

Mad Mimi Software
About Mad Mimi
Mad Mimi Pricing
Basic: $10/month Pro: $42/month Silver: $199/month Gold: $1049/month Mad Mimi offers a free plan that supports up to 2,500 contacts. Paid plans allow full features and start at just $10/month.
Starting price:
$10.00 per month
Free trial:
Not Available
Free version:
Available
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Mad Mimi User Reviews
OVERALL RATING
Showing 1 - 5 of 45 reviews

Abigail
Verified reviewer
Industry: Computer Software
Time used: Less than 2 years
Review Source: Capterra
December 2017
Great Email Service
Easy Emailing and newsletter service to my customers
Pros
I love the drip campaigns, I can set up emails to be sent in an order a few days apart or how I need it. I like how easy the email templates are to setup and email out. Very user friendly.
Cons
I'm not a fan of how I can't organize my pictures. Very small pictures and it only shows a few at a time. There is no logic emailing yet. I can't send a single email from one of my drips as a one time email. I have to re-create it in my promotions.
Michelle
Company size: 1 employee
Industry: Marketing and Advertising
Time used: More than 2 years
Review Source: Capterra
February 2021
Great email marketing platform for beginners
Great experience all around. Great tech support, very responsive, although I very rarely need to reach out to them. I teach marketing to others and for those who are just getting into email marketing, I often recommend MadMimi. It has a great balance of easy of use and style - but not a ton of extra features which can be intimidating (and unnecessary) for beginners. Also, the price is fantastic - one of the best in the industry.
Pros
Loved how super easy MadMimi is to set up and use, and how clean and crisp the emails are visually. I used this software for four years and always got compliments on my email designs.
Cons
It doesn't have the level of tagging and work flows that I eventually needed in my business. However, I didn't need anything that advanced for several years, and MadMimi did the job beautifully for four years.
Reasons for choosing Mad Mimi
I chose MadMimi because it's simple and easy to use and creates beautiful, streamlined emails. MailChimp is complicated inside and, in my humble opinion, creates clunky-looking emails. MadMimi was the clear winner for me.
Declan
Company size: 2-10 employees
Industry: Marketing and Advertising
Time used: Less than 2 years
Review Source: Capterra
August 2017
Mad Mimi is typical of old email software designed for the desktop age, functional but not updated.
Email blasts were easy and delivered well. If you manage emails the old way, just blasting lists and setting up a few autoresponders, it works. Yet today myself and clients need more than that, we need ways to segment and to tag, to optimize by people's actions. There's a little of that here, but not much.
Pros
It's an easy tool to set up email blasts and autoresponders, The interface is pretty easy to use and organizes by email lists, like the old days. Deliverability has been excellent, which is a key part of any email service.
Cons
It's dated - things like tagging, responding to visitors behaviors (aka visiting a page and sending an email) are non existent. The design is centered on email lists, which limits functionality. I've also done a few clones of marketing followups that got a bit wonky, because while you can set them up, you have to go in individually to different data fields to update them. Old email software was designed this way, and while not a flaw, it's definitely behind the times. If you need something simple, it's great.
Anonymous
Company size: 1 employee
Time used: Less than 2 years
Review Source: Capterra
December 2019
As simple as it gets - too simple?
I gave Mad Mimi a whirl for a solopreneur who wanted to focus on her business but knew she needed to reach her existing and potential clients. My defacto recommendation in this situation would be Mailchimp but she still found the workflow a bit challenging. Enter Mad Mimi. If you are - or are working with someone that doesn't need all the bells and whistles Mailchimp has added over the years, give Mad Mimi a whirl for its dead-simple and "real person" approach to getting stuff done.
Pros
Mad Mimi excels and speaking to the user in a way that just makes sense. You don't need any "special qualifications" to understand how to use the platform. It does what it does, well.
Cons
The last time I visited Mad Mimi I found the UI a bit date looking. It certainly lacks features of more robust offerings but they are not trying to be the be-all marketing platform solution that everyone else seems to be racing to be. Stick to your roots Mad Mimi!
Reasons for choosing Mad Mimi
Ease of use
Reasons for switching to Mad Mimi
Surprisingly, even easier to use than the excellent Mailchimp.
Alicia
Company size: 2-10 employees
Industry: Health, Wellness and Fitness
Time used: Less than 2 years
Review Source: Capterra
December 2020
Makes an attractive newsletter easy to make
It has been an easy way to communicate to clients and prospective clients. I have a small private practice and my target market is fairly specialized, so it is useful communicating events and other important information.
Pros
It is very easy to use. You can open it up and figure it out without lengthy, complicated tutorials. Drag and drop your content into their email builder. I also really like the layout and formatting. I despise email marketing, but this is very simple. It tracks open rates and has a second send option. The newsletter looks good and you can make something for your audience that isn't overwhelming them with useless content. It makes the kind of newsletter I like to open and read. It integrates with Acuity Scheduling nicely.
Cons
It isn't really intended for big funnel-type marketing, so it's missing automation features that some people may want. It doesn't include tutorials about sales/marketing using their product (not that I've seen). It doesn't have features that help you grow your list easily.
Reasons for choosing Mad Mimi
Price, simplicity of use
Reasons for switching to Mad Mimi
Mailchimp switched from allowing a user on their free account to making you pay for it.