About Kartra

Kartra is a cloud-based solution, which helps businesses create, launch and manage e-commerce platforms, marketing campaigns and helpdesk portals. The application enables organizations to create personalized webpages using drag-and-drop capabilities and customizable templates. Kartra includes a leads management module, which allows professionals to handle leads, prospects and customers across multiple locations and categorize clients using custom tags. Features include members portal, video marketing, credit card/online payments, automated lead capture forms, email/SMS marketing and more. It offers an affiliate management functionality, which lets users recruit/track affiliates, commissions and milestones across advertising campaigns. Additionally, teams can schedu...

Kartra Pricing

Kartra is available across four-pricing plans: Starter: $99/month Silver: $199/month Gold: $299/month Platinum: $499/month

Starting price: 

$79.00 per month

Free trial: 

Not Available

Free version: 

Not Available

Close

Image 1 of 6

Kartra analytics

Headshot of Software Advice Advisor

Find the right Marketing Software for you.

What key features are most important to you in Marketing Software?

Kartra User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4

Value for money

4.5

Customer support

4

Functionality

4.5

Showing 1 - 5 of 122 reviews

User Profile

André

Verified reviewer

Company size: 2-10 employees

Industry: E-Learning

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
5

Value for money

out of 5
4

Customer support

out of 5
5

Functionality

out of 5

May 2019

Automations, Great Templates and Features

Kartra is in the game for professionals. Is robust, with massive pro features and constant contact with users developimg new features as we need it and go forward.

Pros

Extremely easy to setup your entirely business and starting list and nurture your leads. Great graphics and video trainnings. Support always responsive. The email sequence builder is a plus

Cons

The integration in between Kartra and Webinarjam is a crap, this is the only bad point and strange as these two groups are brothers.

Reasons for choosing Kartra

Better price and agregated of professional features.

User Profile

Andrés J

Verified reviewer

Company size: 2-10 employees

Industry: E-Learning

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
2

Ease-of-use

out of 5
3

Value for money

out of 5
1

Customer support

out of 5
4

Functionality

out of 5

August 2021

OK software, awful support and you're locked in for life!

I was an early user of Kartra and had great expectations. They have added some nice features through time, but they changed their support policies about 2 years ago, and now I'm stuck with them. They used to be quite friendly, now they response as a typical call center, they are never wrong, and they are never ever loose. Software is OK, but has several design flaws, most which have not been fixed. I love when companies where I am a client win and make profit, as this makes sure they will grow and become better. This is not the case for Kartra, and I'm so deep in now, that looking for another provider is almost impossible. I really miss the Kartra from their first year or so!

Pros

The idea behind Kartra is amazing: a one stop for all your marketing and lead generation needs. In this sense, it has many features, so you won't need to be paying many providers, just one, for most of your needs.

Cons

Support is just awful! As an early user, I used to love their support, as I'm a proactive user with a tech background, and they were quite open to new ideas and had a very "let's see what's the issue". However, about 2 years ago, this changed. Every time you contact them, it's the typical big tech call center answer "it's not on our end, it has to be an issue on your side". They never take responsibility, and they always win. for example, in the basic plan at $100, they offer 50 GB of "bandwidth" each month. However, every new cycle your bandwidth starts automatically starts at whatever hard drive space you're using. For example, if you have 30 GB of files, at the beginning of the month, the bandwidth meter doesn't reset to 0 GB, but to 30 GB. This makes no sense, and in fact, this is not "bandwidth". I decided to give up on trying to reach support, as they are perfect, they don't admit this issue, and they also tend to give condescending responses.

Reasons for choosing Kartra

It looked like a better solution, with more characteristics and better support.

Paul

Verified reviewer

Company size: 11-50 employees

Industry: Leisure, Travel & Tourism

Time used: Less than 12 months

Review Source: Capterra

3

Ease-of-use

out of 5
3

Value for money

out of 5
5

Customer support

out of 5
3

Functionality

out of 5

May 2019

Good for some uses but has some ballbreaker shortcomings for me.

kartra saves me time. Once I have built some sales funnels they are repeatable and their success (or not) is measurable. Kartra provides me with actionable data that is easily and quickly accessible so I'm basing my decisions on real time accurate data. And I can set it up so that I am making money while I sleep

Pros

Has many functions on the one platform. I could use my own domains and favicons. There were some templates to use and the webinar help sessions we useful. It provides realtime actionable data to make good decisions.

