--- title: "Litmus Software Reviews, Demo & Pricing - 2026" description: "Review of Litmus Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/litmus-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / Litmus Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/email-marketing/litmus-profile/reviews/)[Alternatives](https://www.softwareadvice.com/email-marketing/litmus-profile/alternatives/) # Litmus Review From $500/month Free trial 3 plans Wondering if Litmus is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Litmus 4.6 [(52)](https://www.softwareadvice.com/email-marketing/litmus-profile/reviews/) Pricing Starting at $500.00 flat rate per month ### About Litmus Litmus is an email marketing solution built for marketing teams in a variety of industries. It can be used to create, test, and analyze email campaigns. With this solution, businesses can manage, organize, and sort through any volume of email campaigns while also ensuring brand control and consistency. User permissions are available to give campaign access to the appropriate teams. With the Litmus Builder feature, users can see instant email previews, navigate code in grid view, and access reusable code snippets. In addition, users can add email analytics tracking codes to collect campaign insights such as subscriber geolocation and duration of engagement. Litmus offers ESP syncing with Mailchimp, Salesforce Marketing Cloud, IBM Watson Campaign Automation, Marketo, and others. Technical support is available via an online help center or via email. Pricing is on a monthly subscription basis and dependent on the number of users. Wondering if Litmus is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## Litmus User Interface ## Popular Litmus Alternatives Main Product Litmus 4.6 [(52)](https://www.softwareadvice.com/email-marketing/litmus-profile/reviews/) Ratings Breakdown - 4.52Ease of use - 4.09Value for money - 4.27Customer support - 4.43Functionality Pricing Starting at $500.00 per month Get Price Alternative Product [Gmail](https://www.softwareadvice.com/email-marketing/gmail-profile/) 4.8 [(13544)](https://www.softwareadvice.com/email-marketing/gmail-profile/reviews/) Ratings Breakdown - 4.81Ease of use - 4.77Value for money - 4.45Customer support - 4.71Functionality Pricing Available upon request Get Price Alternative Product [Brevo Marketing Platform](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3517)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.49Value for money - 4.53Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2322)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.77Customer support - 4.54Functionality Pricing Starting at $12.00 per month Get Price Alternative Product [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2568)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.24Ease of use - 4.34Value for money - 4.40Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Constant Contact](https://www.softwareadvice.com/marketing/constant-contact-profile/) 4.3 [(2947)](https://www.softwareadvice.com/marketing/constant-contact-profile/reviews/) Ratings Breakdown - 4.33Ease of use - 4.11Value for money - 4.23Customer support - 4.20Functionality Pricing Starting at $12.00 per month Get Price ## Litmus Pricing and Plans Starting price: $500.00 per month Free Trial Free Version Litmus Core $500.00 flat rate, per month Plan includes: - 5 Full Users - 2,000 Email Previews Per Month - 500,000 Analytics Opens Per Month - 50,000 Litmus Personalize Impressions Per Month - Automated QA Checks And Previews On 100+ Email Clients And Devices - Easy To Use Email Builder (With Or Without Code) - Personalization Templates (Custom Images, Countdown Timers, Etc.) - Customizable Email Testing Profiles (Provided By Litmus) - Code Editor Integrations To Test Where You Build - Email, Phone, And Chat Support Litmus Enterprise Pricing available upon request Plan includes: - Custom Number Of Full Users - Custom Number Of Email Previews - Custom Number Of Analytics Opens - Custom Litmus Personalize Impressions - More Personalize Features (Custom Scratch Offs, Rule-Based Images) - Enterprise-Level ESP Integrations - Advanced Security Settings And User Permissions - Unique Email Analytics And Insights Not Found In ESP Alone - Dedicated Account Management And Customer Success Manager Deliverability Add-On Pricing available upon request Plan includes: - Inbox Placement Insights By Mailbox Provider - 24/7 Reputation And Deliverability Monitoring - Visibility Into Competitors’ Sending Practices - Deep Engagement Analytics Filtered By Platform, Location, Mailbox Provider - Exclusive Data Feeds From Mailbox Providers And Security Companies - Easy Tracking Of SPF, DKIM, And DMARC Results Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Litmus Features - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of Litmus Audience Targeting Campaign Management Drag & Drop Dynamic Content Email Campaign Management Email Distribution