About Listrak

Listrak is a digital marketing automation platform that drives engagements, increases conversions, maximizes revenue and provides higher lifetime values to businesses. Its artificial intelligence, predictive analytics and machine learning help businesses in engaging customers towards their preferred channels.

Listrak gathers data and extracts insights, which help businesses create a meaningful interaction with customers. Its customer insight collects data and presents it on a dashboard for easy visualizations while the unified 360-degree profile assists in behavior tracking and creating cross-device linking. Additional features of the unified platform are anonymous user tracking, customer response, behavior tracking and subscriber acquisition.

Additio...


Read More

Supported Operating System(s):

Web browser (OS agnostic)

16 Reviews of Listrak

Average User Ratings

Overall

4.06 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(9)

9

4 stars

(3)

3

3 stars

(1)

1

2 stars

(2)

2

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 16 results

December 2019

Shari from Yummie

Verified Reviewer

Company Size: 11-50 employees

Industry: Apparel & Fashion

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2019

Very valuable tool

Really appreciate the Listrak team. The [SENSITIVE CONTENT HIDDEN] is personable , my account managers are responsive, and support is always helpful and speedy.

Pros

The Conductor tool to deploy emails is very user friendly. They continue to build out new functionality to add value to the email channel.

Cons

Their analytics dashboard could use a revamp. Need to visit multiple places to find similar data. Not intuitive.

Reasons for Choosing Listrak

We are deeply entrenched in Listrak and the others didn’t seem to bring anything extra.

July 2020

Peter from Gannett

Company Size: 10,000+ employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2020

Insane ROI

Fantastic. And their customer support team is second to non. I've never had a problem that chat could not fix. Highly recommend Listrak to everyone!

Pros

Email automation was a game changer for our clients. Producing an ROI sometimes 2 to 3 times other top performing marketing avenues. Outside automation the drag and drop easy to use platform to design weekly newsletters has helped increase consistent traffic as well as a loyal following. Agency or Individual Business, look into Listrak. You won't regret it.

Cons

Price is higher than their competitors but functionality and ease of use holds strong. Plus the ROI is amazing so it pays for itself.

Reasons for Choosing Listrak

Ease of use and automated messaging.

December 2019

Michael from Lifetime Products

Company Size: 1,001-5,000 employees

Industry: Retail

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

1.0

Value for money

1.0

Customer support

1.0

Functionality

1.0

December 2019

Look Elsewhere - Over Promises and Under Delivers

Non-customer oriented company. Focused on making the next sale instead of customer needs. Once you are locked into the contract they will leave you high and dry. Don't get locked in, better companies available.

Pros

Can perform basic email service provider functionality

Cons

Not a lot of value is included with the Listrak license--they try to charge you a separate license and implementation fee for many basic features. Poor after purchase support and guidance. Revolving door of account managers. Features did not perform as expected.

Reasons for Choosing Listrak

Features sounded promising.

September 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2018

Have been using them for years

Overall I would recommend Listrak. I have been using them as my ESP for 5 years now and have had great success building my program and campaigns.

Pros

I love Listrak's dedication to my company and team. They are always looking for better ways to improve the account and support my team.

Cons

Sometimes their technology is not exactly what we need. I mean that we tend to have a complicated way/process that sometimes does not jive with their system. So really its not their fault, we just have a complicated business.

May 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

May 2019

Definitely get Listrak if you are data-driven and analytical

Listrak has been around since 1999. If that doesn't scream, "we know data" to you, I don't know what else can. As a Listrak user for over 4 years, we have been able to extract some terrific customer behavior data to get to know our customers better and tailor to their needs.

Pros

Having a dedicated account manager to help lead you in the right direction is really great. Rep. has done the absolute best job in providing us with guidance. Listrak's support team has also been incredibly helpful in certain scenarios, too.

Cons

Listrak is for sure a more premium-priced service, and while there are quite a few competitors that offer contracts that are month to month, just know that your account manager is on your side and does have the authorization to provide a bit of leeway if you're ever in a bind. That is definitely something we can appreciate.