Supported Operating System(s):Web browser (OS agnostic)
Latana is a cloud-based brand management solution that uses data science to help organizations gain analytics and insights into markets, audience demographics and competitors. The platform enables managers to personalize marketing campaigns and improve brand engagement with the audience.
Latana includes Multilevel Regression and Post-stratification (MRP) statistical techniques, which allow organizations to analyze respondents’ characteristics and their impact on businesses. The solution enables administrators to track changes in brand awareness, consideration and customer association over time. Additionally, managers can segment audiences by preferences and view campaigns' performance across different demographics.
Latana integrates with Dalia, ...
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