BEST Email Marketing Campaign Tool - For Actionable Results!

Pros

Super EZ to design a campaign & rapidly A/B test for results in small batches, then a full-on campaign. Let's face it - no one wants to receive NOR send spam, so you want a tool that's fast & easy to do a lot of testing. Campaign results show you exactly which links INSIDE you campaign were engaged with vs no one cared about. This is s-o-o much better than smarter than "opens" and "received". I test everyday for two weeks, tweak as needed until I get what I get now: 100% recieved, 70% engaged/forwards and of those fowards 60+% viewed too! PLUS ZERO "Report Spam"s. Pricing on serious volume can't be beat. Suggest you check out their Paid Plans too as they are clearly designed for email campaign success. Support is exceptional EX: They go far beyond "getting things to work technically" These guys really are experienced technical marketers and listen to what you are trying to achieve - as they make suggestions on How To...etc..

Cons

Honestly, I can't find one........ I even gave them a couple of roadmap ideas,becuase I'm pretty creative too, but those aren't cons.

As simple as it gets - too simple?

I gave Mad Mimi a whirl for a solopreneur who wanted to focus on her business but knew she needed to reach her existing and potential clients. My defacto recommendation in this situation would be Mailchimp but she still found the workflow a bit challenging. Enter Mad Mimi. If you are - or are working with someone that doesn't need all the bells and whistles Mailchimp has added over the years, give Mad Mimi a whirl for its dead-simple and "real person" approach to getting stuff done.

Pros

Mad Mimi excels and speaking to the user in a way that just makes sense. You don't need any "special qualifications" to understand how to use the platform. It does what it does, well.

Cons

The last time I visited Mad Mimi I found the UI a bit date looking. It certainly lacks features of more robust offerings but they are not trying to be the be-all marketing platform solution that everyone else seems to be racing to be. Stick to your roots Mad Mimi!

Mad Mimi is typical of old email software designed for the desktop age, functional but not updated.

Email blasts were easy and delivered well. If you manage emails the old way, just blasting lists and setting up a few autoresponders, it works. Yet today myself and clients need more than that, we need ways to segment and to tag, to optimize by people's actions. There's a little of that here, but not much.

Pros

It's an easy tool to set up email blasts and autoresponders, The interface is pretty easy to use and organizes by email lists, like the old days. Deliverability has been excellent, which is a key part of any email service.

Cons

It's dated - things like tagging, responding to visitors behaviors (aka visiting a page and sending an email) are non existent. The design is centered on email lists, which limits functionality. I've also done a few clones of marketing followups that got a bit wonky, because while you can set them up, you have to go in individually to different data fields to update them. Old email software was designed this way, and while not a flaw, it's definitely behind the times. If you need something simple, it's great.

Easy, but with more than meets the eye

I "inherited" MadMimi when I took over communications for the Ozark Arts Council and, having managed email lists for over 20 years now, I wasn't originally all that thrilled. Getting information that had to get sent out 1) quickly AND 2) attractively, however, made me start to appreciate MM, though. To be able to have a slick little newsletter with photos from an upcoming play or concert in just a few minutes is massively important when most of the people putting things together are volunteers with full time jobs and families unrelated to the Arts Council (as do I). The software is entirely web-based, which means that sometimes when a new feature is introduced it may not quite look right in Safari, but probably will in Chrome but even then, since there are not a lot of standard layout options (TOC, Section Title, Text, Image + Text, Text + Image, and Image), you can still compose well enough. Usually, anything I've seen that way is cleared up in a day or so. I have composed in Safari, Firefox, and Chrome on a Mac, Chrome on a Chromebook, Firefox and Chrome while running Ubuntu, Firefox and IE under Windows, and it's a consistent experience as web-based software should be. One thing: since it IS web-based, you have to remember to save often. Text styling options can be keyboard-invoked (bold, italic), and there are both a variety of themes that can be used and some basic formatting (centered text, ordered and unordered lists, two levels of headings), as well as a link tool (setext links, rather than HTML). For the most part, that will take care of what you need for e-newsletters that don't need to be PDFs or fully functioning web pages. Yet, that's not all it can do, if you have basic HTML knowledge. Before they provided a TOC (self-created whenever you click on the TOC tool in a Title section), you could make your own (still can) by setting an anchor and then calling it from a text section at the beginning of the document. Similarly, if you need "columns," you can fake it by creating a table in a text section, etc. Not all HTML is likely to be supported, but then again, what you're creating is supposed to be read easily within an email app, not a web browser. Beyond composition, you are paying for a list server that sends quickly, provides good statistical information (who clicked which links, etc.), and keeps you from having to deal with maintaining an email server's "reputation." Facebook allows boosting linked MMs, even when mostly text.

Pros

Ease of use; able to customize with HTML; acceptability to Facebook for advertising even when mainly text.

Cons

Lack of automatic save.

Perfect for small bloggers or business with fun personalites

Pros

Mad Mimi has the most friendly interface in all email marketing niche. It's easy to set up in minutes. It has a personal touch feel to the emails that customers seem to like very much. The price is another interesting feature, It's perfect for people who are starting or don't have the need for custom segmentation or advanced analytics.

Cons

It does not escalate well. There is no way to have a decent or automatic user segmentation without having to contact support. You can't have two or more list with different user without setting information for the whole account. You'd need more than one account to keep them entirely separate. Also, and this is ridiculous, if you start an automation you need to ask the support to not send it to the active users. This should be an option in the dashboard.