Email Management Email Marketing Email Templates Geolocation List Management Location Tracking Monitoring Personalization Preview Functionality Real-Time Analytics Reporting/Analytics Team Management Template Management Third-Party Integrations ## Litmus Integrations Claude Integration rated undefined from -1 review Salesforce Platform Integration rated undefined from -1 review Salesforce Sales Cloud Integration rated undefined from -1 review ## Litmus User Reviews ## Litmus customer ratings - Overall rating: 4.6/5 - Total reviews: 52 ### Rating distribution - 5 stars: 39 reviews (75%) - 4 stars: 7 reviews (13%) - 3 stars: 5 reviews (10%) - 2 stars: 1 reviews (2%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.5/5 - Value for money: 4.1/5 - Customer support: 4.3/5 - Functionality: 4.4/5 --- ### A pricy option for a freelancer or small agency, but Litmus blows the competition away - Overall rating: 5/5 - Reviewer: Kay S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: March 2022 - Review source details: This review was submitted organically. No incentive was offered Litmus vastly increased my efficiency in building and testing email campaigns and email templates. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I was hesitant to switch to a remote editor as my default, but Litmus' instant screenshot testing completely changed my workflow - compared to the "old school" method of sending in an email, it's nothing short of revolutionary. In addition, the product is constantly being improved and updated, and the community and support around it is fantastic. #### Cons The pricing is not freelancer/small agency friendly. I am mildly annoyed by the presence of tabs for features that are not included in my account level - in my view, if I can't use it, I shouldn't see it. #### Reasons for switching to Litmus Although the pricing is far more attractive, Email on Acid doesn't have anywhere the features or the usability of Litmus. --- ### Comprehensive testing tool: Litmus - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Its robust email testing capabilities across various devices and email clients, ensuring flawless email delivery #### Cons Cost is what stands out most, can be high for small teams and at times the team might feel underutilizing on some of the features. #### Reasons for switching to Litmus Do not know, maybe its cause of the cost factor! --- ### Glitchy and not industry leading - Overall rating: 2/5 - Reviewer: Sar J. - Verified reviewer: Yes - Industry: Management Consulting - Company size: 10000+ employees - Product usage: Used daily for less than 12 months - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered Average. Has improved but still glitchy. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros Emails look okay when they go out. Good to include tracking code #### Cons Clunky. Glitchy. Not world class or leading technology #### Reasons for switching to Litmus Was meant to be cheaper but then became more expensive and within 6 months and with lost user time --- ### Great for building fantastic looking compatible emails - Overall rating: 5/5 - Reviewer: Jack I. - Verified reviewer: Yes - Industry: Computer Software - Company size: Self-Employed - Product usage: Used monthly for less than 2 years - Reviewed: February 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Simply to use email templating for marketing #### Cons Can be overwhelming at first, could do with a more streamlined UI/UX #### Reasons for switching to Litmus Templates and management are better on Litmus and easier to use and build --- ### The best platform available for inbox previews - Overall rating: 5/5 - Reviewer: James W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2019 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros - Simple, powerful campaign approvals - Easy to use builder - Integrations with ESPs like Emarsys, SFMC, and others - Continually developing new features and enhancing existing ones (send tests directly from Litmus, proofs, convert checklist to builder, access post-rendered HTML, etc.) #### Cons - Cannot unsubscribe test email address directly within Litmus. Since we work on hundreds of accounts, we naturally forget to unsubscribe some test addresses. Our test addresses are probably subscribed to 20-30 mailing lists, and it is very time consuming to attempt to unsubscribe from those lists. This results in cluttered checklists and higher than necessary render counts. There should really be a quick unsub option on each checklist. - Spam tests are not quick to set up - Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature - No notification system for when campaign approvals are finished --- ### Multi-branding and Promotion - Overall rating: 5/5 - Reviewer: Judy N. - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Incredible online marketing campaign and large volume out bound emailing. