Mad Mimi Software

Email blasts were easy and delivered well. If you manage emails the old way, just blasting lists and setting up a few autoresponders, it works. Yet today myself and clients need more than that, we need ways to segment and to tag, to optimize by people's actions. There's a little of that here, but not much.

Pros

It's an easy tool to set up email blasts and autoresponders, The interface is pretty easy to use and organizes by email lists, like the old days. Deliverability has been excellent, which is a key part of any email service.

Cons

It's dated - things like tagging, responding to visitors behaviors (aka visiting a page and sending an email) are non existent. The design is centered on email lists, which limits functionality. I've also done a few clones of marketing followups that got a bit wonky, because while you can set them up, you have to go in individually to different data fields to update them. Old email software was designed this way, and while not a flaw, it's definitely behind the times. If you need something simple, it's great.

Pros

Mad Mimi, is one of the mailing softwares that we use for our media and it's not too shabby. The system allows the intergration of outside materials which is great and also allows us to give clear consise and clean emails.

Cons

One of the thigs I am not a fan of when it comes to Mad Mimi is that the system at times can be a bit glitchy which can cause work to be deleted , also customer service could be a bit better.

Pros

Super EZ to design a campaign & rapidly A/B test for results in small batches, then a full-on campaign. Let's face it - no one wants to receive NOR send spam, so you want a tool that's fast & easy to do a lot of testing. Campaign results show you exactly which links INSIDE you campaign were engaged with vs no one cared about. This is s-o-o much better than smarter than "opens" and "received".

I test everyday for two weeks, tweak as needed until I get what I get now: 100% recieved, 70% engaged/forwards and of those fowards 60+% viewed too! PLUS ZERO "Report Spam"s.

Pricing on serious volume can't be beat. Suggest you check out their Paid Plans too as they are clearly designed for email campaign success.

Support is exceptional EX: They go far beyond "getting things to work technically" These guys really are experienced technical marketers and listen to what you are trying to achieve - as they make suggestions on How To...etc..

Cons

Honestly, I can't find one........ I even gave them a couple of roadmap ideas,becuase I'm pretty creative too, but those aren't cons.

Hello, We have been using Mad Mimi for a couple months and so far it is great. We love the templates and the step by step instructions. We feel it has alot to offer as our company grows.

Love Mad Mimi. Very easy to use and offers some wonderful templates. I am a small business and work on a budget and it grows with you from a small data base to a larger one. I recommend it.

Easy to use, great templates, great value. We have used Mad Mimi in the past and it is a great system.

Mad Mimi is great for businesses large or small. Very easy to use and offers a lot of options. I would recommend it to anyone who needs an email system.

Pros

easy to use

Cons

a little more instruction

I've been with Mad Mimi for several years. Their system is easy to use, the price is excellent for what you get.

The few times I have considered going elsewhere brings me right back to MadMimi. Their customer service is outstanding. I have even had them respond to me in the middle of a weekend!

I "inherited" MadMimi when I took over communications for the Ozark Arts Council and, having managed email lists for over 20 years now, I wasn't originally all that thrilled. Getting information that had to get sent out 1) quickly AND 2) attractively, however, made me start to appreciate MM, though. To be able to have a slick little newsletter with photos from an upcoming play or concert in just a few minutes is massively important when most of the people putting things together are volunteers with full time jobs and families unrelated to the Arts Council (as do I).

The software is entirely web-based, which means that sometimes when a new feature is introduced it may not quite look right in Safari, but probably will in Chrome¿but even then, since there are not a lot of standard layout options (TOC, Section Title, Text, Image + Text, Text + Image, and Image), you can still compose well enough. Usually, anything I've seen that way is cleared up in a day or so. I have composed in Safari, Firefox, and Chrome on a Mac, Chrome on a Chromebook, Firefox and Chrome while running Ubuntu, Firefox and IE under Windows, and it's a consistent experience as web-based software should be. One thing: since it IS web-based, you have to remember to save often.

Text styling options can be keyboard-invoked (bold, italic), and there are both a variety of themes that can be used and some basic formatting (centered text, ordered and unordered lists, two levels of headings), as well as a link tool (setext links, rather than HTML).

For the most part, that will take care of what you need for e-newsletters that don't need to be PDFs or fully functioning web pages. Yet, that's not all it can do, if you have basic HTML knowledge. Before they provided a TOC (self-created whenever you click on the TOC tool in a Title section), you could make your own (still can) by setting an anchor and then calling it from a text section at the beginning of the document. Similarly, if you need "columns," you can fake it by creating a table in a text section, etc. Not all HTML is likely to be supported, but then again, what you're creating is supposed to be read easily within an email app, not a web browser.

Beyond composition, you are paying for a list server that sends quickly, provides good statistical information (who clicked which links, etc.), and keeps you from having to deal with maintaining an email server's "reputation."

Facebook allows boosting linked MMs, even when mostly text.

Pros

Ease of use; able to customize with HTML; acceptability to Facebook for advertising even when mainly text.

Cons

Lack of automatic save.

Advice to Others

Pretty much all in the review itself.

Mad Mimi is known for how easy the graphics tools are. Creating an email with your own artwork and templates, or theirs, is fast and produces eye-catching results quickly. They will store all of your images for free indefinitely. Everything you need to put an opt-in box on your website so people can sign up for your emails is provided.

Pros

- List management is uncomplicated.
- All the features are on one page, easy to find.
- All the features are on one page, easy to find
- Scheduling follow-up emails is done with a few clicks.
- You can put together segmented campaigns easily.