# Klaviyo vs Salesforce Marketing Cloud - 2026 Comparison - Software Advice

> Klaviyo vs Salesforce Marketing Cloud - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization.

Source: https://www.softwareadvice.com/marketing/klaviyo-profile/vs/salesforce-socialcrm

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Klaviyo vs Salesforce Marketing Cloud

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Updated June 17, 2026

# Klaviyo vs. Salesforce Marketing Cloud: 2026 Comparison

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Updated June 17, 2026

# Klaviyo vs. Salesforce Marketing Cloud: 2026 Comparison

Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.

Free Expert Guidance

Real Human Advice

1M + Businesses Helped

Product comparison

Compare up to 3 products side-by-side

+

Add product

[](https://www.softwareadvice.com/marketing/klaviyo-profile/)

[Klaviyo](https://www.softwareadvice.com/marketing/klaviyo-profile/)

4.6

[(529)](https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/)

Starting Price

$20.00per month

Free trial

Free version

Pros:

-   Integration with Shopify
-   Email templates

Cons:

-   High pricing
-   Slow customer support

Who uses Klaviyo

Based on 529 reviews

-   Popular among: Small businesses
-   Most common industry: Retail, Consumer Goods & Services (45%)
-   Top use case: Email Marketing (54%)

78% of users recommend this product

[](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)

[Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)

4.2

[(530)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/)

Starting Price

$25.00per month

Free trial

Free version

Pros:

-   Marketing and Customer Engagement
-   Email Campaigns

Cons:

-   Pricing
-   Email Issues

Who uses Salesforce Marketing Cloud

Based on 530 reviews

-   Popular among: Small businesses
-   Most common industries: IT & Software Development (17%), Professional Services (15%) and Retail, Consumer Goods & Services (10%)
-   Top use cases: Email Marketing (19%), CRM (15%) and Marketing Automation (10%)

63% of users recommend this product

[](https://www.softwareadvice.com/marketing/klaviyo-profile/)

Klaviyo

4.6

[(529)](https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/)

[](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)

Salesforce Marketing Cloud

4.2

[(530)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/)

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## User satisfaction

* * *

4.6

Based on 529 reviews

Ease of use

4.5

Value for money

4.3

Customer support

4.3

Functionality

4.6

4.2

Based on 530 reviews

Ease of use

3.8

Value for money

3.8

Customer support

3.9

Functionality

4.3

Looking for better ease of use? Ask an advisor for high-rated alternatives

Looking for better ease of use? Ask an advisor for high-rated alternatives

Looking for better ease of use? Ask an advisor for high-rated alternatives

## User interface

* * *

## Key features

Features selected based on 1,059 reviews from Lead Generation

* * *

A/B Testing

4.9

Autoresponders

4.8

Campaign Analytics

4.6

Campaign Scheduling

4.8

CAN-SPAM Compliance

4.3

Contact Management

4.4

A/B Testing

5.0

Autoresponders

5.0

Campaign Analytics

4.2

Campaign Scheduling

3.9

CAN-SPAM Compliance

4.1

Contact Management

4.5

### Wondering if these products fit your needs?

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LexiAdvisor for 8 years

### Wondering if these products fit your needs?

Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.

LexiAdvisor for 8 years

## Integrations

* * *

[

RecurlyNot enough reviews

](https://www.softwareadvice.com/accounting/recurly-profile/)[

ShopifyIntegration rated 4.9 from 115 reviews

](https://www.softwareadvice.com/retail/shopify-profile/)[

SumoNot enough reviews

](https://www.softwareadvice.com/marketing/sumome-profile/)

[

ShopifyNot enough reviews

](https://www.softwareadvice.com/retail/shopify-profile/)[

Salesforce Sales CloudIntegration rated 4.6 from 23 reviews

](https://www.softwareadvice.com/product/2764-Salesforce/)[

LinkedIn for BusinessNot enough reviews

](https://www.softwareadvice.com/crm/linkedin-for-business-profile/)

## Reviews

* * *

Linda S.CEO FounderConsumer Services, 2-10 employees

"It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing."

Apr 20, 2026

Cody A.PresidentMarketing and Advertising, Self-Employed

"I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous."

May 1, 2026

VR

Verified ReviewerSalesConstruction, 11-50 employees

"The platform's email management and template builder are robust, the user interface is generally well-organized, and its integration with the broader Salesforce ecosystem makes it a powerful choice for managing large-scale campaigns and customer data in one place."

Apr 21, 2026

SS

Samantha S.Program ManagerEvents Services, 201-500 employees

"It was getting expensive to add more users and features to our account."

Oct 3, 2024

## Customer support

* * *

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7

Chat

## Training options

* * *

In Person

Live Online

Webinars

Documentation

Videos

In Person

Live Online

Webinars

Documentation

Videos

## Popular Comparisons

* * *

[Brevo vs Klaviyo](https://www.softwareadvice.com/scheduling/brevo-profile/vs/klaviyo/)[Gmail vs Klaviyo](https://www.softwareadvice.com/email-marketing/gmail-profile/vs/klaviyo/)[Brevo vs Salesforce Marketing Cloud](https://www.softwareadvice.com/scheduling/brevo-profile/vs/salesforce-socialcrm/)[HubSpot Marketing Hub vs Salesforce Marketing Cloud](https://www.softwareadvice.com/compare/22998-salesforce-socialcrm/vs/119437-HubSpot-Marketing/)