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Ease on e-commerce management.Email deliverbility and confirmation .B2C communication and customer retention. #### Cons All it offers is of significance to us since it meets all --- ### Easy to use Email Testing - Overall rating: 5/5 - Reviewer: Jason Taylor F. - Verified reviewer: Yes - Industry: E-Learning - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We needed to make sure emails were being universally received the way we wanted them to be, across all different platforms. It suits our needs perfectly. There was definitely some adjusting on the level of tests we would need to run, but the sales/support staff was very generous in working with us to identify the right level. Even if you go above the test "limit" you're not cutoff, so if you need to scale up Litmus will keep supporting you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros I'm a huge fan of the multiple platforms for testing emails- desktop, mobile, etc. They keep their testing suite up to date with all the new build releases for iOS and Android and you can run through the different potential platforms all at once with a single test. There's also pretty good engagement insight and A/B testing functionality. The interface is very intuitive so the tool is handy for getting more folks involved in the actual testing process without a complicated onboarding. #### Cons The intended use applications are great, my only "complaint" is with the data retention aspects. While Litmus has very clean compliance documentation, if you receive a data deletion request, the effectuation insofar as Litmus is a little manual/pedantic. But it's not unworkable. --- ### Must Have For Email Marketing - Overall rating: 5/5 - Reviewer: Russell C. - Verified reviewer: Yes - Industry: Religious Institutions - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have been using it for 5 years now and have loved watching the company grow and get better. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Litmus is the best email marketing tool you can have. It gives you all the email previews you could ask for and then some. It has an editor built out just for developing emails and is implemented in most CRMs. Seriously worth the money. #### Cons I don't have anything negative to say about Litmus. --- ### The Way Email Should Be - Overall rating: 5/5 - Reviewer: Nick W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used weekly for more than 2 years - Reviewed: January 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I've been using Litmus for over 5 years now, and it's an extremely helpful tool that I would recommend to every company that deals with email marketing. Knowing that your campaign is visually appealing across the board to your audience make a huge difference. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I love that it shows all devices (mobile and desktop) view of your email campaign and how they will render depending on that provider. This helps immensely when it comes to design, development and knowing the limitations. #### Cons Sometimes indiviual previews are down, but this is due to updating. --- ### Ok Software, But I Think There Are Better - Overall rating: 3/5 - Reviewer: Amelia F. - Verified reviewer: Yes - Industry: Pharmaceuticals - Company size: 501-1000 employees - Product usage: Used other for more than 2 years - Reviewed: March 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. For a marketing agency, is can be a useful tool; just do your research before using and be aware of the contract details regarding pricing and service. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros This software is easy to use at the onset; I also particularly like the spam check feature, which helps with advising clients on how to best design emails. #### Cons In the past I've seen that if usage exceeds the plan limits, your contract is moved to the next service level/package without notification. --- Showing 1 - 10 of 52 Reviews [See All Reviews](https://www.softwareadvice.com/email-marketing/litmus-profile/reviews/) ## Litmus Popular Comparisons [Gmail vs Litmus](https://www.softwareadvice.com/email-marketing/gmail-profile/vs/litmus/)[Brevo Marketing Platform vs Litmus](https://www.softwareadvice.com/scheduling/brevo-profile/vs/litmus/)[HubSpot Marketing Hub vs Litmus](https://www.softwareadvice.com/compare/96521-litmus/vs/119437-HubSpot-Marketing/) [Compare All Alternatives](https://www.softwareadvice.com/email-marketing/litmus-profile/alternatives/) ## Other Top Recommended Email Marketing Software [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6254) Recently recommended **10** times [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **8** times [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **4** times [SalesAndMarketing.ai](https://www.softwareadvice.com/product/529885-SalesAndMarketing-ai/) **0.0** (0) Recently recommended **1** times Stuck Between Options? 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