# Litmus Software Reviews, Demo & Pricing - 2026 > Review of Litmus Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/marketing/litmus-profile --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / Litmus Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/email-marketing/litmus-profile/reviews/)[Alternatives](https://www.softwareadvice.com/email-marketing/litmus-profile/alternatives/) # Litmus 2026: Benefits, Features & Pricing Wondering if Litmus is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Litmus 4.6 [(52)](https://www.softwareadvice.com/email-marketing/litmus-profile/reviews/) Pricing Starting at $500.00 per month ### About Litmus Litmus is an email marketing solution built for marketing teams in a variety of industries. It can be used to create, test, and analyze email campaigns. With this solution, businesses can manage, organize, and sort through any volume of email campaigns while also ensuring brand control and consistency. User permissions are available to give campaign access to the appropriate teams. With the Litmus Builder feature, users can see instant email previews, navigate code in grid view, and access reusable code snippets. In addition, users can add email analytics tracking codes to collect campaign insights such as subscriber geolocation and duration of engagement. Litmus offers ESP syncing with Mailchimp, Salesforce Marketing Cloud, IBM Watson Campaign Automation, Marketo, and others. Technical support is available via an online help center or via email. Pricing is on a monthly subscription basis and dependent on the number of users. Wondering if Litmus is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## Litmus User Interface ## Popular Litmus Alternatives Main Product Litmus 4.6 [(52)](https://www.softwareadvice.com/email-marketing/litmus-profile/reviews/) Ratings Breakdown - 4.52Ease of use - 4.09Value for money - 4.27Customer support - 4.43Functionality Pricing Starting at $500.00 per month Get Price Alternative Product [Gmail](https://www.softwareadvice.com/email-marketing/gmail-profile/) 4.8 [(13442)](https://www.softwareadvice.com/email-marketing/gmail-profile/reviews/) Ratings Breakdown - 4.81Ease of use - 4.77Value for money - 4.45Customer support - 4.71Functionality Pricing Available upon request Get Price Alternative Product [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3474)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.49Value for money - 4.52Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) 4.5 [(17626)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.36Value for money - 4.17Customer support - 4.36Functionality Pricing Starting at $13.00 per month Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2286)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.77Customer support - 4.54Functionality Pricing Starting at $12.00 per month Get Price Alternative Product [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2561)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.24Ease of use - 4.34Value for money - 4.39Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price ## Litmus Pricing and Plans Starting price: $500.00 per month Free Trial Free Version Litmus Core $500.00 flat rate, per month Plan includes: - 5 Full Users - 2,000 Email Previews Per Month - 500,000 Analytics Opens Per Month - 50,000 Litmus Personalize Impressions Per Month - Automated QA Checks And Previews On 100+ Email Clients And Devices - Easy To Use Email Builder (With Or Without Code) - Personalization Templates (Custom Images, Countdown Timers, Etc.) - Customizable Email Testing Profiles (Provided By Litmus) - Code Editor Integrations To Test Where You Build - Email, Phone, And Chat Support Litmus Enterprise Pricing available upon request Plan includes: - Custom Number Of Full Users - Custom Number Of Email Previews - Custom Number Of Analytics Opens - Custom Litmus Personalize Impressions - More Personalize Features (Custom Scratch Offs, Rule-Based Images) - Enterprise-Level ESP Integrations - Advanced Security Settings And User Permissions - Unique Email Analytics And Insights Not Found In ESP Alone - Dedicated Account Management And Customer Success Manager Deliverability Add-On Pricing available upon request Plan includes: - Inbox Placement Insights By Mailbox Provider - 24/7 Reputation And Deliverability Monitoring - Visibility Into Competitors’ Sending Practices - Deep Engagement Analytics Filtered By Platform, Location, Mailbox Provider - Exclusive Data Feeds From Mailbox Providers And Security Companies - Easy Tracking Of SPF, DKIM, And DMARC Results Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Litmus Features - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of Litmus Audience Targeting Campaign Management Drag & Drop Dynamic Content Email Campaign Management Email Distribution Email Management Email Marketing Email Templates Geolocation List Management Location Tracking Monitoring Personalization