Cons

Customers cannot select multiple items of a product in one purchase transaction on a specific date when they want to join one session once that already has others in that session. For a tourist who has a family of 4 people they cant buy 4 tickets and they cant specify that they want to go on a tour that already has people booked on it but there is available space for them. And they cant book for the one tour once.

Reasons for choosing Kartra

The test period offered, the pricing was better and there were some templates to use. It was a more turnkey solution than hubspot.

Amanda

Company size: 1 employee

Industry: E-Learning

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

February 2021

Kartra Literally Saved My Business!

I've been using Kartra since when it first launched in Beta and I am so impressed with all the changes and improvements! For years I struggled to get my websites to talk to my payment processor to talk to my membership sites, to talk to my affiliate platform, to talk to my email communications, and so on. Using Kartra save me hours of time plus the amount of stress that I no longer have to deal with. I don't even have to do any coding anymore! (if you love coding, don't worry, Kartra lets you access the back office to add in your own coding, but honestly your time is better spent promoting your website not building it!)

Pros

What I love most about Kartra is that it includes all the pieces of my online business that for years I struggled getting each piece to talk to eachother! (ie. Kartra has email communications, webpages, products, sales kart, help desk, affiliate tracking, and so much more!)

Cons

The cost. But honestly, as expensive as it is monthly, it's a heck of a lot more expensive to use all of these platforms separately and then to get them to actually talk to each other!

Reasons for switching to Kartra

Because Kartra has it all! Other than Webinars and blogs you can pretty much run your entire online business in one platform, that talks to each piece and makes it super easy to tag your clients so you can make your marketing more relevant. I switched to save myself time and stress.

User Profile

Dana

Verified reviewer

Company size: 2-10 employees

Industry: Online Media

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
2

Ease-of-use

out of 5
4

Value for money

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

November 2019

So, So Good But Lacks In The User-Friendly Department

I no longer use Kartra but when I did, the best thing I found was the fact that it was all-in-one. I really liked being able to login to one platform and it was all there, even analytics and in-depth reports based on product, emails, link tracking, etc. It truly was full-service.

Pros

There are a lot of things to like about Kartra, specifically the absolute all-in-one platform they have. It goes far beyond just designing a website/landing page or sending an email. They cover all the bases - from websites, landing pages, email marketing/automation with sequences and tagging, funnels, simple e-commerce, digital downloads, membership sites, help desk, scheduling, forms, affiliates and now an agency solution. If you'd like to consolidate the many platforms you use, Kartra can handle 95% of everything you throw at it. Their support group on Facebook is second to none. They truly care about their people and it shows; it's like a family.

Cons

Learning the platform was a long, complicated process. They have people lined up that will help "onboard" you and while that's extremely helpful and effective, I think it's always beneficial to know your platform inside and out so you can make necessary changes as needed and not have to depend on the support team, or others. Because of the complexity, there's a time-consuming process you'll have to undertake before you can "go live". I mean, it makes sense due to the fullness and depth of their platform, just be sure to go into it knowing: (1), the trial is not nearly long enough to know if it's a right fit for your business, and (2), it'll take time to setup your workflows and make sense of how everything is integrated, and (3), host your videos elsewhere or you'll get eaten alive in bandwith overcharges. Kartra has what they call Kartraverse, which is like a step-by-step training course on how to use their platform. It's superb and very informative; however, it's still in its infancy and you have to wait until they create the next lesson before you can do in-depth with whatever topic they decide, and that was often frustrating. With that said, however, they also do a lot of webinars that are in-depth and full of insight, but sitting through a webinar to find one answer is a bit defeating when you're in a hurry or just not really sure what exactly you're even looking for. Their documentation leaves a little to be needed, however.

Reasons for choosing Kartra

Kartra had more of what I was looking for at the time and what they do, they do exceptionally well.

Popular Kartra Comparisons