About Litmus

Litmus is an email marketing solution built for marketing teams in a variety of industries. It can be used to create, test, and analyze email campaigns. With this solution, businesses can manage, organize, and sort through any volume of email campaigns while also ensuring brand control and consistency. User permissions are available to give campaign access to the appropriate teams. 

With the Litmus Builder feature, users can see instant email previews, navigate code in grid view, and access reusable code snippets. In addition, users can add email analytics tracking codes to collect campaign insights such as subscriber geolocation and duration of engagement. Litmus offers ESP syncing with Mailchimp, Salesforce Marketing ...


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Supported Operating System(s):

Web browser (OS agnostic)

24 Reviews of Litmus

Average User Ratings

Overall

4.58 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.0

Functionality

4.5

Ratings Snapshot

5 stars

(17)

17

4 stars

(4)

4

3 stars

(3)

3

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 24 results

April 2019

Kay from Zingry Email Marketing

Company Size: 1 employee

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

3.0

Functionality

5.0

April 2019

The must-have tool for anyone developing or sending HTML email

Simply put, I couldn't do email development without Litmus.

Pros

Over the past few years, Litmus has gone from a tool that is useful to have sometimes, to the place where I do most of my work each day. The screenshot testing is simple to use and super useful - you simply send an email to your special litmus email address, and within minutes get screenshots showing how that email renders in a range of email clients. Given the difficulties of HTML email development, it's an essential part of my workflow. The advent of Litmus Builder, however, really elevated my opinion of the service. Although I was initially reluctant to do all my coding in a web-based editor, the super streamlined code-test workflow that Builder makes possible has reduced my development time at the same time as the projects that I work on themselves have increased in complexity.

Cons

There are a number of ways that I think the interface could be improved, and there's always additions that could be made to the editor, but really Litmus has no serious competitors.

July 2019

Byron from Everyday Health Professional

Company Size: 1,001-5,000 employees

Industry: Publishing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

July 2019

Great product, multiple uses

My teams use Litmus daily for creative routing, spam testing, and rendering tests. I am very pleased and would certainly recommend it.

Pros

The expanding functionality. We have made great use of the features Litmus has added such as the deliverability/spam testing and content review.

Cons

The mobile app is not great and you really need the desktop to get full experience.

Reasons for Choosing Litmus

Cost/usage fees.

January 2019

James from Emarsys

Company Size: 501-1,000 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

4.0

January 2019

The best platform available for inbox previews

Pros

- Simple, powerful campaign approvals - Easy to use builder - Integrations with ESPs like Emarsys, SFMC, and others - Continually developing new features and enhancing existing ones (send tests directly from Litmus, proofs, convert checklist to builder, access post-rendered HTML, etc.)

Cons

- Cannot unsubscribe test email address directly within Litmus. Since we work on hundreds of accounts, we naturally forget to unsubscribe some test addresses. Our test addresses are probably subscribed to 20-30 mailing lists, and it is very time consuming to attempt to unsubscribe from those lists. This results in cluttered checklists and higher than necessary render counts. There should really be a quick unsub option on each checklist. - Spam tests are not quick to set up - Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature - No notification system for when campaign approvals are finished

January 2020

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 6 months

Review Source: GetApp


Ease-of-use

5.0

Functionality

5.0

January 2020

Nothing like Litmus for Email Testing

Helps in designing and testing email campaigns. The rich features and wide capabilities make it a perfect product for this domain.

Pros

Litmus makes it easy to test emails before sending it to subscribers. You can generate a detailed report and work on improving your draft for better deliverability.

Cons

Litmus is a bit expensive for small teams. However, if you see great value in your email marketing efforts, you can surely give it a try.

February 2020

Thomas from Frames Direct

Company Size: 51-200 employees

Industry: Retail

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

1.0

Customer support

1.0

Functionality

1.0

February 2020

BEWARE

TERRIBLE experience. Hard-selling staff, severe contractual terms

Pros

The software does what it says it can do: validate email design across all typical platforms

Cons

Bait and Switch tactics: if your usage exceeds your plan's amount, they will automatically force you into a higher service level contract, without warning. In our case, this included switching from a monthly contract to an annual.