---
title: "Klaviyo vs Pipedrive - 2026 Comparison - Software Advice"
description: "Klaviyo vs Pipedrive - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization."
source_url: "https://www.softwareadvice.com/marketing/klaviyo-profile/vs/pipedrive/"
page_type: "comparison"
language: "en"
publication_date: "2026-10-26"
---
[Home](https://www.softwareadvice.com/)
/
[Marketing Automation Software](https://www.softwareadvice.com/marketing/automation-comparison/)
/
Klaviyo vs Pipedrive
Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.
Updated October 26, 2026
# Klaviyo vs. Pipedrive: 2026 Comparison
Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.
Free Expert Guidance
Real Human Advice
1M + Businesses Helped
Updated October 26, 2026
# Klaviyo vs. Pipedrive: 2026 Comparison
Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.
Free Expert Guidance
Real Human Advice
1M + Businesses Helped
Product comparison
Compare up to 3 products side-by-side
+
Add product
[](https://www.softwareadvice.com/marketing/klaviyo-profile/)
[Klaviyo](https://www.softwareadvice.com/marketing/klaviyo-profile/)
4.6
[(540)](https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/)
Starting Price
$20.00per month
Free trial: Available
Free version: Available
Pros:
- Integration with Shopify
- Email templates
Cons:
- High pricing
- Slow customer support
Who uses Klaviyo
Based on 540 reviews
- Popular among: Small businesses
- Most common industry: Retail, Consumer Goods & Services (44%)
- Top use case: Email Marketing (55%)
78% of users recommend this product
[](https://www.softwareadvice.com/crm/pipedrive-profile/)
[Pipedrive](https://www.softwareadvice.com/crm/pipedrive-profile/)
4.5
[(3064)](https://www.softwareadvice.com/crm/pipedrive-profile/reviews/)
Starting Price
$19.00per month
Free trial: Available
Free version: Not available
Pros:
- Customer relationship management
- Visual sales pipeline
Cons:
- Poor customer support
- Expensive pricing
Who uses Pipedrive
Based on 3064 reviews
- Popular among: Small businesses
- Most common industries: IT & Software Development (23%), Professional Services (18%) and Finance & Accounting (8%)
- Top use cases: CRM (16%), Sales Tracking (8%) and Lead Management (7%)
80% of users recommend this product
[](https://www.softwareadvice.com/marketing/klaviyo-profile/)
Klaviyo
4.6
[(540)](https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/)
[](https://www.softwareadvice.com/crm/pipedrive-profile/)
Pipedrive
4.5
[(3064)](https://www.softwareadvice.com/crm/pipedrive-profile/reviews/)
+
Add product
Add product
## Klaviyo vs Pipedrive: At a glance
* * *
Product ratings at a glance
| | Klaviyo | Pipedrive |
| --- | --- | --- |
| Overall rating | 4.6
540 reviews | 4.5
3,064 reviews |
| Ease of use | 4.5 | 4.5 |
| Value for money | 4.3 | 4.4 |
| Functionality | 4.6 | 4.3 |
| Customer support | 4.3 | 4.4 |
| Ease of deployment | 4.4 | 4.3 |
Best in comparison
## User interface
* * *
## Key features
Features selected based on 3,604 reviews from Marketing Automation
* * *
A/B Testing
4.9
Autoresponders
4.8
Calendar Management
N/A
Campaign Analytics
4.6
Campaign Scheduling
4.7
CAN-SPAM Compliance
4.3
- A/B Testing: 4.9
- WYSIWYG Editor: 4.9
- Multi-Campaign: 4.9
- Email Marketing: 4.8
- Website Visitor Tracking: 4.8
- Multi-Channel Marketing: 4.8
- Scheduled Messaging: 4.8
- Campaign Segmentation: 4.8
- Customer Database: 4.8
- Subscriber Management: 4.8
- Autoresponders: 4.8
- Customer Segmentation: 4.8
- Message Personalization: 4.8
- Campaign Scheduling: 4.7
- Email Management: 4.7
- Marketing Automation: 4.7
- Email Campaign Management: 4.7
- 2-Way Messaging: 4.7
- Campaign Management: 4.6
- Contact Database: 4.6
- Campaign Analytics: 4.6
- Customizable CTAs: 4.6
- Reporting/Analytics: 4.6
- Campaign Planning: 4.6
- Customizable Templates: 4.5
- Newsletter Management: 4.5
- Data Import/Export: 4.5
- Social Media Integration: 4.5
- Third-Party Integrations: 4.5
- Mass Texting: 4.5
- Workflow Automation: 4.5
- Customizable Fields: 4.5
- Mobile Optimization: 4.4
- Drip Campaigns: 4.4
- Segmentation: 4.4
- Engagement Tracking: 4.4
- Lead Capture: 4.4
- Email Sequences: 4.4
- Customizable Branding: 4.4
- Contact Management: 4.4
- List Management: 4.4
- Event Triggered Actions: 4.3
- CAN-SPAM Compliance: 4.3
- SMS Messaging: 4.3
- Customer Journey Mapping: 4.3
- Image Library: 4.3
- Template Management: 4.3
- Activity Dashboard: 4.2
- Spam Blocker: 4.2
- Lead Management: 4.1
- Dynamic Content: 4.1
- ROI Tracking: 4.0
- Landing Pages/Web Forms: 3.8
- CRM: 3.7
A/B Testing
N/A
Autoresponders
N/A
Calendar Management
4.4
Campaign Analytics
N/A
