# Improvado Software Reviews, Demo & Pricing - 2026 > Review of Improvado Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/marketing/improvado-profile --- [Home](https://www.softwareadvice.com/) / [Data Management Software](https://www.softwareadvice.com/data-management/) / Improvado Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Alternatives](https://www.softwareadvice.com/marketing/improvado-profile/alternatives/) # Improvado 2026: Benefits, Features & Pricing Wondering if Improvado is right for your organization? Our Data Management Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Improvado 4.5 [(22)](https://www.softwareadvice.com/marketing/improvado-profile/#reviews) Pricing Pricing available upon request ### About Improvado Improvado is an AI-powered marketing intelligence platform designed for mid-sized to enterprise-level marketing teams and agencies struggling with fragmented data sources and manual reporting processes. If you're a marketing leader or analyst spending countless hours manually integrating data from multiple platforms, Improvado will revolutionize your workflow. Who benefits most from Improvado? - Marketing Directors who need comprehensive performance visibility across all channels - Analytics Teams drowning in spreadsheets and manual data processing tasks - Agency Leaders managing complex multi-client reporting requirements - CMOs seeking data-backed justification for marketing investments With 500+ ready-made connectors extracting over 40,000 data fields from virtually every marketing platform you use, Improvado seamlessly: - Integrates all your marketing and sales data into a unified dashboard - Normalizes disparate data structures into consistent, usable formats - Generates instant reports that previously took days to compile manually - Delivers real-time cross-channel performance insights - Automatically updates your visualization tools like Tableau, Looker, or Power BI Wondering if Improvado is right for your organization? Our Data Management Software selection experts can help you in 15 minutes or less. ## Improvado User Interface ## Popular Improvado Alternatives Main Product Improvado 4.5 [(22)](https://www.softwareadvice.com/marketing/improvado-profile/#reviews) Ratings Breakdown - 4.36Ease of use - 4.55Value for money - 4.76Customer support - 4.27Functionality Pricing Available upon request Get Price Alternative Product [Lebesgue](https://www.softwareadvice.com/email-marketing/lebesgue-profile/) 4.9 [(43)](https://www.softwareadvice.com/email-marketing/lebesgue-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.87Value for money - 4.64Customer support - 4.63Functionality Pricing Starting at $59.00 per month Get Price Alternative Product [monday.com](https://www.softwareadvice.com/marketing/monday-com-profile/) 4.6 [(6059)](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/) Ratings Breakdown - 4.48Ease of use - 4.28Value for money - 4.43Customer support - 4.45Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) 4.2 [(530)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) Ratings Breakdown - 3.81Ease of use - 3.83Value for money - 3.93Customer support - 4.27Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [SAS Customer Intelligence 360](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/) 4.9 [(8)](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/#reviews) Ratings Breakdown - 4.63Ease of use - 4.86Value for money - 4.86Customer support - 4.88Functionality Pricing Starting at $8000.00 per year Get Price Alternative Product [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) 4.4 [(3016)](https://www.softwareadvice.com/project-management/wrike-profile/reviews/) Ratings Breakdown - 4.18Ease of use - 4.20Value for money - 4.33Customer support - 4.31Functionality Pricing Starting at $10.00 per month Get Price ## Improvado Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Basic Pricing available upon request No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Improvado Features - Popular features found in Data Management Access Controls/Permissions Activity Dashboard Automatic Backup Customer Database Data Connectors Data Import/Export Data Migration Data Quality Control Data Security Data Synchronization Data Visualization Multiple Data Sources - More features of Improvado A/B Testing Activity Tracking Ad hoc Analysis Ad hoc Query Ad hoc Reporting Admissions Management Advertising Management AI/Machine Learning Alerts/Notifications API API Design API Lifecycle Management Application Management Architecture Governance Attribution Modeling Audience Targeting Auto Extraction Backup and Recovery Batch Processing Behavior Analytics Benchmarking Brand Tracking Campaign Analytics Campaign Management Campaign Tracking Catalog Management Channel Analytics Channel Management Click Tracking Collaboration Tools Competitive Analysis Competitor Monitoring Compliance Management Contact Database Contact Management Conversion Rate Optimization Conversion Tracking CRM Cross Channel Attribution Customer Engagement Customer Journey Mapping Customer Segmentation Customizable Branding Customizable Dashboard Customizable Fields Customizable Reports Customizable Templates Dashboard Dashboard Creation Data Aggregation Data