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> Reviews of Klaviyo. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Klaviyo is a good fit for you!

Source: https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/

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Klaviyo Reviews

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[Overview](https://www.softwareadvice.com/marketing/klaviyo-profile/)

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# Klaviyo User Reviews

## Reviews Summary

## Overall Rating

4.6

* * *

## Ratings Breakdown

5

(377)

4

(127)

3

(21)

2

(1)

1

(5)

## Secondary Ratings

Ease-of-use

4.5

Customer Support

4.3

Value for money

4.3

Functionality

4.6

* * *

### Pros

"It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing."

"We find Klaviyo's email management system very helpful for segmented email outreach without the manual effort and the contact management is useful for organizing our client and partners database."

"The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective."

### Cons

"The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands."

"I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous."

"Last time I checked it was based on the number of subscribers we have and how many messages we can send. And all of the otehr tools they are coming out with are all a bit expensive for what they do."

* * *

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Klaviyo Reviews, Pros and Cons - 2026 Software Advice