Campaign Scheduling
N/A
CAN-SPAM Compliance
N/A
- Activity Tracking: 4.8
- Transcripts/Chat History: 4.7
- Calendar Sync: 4.7
- For Sales Teams/Organizations: 4.7
- Pipeline Management: 4.6
- Customer Segmentation: 4.6
- CRM: 4.6
- Collaboration Tools: 4.6
- Lead Segmentation: 4.6
- Customer Database: 4.5
- Sales Pipeline Management: 4.5
- Sales Activity Management: 4.5
- Email Campaign Management: 4.5
- Real-time Consumer-facing Chat: 4.5
- Data Import/Export: 4.5
- Contact Management: 4.4
- Reporting & Statistics: 4.4
- Contact Database: 4.4
- Search/Filter: 4.4
- Performance Management: 4.4
- Calendar Management: 4.4
- Task Management: 4.4
- Shared Contacts: 4.4
- Lead Management: 4.4
- Alerts/Notifications: 4.3
- Lead Distribution: 4.3
- Access Controls/Permissions: 4.3
- Customizable Branding: 4.3
- Template Management: 4.3
- Landing Pages/Web Forms: 4.3
- Lead Qualification: 4.3
- Customizable Fields: 4.3
- Autoresponders: 4.3
- Interaction Tracking: 4.3
- Drip Campaigns: 4.3
- Activity Dashboard: 4.2
- Lead Capture: 4.2
- List Management: 4.2
- Referral Tracking: 4.2
- Prospecting Tools: 4.2
- Real-Time Notifications: 4.2
- Goal Setting/Tracking: 4.2
- Email Marketing: 4.2
- Campaign Management: 4.2
- Appointment Scheduling: 4.2
- Reporting/Analytics: 4.1
- Calendar/Reminder System: 4.1
- Performance Metrics: 4.1
- Dashboard: 4.1
- Third-Party Integrations: 4.1
- Workflow Management: 4.1
- Forecasting: 4.0
- Email Management: 4.0
- Segmentation: 4.0
- Sales Trend Analysis: 4.0
- Document Management: 4.0
- Mobile Access: 4.0
- Customizable Reports: 3.9
- Internal Chat Integration: 3.9
- Reminders: 3.8
- Document Storage: 3.8
- Lead Scoring: 3.7
- Marketing Automation: 3.6
- Lead Generation: 3.5
- Quotes/Estimates: 3.1
### Wondering if these products fit your needs?
Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.
LexiAdvisor for 8 years
### Wondering if these products fit your needs?
Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.
LexiAdvisor for 8 years
## Integrations
* * *
[
RecurlyNot enough reviews
](https://www.softwareadvice.com/accounting/recurly-profile/)[
ShopifyIntegration rated 4.9 from 115 reviews
](https://www.softwareadvice.com/retail/shopify-profile/)[
SumoNot enough reviews
](https://www.softwareadvice.com/marketing/sumome-profile/)
- Typeform
- Smile.io
- Shopify Plus
- AfterShip
- Chargebee
- Getsitecontrol
- Lightspeed Retail
- GoFundMe Pro
- KickoffLabs
- Adobe Commerce
- Olark
- Segment
- Unbounce
- WooCommerce
- OptinMonster
- Privy
- Shift4Shop
- BigCommerce
- Neon CRM
- Help Scout
- OpenCart
- Wufoo
- Salesforce Service Cloud
- Zendesk Suite
- Zoho CRM
- Meta for Business
- Eventbrite
- Stripe Payments
- DonorPerfect
- UserVoice
- Volusion
- Wisepops
- Wix
- PrestaShop
- Recharge
- GoTab POS
- Triple Whale
- Square Online
- Postscript
- ZENOTI
- ShipStation
- Olo
- Gorgias
- Yotpo
- Okendo
- PAR Punchh
- commercetools
- Narvar
- OrderGroove
- Criteo
- Shogun
- Pinterest
- Canva
- Mindbody
- Trustpilot
- Tripleseat
- OptiMonk
- Stamped.io
- Google Ads
- Fivetran
- Salesforce for Retail
- ShipBob
- Loox
- TikTok
- Square for Retail
- LoyaltyLion
- Google Analytics 360
- Square for Restaurants
- Square Point of Sale
- Salesforce Marketing Cloud
- Salesforce Commerce Cloud
- Shopify POS
- Snowflake
- Toast POS
[
AircallNot enough reviews
](https://www.softwareadvice.com/call-center/aircall-profile/)[
ProposifyNot enough reviews
](https://www.softwareadvice.com/cpq/proposify-profile/)[
QuickBooks OnlineNot enough reviews
](https://www.softwareadvice.com/product/393202-QuickBooks-Online/)
- Woopra
- Plecto
- Talkspirit
- Tray.io
- Help Scout
- LeadBoxer
- Wishpond
- Livestorm
- Toky
- Drip
- QuickBooks Online Advanced
- Microsoft Power Automate
- monday AI Work Platform
- Microsoft 365
- Operations Hub
- Slack
- Talkdesk
- Zapier
- ActiveCampaign
- ActiveDEMAND
- Bedrock Data
- Acuity Scheduling
- Kixie PowerCall & SMS
- Microsoft Outlook
- Grow
- Mailjet
- Act-On
- Dryrun
- Front
- HappyFox Chat
- LiveChat
- MRPeasy
- Xero
- Cyclr
- Asana
- Highrise
- IntelligenceBank
- Proposable
- Lime Connect
- Yesware
- APIANT
- Integrate.io
- CallHippo
- Google Contacts
- Gravity Forms
- Dropbox
- FreshBooks
- PandaDoc
- QuoteWerks
- RightSignature
- Survicate
- Trello
- Leadfeeder
- Google Calendar
- Google Maps
- Google Workspace
- Zoom Workplace
- lemlist
- TimelinesAI
- Calendly
- Docusign
- Microsoft Teams
- Klenty
- Jotform
- JustCall
- Surfe
- Outfunnel
- HubSpot CRM
- Apollo.io
- NativeForms
- Dux-Soup
- Snov.io
- Demodesk
- Seamless
- Referral Factory
- Woodpecker.co
- Crossbeam
## Reviews
* * *
Positive review:
Gary A W.
