--- title: "Later Social Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Later Social. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Later Social is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/later-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Social Media Marketing Software](https://www.softwareadvice.com/marketing/social-media-marketing-comparison/) / [Later Social](https://www.softwareadvice.com/marketing/later-profile/) / Later Social Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/later-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/later-profile/alternatives/) # Later Social User Reviews ## Reviews summary - Overall rating: 4.4/5 - Total reviews: 399 ### Secondary ratings - Ease of use: 4.4/5 - Customer support: 4.3/5 - Value for money: 4.3/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 240 reviews (60%) - 4 stars: 107 reviews (27%) - 3 stars: 38 reviews (10%) - 2 stars: 10 reviews (3%) - 1 star: 4 reviews (1%) ### Most mentioned pros - I can plan my feed, schedule posts easily, and drag and drop content, which makes managing social media so much simpler. - The overview also is nice so you can see a birds eye view of where things are at. - Later is super user-friendly and it is very easy to schedule organic content out to multiple platforms at one time. ### Most mentioned cons - What I don’t like about Later is that some features (like analytics and hashtag suggestions) they feel limited compared to other tools, and it can be a bit clunky when managing multiple accounts. - Was often slow and didn't support all of the platforms I needed to post to, so I needed to use multiple scheduling tools. - However, the interface is quite busy and cluttered, and certain posts require a little more time to figure out. ## Later Social customer reviews Showing reviews 1-25 of 399 (page 1). ### Later is a feature-rich and affordable social media scheduling platform - Overall rating: 5/5 - Reviewer: Leighton F. - Verified reviewer: Yes - Industry: Entertainment - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: August 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 4/5 #### Pros Later offers a wide variety of post scheduling features for most popular platforms but at a more modest price point. Later also offers some features not commonly implemented in competing products, such as a calendar view that makes it easy to see at a glance what posts are scheduled, and at what date/time. #### Cons Unfortunately Later's complexity does get the best of it sometimes, meaning the learning curve, while not bad, is certainly steeper than some competing tools like Buffer. #### Reasons for switching to Later Social Later offers a much more competitive pricing model --- ### The very best scheduling tool - Overall rating: 5/5 - Reviewer: Allie F. - Verified reviewer: Yes - Industry: Education Management - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered I love it and couldn’t do my job without it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This program is amazing. I am able to easily schedule content across platforms seamlessly. #### Cons I wish there were more specific and accurate analytics. #### Reasons for switching to Later Social Company decided to spend less money on social media software. --- ### More a scheduling app that anything else - Overall rating: 2/5 - Reviewer: Laura P. - Verified reviewer: Yes - Industry: Media Production - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I think it's a good tool to schedule posts os stories that you have previously designed and edited. It'd not very helpful when it comes to tag or mention a large number of people which is quite important if you collaborate with lots of different teams and accounts in your business. Overall, it'd be more helpful if the usability was a bit more similar to what you find on Instagram, however I guess it's just a question of getting used to it (although the predictive keyboard would be a great help). #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 2/5 - Functionality: 2/5 #### Pros Later is quite useful to have an idea of what your progression is in terms on followers and reactions. What I like the most about it is the preview option that lets you have a better idea of how your posts would look like . There aren't many other apps that offer you such a useful view. Obviously we also like the fact that lets you schedule all your posts and in general is very intuitive and easy to use. I like how it relays on visual structures to plan your feed. It doesn't overcomplicate things which is very handy. Customer service is also really good. #### Cons All the analytics part of it is really helpful. However, I think it would improve if it could give more details about the overall engagement of our profile. This means it would be great if we could have graphics that sum up all the reactions ( reactions for our stories, posts and clicks on our link all together). One thing I would also improve is to allow the option of uploading more than one still per post. At the moment every time we want to post a few pictures together we need to do it through out phone. I'd also add predictive text when it comes to tag or mention any of our contacts (at the moment you have to enter the full name of everyone, an it takes way longer than doing it though Instagram, specially when you need to tag a lot of people). I'd also like to have the option for adding text to our stories. At the moment Lates lets you crop or apply filters to your stories but it doesn't let you add text or gifs as you would do directly on Instagram. #### Reasons for choosing Later Social We liked the idea having hashtag suggestions and it didn't take us long to find out how easy it is to use. It's good to have a social media plan and also make sure we follow it. It kind of makes you be a bit more perseverant with your feed and commit to it. We also really like the idea of having an overview of how our posts will look like. #### Reasons for switching to Later Social My team used to have a Hotsuite account before I joined them. They weren't very happy with it as it's more technical and less user friendly. After 5 months using Later we still thing it's worth for the price we pay. However we still posts many of our content directly through Instagram as sometimes it's easier (specially when it comes to Stories or multiple pictures in one post). --- ### Well designed Social Media Management platform with a fatal flaw - Overall rating: 4/5 - Reviewer: Darien C. - Verified reviewer: Yes - Industry: Religious Institutions - Company size: 2-10 employees - Product usage: Used other for less than 2 years - Reviewed: January 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Later was an incredible platform that offers some incredible features at a price point that cannot be beat - serving as the primary social media management platform for our team for well over a year. However, due to a lack of customer support surrounding a key feature consistently breaking, we were forced to give up on Later and move to competing products. