Lead Guerrilla by 1CRM is a cloud-based all-in-one marketing platform for small to midsize businesses and marketing agencies. Key features of Lead Guerrilla are: lead activity tracking (website browsing history, form submissions, email opening, PDF downloads, and website chat interaction), multi-channel campaigns (across email, text messages, Twitter and web notifications) and a graphical decision-tree-based campaign workflow designer. Additional features include a graphical dashboard, reporting and analytics, lead scoring, landing page and web form creation, and email template design.
Lead Guerrilla can be integrated with 1CRM’s core CRM product and contacts can be added through web forms, 1CRM synchronization or list imports. Users can organize contacts by segment, category, stage or score. Contact tracking provides detailed information such as page views, time spent on site and specific interests. Using demographic and behavioral data, users can build tailored campaigns with personalized messages.
Lead Guerrilla also integrates with many other major CRM platforms, including salesforce.com, Dynamics, SugarCRM, PipeDrive, vTiger, and Zoho.
Ronny from Digital Astronauts
Specialty: Marketing Agency
Employees number: 2-10 employees
LeadGuerrilla has become on the of the main solutions that we recommend to our clients because of its ease-of-use and overall value. If you're evaluating HubSpot, then I suggest taking a demo of LeadGuerrilla. I promise you won't go back to HubSpot.
Complete marketing automation platform that makes it simple for nonmarketing folks to build journeys for prospects that encompass the entire buyer lifecycle. Strengths include the visual email journey creation, integration of email journeys with social targeting, multiple landing page campaign inclusions and tracking, landing page creation, and campaign tracking and segmentation. I've used every tool from Hubspot, to Pardot, Marketo (and more), and this is my new favorite tool in terms of functionality and value.
John from Mammoth Interactive
Specialty: Software / IT
Employees number: 2-10 employees
We were an early adopter of Lead Guerrilla, as a long time 1CRM user. We wanted to add multi-channel marketing (i.e. text and Twitter, not just email) to our campaigns - and we needed more complex decision logic in our campaigns than just 1CRM could provide. Things like branching out of a lead nurturing campaign if the prospect had already become a client. What we found is that yes, Lead Guerrilla got us the more advanced campaign logic, and the multi-channel communications - but we were most surprised by its multi-channel visitor tracking.
It’s almost scary how it can start tracking a lead as just an IP address with a specific device fingerprint, remember every web page they go to, every form they fill in, every email they open, every file they download - and then attach all that data to the named lead once the system learns who it actually is. And then link even website chats to that lead - and calculate lead scoring as a function of any of this activity - and then highlight the best leads to sales. We didn’t even realize that was possible.
I think its fair to say this system is more sophisticated than we are - and we are still learning about the complex workflows we can define to make our campaigns smarter and more productive. So far we are very impressed.