Instagram

RATING:

4.7

(4291)

About Instagram

Instagram is a social media application that enables businesses to manage content, create and edit posts and monitor customer engagement. It lets users share photos and videos, comment on other users’ posts, send private messages and search posts using custom keywords. Instagram allows marketers to gain insights into followers’ behavior and track the performance of posts and stories. Users can utilize editing tools and apply a variety of filters such as adjustment of exposure, brightness, or contrast on photos or videos before posting. Additionally, content specialists can use the application to add texts and drawings to photos or videos, remove audio files and upload digital content in bulk. Instagram allows organizations to set up and run online campaigns, p...

Instagram Pricing

Instagram's apps are free to download and use.

Free trial: 

Not Available

Free version: 

Available

Instagram business posts
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Instagram Reviews

Overall Rating

4.7

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Instagram

1 - 5 of 4,183 Reviews

Madison

201 - 500 employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed June 2022

Great marketing tool for small business

User Profile

Abbas

Verified reviewer

Oil & Energy, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed May 2021

Instagram.. Its fun to share your moments with family and friends.

I use Instagram almost everyday for quite a bit of my free time. Its good to have a platform desicated to Picture and short video sharing, usually with small captions. Also what I love the most about it is the fact that you don't get too much political posts here like other social media platforms.

PROS

Instagram is a good space to connect with your friends and share your photos and short videos with them or see what they've uploaded. You can also share long videos on Its IGTV features. It also give you the ability to go live with friends or share stories with them that disappear after 24 hours of upload. It has a huge user base and you get a lot of celebrities and influencers here to follow and get to know what happening in thier life, if you are interested. Its editing tools are great and you can edit your pictures according to your need to make them look more good. Also unlike Fb or Twitter, you won't find a lot of political and dissenting debates on Instagram which is a big relief. Along with personal use, you can also effectively use Instagram to promote your business or services due to its mass user base.

CONS

It shows a lot of ads. Also sometimes you get so indulged in scrolling down that you lose track of time and end up spending more time on it.

Reasons for switching to Instagram

FB has a growing trend of political posts and fake information that is often very annoying.

A b

Marketing and Advertising, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed September 2023

A maketing App-Instagram

Instagram has the potential to be a fantastic social media platform for connecting with people around the world. People display to the world both their happy and tragic personal lives here. I'm very happy to be a user and thankful to the authority of Instagram.

PROS

Instagram began as a photo-sharing app, but it has now developed into a content-creation hub. I'm a CEO of social media based marketing company who utilizes Instagram to promote my work. It helps me to communicate with clients, build community with them. It's a fantastic social marketing tool that many of us use for entertainment purposes, but our ambitions have expanded much beyond that. Worker like me can present our work in a multitude of ways thanks to features like reels, IGTV, narratives, guides, and so much more. The use of hashtags adds to the mystery!

CONS

Since it lacks the hyperlink feature, one cannot create links to articles. On Facebook, this is not a problem, but very long posts cannot be uploaded as captions on pictures. This has hindered my ability to post stories on our efforts to advocate for mental health, especially when the story is too long and goes over the required length. Getting followers is difficult, especially if you are not well-known.It is one of the major diversions for purchasers, who are easily duped by scammers.

Sherif

Verified reviewer

Veterinary, 1 employee

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

2

FUNCTIONALITY

4

Reviewed July 2023

Instagram beats itself

overall I prefer Instagram over a lot of applications and it has a special value with me for years,In my humble opinion, Instagram is the source of inspiration for many applications today from all sidesbut I hope that the support team will facilitate solutions for users in solving problems.

PROS

- I liked its constant updates every once in a while - I liked the diversity of sources of participation from photos, Reals and Stories - I recently liked the groups being created with friends (were missing) - I liked the ease of Browsing and the speed of the spread of content on Explore

CONS

Some of my sensitive problems with him when I lose access to my Instagram account the support team do not give me much help options to recover the account, especially when I lose my phone and I lose all my information for some reasons so, I obliged to create another account from the beginning to contact with my friends

John

Religious Institutions, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed May 2023

A Picture-Friendly Social Media Platform

I use it largely for youth ministry, which helps get the word out for special events and keep in touch with teens. The picture-sharing emphasis is a nice relief from politics elsewhere. It seems to be pretty popular with older teens and young adults, not as much with middle age adults or real young teens/tweens.

PROS

The emphasis is on sharing pictures and enjoying those experiences together. There's not as much politics here as on Facebook or Twitter. At the same time, Instagram isn't as limited with text compared to Twitter, so there's room for that. I like using Instagram Live during COVID to stay connected and even teach lessons.

CONS

Sometimes it's unclear how to adjust certain settings. There are a lot of great options for photo sharing, but being in "control" of the page is sometimes a little uncertain. I've had some trouble uploading photos from my desktop too--not sure if it's a Google Chrome problem.

Reason for choosing Instagram

TikTok has really questionable control over its content. The algorithm is seemingly predatory-based there too. I don't feel comfortable using it. However, Instagram seems to be a lot better with that. You can still get into undesirable content on Instagram, but less likely.