Katabat Marketing Automation Software


Katabat Liberate is a cloud-based marketing automation solution that helps businesses to manage workflows and customer relationships. The solution caters to a variety of industries including telecom, retail banks, credit-based consumer lenders and utilities.

Katabat Liberate lets users create surveys and forms as well as use other communication methods. It also offers tools for triggering customer communication at special events such as new user onboarding, anniversaries and other related events. The solution enables marketing managers to collect data and measure customer satisfaction.

Katabat Liberate allows users to design workflows for marketing content and get it approved by internal stakeholders. Additionally, it also captures audit history of each workflow that helps users in compliance management. The solution also provides a customer self-service portal and built-in intelligence and decision tools that allow users to send a response to customer inputs in real time.

Support is available via phone and email.



8 Reviews of Katabat Marketing Automation

Overall rating

5.0 / 5 stars

Showing 1 - 8 of 8 reviews

November 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Very functional!

Pros

This software is awesome! we use an AI system to help us contact patients which then forward those calls to us and we are able to help them better and more efficiently. This system has helped our company grow and be more efficient.

Cons

This software is pretty great, we don't have problems with it so far.

August 2018

Anonymous

Verified Reviewer

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

4 of 5

Customer support

4 of 5

Functionality

5 of 5

August 2018

Great software! Very easy to create strategies and flows with this very flexible system.

I've found the team at Katabat to be extremely responsive, friendly, and professional. They've been excellent partners and I'd be pleased to recommend their services.

Pros

I liked that you could run multiple strategies side-by-side independently from each other. Many other applications on the market allow only a single waterfall treatment. Katabat lets you run as many as suits your needs, making it very flexible.

Cons

There isn't anything I didn't like, but there probably is some opportunity to improve basic reporting.

May 2018

Tyler from Genworth

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

May 2018

I used the Debt Management platform at a previous employer and was extremely pleased with it all.

One stop shopping for my collections reps. Instead of searching several out dated platforms, this product allow them to have all the information at their fingertips. Production and overall associate morale increased drastically.

Pros

The entire process could not have been smoother. From the writing of the business requirements, testing, training, implementation, on going support, troubleshooting, IT, everything was extremely efficient and effective. The post roll out support was second to none. The Relationship Manager was always available and readily willing to assist in any way, but he was not the only one. Everyone from the President to the trainers made me feel like I was the only customer on the books.

Cons

The only drawback was one my Company's side. They did not tap into the true potential of the product and all the services they provided.

May 2018

Kelly from RBS Citizens

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

May 2018

Detailed requirements gathering, efficient deployment and met business objectives.

Reduction in loss rates, operational costs, errors. Improvements in customer satisfaction (NPS) and agent ramp time. Better adherence to ops policy and compliance.

Pros

Straightforward integration with multiple legacy systems and easy for operators, analysts and agents to learn and ramp up to produce results. Powerful strategy engine that works across the customer life cycle. As a top 20 mortgage lender/servicer, compliance was an important factor in our decision to purchase and the platform delivered on each challenging requirement we presented.

Cons

Not necessarily a bad thing, but the platform is incredibly powerful. This means strategists and operators need to challenge themselves to not just do what they always done. The power of the platform is using it to also test new ideas.

May 2018

Jamie from TD Bank

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

May 2018

Great product. Relevant, agile, adaptable. Katabat is very client centric!

Higher contact rates, consistent strategy results, operational expense reductions, loss mitigations.

Pros

The product is highly adaptable, but easy to use. The easy of use does not limit the potential and power of the solution, most notable, the strategy engine.

Cons

Katabat only con is on the roadmap, which is WCAG AA+ standard. The continual releases of features always proactively addresses the need of features as the industry evolves.

April 2018

Vilay from Best Asia Financial

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

April 2018

No features are missing. All functionalities are there. Intelligent machine

Gaining Time. Manage better humanitaire resources. Instant support.

Pros

Efficient bridge between Collection and CRM solutions. Responsive after sale service. Competitive flat fee

Cons

Too much solutions for non experienced user. Implementation fees are high but negotiabable based on business volume

April 2018

Syed from Executive Legal

Review Source: Capterra


Ease-of-use

5 of 5

Customer support

5 of 5

Functionality

5 of 5

April 2018

Fantastic cost effective solution

Pros

I have used the Katabat solution in 2 organisations in Australia and found it both times to be a very effective tool for managing both collections and customer lifecycle. The interface is both easy and simple to use as well as backend changes in the system can be done quickly.

Cons

None that I came across in my time using the software from both my front line staff as well as team management.

January 2017

Adam from Flexigroup

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2017

Great System

I have implemented this system in 2 large consumer leading environments, and its ability to drive efficiency through automated and customized contact strategies are the best I have seen. The workflow design capability is second to none and alloy process you to control any process end to end across multiple touch points and teams. Great product.