What are Listrak users saying about the software?
Read what people like you have said about using Listrak software through verified user reviews
User Review Highlights
4.11
19 Reviews
Ease-of-use
out of 5Customer Support
out of 5Value for money
out of 5Functionality
out of 5"Selected them this time and was amazed at the support they provided and the remarkable products."
"The best Listrak’s advantages for us is that they provide us Email automation and Conductor tool to deploy emails which is very easy and user friendly."
"It gives us a dedicated account manager which helps us to manage all the mails perfectly and we can work on it easily."
"The menu organization is kind of nuts. It’s difficult to find what I’m looking for, reporting is challenging because of this."
"Some features can not be understand until you go through the Webinar or support. Shopping cart abandonment and popup message are the examples."
"Dive in head first, and watch your business grow. Seriously, no puffery here."
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Showing 1 - 19 of 19 reviews

Shari
Verified reviewer
Company size: 11-50 employees
Industry: Apparel & Fashion
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
December 2019
Very valuable tool
Really appreciate the Listrak team. The [SENSITIVE CONTENT HIDDEN] is personable , my account managers are responsive, and support is always helpful and speedy.
Pros
The Conductor tool to deploy emails is very user friendly. They continue to build out new functionality to add value to the email channel.
Cons
Their analytics dashboard could use a revamp. Need to visit multiple places to find similar data. Not intuitive.
Reasons for choosing Listrak
We are deeply entrenched in Listrak and the others didn’t seem to bring anything extra.
Christine Vencil
Company size: 201-500 employees
Industry: Construction
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
February 2021
Best marketing and email service provider platform.
Pros
The best Listrak’s advantages for us is that they provide us Email automation and Conductor tool to deploy emails which is very easy and user friendly. By Listrak platform we can extract some of the terrific customer’s behavior and their data to know about our customers’ needs and their future and past thinking’s about our company. It gives us a dedicated account manager which helps us to manage all the mails perfectly and we can work on it easily.
Cons
Listrak’s features like popup messages and shopping cart are not understandable until we follow the Webinar or support process. Listrak’s analytic dashboard is not good because we need to visit multiple pages when we are finding the specific same data. When we use the SMS marketing platforms the SMS functionality is lacking so, this functionality needs to be more suitable and more user friendly. When we are working on Listrak’s then we have a failure to change the designs between desktop area and mobile.
Michael
Company size: 1,001-5,000 employees
Industry: Retail
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
December 2019
Look Elsewhere - Over Promises and Under Delivers
Non-customer oriented company. Focused on making the next sale instead of customer needs. Once you are locked into the contract they will leave you high and dry. Don't get locked in, better companies available.
Pros
Can perform basic email service provider functionality
Cons
Not a lot of value is included with the Listrak license--they try to charge you a separate license and implementation fee for many basic features. Poor after purchase support and guidance. Revolving door of account managers. Features did not perform as expected.
Reasons for choosing Listrak
Features sounded promising.
Anonymous
Company size: 11-50 employees
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
September 2018
Have been using them for years
Overall I would recommend Listrak. I have been using them as my ESP for 5 years now and have had great success building my program and campaigns.
Pros
I love Listrak's dedication to my company and team. They are always looking for better ways to improve the account and support my team.
Cons
Sometimes their technology is not exactly what we need. I mean that we tend to have a complicated way/process that sometimes does not jive with their system. So really its not their fault, we just have a complicated business.
Anonymous
Company size: 11-50 employees
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
May 2019
Definitely get Listrak if you are data-driven and analytical
Listrak has been around since 1999. If that doesn't scream, "we know data" to you, I don't know what else can. As a Listrak user for over 4 years, we have been able to extract some terrific customer behavior data to get to know our customers better and tailor to their needs.
Pros
Having a dedicated account manager to help lead you in the right direction is really great. Rep. has done the absolute best job in providing us with guidance. Listrak's support team has also been incredibly helpful in certain scenarios, too.
Cons
Listrak is for sure a more premium-priced service, and while there are quite a few competitors that offer contracts that are month to month, just know that your account manager is on your side and does have the authorization to provide a bit of leeway if you're ever in a bind. That is definitely something we can appreciate.

