sending high volume outbound marketing emails. #### Cons I can’t complain since iContact accomplishes all my needs everyday I use it. --- ### J.Mwangi iContact Filled Insight - Overall rating: 4/5 - Reviewer: John M. - Verified reviewer: Yes - Industry: Automotive - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros iContact offers a lot of free email templates which allows me to create, customize and send high volume outbound marketing emails. #### Cons iContact does not offer website builder capability but it has a robust backend integration feature. --- ### Email Marketing Optimization Program - Overall rating: 4/5 - Reviewer: Collin B. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. iContact allows me to save time by creating personalized emails for marketing via drag and drop. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros iContact streamlines the entire process of email marketing by allowing me to create and send high volume personalized marketing emails. #### Cons iContact mobile application has deficiencies in features compared to it’s cloud based solution for mobile and PC. #### Vendor response Thank you for the great review! We will be sure to share your feedback with our team. Replied June 2023 --- ### iContact Review by Head Operations & Sales - Overall rating: 5/5 - Reviewer: Esther O. - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I am able to create, customize and send high volume outbound marketing emails with iContact. #### Cons It has been way too good that I have never come across any challenge. --- ### My Great Adventure with iContact - Overall rating: 5/5 - Reviewer: Serene M. - Verified reviewer: Yes - Industry: Retail - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros iContact allocates a wide range of free email templates which makes it a breeze to create, customize and send high volume outbound emails. #### Cons I have not experienced drawbacks when using iContact on my end. --- ### iContact lets businesses manage multiple mailing lists and social media accounts with relative ease. - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Product usage: Used daily for more than 2 years - Reviewed: April 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I appreciate the ability to maintain a large number of segmented mailing lists. It's easy to view and compare engagement at a glance through open and click through rates. AB testing is easy and efficient. #### Cons Email builder can be a little restrictive, I'd prefer more freedom and flexibility. Support are US based and support for premium users is restricted to relatively limited times for those of us based in Central Europe. Unsure yet whether iContact are GDPR compliant/ #### Vendor response Thank you for your review! It's great to hear that you have been utilizing segments. This is the best way to separate out your contacts for mailings. The feature is so popular that we are working on adding even more segmentation options. We care about our customers throughout Europe, and have worked hard to ensure we will be fully GDPR complaint before the deadline. We have a dedicated team that has made this transition their first priority, and continue to work out all of the details as we speak. We hope that you continue to use iContact for years to come! Replied May 2018 --- ### A run for your money (for SMB) - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 5001-10000 employees - Product usage: Used weekly for less than 12 months - Reviewed: February 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros So, my client was trying to decide between iContact, Mailchimp and other SMB email tools and decided to start the project with iContact -iContact has a really user-friendly interface that's easy to navigate, even for people who aren't super tech-savvy.-They offer decent customer support, and we were able to get in touch with a real human whenever we needed help or had questions (we've put them to the test) -The reporting and analytics features are really robust, and it was easy to track our email campaigns and see how they were performing.The pricing was pretty parred with other SMB email tools so we felt like we were getting good value for our money. #### Cons 1)While the interface is user-friendly, there are some limitations when it comes to design customization2) We weren't able to make our emails look quite as polished as we might have liked.3) It can take a little while to get used to the platform if you're used to more visual ones 4) if you're after a marketing automation syle hubspot , iContact won't offer that level of sophistication #### Vendor response Thank you taking the time to write a review and let us know what you like and also for the product feedback. We will be sure to pass that along! Replied February 2023 --- ### Well-Equipped Email Marketing Software! - Overall rating: 5/5 - Reviewer: Lora B. - Verified reviewer: Yes - Product usage: Used daily for more than 2 years - Reviewed: April 2018 - Review source details: This review was submitted organically. No incentive was offered Easy mass emailing to our whole church congregation #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros At our business, we appreciate the timed releases, simple platform, and easy-to-access data following an email release. #### Cons The only thing we wish there could be an improvement on is ease of design. It seems like there are some quirks where we try to change a font color and it snaps back to the original, forcing us to go into HTML mode to edit. Thankfully, it's easy to switch between "design-mode" and "HTML mode." #### Vendor response Hello Laura. Thank you so much for the great feedback! It's excellent to hear that you are using our timed releases. You can set everything up ahead of time so that you are able to do other things while your messages are sending out at the time you specified. We also appreciate the feedback about quirks when trying to change a font color. We will definitely pass this along so that it can be reviewed for possible updates. One of the things that can cause this behavior is copying and pasting content from an outside source. This often brings not only the text, but also the HTML over from the outside source. The new HTML mixed with the HTML in your email can conflict causing issues like you are describing. You may want to consider pasting any outside content into a text only editor, such as Notepad, before pasting it into iContact. This way we can ensure the outside HTML has been removed. Thank you for being an iContact customer! Replied May 2018 --- ### Great tool! