iContact vs Pardot

iContact has 528 reviews and a rating of 4.48 / 5 vs Pardot which has 543 reviews and a rating of 4.11 / 5. Compare the similarities and differences between software options with real user reviews focused on features, ease of use, customer service, and value for money.

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User Ratings & Reviews

Reviews are generated by real users. When reviewing a product, users are asked to assess the product’s overall quality, which includes assigning specific ratings for ease of use, value for money, customer support, and functionality.

Overall Rating

4.48 / 5 (528)

4.11 / 5 (543)

Ease-of-Use

4.5 / 5

4.0 / 5

Value for Money

4.5 / 5

3.5 / 5

Customer Support

4.5 / 5

4.0 / 5

Functionality

4.0 / 5

4.0 / 5

Last Review Written

March 16, 2021

February 16, 2021

Pros/Cons

  • Pros

  • I like the fact that this software is easy to use and is very versatile. The ability to save a new template is a huge plus. We use this product at least once a month.

  • The customer service is always great and very responsive. I like the pre-made templates that come prebuilt.

  • Cons

  • The software can be a little clunky at times but overall it's really easy to set up and send emails effectively.

  • We are very happy with it. Probably would like more templates that fit with who we are. I wish the testing feature would tell us more about what is wrong with the coding in our offer.

  • Pros

  • Easy to set up and use. Many customization options and high quality.

  • - Abundance of features - Easy to customize to fit your needs - Super scalable - Integrates well with nearly every software and platform out there - Backed by the huge brand of Salesforce

  • Cons

  • The Engagement Studio is great, however, it is lacking more of the intricacies (specifically around flow logic) that other marketing automation platforms allow for.

  • Would be better if it offers custom analytics reports, or way to generate custom reports. But overall very satisfied with pardot. Will definitely recommend it to everyone!

Pricing

Pricing Range

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Product Demo & Screenshots

Product Demo

Advisor Recommendations & User Awards

FrontRunners

The top products based on usability and customer satisfaction, as rated by user reviews. Check out our full methodology description for more detail.

FrontRunners

2020

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Advisor Recommendations

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Additional Info

Ideal Customer Size

Small

Medium

Large

Small

Medium

Large

Operating Systems

Windows

Mac

Linux

Windows

Mac

Linux

Support and Training

Support

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live Rep)

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live Rep)

Chat

Training

In Person

Live Online

Webinars

Documentation

Videos

In Person

Live Online

Webinars

Documentation

Videos