--- title: "Klaviyo Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Klaviyo. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Klaviyo is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / [Klaviyo](https://www.softwareadvice.com/marketing/klaviyo-profile/) / Klaviyo Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/klaviyo-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/klaviyo-profile/alternatives/) # Klaviyo User Reviews ## Reviews summary - Overall rating: 4.6/5 - Total reviews: 539 ### Secondary ratings - Ease of use: 4.5/5 - Customer support: 4.3/5 - Value for money: 4.3/5 - Functionality: 4.6/5 ### Rating distribution - 5 stars: 383 reviews (71%) - 4 stars: 128 reviews (24%) - 3 stars: 21 reviews (4%) - 2 stars: 1 reviews (0%) - 1 star: 6 reviews (1%) ### Most mentioned pros - It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. - We find Klaviyo's email management system very helpful for segmented email outreach without the manual effort and the contact management is useful for organizing our client and partners database. - The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective. ### Most mentioned cons - The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. - I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous. - Last time I checked it was based on the number of subscribers we have and how many messages we can send. And all of the otehr tools they are coming out with are all a bit expensive for what they do. ## Klaviyo customer reviews Showing reviews 1-25 of 539 (page 1). ### Still great to use - Overall rating: 5/5 - Reviewer: Elizabeth M. - Verified reviewer: Yes - Industry: Luxury Goods & Jewelry - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We use klaviyo for email and sms now instead of using multiple platforms to keep up with which is helpful #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Now that they added canva as a module that has been very helpful for easily creating emails and ads and everything in one place #### Cons I don’t like their customized templates. I find them very hard to use and edit. I wish reporting was also more advanced like mailchimp or others for profile users --- ### CRM Email automation driven data platform for small business and E-shop - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used monthly for more than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective. #### Cons The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds. #### Reasons for choosing Klaviyo for the Sales HUB, for aligning and tracking the SQLs in the sales pipeline --- ### Excellent product - Overall rating: 5/5 - Reviewer: Dayle S. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 1/5 - Functionality: 5/5 #### Pros The simplicity of use for Klaviyo and the amount of features is what makes it so great! Once you have used it, you probably won’t want to use a competitor. #### Cons It took a bit of time to setup. There are a lot of aspects you must go through first. It’s not a “out of the box” product. But still, worth the while. #### Reasons for choosing Klaviyo I made the switch from MailChimp to Klaviyo after a trial basis of Klaviyo and finding there is more I was able to do and accomplish. However, I later reverted back to using MailChimp as I did not want the errors on my pages that Klaviyo provides, and I did not want to radically decrease the loads speed of pages for my customers. People lose interest quick while waiting for a page to load, page load speeds mean EVERYTHING! So the choice I had was less email features or lose customers. I chose less email features. #### Reasons for switching to Klaviyo I signed up to Klaviyo as a trial to experience another software other than my current software. So I had some sort of comparison, and to see if there were any additional features. Which I can confirm there are a lot more options, features, and ease of use with Klaviyo. --- ### Fair features with scope for improvement. - Overall rating: 4/5 - Reviewer: Alexandre D. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered If your priority is sending targeted emails, Klaviyo is a good platform to use to send emails and keep track of contacts. It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the investment for smaller groups with minimal marketing needs. However, if they improve on usability and support response times, it could be a more attractive option for administrative teams that are tackling a variety of tasks. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros We find Klaviyo's email management system very helpful for segmented email outreach without the manual effort and the contact management is useful for organizing our client and partners database. I also like the security measures they have in place, it's great to know that our company sensitive information is well-protected. Their spam filtering is okay, and it gets rid of unnecessary spam in the inbox which is a pain for administrator's like myself. #### Cons It could become a lot of money for us as a smaller company as we don't utilise all the advanced features. Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting. Additionally, although user-friendly, the interface might provide more customization alternatives to cater to different workflows in non-marketing teams. --- ### One of the Best Marketing Tools We Use - Overall rating: 5/5 - Reviewer: Angela W. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: January 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, our experience with Klaviyo has been extremely positive. It’s reliable, powerful, and gives us full control over our email marketing. We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo. It’s a platform we genuinely rely on and would absolutely recommend. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Klaviyo has been an absolute game-changer for our business. Creating and managing emails is super easy. Whether it’s campaigns or automated flows, everything is organized and simple to manage. #### Cons The biggest downside is the pricing as your list grows—it can get expensive over time. It’s not the cheapest platform out there, but it’s 100% worth it. #### Reasons for switching to Klaviyo Mailchimp is an email tool; Klaviyo is an e-commerce growth platform. We made the switch for the seamless Shopify integration, the automation templates, and the fact that it was built specifically for online stores. --- ### Excellent Personalization, With a Pricing Model That Could Be Fairer - Overall rating: 5/5 - Reviewer: Kevin K. - Verified reviewer: Yes - Industry: Leisure, Travel & Tourism - Company size: 201-500 employees - Product usage: Used weekly for less than 2 years - Reviewed: November 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience has been very positive. Klaviyo provides the flexibility and depth needed to run advanced, data-driven email marketing across multiple agents. The automation features, segmentation tools, and personalization options offer far more possibilities than most competitors. Aside from the profile-based pricing, the platform has been a major upgrade in capability and efficiency for our organization. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Klaviyo offers incredibly strong personalization and segmentation capabilities. I can create highly targeted, agent-specific emails with dynamic content and custom properties, without running into limitations. The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation. Integrations and data syncing work smoothly, which allows us to tailor communication to each traveller or agent effortlessly. #### Cons The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts. This makes list management more expensive for organizations with large inactive segments. There’s also a small learning curve due to the wide feature set, but beyond that, the platform performs extremely well. #### Reasons for choosing Klaviyo Brevo was an option, but it didn’t offer the same level of personalization, automation depth, or data-driven segmentation that Klaviyo provides. Klaviyo stood out because of its powerful flow builder, real-time data sync, and the ability to create highly targeted messages for each agent or customer profile. For our organization, it delivered the flexibility and scalability we needed. #### Reasons for switching to Klaviyo I switched from Mailchimp because it was too limited for our use case. As a travel organization working with multiple agents, we needed deeper personalization, more flexible segmentation, and the ability to send agent-specific communications without workarounds. Mailchimp’s feature set became restrictive, and the pricing escalated quickly as our needs grew. Klaviyo offered far more advanced automation, dynamic content options, and better data management. --- ### Easy Marketing with Tons of Features - Overall rating: 5/5 - Reviewer: Lindsey E. - Verified reviewer: Yes - Industry: Arts and Crafts - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2026 - Review source details: This review was submitted organically. No incentive was offered Overall I’ve been very happy with Klaviyo which is why I’ve continued to use them for many years now. As an online retailer, it’s a perfect match. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love the ease of managing my email and sms marketing with Klaviyo. I’ve used their software for over 6 years and I love that they are always adding new features and making flows even more powerful. I love the ease of connecting Klaviyo to my Shopify store and other apps. #### Cons I wish that email marketing was cheaper, but I feel Klaviyo is pretty competitive. I also wish that sms was included for the price of email instead of an add-on. #### Reasons for switching to Klaviyo I was looking for a platform that had more features and automations. --- ### Klaviyo is the Best - Overall rating: 5/5 - Reviewer: Kyle C. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, my experience with Klaviyo has been great. I plan on continuing my relationship with them for many years. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Klaviyo has been a great program in our marketing stack. I love the ease of use and how simple it was to integrate with my Shopify website and other tech I'm using to manage my shop. I also really like how the widgets look on the site. #### Cons The only thing I wish Klaviyo would improve on is their reviews integration with TikTok Shop. I would love to be able to pass reviews from TikTok Shop to my website, or from my website to TikTok Shop. I see that this is functionality that others reviews platforms have with TikTok Shop. #### Reasons for switching to Klaviyo Yotpo began sunsetting email/SMS, and I was forced to find a new solution. Overall, very happy this happened because I like Klaviyo much better. UI is improved, and the reporting is also much better. --- ### They are the top for a good reason - Overall rating: 4/5 - Reviewer: Joseph E. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2025 - Review source details: This review was submitted organically. No incentive was offered I have been using Klaviyo for many years now and throughout the whole time it has been a great partner we can rely on to work. It is the name brand in the email/sms marketing space for a reason. