Instapage Software

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About Instapage

Instapage is a cloud-based landing page platform designed for marketing agencies and teams in a wide range of industry verticals. The solution helps businesses ranging in size from small to large to create targeted post-click landing pages. Instapage is built to work with Google apps, including Google Adwords and Analytics, which allows content creators to capture marketing data and share it with the in-house customer relationship management and marketing automation tools. Instapage’s page editor tool allows businesses to create mobile-responsive web pages that are automatically adjusted for multiple devices with different screen resolutions. Pages can be optimized for conversions by tracking visitors’ activities and analyzing their behavior. The solution also...

Instapage Pricing

Try Instapage free for 14 days! All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 subaccounts, and 5 team members. Core package includes: • Drop-in pixel tracking (Google Analytics, etc...) • Unlimited A/B testing • Heatmaps • CRM integrations • Mobile responsive pages • Email integrations • SEO-friendly features • Conversion analytics • Marketing automation integrations • WordPress compatibility • Live chat support • Custom code editing • SSL certificates • Embedded pop-up forms

Starting price: 

$99.00 per month

Free trial: 

Available

Free version: 

Not Available

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Instapage User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4

Customer support

4.5

Functionality

4.5

Showing 1 - 5 of 309 reviews

User Profile

Jesse

Verified reviewer

Company size: 501-1,000 employees

Industry: Computer Software

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

January 2022

Great tool for building landing pages on the fly and mass editing pages on your website

Richard

Verified reviewer

Industry: Marketing and Advertising

Time used: Free Trial

Review Source: GetApp

April 2015

Easy to build high performing landing pages for PPC campaigns

General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages. I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that. All in all love it, recommend it on my blog and will continue to use it for years to come.

Pros

Very easy to use. Very flexible. Great templates. Fast loading pages.

Cons

I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round. I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible.

Response from Instapage

Thank you so much for taking the time to share this feedback! We really appreciate it and it seriously helps us improve. The form bumping bug has been reported and will be fixed with the next live push. The Template Importer is currently in BETA only and we gave access to our premium customers to test it out and help us perfect the system. We are super stoked to be the first to bring this type of tech to market and we expect to have a fully functional product to ship in about 6 months. If you have any more feedback or find any issues please shoot us a line at support@instapage.com. Again, thank you so much for your time :) Cheers!

Replied April 2015

User Profile

tanya

Verified reviewer

Company size: 2-10 employees

Industry: Professional Training & Coaching

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
4

Functionality

out of 5

December 2019

Finding the Right Sales Page Generator Takes Time

Powerful- really powerful lead capture and converter. It takes a little to understand and use. Really beautiful reusable templates and pages once they are built.

Pros

Personalization! This platform gets it. Not all subscribers, customers, or first-time buyers are going to respond to the same ad. The sophistication of Instapage is amazing. I mean heat maps and mouse movement? It is like you are standing behind the potential client witnessing what they are actually responding too. Simply amazing!

Cons

Instapage does connect with email systems like Convert Kit and other big email platforms. Yay- boo! Now it is one more software to learn and manage. Any more I am looking for a one-stop-shop type platform. Is there any place to get everything all bundled together?

Reasons for choosing Instapage

Podia.com Certainly not as strong a product or as flexible for just lead pages but it does so many other things I don't have to have 4-5 different vendors to host my courses, emails, lead pages, website, blog. So much easier to just go to one login and get work done!

Reasons for switching to Instapage

Works better with Convert Kit.

User Profile

Alex

Verified reviewer

Company size: 11-50 employees

Industry: Internet

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
3

Value for money

out of 5
1

Customer support

out of 5
4

Functionality

out of 5

October 2018

Good product with super BAD reliability

Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you.

Pros

Instapage is super easy to use. You can create well performing Landing Pages and AB-Test with ease and new features are added on a regular basis. We have been using this software for almost 3 years now. Over the time many new and helpful features where added. There is a variety of integration options available which is helpful even though we just use webhooks.

Cons

Customer support is a nightmare. It is really bad. The webhook integration was changed three times and we as a customer where not informed upfront so we lost a couple thousand leads before Instapage fixed the problem. The last time it happend we had to find a way ourself to get things back running because the response time of the support was too slow and we couldn't afford loosing leads for several days. We adressed this issues a couple times but nothing happend other than basic apoligies. With every update they make you have to fear that all your landing pages and integrations get killed.

Jason

Company size: 11-50 employees

Industry: Telecommunications

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
3

Ease-of-use

out of 5
1

Value for money

out of 5
1

Customer support

out of 5
4

Functionality

out of 5

October 2021

Terrible Customer Support

Pros

The product feature set is quite good. Global blocks function in particular is very helpful.

Cons

Customer support. We had an issue where Instapage did not send our leads to our nominated email address for about 1 month. They said it was nothing on their end and blamed our email host. In the end, they discovered that it was an error with their suppression list from their microservice, causing those emails to never get sent. They offered no compensation, barely admitted it was an error and even refused to send the leads in bulk form to us - they made us download them one at a time... This is just one of the many issues we have had with the product where the leads have not been sent to us. They deny responsibility, blaming anything else, before doing proper investigations.

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