---
title: "Klaviyo Reviews, Pros and Cons - 2026 Software Advice"
description: "Reviews of Klaviyo. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Klaviyo is a good fit for you!"
source_url: "https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/"
page_type: "reviews"
language: "en"
---

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Klaviyo Reviews

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[Overview](https://www.softwareadvice.com/marketing/klaviyo-profile/)

Reviews

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# Klaviyo User Reviews

## Reviews summary

- Overall rating: 4.6/5
- Total reviews: 540

### Secondary ratings

- Ease of use: 4.5/5
- Customer support: 4.3/5
- Value for money: 4.3/5
- Functionality: 4.6/5

### Rating distribution

- 5 stars: 384 reviews (71%)
- 4 stars: 128 reviews (24%)
- 3 stars: 21 reviews (4%)
- 2 stars: 1 reviews (0%)
- 1 star: 6 reviews (1%)

### Most mentioned pros

- It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing.
- We find Klaviyo's email management system very helpful for segmented email outreach without the manual effort and the contact management is useful for organizing our client and partners database.
- However, if they improve on usability and support response times, it could be a more attractive option for administrative teams that are tackling a variety of tasks.

### Most mentioned cons

- I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous.
- The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands.
- Last time I checked it was based on the number of subscribers we have and how many messages we can send. And all of the otehr tools they are coming out with are all a bit expensive for what they do.

## Klaviyo customer reviews

Showing reviews 1-25 of 540 (page 1).

### Still great to use

- Overall rating: 5/5
- Reviewer: Elizabeth M.
- Verified reviewer: Yes
- Industry: Luxury Goods & Jewelry
- Company size: 2-10 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: April 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

We use klaviyo for email and sms now instead of using multiple platforms to keep up with which is helpful

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Now that they added canva as a module that has been very helpful for easily creating emails and ads and everything in one place

#### Cons

I don’t like their customized templates. I find them very hard to use and edit. I wish reporting was also more advanced like mailchimp or others for profile users

---

### One of the Best Marketing Tools We Use

- Overall rating: 5/5
- Reviewer: Angela W.
- Verified reviewer: Yes
- Industry: Consumer Goods
- Company size: 11-50 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: January 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall, our experience with Klaviyo has been extremely positive. It’s reliable, powerful, and gives us full control over our email marketing. We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo. It’s a platform we genuinely rely on and would absolutely recommend.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Klaviyo has been an absolute game-changer for our business. Creating and managing emails is super easy. Whether it’s campaigns or automated flows, everything is organized and simple to manage.

#### Cons

The biggest downside is the pricing as your list grows—it can get expensive over time. It’s not the cheapest platform out there, but it’s 100% worth it.

#### Reasons for switching to Klaviyo

Mailchimp is an email tool; Klaviyo is an e-commerce growth platform. We made the switch for the seamless Shopify integration, the automation templates, and the fact that it was built specifically for online stores.

---

### Excellent product

- Overall rating: 5/5
- Reviewer: Dayle S.
- Verified reviewer: Yes
- Industry: Consumer Goods
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: February 2026
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 1/5
- Functionality: 5/5

#### Pros

The simplicity of use for Klaviyo and the amount of features is what makes it so great! Once you have used it, you probably won’t want to use a competitor.

#### Cons

It took a bit of time to setup. There are a lot of aspects you must go through first. It’s not a “out of the box” product. But still, worth the while.

#### Reasons for choosing Klaviyo

I made the switch from MailChimp to Klaviyo after a trial basis of Klaviyo and finding there is more I was able to do and accomplish. However, I later reverted back to using MailChimp as I did not want the errors on my pages that Klaviyo provides, and I did not want to radically decrease the loads speed of pages for my customers. People lose interest quick while waiting for a page to load, page load speeds mean EVERYTHING! So the choice I had was less email features or lose customers. I chose less email features.

#### Reasons for switching to Klaviyo

I signed up to Klaviyo as a trial to experience another software other than my current software. So I had some sort of comparison, and to see if there were any additional features. Which I can confirm there are a lot more options, features, and ease of use with Klaviyo.