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Functionality: 4/5 #### Pros Later is an incredibly well-designed platform that offers the best user-interface and planning features I've encountered across social media management platforms. Setting up Later with our Instagram & Facebook accounts was a breeze, as was configuring the platform to fit my specific needs with custom post-schedules, and their visual planner (offering week views, monthly views & even a profile view) - all available at their free tiered platform. Pay a couple bucks a month, and you get access to even more features - such as suggested posting times (truly an incredible feature), video posting, instagram story posting, and team management options (such as Contributors) that are truly unbeatable at the price Later offers them. #### Cons While Later's platform was absolutely stunning & incredibly user-friendly, my issue with Later stemmed from the continued issue of Later failing to post scheduled Instagram posts. I will say, I haven't used Later since late 2018 (so this issue may have been resolved); but I was continually dealing with this issue for over 6 months - with a scheduled post failing to post, the Later platform marking the post as "failed to post", and Later refusing to notify me of the failure - despite their fallback feature of notifying the user via the app when a post fails to get posted. With this issue I contacted support, but got given the run-around "Instagram's API" was down (seems to have happened a lot while I was with Later and never when I switched to another platform), so I begrudgingly made the decision to switch to a more expensive & less featured platform that would auto-post to instagram. As I mentioned previously however, this issue may have been resolved in the past 1.5 years since I used the platform. #### Reasons for choosing Later Social Originally chose Later over Buffer for the features available and the easier user-interface --- ### Necessary Tool - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Hospitality - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Good piece of software that does it's job. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Functionality: 4/5 #### Pros The price point is good, the product is easy to learn and there has been minimum downtime. I can schedule out my social media posts a month in advance which is always a good thing. The biggest reason I choose this software to be able to add a link in bio on every post. Since I do a lot of recipes, that was key. #### Cons Until recently, couldn't schedule carousels but that has been fixed. Now can't schedule reels which would be ideal. #### Reasons for switching to Later Social Buffer couldn't give me individual links in bio for each post. --- ### See Ya LATER, Competing Apps! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Design - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Later's been a great app to utilize. We tried Buffer, which didn't appeal to our experience style. Later's made it easy for us to post on multiple accounts and customize the scheduled posts. Later's helped us maintain a consistent social media presence in my organization's off-season time when our programming is spread out but we wanna show our relevance in the community. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros How easy it is to use, that it's an industry standard, and the extra features in the subscription are actually worth the price. The free version is accessible to people new to social media marketing, which makes it easy for anyone to get social media marketing/communications experience. The interface makes it easy to visualize when posts are scheduled, which photos have or haven't been used yet, and which social networks the posts are scheduled for. On top of that, I love that each post can be customized based on a platform's post guidelines and, if you have different demographics for each network, you can tailor your first caption to whatever audience you're trying to appeal to. #### Cons The only issue I ran into with Later is trying to authorize Later to log into Facebook mostly because we have multiple admins on the organization's page. We ended up resolving it by finding out the only person allowed to authorize the two apps to combine info is the person with the email address tied to the Later account. It's a hassle to keep in mind, but a small one that can be relieved easily. #### Reasons for switching to Later Social Later has the user interface and experience that ended up working out for us more. --- ### Later - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Graphic Design - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I love using Later. I think its definitely worth the price, but would like if they allowed a few more users per pricing plan. It is simple, easy, and convenient to use. It really allows you to be in control over your social. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros I like the flexibility it has to post and schedule different types of content for Instagram. I really like that you get a preview of your posts and you can plan them out so far ahead.. You actually get a link you can share of your planned posts so other people can see it. My favorite part of later is that you can post directly to Instagram, it allows you to tag people and tag locations. This software also gives you analytics, allows you to pull content from others via hashtags and searches, and it allows you to add other users as contributors. #### Cons I currently don't like that you can't auto publish carousel photos but I think that's more of an Instagram API issue than anything else. #### Reasons for switching to Later Social It wasn't flexible enough and didn't have all the features I needed for the price. --- ### Great for Instagram, If that is your only social media platform... - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for less than 2 years - Reviewed: August 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It helps my business save time by posting to Instagram automatically. I block out an hour or two per month and create my content and schedule it with later, so it is a great tool for my business. