Listrak Software

4.38 / 5 (8)

About Listrak


Listrak is a digital marketing automation platform that drives engagements, increases conversions, maximizes revenue and provides higher lifetime values to businesses. Its artificial intelligence, predictive analytics and machine learning help businesses in engaging customers towards their preferred channels.

Listrak gathers data and extracts insights, which help businesses create a meaningful interaction with customers. Its customer insight collects data and presents it on a dashboard for easy visualizations while the unified 360-degree profile assists in behavior tracking and creating cross-device linking. Additional features of the unified platform are anonymous user tracking, customer response, behavior tracking and subscriber acquisition.

Additionally, Listrak offers features such as predictive send-time optimization, product recommendation, actionable segmentation, artificial intelligence-driven campaigns, and analysis of customer lifecycle. Further, it manages cross-channel campaigns through email, mobile, social media, display, web and short message service (SMS) methods.

Listrak provides an application programming interface that enables developers to integrate email, data import and mobile messaging functionalities into the software.



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Supported Operating System(s):

Web browser (OS agnostic)

8 Reviews of Listrak

Average User Ratings

Overall

4.38 / 5 stars

Ease-of-use

4.0

Value for money

4.5

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(4)

4 stars

(3)

3 stars

(1)

2 stars

(0)

1 stars

(0)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-8 of 8 reviews

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September 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2018

Have been using them for years

Overall I would recommend Listrak. I have been using them as my ESP for 5 years now and have had great success building my program and campaigns.

Pros

I love Listrak's dedication to my company and team. They are always looking for better ways to improve the account and support my team.

Cons

Sometimes their technology is not exactly what we need. I mean that we tend to have a complicated way/process that sometimes does not jive with their system. So really its not their fault, we just have a complicated business.

January 2018

Talmage from Big Leap

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

January 2018

Worked well for my small business, had all the features I wanted and didn't limit me.

It can do everything I wanted to do with my marketing emails. Simple or robust.

Pros

Listrak is a great option for companies that was to start exploring with marketing automation and email marketing. Personally, I think it's better than the common softwares that dominate the SERPs. I was able to manage our email lists with ease. It automatically keeps us CAN-SPAM compliant. They are continually improving and adding new features. Their tech support is also very personal and reachable.

Cons

It can be easy to seriously irreversibly mess with your lists since you have such access. Just make sure you ask around before you make any major changes. I think their interface could be a little more comprehensive.

February 2019

Troy from Kochava

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2019

I'm a big fan!

Excellent from implementation to support. Amazing products. Couldn't help but increase their services each year.

Pros

Years back I worked for a company that passed on Listrak for another solution. Four years later at another company, I compared the same products again and was shocked to see how Listrak had made massive improvements to their site, offerings, and image. Selected them this time and was amazed at the support they provided and the remarkable products.

Cons

They have so many tools you are going to need to focus to take full advantage of them. Don't just check the box with this one. Dive in head first, and watch your business grow. Seriously, no puffery here.

December 2018

Bharath from SAMSKRITA BHARATI

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Customer support

4.0

Functionality

4.0

December 2018

Highly Recommended Email Marketing Tool

Pros

Easy functionality. Drag and drop facility. We can make an email template very easily. As a Digital Marketing guy I highly recommend this tool.

Cons

In the beginning we have to read all the documents carefully and setup the software. Some features can not be understand until you go through the Webinar or support. Shopping cart abandonment and popup message are the examples.

May 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

May 2018

Listrak offer a robust email marketing solution.

Helped us get more advanced with email marketing.

Pros

Great features such as welcome series, segmentation, easy importing of subsribers, and all the standard features you may want and some you never even heard of like the product recommender.

Cons

The software is only as advanced as you want to get, so right out of the box there is a big learning curve, fortunately they offer great phone and eamil support, and lessons you can go over at your own pace.

September 2018

Zac from Sales and Marketing

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

September 2018

Intuitive and relatively full of features

Would recommend for companies with larger lists.

Pros

Listrak is relatively easy to use, though set up is a little bit of a pain. Loved the customer service received all the way from the first call with the sales rep on.

Cons

Built in reporting is a little limited.

January 2019

Yocheved from Global Healing Center

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

2.0

Functionality

2.0

January 2019

Confusing interface

Pros

It gets the job done as far as sending emails.

Cons

Creating segments is tedious, as the system refreshes after every selection. If your segment requires multiple criteria, you will have to wait for the system to refresh after each selection you make, which adds quite a bit of time to the process. When downloading reports, the data is never formatted properly (numbers are formatted as text), and when you're working with a report of hundreds of thousands of subscribers, it's not a quick process for Excel to reformat those cells. So again, a simple process ends up taking way longer than it should.

April 2018

Chanelle from AMS, Inc

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

Wonderful Company

Pros

Great team to work with! Very effective software. We've seen a huge increase in returning customers and sales.

Cons

It takes quite a bit of time to set up, but other than that, it has been wonderful for us! We've loved Listrak so far.