Mad Mimi is a cloud-based email marketing solution designed for small, midsize and large enterprises. It offers email design, list management, tracking and analytics within a suite.

Mad Mimi allows users to design email content using default HTML email templates. The list management functionality of the product helps users create or upload mailing lists in CSV files. Users can categorize contacts for email campaigns. The campaign analytics tool allows users to accurately track key metrics such as email bounce rate, deliveries, unsubscribers, open rate, click rate and forwarding rate.

Reporting and dashboards module tracks and measures email campaign metrics that provides, users visibility into email campaign activities. It offers integration with Acuity Scheduling, AgilOne, Bigcommerce, Capsule CRM, Drupal, GroSocial and others.

It is offered in a monthly subscription pricing. Support is offered via email, videos, online chat and a help website.

Dashboard
Dashboard

Dashboard

Email body

Email body

Email design

Email design

Campaign analytics

Campaign analytics

Sending promotions

Sending promotions

Login page

Login page

Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Mac OS, Linux, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10



27 Reviews of Mad Mimi

Overall rating

4.5 / 5 stars

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Showing 1 - 20 of 27 reviews

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Ashley from Riverbanks Pet Resort

Number of employees:  2-10 employees

Ease-of-use

Value for money

Functionality

October 2018

Professional look and easy to use

Pros

This software is easy to use and is very affordable.

Cons

After 2 years of using this software, I cannot think of anything I dislike about it.

Review Source: Capterra

Heidi from MyChefStore

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Comparable to other similar products

Pros

Easy to use GUI. Functionality as expected

Cons

There is significant latency in syncing Promotions. Also, templates for mobile do not function as expected. MadMimi has good customer supposed as live chat is enabled most of the business day.

Review Source: Capterra

Beth from NewFoundry

Number of employees:  11-50 employees

Ease-of-use

Functionality

August 2018

Set up your own drip campaign

Pros

Mad Mimi does an excellent job of teaching users about the nuts and bolts of email marketing. I set up my first drop campaign quickly using Mad Mimi.

Cons

Mad Mimi offers few design choices for interactive elements such as clickable buttons.

Review Source: Capterra

ANTONIS from www.antonisdelta.com

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

July 2018

A great tool for creating newsletters! Love it.

To design and customize newsletters for my clients.

Pros

Easy to use, fun and friendly environment. You can adjust the size of the Images and text, and import digital files to your layout.

Cons

There should be more templates and themes available. Also there should be an option to add a GIF file and video files for a better client experience.

Review Source: Capterra

Ease-of-use

Value for money

Customer support

Functionality

June 2018

Perfect for small bloggers or business with fun personalites

Pros

Mad Mimi has the most friendly interface in all email marketing niche. It's easy to set up in minutes. It has a personal touch feel to the emails that customers seem to like very much. The price is another interesting feature,

It's perfect for people who are starting or don't have the need for custom segmentation or advanced analytics.

Cons

It does not escalate well. There is no way to have a decent or automatic user segmentation without having to contact support.

You can't have two or more list with different user without setting information for the whole account. You'd need more than one account to keep them entirely separate.

Also, and this is ridiculous, if you start an automation you need to ask the support to not send it to the active users. This should be an option in the dashboard.

Review Source: GetApp

Jordan from Sunland Home Care

Industry:  Healthcare / Medicine

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

May 2018

Good Email Marketing Platform

Pros

I started using Mad Mimi when I was first setting up my personal blog and was looking for a way to keep in contact with my followers. Luckily a friend told me about Mad Mimi, and I've been hooked ever since!

Cons

Some of the integration features don't always work as smoothly as I wish but I think that could be just because wordpress has its moments at times.

Review Source

KRISTI from Later Gator Kids Consignment Sales

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

March 2018

Mad Mimi has been a lifesaver!! We don't know how we functioned without Mad Mimi, such a huge help!

We love Mad Mimi!! We are able to create emails to our customers & clients that go out as a "drip". Mad Mimi gives us a professional look to our emails that go out to our customers & clients. We are able to use Mad Mimi to collect email addresses through our website. We have been able to target certain groups within our email list...it is very easy to customize for your own use!! Their customer service folks are top notch!! Quick to answer our questions!!

