About Instagram

Instagram is a social media application that enables businesses to manage content, create and edit posts and monitor customer engagement. It lets users share photos and videos, comment on other users’ posts, send private messages and search posts using custom keywords. Instagram allows marketers to gain insights into followers’ behavior and track the performance of posts and stories. Users can utilize editing tools and apply a variety of filters such as adjustment of exposure, brightness, or contrast on photos or videos before posting. Additionally, content specialists can use the application to add texts and drawings to photos or videos, remove audio files and upload digital content in bulk. Instagram allows organizations to set up and run online campaigns, p...

Instagram Pricing

Instagram's apps are free to download and use.

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Instagram User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4.5

Customer support

4

Functionality

4.5

Showing 1 - 5 of 1,774 reviews

Daine

Verified reviewer

Company size: 2-10 employees

Industry: Entertainment

Time used: More than 2 years

Review Source: GetApp

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

December 2020

The instant change in Instagram!

I’ve been able to solve many business problems I wasn’t able to solve with previous software such as linked in/Facebook etc. I Instagram has been optimized to serve my social standards whether it be personal or business. You are permitted up to five accounts you can switch back-and-forth through out for whatever you need to do. They also made a feature in which you can create an online shop right there on your profile. I have been on Instagram for about eight or nine years, and I must say it’s developed into one of the best software I think we have in our day of age. It has all the features of Facebook and Snapchat combined. And I think it’s more user sociable than anything. You can see your favorite celebrities post throughout the day. And it’s very enjoyable to meet new people and build rapport with partners across the network.

Pros

What I like most about this software is you can create a business account or personal account. They also give you the option to put money behind promotion in order to boost your post. They give you insights on your progression and your overall reach.

Cons

Well I like leases that it gets pretty pricey for a promo that you can do on your own with just a little bit of effort. I feel as though the rate of insight per dollar should be changed. But overall I can’t think of too many things I don’t like about the software it’s pretty perfect.

Reasons for switching to Instagram

I wanted to optimize my reach on potential clients and buyers.

Anonymous

Company size: 1 employee

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
4

Value for money

out of 5
3

Customer support

out of 5
5

Functionality

out of 5

November 2021

Mixed feelings but mostly good

My overall experience with using Instagram is pretty great, I really enjoy posting my work online so others can critique it and it's just a really it's just a fun and creative space in my opinion I definitely recommend if you're a creative, artistic photographic person.

Pros

I really love this software application it's very futuristic and modern, it has a very intuitive design and is just hands down easy to use, it helps me tremendously throughout my career as a [SENSITIVE CONTENT] because I'm able to post the best work from my personal brand or my small business, my most favorite feature on Instagram is the photo editor feature before posting and the paid promotion just in case I'd love for my post to reach a wider audience.

Cons

I'd say my least favorite thing about Instagram is based on the fact that it's easy to receive unwanted messages from Bots and also how somewhat easy it is to hack someone else's account, I strongly believe that Instagram definitely needs a higher and stronger security system than what it is now

Reasons for choosing Instagram

I chose Instagram over those alternatives because Instagram just has a more modern and clean look to it. It's way more controlled, artistic and very creative and it's way easier to Showcase your talent on there.

Alexis

Company size: 2-10 employees

Industry: Retail

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
3

Value for money

out of 5
3

Customer support

out of 5
5

Functionality

out of 5

October 2020

Where's my FREEDOM OF SPEECH

My overall experience with Instagram is good due to the fact that they offer so many ways to reach new people and promote your business. Ways such as hashtags, search bar, The explore page and sending Direct Messages to people. The only problem I've had with them so far which is a big problem is them not letting me exercise my use of freedom of speech by denying me promotion of an ad I was going to pay for.

Pros

I love that instagram allows me to connect with my friends and family as well as people I haven't met before. It's very easy to use, has a lot of different features and tools such as, using hashtags to get more views or likes on your posts, search bar, The explore page and sending Direct Messages to people. I use most of these as an advantage to my business. Instagram also allows you to run ads and gives the opportunity to choose your audience. So I use that too but have recently ran into a problem with running an ad.

Cons

Although Instagram is an app with lots of benefits and is very popular it has some downfalls. Instagram has the option for its users to make ads that promote their page or products but I've recently had a problem with running one of my ads for my business. I was trying to promote my clothing store on a video that had music in it and the music is an original song that I wrote. Well when I hit start ad Instagram made me wait like an hour before getting back with me about why. Their reason as to why I couldn't run my ad was because it had to do with political views and they didn't want me to influence anyone's vote or decisions. But people are clearly influencing peoples votes and decisions EVERY SINGLE DAY! So I didn't understand then and I don't understand now as to why they wouldn't let something go through that I WAS PAYING FOR and let me exercise my right to speak on whatever matters I wanted to speak on. Customer support didn't help one bit, they just kept sending me the same information over again so I finally just didn't worry about it and found another way to promote my business through another app.

Abdoulaye

Company size: 1 employee

Industry: Computer Software

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

November 2021

An excellent application

Although this social network is constantly evolving to satisfy its users, there are still actions that require the use of external applications in addition to Instagram: sharing content, editing photos, testing short formats

Pros

I really like this app, Instagram especially! It's also very well secured. Unfortunately the app doesn't exist on Mac and to have it as an app would be more useful than going via the internet, if you want to go from the computer. Instagram has a great presence on the internet, and I'm sure on app it would be even better! My request would be that Instagram create the app on Mac please!

Cons

One of the most effective ways to develop a brand image is to communicate through visuals. Indeed, it is common to say, "a picture is worth a thousand words". This means that it is easier to convey an emotion to the consumer through a visual rather than text. In this sense, Instagram is probably the most effective social network to work on your company's identity. It allows you to creatively express the visual universe associated with your brand, while showcasing your products or services.   It's also the social network of intimacy: take advantage of it to film behind the scenes or your typical day, introduce your partners and customers...  I like this application

Reasons for switching to Instagram

Pinterest has a very specific Target or goal. This can put brands at a disadvantage because if you don't get too close to the audience, you'll need to do some good social media planning to get the most out of it.

User Profile

SM Iftekhar

Verified reviewer

Company size: 2-10 employees

Industry: Import and Export

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

September 2021

A great social media platform for product marketing & influencing

Overall, I love this software. It's a great platform to showcase all our products with some stylish effects to a targetted segment of people.

Pros

Instagram is a famous marketplace for showcasing products to a wide class of people. It has an integration with Facebook business Suite thus it doesn't require any extra effort. Moreover, the client we find from Instagram is mostly authentic. I love the picture filters & how easily we can reach a vast community. It has great notification & message options. It has a great product boosting/ promotion option which can help to reach a vast amount of people in a single boost.

Cons

Currently, The software is fine. This app has a motive & it's fine with it. But We find many fake profiles who used to knock us through Instagram direct. More introductory security will help to remove this issue.

Reasons for choosing Instagram

It has a greatly extended marketplace which can be an additional horizon for product promotion.

Reasons for switching to Instagram

Basically, I am using Facebook & Instagram at a time. I found Instagram marketing through Facebook & it doesn't take soo effort separately. We can manage both the Facebook page & Instagram page all at once from the Facebook business suite.

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