# Kochava Software Reviews, Demo & Pricing - 2026 > Review of Kochava Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/marketing/kochava-profile --- [Home](https://www.softwareadvice.com/) / [Marketing Attribution Software](https://www.softwareadvice.com/marketing-attribution/) / Kochava Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/kochava-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/kochava-profile/alternatives/) # Kochava 2026: Benefits, Features & Pricing Wondering if Kochava is right for your organization? Our Marketing Attribution Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews - Popular Comparisons ## Overview Kochava 4.6 [(25)](https://www.softwareadvice.com/marketing/kochava-profile/reviews/) Pricing Pricing available upon request ### About Kochava Kochava is a real-time data solutions company offering omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System (m/OS) from Kochava empowers advertisers and publishers with a platform that integrates and manages customer identity, measurement and data controls. m/OS takes unifies all data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides advertiser and publisher tools, including the option to build third-party solutions onto the platform. Wondering if Kochava is right for your organization? Our Marketing Attribution Software selection experts can help you in 15 minutes or less. ## Kochava User Interface ## Popular Kochava Alternatives Main Product Kochava 4.6 [(25)](https://www.softwareadvice.com/marketing/kochava-profile/reviews/) Ratings Breakdown - 4.36Ease of use - 4.71Value for money - 4.95Customer support - 4.48Functionality Pricing Available upon request Get Price Alternative Product [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) 4.7 [(8094)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/) Ratings Breakdown - 4.17Ease of use - 4.66Value for money - 4.15Customer support - 4.61Functionality Pricing Available upon request Get Price Alternative Product [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) 4.5 [(6235)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/) Ratings Breakdown - 4.33Ease of use - 4.18Value for money - 4.38Customer support - 4.41Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Jungle Scout](https://www.softwareadvice.com/ecommerce/jungle-scout-profile/) 4.7 [(285)](https://www.softwareadvice.com/ecommerce/jungle-scout-profile/reviews/) Ratings Breakdown - 4.58Ease of use - 4.33Value for money - 4.75Customer support - 4.47Functionality Pricing Starting at $29.00 per month Get Price Alternative Product [AppsFlyer](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/) 4.5 [(138)](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/reviews/) Ratings Breakdown - 4.50Ease of use - 4.26Value for money - 4.26Customer support - 4.43Functionality Pricing Available upon request Get Price Alternative Product [Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/) 4.7 [(3429)](https://www.softwareadvice.com/marketing/zoho-social-profile/reviews/) Ratings Breakdown - 4.68Ease of use - 4.54Value for money - 4.51Customer support - 4.52Functionality Pricing Starting at $15.00 per month Get Price ## Kochava Pricing and Plans Starting price: $100.00 Free Trial Free Version Basic $100.00 No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Kochava Features - Popular features found in Marketing Attribution Advertising Management Affiliate Management Attribution Modeling Audience Targeting Campaign Analytics Conversion Tracking Customer Journey Mapping Customer Segmentation Data Import/Export Engagement Tracking Performance Metrics - More features of Kochava A/B Testing Access Controls/Permissions Account Alerts Activity Dashboard Activity Monitoring Activity Tracking Ad hoc Reporting Alerts/Escalation Alerts/Notifications API Behavior Tracking Campaign Management Campaign Planning Campaign Scheduling Campaign Segmentation Campaign Tracking Channel Management Click Tracking Cohort Analysis Compliance Management Contact Management Contextual Targeting Conversion Rate Optimization Customer Activity Tracking Customer Experience Management Customizable Branding Customizable Fields Customizable Reports Dashboard Dashboard Creation Data Source Connectors Data Visualization Event Triggered Actions Fraud Detection Funnel Analysis In-App Events Tracking IP Address Monitoring IP Blocking Keyword Tracking KPI Monitoring Landing Pages/Web Forms Lead Capture Lead Management Location-Based Marketing Mobile Access Mobile Alerts Monitoring Multi-Campaign Multi-Channel Attribution Multi-Channel Data Collection Multi-Channel Management Multi-Channel Marketing