Pros

Mad Mimi is incredibly easy to use. You do not have to be a computer geek to understand how it works!! Mad Mimi has provided another level of professionalism for our business!! We look like savvy pros (when we really aren't!!)) The pricing is VERY reasonable as well. When there is an issue with something we are not sure about, their customer service is great about getting back to us!

Cons

Our emails sometimes end up in people's junk mail....not sure that Mad Mimi can fix that or not, though!!

Review Source: Capterra

Sharilee from Self-Employed

Industry:  Other

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

March 2018

Absolutely Amazing Customer Service

Highly recommended if you are new to the internet or your needs are simple. Hands-down, they make it the easiest! If you are trying to expand, you may find it hard to stick with them, depending on your needs.

Pros

This is one of the friendliest companies I have ever had the pleasure of dealing with. The customer service agents are always available, any time of the day or night and they really try to help you. It is extremely easy to use: when I started, I knew absolutely nothing and I learned so much from them. The service is always reliable and the interface is so fun, which I love! They also a big list of integrations and add-on's which make the service even more appealing.

Cons

I find it is limited in some areas. For example, you can only use one set of social media icons, even for different lists. Also, there is no way you can use segmented lists, based on what someone clicks on, which is a good feature.

Review Source

Michelle from Ex-Consultants Agency

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

March 2018

Mad Mimi: Email Marketing

Because the emphasis of Mad Mimi is deliberately on 'simplicity', it's very easy to use, and shouldn't put off newcomers to email marketing. A good range of integrations with other apps and a free trial is available.

Pros

MadMimi has simple but stylish email newsletter template. Their feature makes it easier for clients to create, send, track and share their newsletters.

Cons

Unlike other email marketing software, MadMimi does not provide the user with a range of templates to choose from.

Review Source: Capterra

Ease-of-use

Value for money

Functionality

March 2018

Mad Mimi works wonders

Pros

I really enjoy that with Mad Mimi’s pre assembled templates , it’s easy to create marketing emails quickly and easily without the hassle of learning software and such. Additionally the platform is also very file compatible which makes adding features a breeze

Cons

The only co I had with mad Mimi was that the software didn’t do a very good job with distinguishing its free and paid features which made navigation a bit of a hassle at first but other than that I like what can be accomplished with mad Mimi.

Review Source: GetApp

Derek from Self Employed

Ease-of-use

Value for money

Customer support

Functionality

March 2018

Mad Mimi is an awesome email marketing tool

Pros

Great design templates, very easy to work with right out of the gate. Software makes sending an email a breeze.

Cons

I would have preferred a larger contact list for the free version, but I'm cheap. For what you get for free, it's pretty sweet.

Review Source: Capterra

Jacqueline from Lifestyle Medicine Foundation

Industry:  Healthcare / Medicine

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

February 2018

Very good, basic email marketing service

Overall, a very good product if you are just looking for a simple elegant email marketing service.

Pros

Simple to use, elegant design, good user interface. Great customer support. Was exactly what we needed at the time. Also, affordable!

Cons

Pretty simple service, nothing too fancy. Can't sort constituent lists and not many features for upgrading or managing groups.

Review Source

Abigail from Continue to Give: Online Donation Software for Churches and Nonprofits

Ease-of-use

Value for money

Customer support

Functionality

December 2017

Great Email Service

Easy Emailing and newsletter service to my customers

Pros

I love the drip campaigns, I can set up emails to be sent in an order a few days apart or how I need it. I like how easy the email templates are to setup and email out. Very user friendly.

Cons

I'm not a fan of how I can't organize my pictures. Very small pictures and it only shows a few at a time. There is no logic emailing yet. I can't send a single email from one of my drips as a one time email. I have to re-create it in my promotions.

Review Source: Capterra
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Verified Reviewer

Ease-of-use

Value for money

Customer support

Functionality

November 2017

Very user friendly and easy to customize

Very user friendly, helped us save so much time on emailing clients

Pros

Extremely user friendly, many customizable templates to choose from, helpful customer service, seriously the easiest email service to use!

Cons

Really not much to add here because we love using this product. Would be nice to have some more templates to choose from.