---

### Fair features with scope for improvement.

- Overall rating: 4/5
- Reviewer: Alexandre D.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 11-50 employees
- Product usage: Used daily for more than 2 years
- Reviewed: June 2026
- Review source details: This review was submitted organically. No incentive was offered

If your priority is sending targeted emails, Klaviyo is a good platform to use to send emails and keep track of contacts. It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the investment for smaller groups with minimal marketing needs. However, if they improve on usability and support response times, it could be a more attractive option for administrative teams that are tackling a variety of tasks.

#### Ratings breakdown

- Ease of use: 5/5
- Functionality: 4/5

#### Pros

We find Klaviyo's email management system very helpful for segmented email outreach without the manual effort and the contact management is useful for organizing our client and partners database. I also like the security measures they have in place, it's great to know that our company sensitive information is well-protected. Their spam filtering is okay, and it gets rid of unnecessary spam in the inbox which is a pain for administrator's like myself.

#### Cons

It could become a lot of money for us as a smaller company as we don't utilise all the advanced features. Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting. Additionally, although user-friendly, the interface might provide more customization alternatives to cater to different workflows in non-marketing teams.

---

### Easy Marketing with Tons of Features

- Overall rating: 5/5
- Reviewer: Lindsey E.
- Verified reviewer: Yes
- Industry: Arts and Crafts
- Company size: 11-50 employees
- Product usage: Used daily for more than 2 years
- Reviewed: February 2026
- Review source details: This review was submitted organically. No incentive was offered

Overall I’ve been very happy with Klaviyo which is why I’ve continued to use them for many years now. As an online retailer, it’s a perfect match.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I love the ease of managing my email and sms marketing with Klaviyo. I’ve used their software for over 6 years and I love that they are always adding new features and making flows even more powerful. I love the ease of connecting Klaviyo to my Shopify store and other apps.

#### Cons

I wish that email marketing was cheaper, but I feel Klaviyo is pretty competitive. I also wish that sms was included for the price of email instead of an add-on.

#### Reasons for switching to Klaviyo

I was looking for a platform that had more features and automations.

---

### Klaviyo is the Best

- Overall rating: 5/5
- Reviewer: Kyle C.
- Verified reviewer: Yes
- Industry: Health, Wellness and Fitness
- Company size: 2-10 employees
- Product usage: Used daily for less than 2 years
- Reviewed: February 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall, my experience with Klaviyo has been great. I plan on continuing my relationship with them for many years.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 3/5
- Customer support: 3/5
- Functionality: 5/5

#### Pros

Klaviyo has been a great program in our marketing stack. I love the ease of use and how simple it was to integrate with my Shopify website and other tech I'm using to manage my shop. I also really like how the widgets look on the site.

#### Cons

The only thing I wish Klaviyo would improve on is their reviews integration with TikTok Shop. I would love to be able to pass reviews from TikTok Shop to my website, or from my website to TikTok Shop. I see that this is functionality that others reviews platforms have with TikTok Shop.

#### Reasons for switching to Klaviyo

Yotpo began sunsetting email/SMS, and I was forced to find a new solution. Overall, very happy this happened because I like Klaviyo much better. UI is improved, and the reporting is also much better.

---

### They are the top for a good reason

- Overall rating: 4/5
- Reviewer: Joseph E.
- Verified reviewer: Yes
- Industry: Health, Wellness and Fitness
- Company size: 11-50 employees
- Product usage: Used daily for more than 2 years
- Reviewed: November 2025
- Review source details: This review was submitted organically. No incentive was offered

I have been using Klaviyo for many years now and throughout the whole time it has been a great partner we can rely on to work. It is the name brand in the email/sms marketing space for a reason.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 3/5
- Functionality: 5/5

#### Pros

I love how robust the tool is. Its segmentation, A/B testing, email sending, and integrations seem very in-depth, and it all works very well.

