INFLUENCE.CO

Influence offers me everything I need and more.

Pros

Influence.co isn't software. It's an online platform. I love how easy it makes connecting with existing people from within my network as well as new people, both clients and associates.

Cons

So far, I haven't noticed any problems or things I'd prefer it included that it doesn't already include.

The most informed place to look for influencers

The overall experience for me has been extremely good. I would definitely recommend this platform to all businesses looking out for influencer collaborations.

Pros

The software provides an ease of navigation while looking for influencers. It has something for everyone. One can connect to innumerable influencers through this platform based on their preferences, industry, budget, geographies and type of work. The platform is easy to use, very user friendly and does not require a lot of learning. For anyone looking out for influencers to promote your brand, this is the best platform out there! From an influencer point of view as well, I think the platform provides a space to not only established ones but also to those just starting out by helping them connect with businesses.

Cons

Some people have fake profiles that sometimes may leave you stranded and impact your experience but I think that is a part and parcel of every platform. There is nothing else that I can think of.

My Influence.co

It is 6 out of 10 I want them to make sure all influencers are of good quality. Youtubers and Tiktokers are very few as well - hope they can add more.

Pros

Two years ago, the database of influencers are of good quality. Now, it's like they have added every account user who wishes to be in this site. Some are not active and you can see that the quality of posting is below the standard. I would rather see a small number of influencers in this site but are of high quality. I suggest someone should check each account for approval to the site. You can't just add every Instagrammer or Youtuber - there must be some parameters to be considered. I tried to post a free influencer campaign. Only two have responded. It is for Youtubers but these people are Instagrammers. I was contacted by the site's account manager to try the paid version but I was hesitant. It's easy to use \]

Cons

Not giving me enough value I was expecting

Great, easy-to-use platform!

Pros

It is a very easy to use platform. I did not have to spend a huge amount of time learning what it was about, what the company does, and how to navigate through everything. I'm very busy and do not have time to watch endless tutorial videos or going through numerous onboardings just to understand what's going on. This platform was quick to learn, very intuitive design, and I like that the goal of the platform is to create a community and not just a place for money exchange.

Cons

The content in the feed could be better optimized to be more applicable to the users such as information for brands to create better campaigns or information for influencers to market themselves better to brands.

Influence.co

Pros

Great way to recruit influencers to assist in marketing your brand

Cons

It was a little confusing targeting US only. Got a lot of recruits from outside USA