About Litmus

Litmus is an email marketing solution built for marketing teams in a variety of industries. It can be used to create, test, and analyze email campaigns. With this solution, businesses can manage, organize, and sort through any volume of email campaigns while also ensuring brand control and consistency. User permissions are available to give campaign access to the appropriate teams. 

With the Litmus Builder feature, users can see instant email previews, navigate code in grid view, and access reusable code snippets. In addition, users can add email analytics tracking codes to collect campaign insights such as subscriber geolocation and duration of engagement. Litmus offers ESP syncing with Mailchimp, Salesforce Marketing ...


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Supported Operating System(s):

Web browser (OS agnostic)

25 Reviews of Litmus

Average User Ratings

Overall

4.60 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.0

Functionality

4.5

Ratings Snapshot

5 stars

(18)

18

4 stars

(4)

4

3 stars

(3)

3

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 25 results

April 2019

Kay from Zingry Email Marketing

Verified Reviewer

Company Size: 1 employee

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

3.0

Functionality

5.0

April 2019

The must-have tool for anyone developing or sending HTML email

Simply put, I couldn't do email development without Litmus.

Pros

Over the past few years, Litmus has gone from a tool that is useful to have sometimes, to the place where I do most of my work each day. The screenshot testing is simple to use and super useful - you simply send an email to your special litmus email address, and within minutes get screenshots showing how that email renders in a range of email clients. Given the difficulties of HTML email development, it's an essential part of my workflow. The advent of Litmus Builder, however, really elevated my opinion of the service. Although I was initially reluctant to do all my coding in a web-based editor, the super streamlined code-test workflow that Builder makes possible has reduced my development time at the same time as the projects that I work on themselves have increased in complexity.

Cons

There are a number of ways that I think the interface could be improved, and there's always additions that could be made to the editor, but really Litmus has no serious competitors.

May 2019

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

May 2019

Litmus is one of the best out there for email previews

Overall I have had great success learning how to get the most out of Litmus and I would recommend for just about any marketing and design group. This helps to preview email templates and design, and check through potential email issues prior to launching an email in real time - the overall benefits have been very helpful in generating the greatest email experience for our digital audience.

Pros

What I really like most is the ability to generate email previews across a number of different email clients, so that it helps to optimize the look and design of email templates - this has been super helpful for our marketing team.

Cons

There are a few features that would be nice to have included the basic subscription, such as the ability to test an html email for potential spam delivery - while it is a feature that we really like, we often feel like it should be part of the basic package in case we decide to go a level down in our subscription.

February 2020

Thomas from Frames Direct

Company Size: 51-200 employees

Industry: Retail

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

1.0

Customer support

1.0

Functionality

1.0

February 2020

BEWARE

TERRIBLE experience. Hard-selling staff, severe contractual terms

Pros

The software does what it says it can do: validate email design across all typical platforms

Cons

Bait and Switch tactics: if your usage exceeds your plan's amount, they will automatically force you into a higher service level contract, without warning. In our case, this included switching from a monthly contract to an annual.

January 2019

James from Emarsys

Verified Reviewer

Company Size: 501-1,000 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

4.0

January 2019

The best platform available for inbox previews

Pros

- Simple, powerful campaign approvals - Easy to use builder - Integrations with ESPs like Emarsys, SFMC, and others - Continually developing new features and enhancing existing ones (send tests directly from Litmus, proofs, convert checklist to builder, access post-rendered HTML, etc.)

Cons

- Cannot unsubscribe test email address directly within Litmus. Since we work on hundreds of accounts, we naturally forget to unsubscribe some test addresses. Our test addresses are probably subscribed to 20-30 mailing lists, and it is very time consuming to attempt to unsubscribe from those lists. This results in cluttered checklists and higher than necessary render counts. There should really be a quick unsub option on each checklist. - Spam tests are not quick to set up - Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature - No notification system for when campaign approvals are finished

April 2020

Jason Taylor from CBT Nuggets

Verified Reviewer

Company Size: 51-200 employees

Industry: E-Learning

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

April 2020

Easy to use Email Testing

We needed to make sure emails were being universally received the way we wanted them to be, across all different platforms. It suits our needs perfectly. There was definitely some adjusting on the level of tests we would need to run, but the sales/support staff was very generous in working with us to identify the right level. Even if you go above the test "limit" you're not cutoff, so if you need to scale up Litmus will keep supporting you.

Pros

I'm a huge fan of the multiple platforms for testing emails- desktop, mobile, etc. They keep their testing suite up to date with all the new build releases for iOS and Android and you can run through the different potential platforms all at once with a single test. There's also pretty good engagement insight and A/B testing functionality. The interface is very intuitive so the tool is handy for getting more folks involved in the actual testing process without a complicated onboarding.

Cons

The intended use applications are great, my only "complaint" is with the data retention aspects. While Litmus has very clean compliance documentation, if you receive a data deletion request, the effectuation insofar as Litmus is a little manual/pedantic. But it's not unworkable.