#### Cons

I don't like the pricing structure for a lot of it. Last time I checked it was based on the number of subscribers we have and how many messages we can send. And all of the otehr tools they are coming out with are all a bit expensive for what they do.

#### Reasons for choosing Klaviyo

Because we were already using Klaviyo and we didn't want to lose all of the time to set up.

#### Reasons for switching to Klaviyo

Because Klaviyo promised us that we could get a better deal and a lot more features when we tie in our SMS with our email marketing.

---

### A user friendly tool for email marketing

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 51-200 employees
- Product usage: Used daily for less than 2 years
- Reviewed: July 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

We switched to Klaviyo from a different product (Hubspot) because the increase in prices and features we didn't need to use. Klaviyo's email building function is perfect for what we need. It's easy to use, and the ability to build lists and segments is useful and also user friendly.

#### Cons

The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed our contract. The support can be quite slow to reply.

#### Reasons for switching to Klaviyo

Hubspot pricing became too expensive for what we required.

---

### Powerful Email Tool with Smart Automations That Actually Deliver

- Overall rating: 4/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Retail
- Company size: 2-10 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: May 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

It’s handled everything I’ve needed on the email and SMS side, from launches to evergreen flows. I’ve used it to drive campaigns, recover lost sales, and keep segments warm—and I trust the data coming out of it. Once it’s set up right, it saves time and pays off.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

The automations are where it really shines. I’ve set up flows based on user behavior, abandoned carts, post-purchase sequences—all without needing to jump through hoops. The segmentation tools are sharp, and I like being able to test variations without second-guessing the data. It’s built for people who actually want to understand what’s working.

#### Cons

The interface can feel dense at first. It takes a little time to figure out where everything lives, especially if you’re juggling multiple lists or trying to integrate with a third-party platform. Once you’re past the learning curve it’s fine, but it’s not something I’d hand to a first-timer without a walkthrough.

#### Reasons for switching to Klaviyo

Klaviyo had more options for our ecommerce to schedule/send/segment to the specific A/B testing we wanted at the times we wanted.

---

### Klayvio is the new guy on campus

- Overall rating: 5/5
- Reviewer: Jade M.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used weekly for less than 6 months
- Reviewed: September 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall Klaviyo is built for businesses who want to scale and utilize data to make better decisions. There are a lot of analytics at your finger tips.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Best for segmentation. Targeting customers becomes really easy with the options available. Powerful atuomations for abandoned carts and etc. SMS and Email together is magical.

#### Cons

Not as beginner friendly as mailchimp and other competitors. Template customization is good but needs some work here.

#### Reasons for choosing Klaviyo

Klayvio is better for businesses wanting to scale.

---

### Professional Email Automation

- Overall rating: 5/5
- Reviewer: Miriam B.
- Verified reviewer: Yes
- Industry: Retail
- Company size: Self-Employed
- Product usage: Used monthly for less than 6 months
- Reviewed: March 2025
- Review source details: This review was submitted organically. No incentive was offered

The designing of the emails were great. The live tracking of the email clicks and all other recipients' behaviors make it so functional and clear to see. Automating and scheduling emails has been so easy yet so powerful!

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Functionality: 5/5

#### Pros

Professional tool for creating and managing email marketing campaigns. Its versatile platform and feature options really helps my business.

#### Cons

It was pretty complicated to manage the email domain switch. I was doing it myself since my collaborator is not allowed to manage the domain settings.

#### Reasons for choosing Klaviyo

It has much more professional features. More options and custom settings.

---

### Good tool but expensive for small lists

- Overall rating: 4/5
- Reviewer: Kortney M.
- Verified reviewer: Yes
- Industry: Luxury Goods & Jewelry
- Company size: Self-Employed
- Product usage: Used weekly for less than 2 years
- Reviewed: January 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Good piece of software that I used for a long time until I looked for alternative for a lower cost.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 3/5
- Customer support: 3/5
- Functionality: 5/5

#### Pros

Easy to use, had all the necessary features

#### Cons

The cost was getting high especially for a small list. And the support was not always available straight away

#### Reasons for switching to Klaviyo

Drip is a "luxury" email marketing tool. Very good but very expensive.