Review Source: Capterra

Shannon from Plus One Virtual Solutions

Ease-of-use

Value for money

Customer support

Functionality

November 2017

Madmimi offers a solid email marketing product at a great price.

Mad Mimi is a great basic email service provider. There aren't many bells or whistles, but the quality is great. The customer service is amazing and navigating the site is a breeze.

Pros

If you are looking for a good quality email service without a lot of fancy bells and whistles to slow you down, then Mad Mimi fits the bill. The site is easy to navigate, accounts are super simple to set up, and creating a newsletter is as simple as 1-2-3-SEND. Customer service has always responded quickly and gone the extra mile to resolve issues. offer tips or point you in the right direction.

Cons

In comparison to other email service providers, email templates are limited as well as sign-up form options.


Review Source: Capterra

Angela from YogaSport Dallas

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2017

Very Easy To Use And Awesome Customer Service

Pros

My favorite thing about Mad Mimi is how easy it is to use. They make it so simple that you can't even mess up templates (even if you want to). Unlike many other email marketing companies, they also make it fun and have very quick, friendly, and helpful customer service reps.

Cons

I don't like that you can't embed a video into an email. And while I enjoy the simplicity of the format, I do wish there were a few more options for styles and layout.

Review Source: Capterra

Declan from Simply Responsive

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2017

Mad Mimi is typical of old email software designed for the desktop age, functional but not updated.

Email blasts were easy and delivered well. If you manage emails the old way, just blasting lists and setting up a few autoresponders, it works. Yet today myself and clients need more than that, we need ways to segment and to tag, to optimize by people's actions. There's a little of that here, but not much.

Pros

It's an easy tool to set up email blasts and autoresponders, The interface is pretty easy to use and organizes by email lists, like the old days. Deliverability has been excellent, which is a key part of any email service.

Cons

It's dated - things like tagging, responding to visitors behaviors (aka visiting a page and sending an email) are non existent. The design is centered on email lists, which limits functionality. I've also done a few clones of marketing followups that got a bit wonky, because while you can set them up, you have to go in individually to different data fields to update them. Old email software was designed this way, and while not a flaw, it's definitely behind the times. If you need something simple, it's great.

Review Source: Capterra

Jonathan from 60 Minutes of Art Cares

Ease-of-use

Value for money

Customer support

Functionality

June 2017

Great marketing tool , with potential.

Pros

Mad Mimi, is one of the mailing softwares that we use for our media and it's not too shabby. The system allows the intergration of outside materials which is great and also allows us to give clear consise and clean emails.

Cons

One of the thigs I am not a fan of when it comes to Mad Mimi is that the system at times can be a bit glitchy which can cause work to be deleted , also customer service could be a bit better.

Review Source: Capterra

Ease-of-use

Value for money

Customer support

Functionality

May 2017

BEST Email Marketing Campaign Tool - For Actionable Results!

Pros

Super EZ to design a campaign & rapidly A/B test for results in small batches, then a full-on campaign. Let's face it - no one wants to receive NOR send spam, so you want a tool that's fast & easy to do a lot of testing. Campaign results show you exactly which links INSIDE you campaign were engaged with vs no one cared about. This is s-o-o much better than smarter than "opens" and "received".

I test everyday for two weeks, tweak as needed until I get what I get now: 100% recieved, 70% engaged/forwards and of those fowards 60+% viewed too! PLUS ZERO "Report Spam"s.

Pricing on serious volume can't be beat. Suggest you check out their Paid Plans too as they are clearly designed for email campaign success.

Support is exceptional EX: They go far beyond "getting things to work technically" These guys really are experienced technical marketers and listen to what you are trying to achieve - as they make suggestions on How To...etc..

Cons

Honestly, I can't find one........ I even gave them a couple of roadmap ideas,becuase I'm pretty creative too, but those aren't cons.

Review Source: GetApp

Jerry from The Lasting Candle

Ease-of-use

Value for money

Customer support

Functionality

February 2017

A nice program

Hello, We have been using Mad Mimi for a couple months and so far it is great. We love the templates and the step by step instructions. We feel it has alot to offer as our company grows.

Review Source: Capterra

Displaying 1 - 20 of 27 reviews