About Ingenious Partner Marketing Platform

Ingenious Partner Marketing Platform is a cloud-based suite of tools designed to help businesses manage their strategic partnerships. It offers features for tracking partner interactions, finances, campaign performance, data access, content, and more. With the platform, businesses can manage their marketing channels, procedures, and strategic relationships, all from one place.

The Ingenious Partner Marketing Platform can be used by advertisers, agencies, portals, and networks to automate partnerships and analyze performance. Users can recruit and onboard partners and maintain communications using tools like instant messaging. The insights module provides users with analytics and reports to assess important partnership metrics such as commission earned, custom...


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3 Reviews of Ingenious Partner Marketing Platform

Overall rating

4.67 / 5 stars

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July 2020

Andrea from idealo internet GmbH

Company Size: 501-1,000 employees

Industry: Internet

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Customer support

5.0

Functionality

4.0

July 2020

A powerful platform that keeps evolving

With the help of Ingenious' Partner Marketing Platform we were able to realize a network solution that allows us to track holistically, easily deepdive into the exact workings of our partnerships, optimize on a very granular level, scale as well as automate - and even garner valuable insights for other business segments! Personal support throughout it all has been outstanding and has helped us evolve the product even further.

Pros

The product has been set up with attention to detail and a strong understanding of the business use cases it may cater to. Thus, Ingenious' functionalities tend to be at the heart of what clients actually desire (or didn't previously even know they desired), rather than simply following fanciful industry trends. A personal highlight of mine is the fact that Ingenious can easily be used by any marketer, independent of experience. On first glance, basic functionalities will easily satisfy generic daily operations without overwhelming or overcomplicating. Those more experienced marketers, however, who want to dig deeper or optimize on a more granular level will find that a whole world of options lies hidden mostly in plain sight. These options include but are not limited to holistic tracking solutions (within as well as outside of the system) and customized reporting structures. Throughout my time of working with Ingenious both in this as well as my previous role I have experienced the cuntious evolvement of the platform to keep up with both industry as well as client demands.

Cons

As mentioned above, the product is very powerful and offers an array of choices and options should one be looking for those. However, the software does not always appear the most intuitive at first, which can make it difficult to fully realize the scope of what is possible without direct contact or consultation.

July 2020

Anja from Valuepartners Cube GmbH

Company Size: 2-10 employees

Industry: Venture Capital & Private Equity

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2020

Great enterprise style SaaS Partnership Marketing software

Very professional, feature rich, future proof

Pros

This SaaS tool has an extensive finance model which rating, billing and accounting, compliance functionalities. The insights model delivers a data warehouse as a service functionalty (beta).

Cons

This software is for performance marketing pro´s only , not applicable for small companies

Reasons for Choosing Ingenious Partner Marketing Platform

GDPR compliant under European law

July 2020

Anna from Cube Group S.A.

Verified Reviewer

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

3.0

Functionality

5.0

July 2020

Powerful tracking and partner management software for demanding users

Pros

Abundant functionality: basket tracking, dynamic commission, partner categorization, tracking categories, basket freez, customer journey tracking, voucher tracking etc. Attribution and analitical features - Ingenious offers the most advenced custom attribution options (single touchpoint attribution, muli touchopint attribution)

Cons

Reporting section is not as detailed and granular. Voucher center works only on exclusive voucher, no standard tracking links allowed.

Reasons for Choosing Ingenious Partner Marketing Platform

Technology met most of our requirements. Very good communication during the negotiation. Ingenious was open for the discussion about developing new features we needed. We knew that we are going to work as a strategic partner who has an impact on the product.