Talmage
Verified reviewer
Company size: 11-50 employees
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
January 2018
Worked well for my small business, had all the features I wanted and didn't limit me.
It can do everything I wanted to do with my marketing emails. Simple or robust.
Pros
Listrak is a great option for companies that was to start exploring with marketing automation and email marketing. Personally, I think it's better than the common softwares that dominate the SERPs. I was able to manage our email lists with ease. It automatically keeps us CAN-SPAM compliant. They are continually improving and adding new features. Their tech support is also very personal and reachable.
Cons
It can be easy to seriously irreversibly mess with your lists since you have such access. Just make sure you ask around before you make any major changes. I think their interface could be a little more comprehensive.

Troy
Verified reviewer
Company size: 51-200 employees
Industry: Marketing and Advertising
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
February 2019
I'm a big fan!
Excellent from implementation to support. Amazing products. Couldn't help but increase their services each year.
Pros
Years back I worked for a company that passed on Listrak for another solution. Four years later at another company, I compared the same products again and was shocked to see how Listrak had made massive improvements to their site, offerings, and image. Selected them this time and was amazed at the support they provided and the remarkable products.
Cons
They have so many tools you are going to need to focus to take full advantage of them. Don't just check the box with this one. Dive in head first, and watch your business grow. Seriously, no puffery here.

Bharath
Verified reviewer
Company size: 51-200 employees
Industry: Health, Wellness and Fitness
Time used: Less than 12 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
December 2018
Highly Recommended Email Marketing Tool
Pros
Easy functionality. Drag and drop facility. We can make an email template very easily. As a Digital Marketing guy I highly recommend this tool.
Cons
In the beginning we have to read all the documents carefully and setup the software. Some features can not be understand until you go through the Webinar or support. Shopping cart abandonment and popup message are the examples.
Scott
Company size: 501-1,000 employees
Industry: Marketing and Advertising
Time used: Less than 6 months
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
November 2021
Good Product
So far, so good, working in this on behalf of a client. It took some time to get used to it. The automation builder is a bit more complex than other platforms I've used in the past.
Pros
Solid product, good email customization. Email reporting data is a bit tough to get used to, need to build out solid dashboards for quick references
Cons
It's on the more expensive side, I've used other platforms with stronger features that are less per month

