Over the past decade, V12 Group has been providing marketers with data and technology solutions to increase their customer base. In 2013, they introduced Launchpad, their web-based marketing automation platform. Launchpad helps direct marketers focus their outreach using acquisition data. Users can select their targeted audience based on demographics, lifestyle, and behaviors and then reach them through multiple media channels.
Launchpad is unique in itself because it can offer customer acquisition and CRM capabilities. It streamlines the marketing process, so users are able to execute campaigns across different channels, all while having a complete visibility over their customer messaging and interactions. Launchpad reaches prospects via direct mail, email, online, social, and mobile. All marketing efforts are centralized to a single platform.
By relying on their experience in data marketing, V12 Group was able to design Launchpad’s features so that they utilize the most relevant information about an audience. Their data analytics package is extremely helpful in finding hidden patterns, identifying segments, and determining the best mix of appealing products. Their Report Center gives users access to powerful reporting tools that work in real-time and Data Visualization dashboards paint a clear picture of what’s working. This piece integrated with Microsoft BI solutions.
Since it’s web-based, Launchpad is scalable and quick to be up and running. Their on-boarding process is simple and the solution is user-friendly. Launchpad is hosted on a private cloud and is powered by the V12 Group data warehouse, so users can trust that their information is secure.
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Denny from Off BEET Productions
Specialty: Hospitality / Travel