---

### Powerful platform, rough edges at scale

- Overall rating: 4/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 11-50 employees
- Product usage: Used daily for more than 2 years
- Reviewed: April 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

It's the industry standard for a reason, but it's not frictionless. We use it daily for email and SMS across segmented lists, triggered sends, and campaign reporting. The core functionality works. The UX and support don't match what you're paying at scale. Worth it, but there's room to improve on the operator experience side.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

Segmentation is genuinely powerful once you learn it. Having email and SMS in one platform makes targeting and list management way cleaner than splitting tools. Shopify integration is solid, flows trigger reliably, and the data is there if you know where to look.

#### Cons

Reporting is clunky and the UI buries things that should be front and center. Building anything beyond a basic flow takes way too many clicks.

---

### Expensive but Effective Email Marketing Solution

- Overall rating: 5/5
- Reviewer: Dan J.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: March 2026
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 3/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

While expensive, there's really no other email marketing software like it. The built-in segmentation and integration with Shopify make it hard to compete with.

#### Cons

Expensive! And it seems like it just keeps going up. They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business. You need to be making significant revenue from email in order to outweigh the expense.

---

### Gorgeous designs that increase trust in immigration clients.

- Overall rating: 5/5
- Reviewer: Brian Y.
- Verified reviewer: Yes
- Industry: Legal Services
- Company size: 11-50 employees
- Product usage: Used daily for more than 2 years
- Reviewed: January 2026
- Review source details: This review was submitted organically. No incentive was offered

Appearance is everything in the visa world. I use this service to distribute monthly immigration newsletters. It makes us look and feel established and credible it helps us differentiate ourselves from smaller agencies but I essentially pay for shopping features that I never use.

#### Ratings breakdown

- Ease of use: 5/5
- Functionality: 5/5

#### Pros

The drag and drop editor lets me create very professional looking official policy updates without a graphic designer.

#### Cons

The reporting dashboard is no other than e-commerce sales revenue, which is not applicable for consulting business. Help desk usually provide generic advice which is best for Retailers.

---

### Fun/ inclusive tool

- Overall rating: 5/5
- Reviewer: Shontel S.
- Verified reviewer: Yes
- Industry: Retail
- Company size: 5001-10000 employees
- Product usage: Used daily for less than 2 years
- Reviewed: July 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Pretty challenging at first but definitely a great product to get use to. Once learned, its quick and fun.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Once ibwaas fmilor with the product it made itbeasyvfor the marketing team to shaare ideas and pitchs to every department. Also it was a quick way to interact through social media.

#### Cons

It can be busy as a new user. The first time i used this product i was a bit overwhelemed . Great color schemes, just busy.

---

### Email marketing powerhouse

- Overall rating: 5/5
- Reviewer: Isaac L.
- Verified reviewer: Yes
- Industry: Food & Beverages
- Company size: 11-50 employees
- Product usage: Used daily for less than 2 years
- Reviewed: July 2025
- Review source details: This review was submitted organically. No incentive was offered

Working with Klaviyo has been great. There hasn't been any major bugs or issues, and when I did find out, I showed them and they fixed it quickly. It's nice to have a company that responds fast to issues.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Their company continually develops new products that help merchants achieve greater success. They also have a suite of tools, so it's a whole lot more than just email.

#### Cons

They recently updated their billing which makes it so you have to really stay on top of your list. It's not the worst thing in the world, we were able to get the billing back down after a lot of cleaning.

---

### Best ESP by far

- Overall rating: 5/5
- Reviewer: Katie C.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 11-50 employees
- Product usage: Used daily for more than 2 years
- Reviewed: May 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Great. Klaviyo support team can't be beat, their live chat support members are so so helpful. Overall, the testing, AI tools, ease of the platform, deliverability, and results are just top tier.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Klaviyo is THEE most robust ESP. The AI tools, deep personalization, and ease of the platform can't be replicated.