Zac
Verified reviewer
Company size: 51-200 employees
Industry: Sporting Goods
Time used: Less than 12 months
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
September 2018
Intuitive and relatively full of features
Would recommend for companies with larger lists.
Pros
Listrak is relatively easy to use, though set up is a little bit of a pain. Loved the customer service received all the way from the first call with the sales rep on.
Cons
Built in reporting is a little limited.
Peter
Company size: 10,000+ employees
Industry: Marketing and Advertising
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
July 2020
Insane ROI
Fantastic. And their customer support team is second to non. I've never had a problem that chat could not fix. Highly recommend Listrak to everyone!
Pros
Email automation was a game changer for our clients. Producing an ROI sometimes 2 to 3 times other top performing marketing avenues. Outside automation the drag and drop easy to use platform to design weekly newsletters has helped increase consistent traffic as well as a loyal following. Agency or Individual Business, look into Listrak. You won't regret it.
Cons
Price is higher than their competitors but functionality and ease of use holds strong. Plus the ROI is amazing so it pays for itself.
Alternatives Considered
Reasons for choosing Listrak
Ease of use and automated messaging.
Manny
Company size: 11-50 employees
Industry: Consumer Services
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
June 2021
Enjoyed using Listrak
Overall, really liked Listrak. Their analytics dashboard and what we were looking at was easy to get to, clean and readily available without having to dig.
Pros
This was the first ESP with my current company that I have used. While it was already selected and in place, there were some improvements we wanted to do. The live chat customer service people were pretty good, I still remember [SENSITIVE CONTENT HIDDEN] and he was my go-to guy whenever I could chat him directly. He was awesome and saved a lot of headache and aggravation when our account manager was [SENSITIVE CONTENT HIDDEN].
Cons
I enjoyed working with the ESP. As I wasn't part of the onboarding process, learning/using their automated flow series was difficult. They didn't include marketing automated emails in their initial package and were quite expensive on a monthly and set-up fee price. Ultimately it's what caused us to move away from them. We also had several account managers and one was pretty terrible so that didn't help.
Reasons for switching to Listrak
I wasn't here when the switch happened. Not sure who they used previously.
Bryan
Company size: 11-50 employees
Industry: Retail
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
January 2020
Buyer Beware
Unfortunately none. We bought into their service but then they kept changing their pricing. They automatically renewed us in a contract we did not want to be in. The account executive would never followup with us and provide assistance. They promise free website connection but it costs us thousands of dollars to get their software to work correctly. They state they will provide assistance but they do not. They will automatically renew your contract based on the original document you sign. They do not honor their commitments.
Pros
We received good results with the email campaigns but that is something you could do with any CRM service.
Cons
Customer Service was poor. Training was poor. Followup from account executive was non existent. Once they get you locked in they do not treat you well. They automatically renew contracts without a review or caring what your business needs are.
Reasons for choosing Listrak
They were teamed up with UPS and there was cross selling done between UPS and Listrak. It has been a horrible experience.
Quan
Company size: 5,001-10,000 employees
Industry: Health, Wellness and Fitness
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
January 2020
Listrak is a Good Program
We used Listrak to send sleek email campaigns and every time, it's been a seamless process.
Pros
The thing I like the most about Listrak is the ease in using the software. I love the flexibility it provides, and I am a fan of the heat maps.
Cons
I really can't think of anything negative to say about Listrak at all. I am a huge fan of the product!
Brad
Company size: 11-50 employees
Industry: Furniture
Time used: More than 2 years
Review Source
This review was submitted organically. No incentive was offered
February 2020
Hard to use, setup, and not happy
Pros
The software has some type of solution for almost everything
Cons
They have solutions for everything and connections to everything, but the solutions are expensive and all cost extra for every little thing. The connections are incomplete and barely connect to the important data in useful ways. The solutions are bloated and slow. The setup and learning curve is terrible, and it was almost impossible to teach my employees how to use the platform effectively.
Reasons for switching to Listrak
I wanted a more powerful solution
Anonymous
Time used: Less than 6 months
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
May 2018
Listrak offer a robust email marketing solution.
Helped us get more advanced with email marketing.
Pros
Great features such as welcome series, segmentation, easy importing of subsribers, and all the standard features you may want and some you never even heard of like the product recommender.
Cons
The software is only as advanced as you want to get, so right out of the box there is a big learning curve, fortunately they offer great phone and eamil support, and lessons you can go over at your own pace.
Anonymous
Company size: 501-1,000 employees
Time used: Less than 6 months
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
August 2019
Hard to use but support is good
We’ve been very pleased with our purchase and on boarding process. Need more training in order to overcome the UI hurdles.
Pros
It’s capable of anything and the support staff is very supportive and knowledgeable.
Cons
The menu organization is kind of nuts. It’s difficult to find what I’m looking for, reporting is challenging because of this.
Yocheved
Company size: 51-200 employees
Industry: Health, Wellness and Fitness
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
January 2019
Confusing interface
Pros
It gets the job done as far as sending emails.
Cons
Creating segments is tedious, as the system refreshes after every selection. If your segment requires multiple criteria, you will have to wait for the system to refresh after each selection you make, which adds quite a bit of time to the process. When downloading reports, the data is never formatted properly (numbers are formatted as text), and when you're working with a report of hundreds of thousands of subscribers, it's not a quick process for Excel to reformat those cells. So again, a simple process ends up taking way longer than it should.
Chanelle
Time used: Less than 6 months
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
April 2018
Wonderful Company
Pros
Great team to work with! Very effective software. We've seen a huge increase in returning customers and sales.
Cons
It takes quite a bit of time to set up, but other than that, it has been wonderful for us! We've loved Listrak so far.