Preview Functionality Real-Time Analytics Reporting/Analytics Team Management Template Management Third-Party Integrations ## Litmus Integrations Slack Integration rated undefined from -1 review Salesforce Marketing Cloud Account Engagement Integration rated undefined from -1 review Klaviyo Integration rated undefined from -1 review Mailchimp Integration rated undefined from -1 review Salesforce Marketing Cloud Integration rated undefined from -1 review Act-On Integration rated undefined from -1 review See all 36 integrations ## Litmus User Reviews Overall Rating 4.6 Ratings Breakdown 5 75% 4 13% 3 10% 2 2% 1 0% Secondary Ratings Ease of Use 4.5 Value for money 4.1 Customer support 4.3 Functionality 4.4 Kay S. Verified reviewer Marketing and Advertising Self-Employed Used daily for more than 2 years Review source Reviewed March 2022 A pricy option for a freelancer or small agency, but Litmus blows the competition away 5 Litmus vastly increased my efficiency in building and testing email campaigns and email templates. Ratings Breakdown 5 Ease of use 4 Value for money 4 Customer support 5 Functionality Pros: I was hesitant to switch to a remote editor as my default, but Litmus' instant screenshot testing completely changed my workflow - compared to the "old school" method of sending in an email, it's nothing short of revolutionary. In addition, the product is constantly being improved and updated, and the community and support around it is fantastic. Cons: The pricing is not freelancer/small agency friendly. I am mildly annoyed by the presence of tabs for features that are not included in my account level - in my view, if I can't use it, I shouldn't see it. Reasons for switching to Litmus Although the pricing is far more attractive, Email on Acid doesn't have anywhere the features or the usability of Litmus. Read More JI Jack I. Verified reviewer Computer Software Self-Employed Used monthly for less than 2 years Review source Reviewed February 2025 Great for building fantastic looking compatible emails 5 Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Simply to use email templating for marketing Cons: Can be overwhelming at first, could do with a more streamlined UI/UX Reasons for switching to Litmus Templates and management are better on Litmus and easier to use and build Read More SJ Sar J. Verified reviewer Management Consulting 10000+ employees Used daily for less than 12 months Review source Reviewed December 2024 Glitchy and not industry leading 2 Average. Has improved but still glitchy. Ratings Breakdown 3 Ease of use 3 Value for money 3 Customer support 3 Functionality Pros: Emails look okay when they go out. Good to include tracking code Cons: Clunky. Glitchy. Not world class or leading technology Reasons for switching to Litmus Was meant to be cheaper but then became more expensive and within 6 months and with lost user time Read More James W. Verified reviewer Marketing and Advertising 501-1000 employees Used daily for less than 2 years Review source Reviewed January 2019 The best platform available for inbox previews 5 Ratings Breakdown 5 Ease of use 5 Customer support 4 Functionality Pros: \- Simple, powerful campaign approvals - Easy to use builder - Integrations with ESPs like Emarsys, SFMC, and others - Continually developing new features and enhancing existing ones (send tests directly from Litmus, proofs, convert checklist to builder, access post-rendered HTML, etc.) Cons: \- Cannot unsubscribe test email address directly within Litmus. Since we work on hundreds of accounts, we naturally forget to unsubscribe some test addresses. Our test addresses are probably subscribed to 20-30 mailing lists, and it is very time consuming to attempt to unsubscribe from those lists. This results in cluttered checklists and higher than necessary render counts. There should really be a quick unsub option on each checklist. - Spam tests are not quick to set up - Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature - No notification system for when campaign approvals are finished Read More Judy N. Verified reviewer Financial Services 51-200 employees Used daily for less than 2 years Review source Reviewed February 2023 Multi-branding and Promotion 5 Incredible online marketing campaign and large volume out bound emailing. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Ease on e-commerce management.Email deliverbility and confirmation .B2C communication and customer retention. Cons: All it offers is of significance to us since it meets all Read More Jason Taylor F. Verified reviewer E-Learning 51-200 employees Used weekly for less than 12 months Review source Reviewed April 2020 Easy to use Email Testing 5 We needed to make sure emails were being universally received the way we wanted them to be, across all different platforms. It suits our needs perfectly. There was definitely some adjusting on the level of tests we would need to run, but the sales/support staff was very generous in working with us to identify the right level. Even if you go above the test "limit" you're not cutoff, so if you need to scale up Litmus will keep supporting you. Ratings Breakdown 5 Ease of use 5 Functionality Pros: I'm a huge fan of the multiple platforms for testing emails- desktop, mobile, etc. They keep their testing suite up to date with all the new build releases for iOS and Android and you can run through the different potential platforms all at once with a single test. There's also pretty good engagement insight and A/B testing functionality. The interface is very intuitive so the tool is handy for getting more folks involved in the actual testing process without a complicated onboarding. Cons: The intended use applications are great, my only "complaint" is with the data retention aspects. While Litmus has very clean compliance documentation, if you receive a data deletion request, the effectuation insofar as Litmus is a little manual/pedantic. But it's not unworkable. Read More Russell C. Verified reviewer Religious Institutions 501-1000 employees Used daily for more than 2 years Review source Reviewed August 2018 Must Have For Email Marketing 5 I have been using it for 5 years now and have loved watching the company grow and get better. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Litmus is the best email marketing tool you can have. It gives you all the email previews you could ask for and then some. It has an editor built out just for developing emails and is implemented in most CRMs. Seriously worth the money. Cons: I don't have anything negative to say about Litmus. Read More Nick W. Verified reviewer Marketing and Advertising 201-500 employees Used weekly for more than 2 years Review source Reviewed January 2019 The Way Email Should Be 5 I've been using Litmus for over 5 years now, and it's an extremely helpful tool that I would recommend to every company that deals with email marketing. Knowing that your campaign is visually appealing across the board to your audience make a huge difference. Ratings Breakdown 5 Ease of use 5 Value for money 4 Customer support 5 Functionality Pros: I love that it shows all devices (mobile and desktop) view of your email campaign and how they will render depending on that provider. This helps immensely when it comes to design, development and knowing the limitations. Cons: Sometimes indiviual previews are down, but this is due to updating. Read More Amelia F. Verified reviewer Pharmaceuticals 501-1000 employees Used other for more than 2 years Review source Reviewed March 2020 Ok Software, But I Think There Are Better 3 For a marketing agency, is can be a useful tool; just do your research before using and be aware of the contract details regarding pricing and service. Ratings Breakdown 3 Ease of use 3 Value for money 2 Customer support 3 Functionality Pros: This software is easy to use at the onset; I also particularly like the spam check feature, which helps with advising clients on how to best design emails. Cons: In the past I've seen that if usage exceeds the plan limits, your contract is moved to the next service level/package without notification. Read More Abby H. Verified reviewer Think Tanks 11-50 employees Used weekly for less than 2 years Review source Reviewed December 2018 Great Tool 5 Great tool for learning to code email without worrying about messing things up. Ratings Breakdown 4 Ease of use 5 Value for money 4 Customer support 4 Functionality Pros: As an email marketer, this is one of my favorite tools. We have a small marketing team with no real developer on staff. So it is great to have this tool as we learn and try new things without fear of breaking our emails in some inboxes. Cons: We did have Litmus integrated with Marketing Cloud, but they upped their pricing out of our range. Read More Showing 1 - 10 of 52 Reviews [See All Reviews](https://www.softwareadvice.com/email-marketing/litmus-profile/reviews/) ## Litmus Popular Comparisons [Gmail vs Litmus](https://www.softwareadvice.com/email-marketing/gmail-profile/vs/litmus/)[Brevo vs Litmus](https://www.softwareadvice.com/scheduling/brevo-profile/vs/litmus/)[Mailchimp vs Litmus](https://www.softwareadvice.com/email-marketing/litmus-profile/vs/mailchimp/)[HubSpot Marketing Hub vs Litmus](https://www.softwareadvice.com/compare/96521-litmus/vs/119437-HubSpot-Marketing/) [Compare All Alternatives](https://www.softwareadvice.com/email-marketing/litmus-profile/alternatives/) ## Other Top Recommended Email Marketing Software [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **6** times [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) **4.2** (530) Recently recommended **5** times [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **5** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6234) Recently recommended **5** times Stuck Between Options? 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