Mailchimp Transactional Email Software

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About Mailchimp Transactional Email

Mailchimp Transactional Email is an email management platform, which helps small businesses send personalized emails to customers via simple mail transfer protocol (SMTP) or application programming interface (API). Developers can utilize HTML template editors or in-built customizable templates to create emails. It lets teams deliver emails directly into clients’ inboxes and gain delivery insights via comprehensive reports to optimize email performance. Administrators can track the number of bounced emails, spam complaints, email rejections and unsubscribes to analyze account reputation. Additionally, Mailchimp Transactional Email enables managers to track activity logs such as open and click rates, export webhooks to other datasets and connect domains with a dedica...

Mailchimp Transactional Email Pricing

Pricing is based on the number of emails required, and starts from $20/month for up to 25000 emails. A dedicated IP is available for an additional $29.95/month.

Starting price: 

$20.00 per month

Free trial: 

Available

Free version: 

Available

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Mailchimp Transactional Email User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4

Customer support

4

Functionality

4.5

Showing 1 - 5 of 111 reviews

User Profile

Guido

Verified reviewer

Company size: 51-200 employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

June 2021

Good value for money, the perfect tool for small-medium size companies

I manage several accounts for clients of my agency. Mailchimp is mainly used to send periodic newsletters.

Pros

Animated gifs and the tone of voice of the interface: they may seem silly things, but when you're stressing because you have to push a button and send thousands of emails to your contacts, the picture of the chimpanze clicking the button for you helps to relax. The platform has all basic features needed to manage small-medium size databases. Marketing automation features let you manage transactional deliveries and automate many tasks and communications (this is especially useful when you have an e-commerce). Web hooks and especially the direct integration with Facebook lead forms are of course a big plus.

Cons

It is a basi tool, suitable to manage small-medium size databases. Bulk operations on the database and advanced data manipulation tools are mostly missing. I like the graphical UI but you need some time and training before you really feel comfortable with it (especially, knowing where to look for the info you need)

Reasons for choosing Mailchimp Transactional Email

Similar pricing, same features, MailChimp grants a native integration with Facebook lead forms and lets you send transactional emails more easily

Anonymous

Company size: 2-10 employees

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

May 2021

Benefits of Mail Chimp Transactional Emails

Overall my experience has been pleasant and supportive for the non profit I work for. We will continue to use this company because they are always updating and making things better for its users!

Pros

Ease of building the template with examples in the Mail Chimp database gave me a great understanding of how to create graphics that would better align with the trends of today and how to better communicate with my donor base. Sometimes starting from scratch is intimidating but the support staff is very helpful and available.

Cons

Sometimes navigating where a campaign / eblast / structure is setup within the database can be tricky. Begin reading about the different setups within the database before building. I like to generate one look and duplicate for future endeavors. Sometimes I had a hard time locating the original in my Mail Chimp base.

Reasons for switching to Mailchimp Transactional Email

The overall look was more updated with Mail Chimp and the dimensions for images and structure was much easier to navigate in the MC free version than in Constant Contact. It allowed me to see how the system worked without fully investing and jumping ship which was helpful for the move over to Mail Chimp :)

Samuel

Company size: 1,001-5,000 employees

Industry: Non-Profit Organization Management

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
3

Value for money

out of 5
4

Customer support

out of 5
5

Functionality

out of 5

November 2021

Excellent for Internal and external newsletters

My overall experience with mail chimp is excellent. It has helped grow my mailing list and made my monthly newsletter updates more professional and quicker to design and create.

Pros

The functions allow templates to be easily reused, copy and past text directly into the form from word documents and photos and pictures to be pasted in with the option to edit and resize within the platform. Also the embedding code is very easy to find and simple to employ, allowing my website to have pop-up boxes and sign up forms to gaining more email subscribers.

Cons

The cost once you go above 2,000 contacts is a little high, however this can be fixed by separating out internal contacts and external contacts. Now we produce newsletters for two different list of people and are once again below the threshold required for payment.

Reasons for choosing Mailchimp Transactional Email

Other mailing systems were trailed, but both from our own experience as well as a mailing comparisons website mail chimp had the best functionalities for the least amount of costs.

Reasons for switching to Mailchimp Transactional Email

Vertical response was a complex platform which was not very user friendly.

Anonymous

Time used: Less than 2 years

Review Source: GetApp

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
3

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

May 2018

Great, while we had it!

Pros

I run a busy social network. Around 6,000 users total, and 300-400 online at any given time. Due to this, I needed a transactional email service that had great deliver-ability for invitations, verifications, password changes, etc. Mandrill was recommended to me, and we were completely happy with the service. Unfortunately, when they bundled Mandrill into Mailchimp, we couldn't afford it anymore.

Cons

Unfortunately, bundling services did no favors. What previously was affordable for us no longer was. While the service is great, the way the change was implemented was sudden, leaving companies little time or recourse to find other options quickly. That solidified my decision to leave- most companies would grandfather in existing members, offer a lower rate, something. They simply provided us with addresses for other services, losing customers in the process.

Anonymous

Company size: 2-10 employees

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

May 2021

Great for email marketing campaigns for small business

Mailchimp is probably one of the best ways to get started with your email campaigns. The free version is a great way to try it out and start building your base. I'll be upgrading to a paid plan soon so I can take advantage of more automations. Thanks to the free plan, I've been able to see how useful it can be and get started with very little risk.

Pros

It is easy to setup your basic email campaigns to help get your email marketing started for your small business. The templates help you get all the information you need and generally it is a step by step process.

Cons

If you want to get into any real detailed marketing, you'll need to know what you're doing. While they do have good documentation, you'll need to dig in or hire a professional to handle it for you. The Customer Journey is a new addition that is really nice, but not 100% reliable yet. We’ve had to revert to regular campaigns a few times due to Journey failures. That said, Mailchimp support was very helpful and determined to work with their developers to create long term fixes.

Reasons for choosing Mailchimp Transactional Email

The pricing is the only reason I didn't start with ActiveCampaign. Once my list really starts to grow, I will likely consider moving to get more powerful features. I just don't need them yet.

Reasons for switching to Mailchimp Transactional Email

SumoMe was a bit clunky and I didn't feel like it was working all the time.

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