About Instagram

Instagram is a social media application that enables businesses to manage content, create and edit posts and monitor customer engagement. It lets users share photos and videos, comment on other users’ posts, send private messages and search posts using custom keywords.

Instagram allows marketers to gain insights into followers’ behavior and track the performance of posts and stories. Users can utilize editing tools and apply a variety of filters such as adjustment of exposure, brightness, or contrast on photos or videos before posting. Additionally, content specialists can use the application to add texts and drawings to photos or videos, remove audio files and upload digital content in bulk.

Instagram allows organizations to set up and ru...


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Supported Operating System(s):

Web browser (OS agnostic)

513 Reviews of Instagram

Average User Ratings

Overall

4.61 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.0

Functionality

4.5

Ratings Snapshot

5 stars

(350)

350

4 stars

(132)

132

3 stars

(25)

25

2 stars

(4)

4

1 stars

(2)

2

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 513 results

December 2020

Daine from Allout recordings

Verified Reviewer

Company Size: 2-10 employees

Industry: Entertainment

Time Used: More than 2 years

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2020

The instant change in Instagram!

I’ve been able to solve many business problems I wasn’t able to solve with previous software such as linked in/Facebook etc. I Instagram has been optimized to serve my social standards whether it be personal or business. You are permitted up to five accounts you can switch back-and-forth through out for whatever you need to do. They also made a feature in which you can create an online shop right there on your profile. I have been on Instagram for about eight or nine years, and I must say it’s developed into one of the best software I think we have in our day of age. It has all the features of Facebook and Snapchat combined. And I think it’s more user sociable than anything. You can see your favorite celebrities post throughout the day. And it’s very enjoyable to meet new people and build rapport with partners across the network.

Pros

What I like most about this software is you can create a business account or personal account. They also give you the option to put money behind promotion in order to boost your post. They give you insights on your progression and your overall reach.

Cons

Well I like leases that it gets pretty pricey for a promo that you can do on your own with just a little bit of effort. I feel as though the rate of insight per dollar should be changed. But overall I can’t think of too many things I don’t like about the software it’s pretty perfect.

Reasons for Switching to Instagram

I wanted to optimize my reach on potential clients and buyers.

October 2020

Abdulqudus from Damondrey

Verified Reviewer

Company Size: 1 employee

Industry: Internet

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2020

Awesomeness of instagram

Instagram is a great social media platform in which you can catch up with exciting update from different celebrities and your loved ones. It makes it easy for me to get latest information from people I look up to. In general I will say instagram is very influencing

Pros

What I like the most about instagram is the fact that someone can do a live video with his/her Fan's, friends and family

Cons

I will like if the creator's could make it possible for someone to save or download pictures and videos on his phone directly from it

Reasons for Switching to Instagram

It is not possible to do a live video on it and you can't easily get to see your favorite celebrity account so you could follow, most celebrities don't use it. I find it hard to search my friend's username because they are alot of people who use the same usernames with mine and friends own but instagram don't allow such two people can't use the same usernames although I still use Facebook to chart with friends

December 2020

Julie from AcuCare Acupuncture and Facial Renewal

Verified Reviewer

Company Size: 2-10 employees

Industry: Alternative Medicine

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Functionality

3.0

December 2020

Why oh why can't we add links in our posts

Overall, again I use this program because I have to. I am not a fan of posting 'stories' that go away within 24 hours... to me this seems like a waste of time to use (but again I have to). There is so much hype around instagram, but I would love to hear some of the great things about it I fail to see as a Business Owner.

Pros

I think the biggest thing I like is that so many of my customers use Instagram, so being on there and posting daily helps with bookings.

Cons

For me, I am not a huge fan of Instagram. I use it because I have to use it. My number one beef is that in posts you cannot add links. So instead what I try to do is copy articles I like or have written, and put as many words as I can in the post. Or... I say "click link in profile for more info" and have that linking to my blog. In this day and age it is silly to not have that option, and I struggle to understand why Instagram chose this. The only thing I can think of is that they want you to stay 100% on Instagram, and not get sidetracked. The other thing I dislike is actually gaining followers. I feel like no matter how great the posts are that I put up.. I have sat at the same amount forEVER. So... I will continue to use it, even though I would prefer not to, because it seems like so many people out there do love it.

Reasons for Choosing Instagram

I ended up having to use all of them to broaden my Customer base.

December 2020

Anonymous

Verified Reviewer

Company Size: 10,000+ employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

December 2020

Review of Instagram

I am satisfied with Instagram, as it delivers the best possible content to me and which satisfies my taste ( for instance I like to see a lot of content about anime, games and swords ).

Pros

I like how it is easy to use Instagram, both for personal and business use ( to promote your brand and products for instance ). By using the Instagram, I am able to maintain a small blog, without need to create a webpage just for this. Also, app is constantly getting new updates and functions, so in general it's usability and quality is also increasing greatly by the time.

Cons

Because there is a lot of users ( children especially ), it would be good to have +18 and sort of children protection option, so some of users are divided as such ( regarding the feed which they get during the daily use ). This would be good, because there is a lot of Mature content ( even with the restrictions made by Instagram ) which is being viewed and commented daily by underaged users, which can lead to cyber bullying sometimes and this needs to be stopped.

Reasons for Switching to Instagram

I made a switch because of the viewable content and blog possibilities on the Instagram.

January 2021

Zeynep from Walter Tools

Verified Reviewer

Company Size: 10,000+ employees

Industry: Industrial Automation

Time Used: More than 2 years

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2021

Instagram

I think although there is a negative, the positives outcome the negative. The positives are so great because everyday more people can come into contact with your brand from either friends or even the explore page, if they search up/look through relevant hashtags/photos.

Pros

This program is free (unless you use the promotion, which has a fee). If you do end up using the promotion part of the Instagram program, there is a fee but the fee is so minimal. There are more positives than this one negative. It is such a big platform and there is potential to showcase your product to such a huge market.

Cons

There isn’t a promotion tool that you can reach a very specific target market. The application picks the target market for you, which isn’t always the best because a selected, specific target market could be more useful.

Reasons for Choosing Instagram

We chose Instagram over marketplace Facebook because it’s easier to navigate and it’s more useful. More people connect over Instagram overall.