About Listrak

Listrak is a digital marketing automation platform that drives engagements, increases conversions, maximizes revenue and provides higher lifetime values to businesses. Its artificial intelligence, predictive analytics and machine learning help businesses in engaging customers towards their preferred channels. Listrak gathers data and extracts insights, which help businesses create a meaningful interaction with customers. Its customer insight collects data and presents it on a dashboard for easy visualizations while the unified 360-degree profile assists in behavior tracking and creating cross-device linking. Additional features of the unified platform are anonymous user tracking, customer response, behavior tracking and subscriber acquisition. Additionally, Li...

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Listrak User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4

Value for money

4

Customer support

4

Functionality

4

Showing 1 - 5 of 18 reviews

User Profile

Shari

Yummie

Verified reviewer

Company size: 11-50 employees

Industry: Apparel & Fashion

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

4

Value for money

5

Customer support

5

Functionality

5

Reviewed December 2019

Very valuable tool

Really appreciate the Listrak team. The [SENSITIVE CONTENT HIDDEN] is personable , my account managers are responsive, and support is always helpful and speedy.

Pros

The Conductor tool to deploy emails is very user friendly. They continue to build out new functionality to add value to the email channel.

Cons

Their analytics dashboard could use a revamp. Need to visit multiple places to find similar data. Not intuitive.

Reasons for choosing Listrak

We are deeply entrenched in Listrak and the others didn’t seem to bring anything extra.

Manny

HiVis Supply

Verified reviewer

Company size: 11-50 employees

Industry: Consumer Services

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered

Ease-of-use

5

Value for money

3

Customer support

5

Functionality

4

Reviewed June 2021

Enjoyed using Listrak

Overall, really liked Listrak. Their analytics dashboard and what we were looking at was easy to get to, clean and readily available without having to dig.

Pros

This was the first ESP with my current company that I have used. While it was already selected and in place, there were some improvements we wanted to do. The live chat customer service people were pretty good, I still remember [SENSITIVE CONTENT HIDDEN] and he was my go-to guy whenever I could chat him directly. He was awesome and saved a lot of headache and aggravation when our account manager was [SENSITIVE CONTENT HIDDEN].

Cons

I enjoyed working with the ESP. As I wasn't part of the onboarding process, learning/using their automated flow series was difficult. They didn't include marketing automated emails in their initial package and were quite expensive on a monthly and set-up fee price. Ultimately it's what caused us to move away from them. We also had several account managers and one was pretty terrible so that didn't help.

Reasons for switching to Listrak

I wasn't here when the switch happened. Not sure who they used previously.

Michael

Lifetime Products

Verified reviewer

Company size: 1,001-5,000 employees

Industry: Retail

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered

Ease-of-use

1

Value for money

1

Customer support

1

Functionality

1

Reviewed December 2019

Look Elsewhere - Over Promises and Under Delivers

Non-customer oriented company. Focused on making the next sale instead of customer needs. Once you are locked into the contract they will leave you high and dry. Don't get locked in, better companies available.

Pros

Can perform basic email service provider functionality

Cons

Not a lot of value is included with the Listrak license--they try to charge you a separate license and implementation fee for many basic features. Poor after purchase support and guidance. Revolving door of account managers. Features did not perform as expected.

Reasons for choosing Listrak

Features sounded promising.

Christine Vencil

MKD Electric

Verified reviewer

Company size: 201-500 employees

Industry: Construction

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered

Ease-of-use

3

Value for money

3

Customer support

3

Functionality

4

Reviewed February 2021

Best marketing and email service provider platform.

Pros

The best Listrak’s advantages for us is that they provide us Email automation and Conductor tool to deploy emails which is very easy and user friendly. By Listrak platform we can extract some of the terrific customer’s behavior and their data to know about our customers’ needs and their future and past thinking’s about our company. It gives us a dedicated account manager which helps us to manage all the mails perfectly and we can work on it easily.

Cons

Listrak’s features like popup messages and shopping cart are not understandable until we follow the Webinar or support process. Listrak’s analytic dashboard is not good because we need to visit multiple pages when we are finding the specific same data. When we use the SMS marketing platforms the SMS functionality is lacking so, this functionality needs to be more suitable and more user friendly. When we are working on Listrak’s then we have a failure to change the designs between desktop area and mobile.

Anonymous

Verified reviewer

Company size: 11-50 employees

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

5

Value for money

5

Customer support

5

Functionality

5

Reviewed September 2018

Have been using them for years

Overall I would recommend Listrak. I have been using them as my ESP for 5 years now and have had great success building my program and campaigns.

Pros

I love Listrak's dedication to my company and team. They are always looking for better ways to improve the account and support my team.

Cons

Sometimes their technology is not exactly what we need. I mean that we tend to have a complicated way/process that sometimes does not jive with their system. So really its not their fault, we just have a complicated business.

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