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Product usage: Used daily for more than 2 years - Reviewed: December 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love the flexibility this software offers. The drag-and-drop capability makes it possible to create any look you want, and the ability to reuse content from previous sends has made my life easy. We can also manage any number of separate client folders for sends on their behalf. The support team is great and our strategic account manager has been a fantastic resource for understanding the analytics and recommending ways to improve our stats. #### Cons Some of the capability can be tricky as a new user, so that makes it difficult to have others step in and be able to quickly create messages. Training is key. I also wish there was a better way to connect our internal contacts database with the iContact database, right now I have to manually upload contact lists regularly. --- ### Great email marketing platform and amazing customer service! - Overall rating: 5/5 - Reviewer: Calley P. - Verified reviewer: Yes - Industry: Apparel & Fashion - Product usage: Used weekly for more than 2 years - Reviewed: December 2017 - Review source details: This review was submitted organically. No incentive was offered Ability to reach our customers in a professional manner and it's super easy to use! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros iContact is very user friendly and doesn't require a designer or software engineer to use. Even the most basic WYSIWYG editor will allow you to customize emails your clients will want to read. Their design services are speedy and professional. Using their premium platform includes monthly customer support calls and services. The ROI is measurable and positive for our business. #### Cons I wish we were able to integrate iContact with our shopping cart (3dcart) but it's not a friendly API. Otherwise we've been very happy with iContact. #### Vendor response Thank you for reviewing iContact. We're glad to hear that you're seeing measurable ROI from engaging with our Premium Services team. Last year, iContact Premier clients saw, on average, 41% higher open rates and 63% higher click-through rates than similar-sized clients without services ¿ while also seeing a marked improvement in deliverability and inbox placement. It pays to have the help! And we appreciate the feedback re our API - we've passed it along to our product team, and wanted to let you know that we have integration enhancements as a key component of our 2018 roadmap. Replied March 2018 --- ### iContact is an easy for beginners, with the customization capabilities any expert can utilize. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Product usage: Used daily for more than 2 years - Reviewed: December 2017 - Review source details: This review was submitted organically. No incentive was offered We have maintained a relationship with more than 100,000 clients by using regular email contact and, consequently, improved our ROI with all of our other products because of brand familiarity. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros iContact is more that and great platform, the technical assistance/guidance is the best advantage for our company. We have monthly meetings with our rep to help us get better at what we do; Take advantage of the customize-able products and measure our increased success in the industry. Our current open rate is about 30% more than 100,000 active emails. #### Cons icontact 2.0 is a little slow painting our HTML code and has some clunkiness to it, but this is common for any new roll-out. I have no desire to change to any other provider. --- ### Overall really great experience. We have used iContact for over 3 years. - Overall rating: 4/5 - Reviewer: Alexandra G. - Verified reviewer: Yes - Product usage: Used daily for more than 2 years - Reviewed: December 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The customer service is always great and very responsive. I like the pre-made templates that come prebuilt. #### Cons Sometimes the editor has issues with formatting and fonts. There are some basic design features that I would like to be more flexible such as being able to wrap texts and do soft returns. #### Vendor response Hello Alexandra, It¿s great that you have enjoyed using our pre-made templates! We are continuing to add new templates to help make your job as an email marketer even easier. Thank you for your input on how we can improve our new email editor. We have made improvements that will allow you to select the line height that you would like to use in your message. An easier way to wrap text is something that is on our radar as a potential feature to consider adding in the future. Replied March 2018 --- ### Stellar drag & drop editing with automatic mobile optimization - Overall rating: 5/5 - Reviewer: Kyle B. - Verified reviewer: Yes - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: December 2017 - Review source details: This review was submitted organically. No incentive was offered The biggest problem we're solving is time spent on producing emails. We send a lot of various emails to our multiple website databases (including various sub-groups within each website database) and we can't afford to spend tons of time producing these emails when there are so many other production tasks we need to fulfill. Building emails used to be one of the more time-consuming projects we deal with. They are taken care of much faster now that we have the simple-to-use email builder. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I've worked with several email newsletter marketing programs during my time in media and iContact is hands-down my favorite thus far. The drag & drop editor makes shuffling around content easy and better yet, the templates automatically reformat for optimized mobile consumption. The emails look great on both desktop and mobile devices and we're not even spending additional time preparing that optimized mobile format. Our strategic advisor is also very responsive when we need assistance and offers a lot of insight into the analytics and trends of our databases. #### Cons The only thing I wish we had was direct 2-way communication between our business website member databases and the iContact lists for synchronized newsletter opt-in status. Subscriptions get communicated from our website to iContact, but unsubscribes from the emails sent by iContact do not get communicated back to the member profile on our website. ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/icontact-profile/reviews/?page=2) --- iContact Reviews, Pros and Cons - 2026 Software Advice