Pulse is a cloud-based marketing automation solution designed for businesses in the health care and pharmaceutical industries. Key features include focused segmentation, multi-channel outreach, a central dashboard and a repository of digital information from multiple health care professionals (HCPs).
Pulse helps users to run multiple marketing programs at the same time, automate engagements and store digital information from HCPs such as their digital footprint, brand-specific prescription information and their value to the organization. The solution also offers users a dashboard that gives them access to custom analytics tailored per brand.
Additionally, Pulse allows users to deploy emails, send text messages and serve banners for a particular marketing campaign. Users can also pull campaign-based reports and manage the engagement channel of their HCPs.
Support to users is made available via phone and email.