#### Cons

Cost and pricing structure are not my favorite. I think their pricing has, and continues to go up each year and is only cost-effective if you're a huge brand.

---

### The best email software out there

- Overall rating: 5/5
- Reviewer: James L.
- Verified reviewer: Yes
- Industry: Retail
- Company size: Self-Employed
- Product usage: Used daily for less than 2 years
- Reviewed: April 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Superb. Love it. If you have an ecommerce store, you have to at least consider Klaviyo.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 3/5
- Functionality: 5/5

#### Pros

The simple way you can manage your campaigns and see the results.

#### Cons

It would be great if you could trigger emails from website search data

#### Reasons for switching to Klaviyo

Better automation and Shopify integration

---

### AI helped me

- Overall rating: 3/5
- Reviewer: Lataysha C.
- Verified reviewer: Yes
- Industry: Retail
- Company size: Self-Employed
- Product usage: Used daily for less than 6 months
- Reviewed: April 2025
- Review source details: This review was submitted organically. No incentive was offered

My overall experience has been difficult to where I’ve used it and gave up on understanding it. I’ve had to use AI to understand how to use it.

#### Ratings breakdown

- Ease of use: 1/5
- Value for money: 5/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

I like the access aspect, meaning the fact that this is available for anyone to use.

#### Cons

I don’t like how hard it can be to understand how to use it.

---

### Klaviyo Review

- Overall rating: 4/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: Self-Employed
- Product usage: Used daily for less than 12 months
- Reviewed: February 2025
- Review source details: This review was submitted organically. No incentive was offered

I've enjoyed my experience and it has been monumental for my online business

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 3/5
- Customer support: 3/5
- Functionality: 4/5

#### Pros

It has helped me launch my products and online course in the most efficient way possible

#### Cons

The pricing tiers can be on the higher end

---

### klaviyo review

- Overall rating: 5/5
- Reviewer: Kennedy K.
- Verified reviewer: Yes
- Industry: Apparel & Fashion
- Company size: Self-Employed
- Product usage: Used daily for free trial
- Reviewed: February 2025
- Review source details: This review was submitted organically. No incentive was offered

It has been the best which has helped me in my journey to e-commerce and selling online, thus bridging the gap between me and my customers.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as Shopify and WordPress to allow for personalized marketing. also, it is highly customizable that also connects perfectly with the vendors and customers.

#### Cons

on the other side is that it has limited customization flexibility and a steep learning curve, especially for beginners who are first time to start using the platform

---

### Easy to customize your emails and optimize your campaigns

- Overall rating: 5/5
- Reviewer: Mariana V.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used monthly for less than 2 years
- Reviewed: May 2025
- Review source details: This review was submitted organically. No incentive was offered

Overall great experience. Will continue using as it's essential for some of our online stores.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Functionality: 4/5

#### Pros

The email templates make this tool really easy to use. It also has advanced automation and analytics.

#### Cons

It would be great if they had more templates and more advanced design options. It is a little more expensive than other similar tools.

---

### Easy platform

- Overall rating: 5/5
- Reviewer: Jade L.
- Verified reviewer: Yes
- Industry: Retail
- Company size: 2-10 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: April 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Great features, especially easy to find customer profiles to see if they are subscribed etc or to unsubscribe them

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Easy to use and to find what you need on there

#### Cons

Takes some learning but once you do its easy

---

### A must for ecommerce businesses looking to scale

- Overall rating: 5/5
- Reviewer: Mara Rose S.
- Verified reviewer: Yes
- Industry: Food & Beverages
- Company size: Self-Employed
- Product usage: Used monthly for less than 2 years
- Reviewed: March 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Easy to use and incredibly powerful. Comprehensive tool to scale ecommerce.

#### Cons

Pricing increases based on number of email users or necessary features.

#### Reasons for choosing Klaviyo

Best for ecommerce, according to most users

## More reviews

[Next reviews](https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/?page=2)

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Klaviyo Reviews, Pros and Cons - 2026 Software Advice