Top MailChimp Competitors:
The Best Alternatives for Your Business

MailChimp is an online email marketing and automation solution that lets users manage subscribers, send marketing emails and track the results of email campaigns. It offers functionality to help users design, share and track marketing emails as well as view reports and subscriber activity. The software also offers integration with various social networks.

In addition, MailChimp offers an application for both Android and iOS that lets users receive campaign updates, add subscribers and view social media activity from their mobile devices. With the MailChimp Snap app, users can even send photo-based emails to segments of customers or lists of subscribers.

MailChimp integrates with other popular applications and systems—such as Salesforce, Eventbrite, Google, Twitter, Facebook, Shopify and SurveyMonkey—making it a good choice for businesses that already use those tools.

Businesses with an online store can benefit from MailChimp’s e-commerce integrations. By connecting their online store to the MailChimp platform, users can create targeted campaigns, track customers’ purchases, automate product follow-ups and send back-in-stock messages.

While MailChimp is a popular choice, claiming over 10 million users worldwide, other systems may be a better fit for your marketing needs. We’ve compiled this list of MailChimp competitors to help you decide among the many other options available to you.

We’ve broken out the top MailChimp competitors into two categories:

Most Asked-About Alternatives

We determined the two following alternatives by tracking which products are most searched for alongside MailChimp.

Note: You can learn more about our Alternatives methodology here.

Constant Contact

Constant Contact’s email marketing system allows businesses to import customer data from spreadsheets or email clients (e.g. Gmail and Microsoft Outlook) and create customizable email templates and sign-up forms. It also offers real-time reporting features to help users track email opens, clicks, forwards, social shares, and more.

Small businesses looking to improve their marketing efforts will appreciate Constant Contact’s online and in-person seminars and trainings.

While some of these have registration fees, many are free to attend.


AWeber offers an email marketing system to help small businesses deliver targeted, personalized and timely messages to their customers. With it comes tools such as auto-responders, sign-up form templates, email newsletters, subscriber segmenting and more.

AWeber integrates with Facebook, WordPress, LeadPages, PayPal and others.

With AWeber API (a programming interface), users can create their own apps that integrate with AWeber’s email marketing platform.

Top User-Rated Alternatives

The next three MailChimp competitors were identified through an analysis of our user reviews. We use this data to rank products based on their average overall star-rating (out of a possible five).

MailChimp has an average rating of 4.6. The following three alternatives are also rated highly by Software Advice reviewers:


Act-On has an average rating of 4.5 out of five stars. It’s a scalable platform that offers a comprehensive suite of email marketing and marketing automation applications.

Act-On is mostly used by small businesses or individual marketing departments within larger companies.

Noteworthy functions include website tracking, customer scoring and segmentation functionality. These tools help businesses see what types of users are visiting their website, and what they do once they’re there. The software also helps companies focus in on particular target markets.

Act-on also has options for inbound marketing, making it a good choice for marketers that employ an inbound marketing methodology.

One user says that Act-on is a “a great bang for the buck” and many others applaud the system as intuitive and say that it comes with great customer support.


Iterable has an average rating of 4.6 out of five stars. This solution stands out for its growth marketing automation platform and multi-channel user engagement campaign management functionalities, in addition to the email marketing functionality it provides.

Iterable is a great choice for businesses that anticipate rapid growth.

In fact, Iterable says they can scale with businesses “all the way to hundreds of millions of users.” To help these growing businesses, Iterable also offers 24/7 access to a dedicated account manager who specializes in growth marketing.

One Iterable user called it a “step up from every other email software platform” while others tout its flexibility and ease of use.

Campaign Monitor

With an average rating of 4.8 stars, Campaign Monitor offers an email marketing platform suitable for businesses of all sizes.

The system includes a drag-and-drop email builder with professionally designed and customizable email templates, and offers real-time insights on email performance and campaign activity.

Campaign Monitor also offers a wide variety of possible integrations with popular business applications, including various CRM and help desk systems and social apps such as GetFeedback, Salesforce and Magento.

One Campaign Monitor user says, “We have been using CM for several years now and from the first newsletter we sent out we were impressed.” Others state that it’s an easy to use platform with great customer service and analytics functionality.

Next Steps

Before making a decision, consider which of these products align with your marketing goals. While MailChimp is an excellent choice for many companies, it’s always wise to see what else is out there and weigh your options before making a commitment.

If you’d like to see more options, check out even more alternatives in our Marketing Software Buyer’s Guide or Email Marketing Software Buyer’s Guide.

If you’d rather weigh each product’s pros and cons over the phone with one of our expert software advisors, you can give us a call for free at (855) 998-8505.