Multi-Touch Attribution Predictive Analytics Push Notifications Real-Time Analytics Real-Time Data Real-Time Notifications Real-Time Reporting Refund Management Reminders Reporting/Analytics Reporting & Statistics Retention Tracking Revenue Tracking ROI Tracking Search/Filter SMS Messaging Social Media Integration Social Promotion Tag Management Third-Party Integrations Trend Analysis Uninstall Tracking Visitor Tracking Visual Analytics Website Analytics Web Traffic Reporting ## Kochava User Reviews Overall Rating 4.6 Ratings Breakdown 5 68% 4 24% 3 8% 2 0% 1 0% Secondary Ratings Ease of Use 4.4 Value for money 4.7 Customer support 5.0 Functionality 4.5 Ryan W. Verified reviewer Computer Software 51-200 employees Used daily for more than 2 years Reviewed February 2019 Kochava Is An Amazing Tool + Amazing People 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I like Kochava's "Fraud Detection" tools makes the price of the tool worth every penny. The attribution is great - no complaints about the staple of their product. Their customer service and client support is the best in the industry. We have had many other software vendors and none come close. Cons: Can be expensive and price scales up as you scale up in company growth. Read More VR Verified Reviewer Electrical/ Electronic Manufacturing 5001-10000 employees Used weekly for more than 2 years Review source Reviewed April 2022 Outstanding client service and cutting-edge mobile attribution platform 5 We employ holistic attribution and analysis for all our campaigns. Previously, we relied on numerous partners to measure acquisition and re-engagement, which resulted in reporting duplication. Ratings Breakdown 3 Ease of use 5 Customer support 5 Functionality Pros: Keeping track of app attribution is essential to ensuring that we know our clients. It not only helps us identify attribution but also guarantees that we understand customers holistically across numerous products across the customer lifecycle. Using first touch/last touch data, we can now zero in on the "essential stuff" rather than becoming bogged down in minutiae. Cons: Because of the lack of adequate documentation, several functionalities are difficult to set up at all. However, the team is aware of this, and they're making progress toward fixing it. For those who run into problems or require assistance with complex capabilities, Kochava's support team is always on hand. Read More JC Juan Manuel C. Verified reviewer Marketing and Advertising 11-50 employees Used weekly for less than 12 months Review source Reviewed September 2024 Top 3 mobile measurement partner in market 3 Ratings Breakdown 3 Ease of use 3 Functionality Pros: You can generate detailed and personalized reports. Segment audiences making it easier to deliver personalized messages to different user groups. Cons: The platform is complicated to use for new or less experienced users, complex interface. Read More VR Verified Reviewer Internet 1001-5000 employees Used daily for less than 12 months Reviewed February 2019 Outstanding MMP with really great support 5 We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally. Ratings Breakdown 4 Ease of use 5 Customer support 4 Functionality Pros: Functionality - for every idea there is a solution - paired with the great support by provided by Kochava it is possible to find a way to implement it. Data availability and accuracy is outstanding High level support for important strategic questions. Open for new ideas/features which are getting prioritized and potentially put on the Kochava roadmap. Cons: In the beginning the sheer amount of what can be adjusted was overwhelming and wording was not always intuitively - but onboarding was great and support team answers quickly when in doubt There are still a few bugs within the software we sometimes encounter / missing functionalities, however these are professionally addressed when raised (e.g. bugs which are not fixable by customer side are taken on by the dedicated support team), for missing functionalities workarounds are proposed Read More VR Verified Reviewer Sports 1001-5000 employees Used daily for less than 12 months Reviewed February 2019 NFL App + Kochava 4 It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App Ratings Breakdown 3 Ease of use 4 Value for money 4 Customer support 3 Functionality Pros: The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process. Nic was always very prompt and positive in handling any issues/questions I had (which were frequent from my end). I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful. Cons: I had been using Hasoffers in years past so it was a bit of a transition for me. I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me. Read More Giacomo L. Verified reviewer Marketing and Advertising 51-200 employees Used daily for more than 2 years Reviewed February 2019 A solid, innovative, agnostic tracking platform! 