Aggregation and Publishing Data Analysis Tools Database Conversion Database Support Data Blending Data Capture and Transfer Data Cleansing Data Dictionary Management Data Discovery Data Extraction Data Governance Data Integration Data Management Data Mapping Data Masking Data Modeling Data Replication Data Storage Management Data Transformation Data Virtualization Data Warehouse Deduplication Diagramming Document Extraction Email Address Extraction Email Marketing Engagement Tracking ETL Event Triggered Actions Financial Reporting Forecasting For Hospitality Industry For Marketers Functions/Calculations Funnel Analysis Goal Setting/Tracking Hierarchy Management Historical Reporting Image Extraction Impact Measurement Incentive Management Influencer Tracking Information Governance Integration Management IP Address Extraction Job Scheduling Key Performance Indicators Keyword Tracking KPI Monitoring Lead Attribution Lead Management Lead Qualification Marketing Automation Marketing Reports Marketplace Integration Master Data Management Match & Merge Metadata Management Mobile Access Mobile Commerce Mobile Dashboards Monitoring Multi-Account Management Multi-Campaign Multi-Channel Attribution Multi-Channel Campaigns Multi-Channel Data Collection Multi-Channel Management Multi-Channel Marketing Multi-Domain Multiple Programming Languages Supported Multiple Site Management Multi-Touch Attribution Natural Language Search Non-Relational Transformations NOSQL Database Management OLAP Pageview Tracking Partner Management Performance Analysis Performance Metrics Phone Number Extraction Pipeline Management Pre-built Connectors Predictive Analytics Price Optimization Pricing Extraction Private Dashboards Process Management Profitability Analysis Promotions Management Public Dashboards Purchasing & Receiving Query Builder Real-Time Analytics Real-Time Data Real-Time Notifications Real-Time Reporting Referral Tracking Relational Database Management Relational Display Relationship Mapping Reporting/Analytics Reporting & Statistics Retention Tracking ROI Tracking Rules-Based Workflow SaaS Operations Management Sales Reports Sales Trend Analysis Scheduled/Automated Reports Scorecards Search/Filter Secure Data Storage Self-service Analytics Self Service Data Preparation Self Service Portal SEO Management Single Page View Single Sign On Site Search Tracking Social Media Monitoring Spend Management SSL Security Strategic Planning Testing Management Third-Party Integrations Time on Site Tracking Traffic Control Trend Analysis Trend/Problem Indicators Usage Tracking/Analytics User Interaction Tracking User Management Vendor Management Version Control Visitor Tracking Visual Analytics Visual Discovery Visualization ## Improvado Integrations Authoritas Integration rated undefined from -1 review Salesforce Sales Cloud Integration rated undefined from -1 review Stripe Integration rated undefined from -1 review Snapchat for Business Integration rated undefined from -1 review Intercom Integration rated undefined from -1 review Mailchimp Integration rated undefined from -1 review See all 91 integrations ## Improvado User Reviews Overall Rating 4.5 Ratings Breakdown 5 68% 4 27% 3 0% 2 0% 1 5% Secondary Ratings Ease of Use 4.4 Value for money 4.5 Customer support 4.8 Functionality 4.3 Have you used Improvado and would like to share your experience with others? Stephen M. Verified reviewer Marketing and Advertising 201-500 employees Used daily for less than 12 months Review source Reviewed April 2020 Easy To Pick Up 4 Being able to pull various different platform datas into one solution without having to do too much heavy lifting. Ratings Breakdown 5 Ease of use 4 Value for money 4 Customer support 4 Functionality Pros: The platform is straight forward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder. Connecting various platforms is a breeze too as Improvado supports a whole host of different connections and integrations - if anything is not listed, someone is always on hand to provide support to try and implement a workaround or look into getting the provider added as a data source. The Improvado support team also allowed us to push our data to other products (such as Google Biq Query) in order to be more flexible with our data. Cons: When comparing to other products available the ability to create custom tabs is limited on this product, thought the templates provided are certainly sufficient - as mentioned in the likes of this product, they do push to external products too, so not necessarily a bad point. One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you. Read More Terry W. Verified reviewer Used daily for more than 2 years Reviewed March 2018 Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it. 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive. Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data. Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better. Cons: Would love to get some data preparation and transformation functionality to take things to the next level. Read More Laurie R. Verified reviewer Health, Wellness and Fitness 2-10 employees Used other for free trial Review source Reviewed November 2019 Tried to Get Info But Rep Did Not Call as Scheduled 1 Given that a call was scheduled for a set day and time and was not followed thru did not impress me. Ratings Breakdown 1 Ease of use 1 Value for money 1 Customer support 1 Functionality Pros: I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms. Cons: The fact that a demo was scheduled at a set day and time and I was not contacted at that time does not speak well for the support for this product. The demo should be one of their most important calls. Read More TH Tyler H. Verified reviewer Marketing and Advertising 1001-5000 employees Used daily for more than 2 years Review source Reviewed October 2022 Quality ETL Service With Outstanding Support 5 I would recommend Improvado to anyone looking to contract for an ETL service, they have truly been a great partner Ratings Breakdown 5 Ease of use 5 Customer support 4 Functionality Pros: I like the ease of use, the list of connectors, and the customer support that the Improvado team gives. The quality of the customer support that I have received in top level, and has helped my team provide added value to clients as a result Cons: The price tag is high, especially for smaller organizations, but the features that are included justify the price tag in my opinion Read More SH Scott H. Verified reviewer Marketing and Advertising 2-10 employees Used daily for less than 2 years Review source Reviewed March 2019 Great Time Saving Client Pleasing Partner 5 The entire team from start to finish has been great to work with and they address problems quickly and effectively. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands. Cons: It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled. Read More MC Mubarrat C. Verified reviewer Marketing and Advertising 51-200 employees Used daily for less than 2 years Review source Reviewed March 2021 Great for anyone in the Marketing and Advertising space that wants a good entry ETL solution 4 Positive, its better than other ETL companies I've worked with. Ratings Breakdown 3 Ease of use 5 Value for money 5 Customer support 3 Functionality Pros: Customer service is great to work with than compared to other companies. There's a good room to customize. Cons: The product isn't the easiest to use and isn't fully build out yet when compared to other product. Reasons for choosing Improvado Pricing Reasons for switching to Improvado Pricing and Customer Service Read More MC Mauro C. Verified reviewer Food & Beverages 1001-5000 employees Used daily for less than 12 months Review source Reviewed July 2021 Fanstastic tool to import data from many sources 5 Great support during all the onboarding process and great support for any maintenance issue. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Many "out of the box" connectors to import data from multiple sources. Easy to set up. Cons: Data flow monitoring could be improved with dashboards and relevant KPIs. Read More BC Brian C. Verified reviewer Marketing and Advertising 11-50 employees Used weekly for more than 2 years Review source Reviewed March 2019 With Improvado we save huge amounts of people time and have standardized our reporting 4 Our process for onboarding new clients and pumping out reports month after month has become way more efficient, and way faster since rolling out Improvado. We also leverage some of their 3rd party visualization options successfully, esp Google Sheets. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Improvado has enabled us to quickly scale our reporting and to deliver dozens of multi-page, multi-channel reports within just a few days every month. Improvado's support team is patient and focused on our priorities. They have become increasingly better at drilling in and staying on an issue until it's resolved. Cons: As a relatively small upstart in their field, we found other platforms with more built-in data sources and more widgets out of the box. On the other hand, the Improvado team has built numerous custom solutions for us as part of the ongoing package. They never say no to any reasonable request. Read More Cameron S. Verified reviewer 11-50 employees Used daily for less than 12 months Reviewed March 2018 A beautiful dashboard that useful internally and externally 5 Some of the more granular features are a bit complicated, but support is great about walking us through them. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The customization, shareable links, and general UI. Customer service is also leagues ahead of other similar solutions. Read More ES Emily S. Verified reviewer Marketing and Advertising 2-10 employees Used daily for less than 12 months Review source Reviewed March 2019 Removes Technical Integration Headaches 5 I have had a great experience with Improvado! They provide excellent customer service and provide an excellent product. Using Improvado removes time from my day, previously spend integrating different data sources. Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: Integrating many data sources through one simple connection. Easy to use UI with excellent customer service. Cons: Although most of the API connections are sound, still requires monitoring of the data. Improvado is very quick with customer service if I do have any issues. 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