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros I love how robust the tool is. Its segmentation, A/B testing, email sending, and integrations seem very in-depth, and it all works very well. #### Cons I don't like the pricing structure for a lot of it. Last time I checked it was based on the number of subscribers we have and how many messages we can send. And all of the otehr tools they are coming out with are all a bit expensive for what they do. #### Reasons for choosing Klaviyo Because we were already using Klaviyo and we didn't want to lose all of the time to set up. #### Reasons for switching to Klaviyo Because Klaviyo promised us that we could get a better deal and a lot more features when we tie in our SMS with our email marketing. --- ### Klaviyo is a must have for Shopify brands - Overall rating: 5/5 - Reviewer: Allie H. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: January 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Klaviyo is just such a stellar product, even as a small business owner. It was incredibly easy to set up and get campaigns going. #### Cons Pricing is a bit expensive but it's totally worth it in the end as there's just so much capability to use it & grow my business through the Shopify integration. #### Reasons for choosing Klaviyo LinkedIn presence was far above the rest in terms of employer branding. --- ### Expensive but worth it - Overall rating: 5/5 - Reviewer: Laura M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We recommend Klaviyo to our clients because we have become super familiar and fast in it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The interface to build emails is super easy to use - it has the best email builder of all platforms we have researched and used. It has the best data/analytics of all platforms we have researched and used. The support team is very active on white glove accounts. #### Cons Now that they have gotten big, the platform is expensive. The support team is very into pushing segment strategies. #### Reasons for choosing Klaviyo Bigger company, offers best practices by many who use the platform. #### Reasons for switching to Klaviyo SendGrid's email builder is very archaic. The data is questionable. --- ### Great CRM Solution - Overall rating: 5/5 - Reviewer: Sophie O. - Verified reviewer: Yes - Industry: Furniture - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered We went through several well-known software packages. When we changed our website from Magento to Shopify, we looked for the best CRM solution compatible with Shopify, and Klavyio proved to be the ideal tool. More and more start-ups are launching complementary services to Klaviyo, such as Wax (Whatsapp solution) and Loyoly (loyalty program), so we've managed to centralize all our tools around this solution. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros After using several CRM solutions, Klaviyo proved to be the easiest to get to grips with. If you're on Shopify, it's the ideal solution, as it's perfectly suited to your needs. The real plus is the competence of the customer success managers. #### Cons Initially, Klaviyo was not translated into French, but this has since changed. Otherwise, very few weaknesses. #### Reasons for switching to Klaviyo not enough shopify compatible and no enough support --- ### The best! But $$$... - Overall rating: 4/5 - Reviewer: Sam B. - Verified reviewer: Yes - Industry: Sporting Goods - Company size: 51-200 employees - Product usage: Used weekly for less than 6 months - Reviewed: March 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Klaviyo has been great for us, and we are eager to utilize it more to drive sales with auto-sent, personalized emails. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy. #### Cons Because pricing is by number of contacts, it can get pretty expensive. There also is not a great form option outside of the email sign-up form. #### Reasons for switching to Klaviyo Klaviyo is more integrated with our Shopify store. --- ### Good tool but expensive for small lists - Overall rating: 4/5 - Reviewer: Kortney M. - Verified reviewer: Yes - Industry: Luxury Goods & Jewelry - Company size: Self-Employed - Product usage: Used weekly for less than 2 years - Reviewed: January 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Good piece of software that I used for a long time until I looked for alternative for a lower cost. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Easy to use, had all the necessary features #### Cons The cost was getting high especially for a small list. And the support was not always available straight away #### Reasons for switching to Klaviyo Drip is a "luxury" email marketing tool. Very good but very expensive. --- ### The ultimate email marketing platform for scaling e-commerce - Overall rating: 5/5 - Reviewer: Dmytro N. - Verified reviewer: Yes - Industry: Retail - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2026 - Review source details: This review was submitted organically. No incentive was offered Klaviyo is the most powerful email marketing automation tool we've used for our store. It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently generate sales. Despite the premium price, the ROI makes it completely worth it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The segmentation capabilities and automated flows are unmatched in the e-commerce space. Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history, which heavily drives our repeat sales and revenue. #### Cons The pricing structure scales up quite aggressively as your subscriber list grows, which can be tough for growing brands. Also, the advanced design tools and custom HTML template builders have a bit of a steep learning curve for beginners. --- ### Great for eCommerce brands - Overall rating: 5/5 - Reviewer: Doga I. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Integrartion with Shopify great. Best email marketing platform for D2C ecommerce businesses. We use it for all our clients. #### Cons Overall, Klaviyo is great. Some features are not available for every account/business. This might be one. --- ### Head of Retention - Overall rating: 5/5 - Reviewer: Caitlin X. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered A very positive experience. The tools are intuitive, performance is reliable, and support is always prompt and genuinely helpful. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Easy to use, intuitive platform. Makes sending SMS + Emails a breeze, and flows are easy to build, and it feels like the world is your oyster really. #### Cons The reporting across linked accounts could be better. There's a global portfolio but it only gives very high level results, would be great if you could link abandon carts and compare them easily. I also wish I could access more strategic advice. --- ### Powerful Marketing Campaign Management Solution. - Overall rating: 5/5 - Reviewer: Fabrizio G. - Verified reviewer: Yes - Industry: Architecture & Planning - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Excellent marketing campaign monitoring tool with effective dynamic content easy management and creating data analytics is simple. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Klaviyo is the greatest Email marketing and the engagement tracking options are excellent. Easy to provides effective predictive data analytics and the list management through Klaviyo functions is impressive and easy to manage project contacts. #### Cons Klaviyo is very easy platform to implement and the features are very easy to access and manipulate and much learning. --- ### Best ESP by far - Overall rating: 5/5 - Reviewer: Katie C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great. Klaviyo support team can't be beat, their live chat support members are so so helpful. Overall, the testing, AI tools, ease of the platform, deliverability, and results are just top tier. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Klaviyo is THEE most robust ESP. The AI tools, deep personalization, and ease of the platform can't be replicated. #### Cons Cost and pricing structure are not my favorite. I think their pricing has, and continues to go up each year and is only cost-effective if you're a huge brand. --- ### Give this one a shot! - Overall rating: 4/5 - Reviewer: Isaac A. - Verified reviewer: Yes - Industry: Logistics and Supply Chain - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I had a great experience with Klaviyo. I would highly recommend anyone to use this. It is fantastic for marketing automation. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I really liked the functionality of this program. The email and SMS features really stepped up our marketing strategy. #### Cons Initially, getting started on this system took me a minute. I was not the biggest fan of its functionality at first, but it has grown on me! --- ### Targeted email campaign solution which was good. - Overall rating: 5/5 - Reviewer: Ilayda S. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them engaged with new styles. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I appreciate how well Klaviyo’s segmentation tools allow me to create targeted email campaigns for Behice Fashion’s collections, whether that be loyal shoppers or seasonal buyers. #### Cons There is a learning curve for advanced automation flows, making it take a little longer to set up complex drip campaigns for new product launches. --- ### Professional Email Automation - Overall rating: 5/5 - Reviewer: Simona W. - Verified reviewer: Yes - Industry: Building Materials - Company size: 1001-5000 employees - Product usage: Used weekly for less than 12 months - Reviewed: July 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros For the structure our emails, Klaviyo has been an effective tool. It allows to create custom scenarios. The interface is clear, automations are easy to set up. #### Cons Learning it can be tricky for new ones discovered it. The price can also quickly rise if you work on certain complex databases. --- ### Long term happy customer - Overall rating: 5/5 - Reviewer: Zach M. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Best ecommerce email provider out there. Segments, shopify integration, etc. all great. #### Cons The latest pricing changes have added pressure to cleaning lists more regularly. --- ### Works great and fully featured - Overall rating: 4/5 - Reviewer: Anthony K. - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered Overall pretty good at setting up flows and campaigns. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Fully featured for email marketing campaigns. Intuitive and easy to use. #### Cons Recent price increases really pulled back our campaigns. --- ### Easy to customize your emails and optimize your campaigns - Overall rating: 5/5 - Reviewer: Mariana V. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for less than 2 years - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered Overall great experience. Will continue using as it's essential for some of our online stores. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Functionality: 4/5 #### Pros The email templates make this tool really easy to use. It also has advanced automation and analytics. #### Cons It would be great if they had more templates and more advanced design options. It is a little more expensive than other similar tools. ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/?page=2) --- Klaviyo Reviews, Pros and Cons - 2026 Software Advice