iPost Software

4.48 / 5 (21)

Our advisors have recommended this product 1 time in the last 30 days

About iPost

iPost is a cloud-based marketing solution that helps small to large enterprises in retail, restaurant, gaming and other businesses launch email campaigns, facilitating sales processes. It comes with an administrative dashboard, which enables users to gain insights into audience engagement using actionable analytics.

Key features of iPost include WYSIWIG editor, reporting, alerts/notifications, role-based access and membership management. It allows businesses to design customizable email campaigns using a drag-and-drop interface and share finished previews with clients. Managers can upload assets on the platform, sort images into several folders and generate reference URLs to share content with customers.

iPost offers integration with various third-par...


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Supported Operating System(s):

Web browser (OS agnostic)

21 Reviews of iPost

Average User Ratings

Overall

4.48 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(12)

12

4 stars

(7)

7

3 stars

(2)

2

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 21 results

December 2019

Tony from Gerard Agency

Verified Reviewer

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

December 2019

Full featured and great support

The iPost team has been tremendous in helping us to make the most of our email marketing campaigns and use the tool in ways we never would have thought of. They've also been able to help us with custom solutions to meet business needs in ways no other ESP can.

Pros

We love how customizable iPost is — particularly the organization of subaccounts and conversion tracking. We're able to get immediate visibility into the performance of our eCommerce campaigns, beyond opens and clicks. The conversion tracking is also very customizable and we're able to pass in custom variables to see if we're selling more from mobile or desktop, etc.

Cons

I would like to be able to do more with historic reports across subaccounts.

Reasons for Switching to iPost

While we enjoyed Campaign Monitor, it simply was not flexible enough to meet the needs of our clients.

May 2020

April from Universal Screen Arts

Company Size: 201-500 employees

Industry: Retail

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

3.0

May 2020

Great Foundation

Overall we like iPost, it has helped us accomplish our goals as we've grown the past few years, more than our last ESP was able to. However, as we continue to grow and look toward the future, it's unsure that iPost will be able to keep up with our needs. But we've been informed there are new services/recommendations being made available to us so we are definitely looking forward to seeing what new type of partnership we can develop with iPost in the additional year we signed on for.

Pros

The frontend usability. Our last ESP was more backend, meaning everything we needed to set up had to be done through them. The go-between time and annoyance of not having control over our own data was irritating. With iPost though, we are able to do almost everything ourselves and what we can't, we can ask for assistance. iPost is much more user-friendly.

Cons

While reporting has come a long way in iPost it is still lacking in customization and ease of use. Pulling data takes a long time, especially because our brands are set up separately, we often have to set up tables or export data multiple times and then compile it together. We also would like a more robust way to view our segmentation. i.e. to be able to only code one email but report on the customer level of what segment they are part of versus just the campaign level.

Reasons for Choosing iPost

User-friendly interface, customer service rep/ account manager assistance, functionalities we didn't have, and additional functionalities in development. Customizable to our needs and at a manageable price point.

Reasons for Switching to iPost

Platform and customer service were not user-friendly. Needed assistance to create everything due to the backend nature of the UI, which required an add-on cost each time.

October 2020

Joseph from M3 USA Inc

Company Size: 501-1,000 employees

Industry: Online Media

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

5.0

Functionality

3.0

October 2020

Flexible implementation and great customer support hamstrung by slow UI and limited default reports

Pros

The implementation of iPost can be customized to meet business specific needs. We really like that we were able to figure out a way to bring over our existing sending IPs and Domains with their quality reputations and that we did not have to warm new IPs or use shared IPs.

Cons

The reporting interface needs a lot of work. The UI can be really slow to load. There should be more out of the box reporting standard. There is a heavy dependence on one-off customizations. Please add support for seed lists.

Reasons for Choosing iPost

iPost had a more compelling feature set and more flexibility. They were also more willing to help us customize our implementation than other vendors.

Reasons for Switching to iPost

Cost and customer support.

November 2020

Maritza from Newport Natural Health

Company Size: 2-10 employees

Industry: Health, Wellness and Fitness

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

2.0

Customer support

5.0

Functionality

3.0

November 2020

Great customer support, ease of use

Pros

The people are the best! Great responsive team, listen to their customers.

Cons

Was challenging to switch from our old software

Reasons for Switching to iPost

The previous was clunky and had poor tracking and reporting.

May 2020

Amy from Sephora

Company Size: 5,001-10,000 employees

Industry: Retail

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

May 2020

Easiest Implementation

We were thrilled with the relative ease of migration and integration across the various platforms. Service was strong, deliverability improved, and business results were there.

Pros

My team applauded iPost for dedicated attention to migration from another platform. The transition was easy and set us up for a strong partnership. We were able to integrate a range of partners to ensure our emails were robust and right for our customer - from ratings and reviews to feeds from our social content, iPost helped us drive click thrus. iPost also integrated with our data warehouse and paid marketing platforms to ensure we captured all customer data and new email names from paid campaigns. They ROCKED IT! iPost also did a great job with deliverability and actually improved over our prior vendor.

Cons

We had high expectations for data visualization in our reporting, which was very slow to be produced post-migration.

Reasons for Choosing iPost

Iterable was too self-serve. We needed more service. Same with Blue Core.

Reasons for Switching to iPost

We needed an email platform that would integrate into our exisiting Data Warehouse. Listrak would not do that at the time. Also, we were looking for a less expensive solution. Listrak charged a la carte, so licensing fees for every triggered campaign. IPost, working with Smarter HQ offered simpler and better pricing.