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The most important aspect of Kochava technology is that it is solid, agnostic, flexible to integrate with external tools via custom postback calls, and always innovative. Cons: API connections for external reporting is something that can be improved in terms of quality of data fetching. At the moment, S2S postback integrations are better. Read More VR Verified Reviewer Marketing and Advertising 2-10 employees Used daily for less than 12 months Review source Reviewed May 2021 Account Manager 5 In general I have a great experience, their support is so far the best one I have encountered. Friendly, always available and fast. Ratings Breakdown 3 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The dashboard is well organized and provide lot of useful information, is a complete attribution tracking solution that include the possibility to track mobile apps as well browser version. Cons: Exporting data can be better organized and faster to download, as well should include more customization to easily export the data combined and needed by the merchant. Read More VR Verified Reviewer Financial Services 5001-10000 employees Used weekly for more than 2 years Reviewed February 2019 Valuable partnership for mobile app attribution 5 Ratings Breakdown 4 Ease of use 5 Customer support 4 Functionality Pros: Possibility to assess network contribution from various perspectives - not only direct conversions, but also quality of the network, overlap with other networks, especially valuable traffic verifyer and fraud console. Cons: There is a minor downside not being able to export data directly from graphs and charts. There is an option, however, to do it with a customer query or schedule a report, but it would be very handy just to export data directly from the Analytics dashboards. Read More VR Verified Reviewer Marketing and Advertising 11-50 employees Used daily for less than 12 months Reviewed February 2019 Satisfied user 5 Ratings Breakdown 5 Ease of use 3 Value for money 5 Customer support 4 Functionality Pros: Ease of use, lots of data points to choose from. Support team is very friendly and responds promptly Cons: Scale of demographic data points is limited. Read More Trysha H. Verified reviewer Marketing and Advertising 11-50 employees Used weekly for less than 6 months Reviewed February 2019 Excellent variety of audiences - and delivery! 5 My experience has been very pleasant. My audiences have performed well and the support team at Kochava has always been very attentive and helpful! Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: As an advertiser, I love the variety of behavioral profiles on the Kochava platform. What first attracted me to Kochava was the ability to create audiences based on the apps they use and how often they use them, however, I was pleasantly amazed by the lengthy list of interest and behavioral targets as well. Cons: The one thing I could complain about is that there isn't an option to reset your password right on the log-in. It doesn't matter though because a quick e-mail to support and I was able to reset it very quickly. Read More Showing 1 - 10 of 25 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/kochava-profile/reviews/) ## Kochava Popular Comparisons [Google Analytics 360 vs Kochava](https://www.softwareadvice.com/bi/google-analytics-profile/vs/kochava/)[HubSpot Marketing Hub vs Kochava](https://www.softwareadvice.com/compare/119437-HubSpot-Marketing/vs/348579-kochava/)[AppsFlyer vs Kochava](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/vs/kochava/)[Adobe Analytics vs Kochava](https://www.softwareadvice.com/marketing/adobe-analytics-profile/vs/kochava/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/kochava-profile/alternatives/) ## Other Top Recommended Marketing Attribution Software [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** (3013) Recently recommended **5** times [Measured](https://www.softwareadvice.com/bi/measured-profile/) **5.0** (10) Recently recommended **1** times [monday.com](https://www.softwareadvice.com/marketing/monday-com-profile/) **4.6** (6056) Recently recommended **0** times [Marketo Engage](https://www.softwareadvice.com/marketing/marketo-profile/) **4.3** (711) Recently recommended **0** times Stuck Between Options? 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