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> Reviews of Klaviyo. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Klaviyo is a good fit for you!

Source: https://www.softwareadvice.com/marketing/klaviyo-profile/reviews

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Klaviyo Reviews

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[Overview](https://www.softwareadvice.com/marketing/klaviyo-profile/)

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# Klaviyo Reviews

## Reviews Summary

## Overall Rating

4.6

* * *

## Ratings Breakdown

5

(376)

4

(126)

3

(20)

2

(1)

1

(5)

## Secondary Ratings

Ease-of-use

4.5

Customer Support

4.3

Value for money

4.3

Functionality

4.6

* * *

### Pros

"It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing."

"The drag and drop editor lets me create very professional looking official policy updates without a graphic designer."

"The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective."

### Cons

"The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands."

"I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous."

"The reporting dashboard is no other than e-commerce sales revenue, which is not applicable for consulting business."

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Klaviyo Reviews, Pros and Cons - 2026 Software Advice