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros I love the easy set up when you sign up for an account and the fact that it saves you so much time scheduling posts for Instagram! The basic account is also FREE which is amazing! Also, they have a great blog full of valuable content! #### Cons I wish it had a way to integrate with more apps, like google drive, canva or adobe. It would just make it easier to create posts and send them over through some sort of integration. I would also like to be able to post to Facebook, Twitter, LinkedIn, Pinterest etc. with Later, For now they are just and Instagram platform. #### Reasons for choosing Later Social I went with both actually. Hootsuite was also not as up to date with Instagram installations. But it was still a time save fr the other social media platforms I use for my business. #### Reasons for switching to Later Social Buffer does cover all platforms, but it wasn't as up to date when I made the switch. --- ### It serves a purpose, but I have no loyalty to it. - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: September 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It scheduled the post. It gave me analytics. It didn't allow me to schedule images as nicely as Planoly. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Their link in bio and that I can schedule posts from different platforms. #### Cons I didn't think it was special enough. I found Facebook Business suite did the same job for free. #### Reasons for choosing Later Social For the link in bio, but I'm not convinced it was worth it. #### Reasons for switching to Later Social For the link in bio. It was cheaper --- ### Tons of features! - Overall rating: 5/5 - Reviewer: Kayla S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, I do really enjoy Later. I think it's appropriately priced and has great features that many other scheduling apps don't. Most important of all - it allows you to schedule Instagram stories which is VERY important nowadays in social media marketing. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros I love that it allows you to post on Instagram stories, which is why I initially purchased a paid plan. #### Cons It's a bit tricky to use and not the most user-friendly. I haven't been able to dive too deep into the tutorials but I hope to have time soon enough. #### Reasons for switching to Later Social I needed something that allowed me to post to Instagram stories. --- ### The best of many social media scheduling tools. - Overall rating: 5/5 - Reviewer: Anouar N. - Verified reviewer: Yes - Industry: E-Learning - Company size: 51-200 employees - Product usage: Used monthly for more than 2 years - Reviewed: May 2023 - Review source details: This review was submitted organically. No incentive was offered My experience is at its best and I would advise anyone to try it at the beginning of the Free Trail, which has a duration of days and limited featuresI recommend this tool or search for other tools for those who want to enlarge their account on social networking sitesExcellent experience. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros A useful tool that does not have time and wants to schedule publications on social networking sites, as we know that social networking sites need a lot of time in order to enlarge in terms of interaction and followers, and the secret is that you must be active daily for a year or two after you have a large number of followers and a large interaction after which you can publish Just twice a weekThis is a useful tool that shortens the time and effort, only allocating a week, two weeks, or a month, and scheduling publications for months or years, but you must know the topics required by the followers to analyze and study in order to publish for them exactly what they wantThis is a beautiful marketing plan. This is a nice tool, but there are also better ones. There are several tools. You can publish a post before placing it in order to schedule a description for it, hashtags and reels that can be published, or pictures or videos and stories. #### Cons Prices seem expensive to me. I wish they would check the prices so that they target all peopleAnd it provides the ability to create a few accounts and social networking sites in paid plans that appear to me illogical and inappropriate, for example in the Starter plan1 Social Set1 User --- ### Review of Later - Overall rating: 5/5 - Reviewer: Donae B. - Verified reviewer: Yes - Industry: Entertainment - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: September 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall it’s a great tool to use and helps me to get my content on my social media easily and more effectively. I highly recommend them. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love everything about this software. I have used it to manage all my social media platforms. I like the ability to plan my content on a daily basis once, then upload them to all my platforms at a scheduled time. I also love the Instagram planning feature that enable my content to flow seamlessly. I also like the Instagram link in bio feature for posts. It helps me to provide links for my blog and other related features on my website. #### Cons I do not like the price that I have to pay and wish it was more affordable, especially for low budget companies. They use to initially offer at least 30 posts for all social media platforms on the free plan but took that option away. I would love for them to include that again. --- ### Love Later! - Overall rating: 5/5 - Reviewer: Morgan C. - Verified reviewer: Yes - Industry: Maritime - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My experience with Later has been great! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros There are so many things that I love about Later! I love how easy it is to schedule posts and change the time and day if something changes. I also love how it tells me best times to post. Another one of my favorite things is the Preview tad that lets me see what my Instagram page looks like and would like with my scheduled posts. It's very helpful because every once in a while I notice two days in a row are too similar. #### Cons My least favorite things about Later are not really things that they can control, they are more limitations of Instagram, such as not being able to auto-publish multi-photo posts and stories. #### Reasons for choosing Later Social I like their landing page for the bio link in Instagram better. --- ### Life Saver! - Overall rating: 5/5 - Reviewer: Cathy S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: April 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Excellent. I requested a feature (schedule IG stories) and within a few months it was implemented! I was very happy to see that!@ #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Later is a lifesaver for all digital marketers. I am a freelancer with multiple clients, and I use later to help organize, plan and schedule all my digital marketing assets. Later works seemlessly with IG, FB and Tik. Later offers both monthly and weekly calendar view so that you can get both a detailed and overall view of each accounts posts. #### Cons One feature I would like Later to consider implementing is "national SM holiday" reminders. It would be nice to see things like "Starwars Day" or "National Donut Day" already loaded onto their calendars - as a sort of reminder to myself to create content for that holiday (if you so chose) --- ### Visually pleasing and proficient piece of tech - Overall rating: 4/5 - Reviewer: Katie P. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. This tool is great for short-term and long-term organisation. It allows you to visually map out your brand story through Insta, and gives larger teams structure to work on the details of organizing hashtags, choosing visually consistent messaging and planning each post. The conversation tool is a smart function, and the general layout is very easy and intuitive to use from the get-go. Ps. The blog offers some pretty useful insight too. All in all, I really like this brand. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros The layout is smashing. Being able to view a calendar and also a 'bank' of images is a great idea. I've played around with other services and Later by far offers one of the 'cleanest' and easiest to use interfaces. I've introduced this product to a small-sized start-up I am freelancing for (replacing Hootsuite) and they've seen a consistent increase in engagement on Insta. The price plans are fair and allow for smaller clients looking to develop side-projects, like another of my clients who considers himself a 'technophobe', but has now started his own Insta channel to support his blog. After a few training sessions, the platform is so easy that he's now managing his own hashtags and scheduling with a few pointers from me. So, to summarise: good free option, fair pricing scale for smaller companies, great features (scheduling, hashtag finder, conversation manager), very easy to use platform. Remember, this comes from someone who is working as a freelance content writer and content strategist. My clients are mostly startups and individual professionals (ie consultants). My experience with later, therefore, is limited to the free plan and smaller pricing plans - I've not used the Brand/Starter packs for business. #### Cons I'm scraping the barrel here... The hashtag function is pretty smart, but beware - whilst it recommends hashtags within the topic, the hashtags themselves can go beyond irrelevant and become downright inappropriate (I have experienced on more than one occasion googling (instagoogling?) the hashtags recommended by Later's tool and getting a lot of 'modeling' pics eg #gorgeousview, a hashtag related to #stunningview etc - half-naked chicks wasn't the vibe/audience the client was going for. Not exactly Later's fault, but something to be warned of that it looks like a 'quick fix' to a part of the Instagramming that really takes time and effort to research and execute properly. That's about all the complaining I can do. --- ### Best Instagram Manager Platform - Overall rating: 5/5 - Reviewer: Esteban P. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It saves you a lot of time, you can schedule your content and even automate you publishing! It’s absolutely a great platform. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The post scheduling takes the things to a whole new level, you can switch up between different accounts and even automate publishing! #### Cons The preview panel shows you what your Account is gonna look like but it would be better if they have use a mockup or something like that. --- ### Great scheduler - Overall rating: 5/5 - Reviewer: Brandy V. - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros I love that you have the ability to store assets in a content bank and then pull the posts when you're ready to create your calendar. I think the best feature is the visual aspect. Being able to see what your feed is going to look like is really important and a feature missing from any other program I've tried. The scheduler is also great to be used across Tiktok, IG and FB. #### Cons The mobile app can be a little wonky. It will send me a push notification saying it's time to publish a post and then there won't be any posts available for me to publish. It also will say it's copied my caption to the clipboard and then there sometimes won't be anything to paste. --- ### A Great App for Managing Your Social Media Posts - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Retail - Company size: 2-10 employees - Product usage: Used monthly for less than 2 years - Reviewed: November 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Later is great for managing social media on Facebook and Instagram. You can post to other applications too. I schedule my posts at the start of the month and it automatically publishes to my social media platforms at the time of my choosing. #### Cons You need to add the ability to be able to manage more social media accounts at a time --- ### Definitely Worth a Try - Overall rating: 5/5 - Reviewer: Elizabeth S. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: October 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I think the interface and use of AI is really valuable and easy to use. That being said my profiles are constantly disconnected. #### Cons That IG goes to notify rather than auto post and you have to change that each time. #### Reasons for choosing Later Social Cheaper and better interface --- ### Perfect for auto-publishing - Overall rating: 5/5 - Reviewer: Maria T. - Verified reviewer: Yes - Industry: Public Relations and Communications - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2023 - Review source details: This review was submitted organically. No incentive was offered Later's auto-publishing feature has become an indispensable tool for anyone serious about maximizing their social media impact without the hassle of manual posting. It's time-saving and empowers users to maintain a consistent online presence. I wholeheartedly recommend Later to fellow professionals and content creators looking to streamline their social media strategy! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The Auto Publishing feature has seamlessly integrated into my workflow, allowing me to schedule posts across multiple platforms in advance, not just with static posts but stories as well! #### Cons There was nothing I disliked about Later. --- ### Good starter platform - Overall rating: 4/5 - Reviewer: Tyler B. - Verified reviewer: Yes - Industry: Automotive - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros I had it when it was free. Of course now there is different tiers and features etc etc. There was enough on the platform to get the job done, but other platforms just offered more for less when it got down to it. The Monthly fee trend seems to ruin the overall vibe of these platforms. You're limited in how often and what you can post. #### Cons Limitations with tier subscriptions. Unless you plan to fork out a lot of money for what you are doing then there are better options out there. --- ### Best In Class Instagram Publishing Tool for Small Businesses - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: May 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Functionality: 3/5 #### Pros Later is among the best post scheduling tools available in the market who's looking for a simple and budget friendly tool. It's UI is simple, the calendar view #### Cons Later does provide analytics, but compared to it's competitors later is far behind. Hence later is a good choice for individuals or small businesses, but not a viable option for larger businesses or agencies managing multiple accounts. --- ### An Ideal Platform For Instagram Marketing - Overall rating: 5/5 - Reviewer: Arheer G. - Verified reviewer: Yes - Industry: Internet - Company size: 1001-5000 employees - Product usage: Used weekly for less than 12 months - Reviewed: December 2022 - Review source details: This review was submitted organically. No incentive was offered We do a lot of posting on Instagram and Later helps us do this efficiently. With multiple features that can help put Instagram stories and post, Later is a lot useful platform. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros - Highly focused on Instagram, Later allows you to not only post on Instagram but also put Instagram Stories.- It has a dedicated story button to add Instagram Stories.- It also allows you to tag people and add location in your post for Instagram. #### Cons Scheduling option for Instagram does not work. (But I think this is a problem from Instagram wherein it does not allow auto-posting) --- ### Love this program! - Overall rating: 5/5 - Reviewer: Renee H. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I can go on vacation and not worry that my Team's social media channels will be without content while I am gone. It is so seamless people think I never take a vacation! And my Team Members have access to the social media admin side, so they can delete or edit anything that is posted while I'm unreachable. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros I love later because I can schedule social media posts for times of the day when I am not in the office and when I am on vacation. It is easy to upload content to the site, and you can see which items have been used and which haven't. You can schedule multiple posts with the same content for different days. You can schedule posts for a variety of social media programs. #### Cons Using the free version, you are limited in the number of posts that you can schedule per month. And you can't see the statistics on which posts were viewed the most to know the best time of day to schedule. It is annoying to have to refresh the connections to your social media sites. --- ### To Be Strongly Considered Business Instagram App/Service - Overall rating: 5/5 - Reviewer: Bruce W. - Verified reviewer: Yes - Industry: Retail - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2019 - Review source details: This review was submitted organically. No incentive was offered Using Later.com allows me to "batch" work around creating IG posts. It provides easy to use tools to store and edit photos, create captions, and calendar future posts. The analytics available to a business through Later enable us to refine our posts and has led to a sustained increase in our posts' engagement. The company consistently provides articles and media content that keeps users abreast of Instagram changes and suggests strategies to improve results. Over the past year of use, Later has improved the product and the usefulness of the service to our business on a monthly basis. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It is designed to create, schedule, and publish Instagram content Strong, analytic feedback, available on business plans Excellent and growing library of training videos and articles to enhance business through the use of Instagram #### Cons Chat support is emailed based and sometimes there can be two day delays in receiving a response ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/later-profile/reviews/?page=2) --- Later Social Reviews, Pros and Cons - 2026 Software Advice