Founder CEO
Apparel & Fashion, 2-10 employees
"Klaviyo stands out primarily for its deep e-commerce integrations and data-driven targeting capabilities."
Aug 12, 2026
Negative review:
JR
Jeff R.
CEO
Health, Wellness and Fitness, 2-10 employees
"Then you’re gone. If your business is in any category they might someday call “high risk,” understand this clearly: your customer communications and revenue can be shut down overnight by some internal policy change you have zero control over."
Aug 20, 2026
Positive review:
AD
Alexandre D.
Secretary General
Information Technology and Services, 11-50 employees
"We find Klaviyo's email management system very helpful for segmented email outreach without the manual effort and the contact management is useful for organizing our client and partners database."
Jun 26, 2026
Negative review:
Gary A W.
Founder CEO
Apparel & Fashion, 2-10 employees
"Steep Learning Curve: Due to its granular data tracking, complex flow builders, and heavy reporting capabilities, the platform can feel overwhelming and intimidating for beginners or small teams without email marketing experience. "
Aug 12, 2026
Positive review:
Linda S.
CEO Founder
Consumer Services, 2-10 employees
"It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing."
Apr 20, 2026
Negative review:
AC
Andy C.
Sales Director
Sporting Goods, 51-200 employees
"The reporting gives you plenty of data but I still export to Excel for my sales meetings because the dashboard doesn't show conversions the way I need."
Aug 3, 2026
[Read all reviews](https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/)
Positive review:
Marquita V.
SALES MANAGER
Business Supplies and Equipment, 1001-5000 employees
"The seamless email integration with Outlook and Gmail keeps all communication centralized, while the high level of customization allows for pipeline adjustments without any technical expertise."
Aug 4, 2026
Negative review:
IB
Ihor B.
Senior Software Engineer
Information Technology and Services, 201-500 employees
"My monitor has a huge smear mark on it, and I'm constantly thinking it's a comma. If you are part of a large-scale corporate environment, you may miss out on some of the heavy customization options."
Sep 17, 2026
Positive review:
Marquita V.
SALES MANAGER
Business Supplies and Equipment, 1001-5000 employees
"Pipedrive’s standout feature is its visual Kanban board, which makes tracking deals across different stages incredibly clear through an intuitive drag-and-drop interface."
Aug 4, 2026
Negative review:
MF
Mark F.
Licensed Real Estate Salesperson
Real Estate, 11-50 employees
"Ironically, they sell prospecting tools built to surface total strangers, but won't let me email people I've done business with for years."
Jun 4, 2026
Positive review:
Jonathon B.
Senor Content Manager
Marketing and Advertising, 11-50 employees
"Pipedrive helps us stay organized and consistent with our sales process by centralizing all deals, contracts, and activities in a single system."
May 7, 2026
Negative review:
Jonathon B.
Senor Content Manager
Marketing and Advertising, 11-50 employees
"One downside is that reporting and customization can feel somewhat limited, especially if you're looking for more advanced analytics or complex workflows."
May 7, 2026
[Read all reviews](https://www.softwareadvice.com/crm/pipedrive-profile/reviews/)
## Customer support
* * *
Klaviyo
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Not available
24/7: Not available
Chat: Available
Pipedrive
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Available
Chat: Available
## Training options
* * *
Klaviyo
In Person: Not available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Available
Pipedrive
In Person: Not available
Live Online: Not available
Webinars: Available
Documentation: Available
Videos: Available
## Send this comparison chart to my inbox
## Popular Comparisons
* * *
[Brevo vs Klaviyo](https://www.softwareadvice.com/scheduling/brevo-profile/vs/klaviyo/)[HubSpot CRM vs Pipedrive](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/321306-pipedrive/)