MailerLite Software

MailerLite Software

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Find out more:

About MailerLite

MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking. The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. Users can store recipient contact information including email addresses, phone numbers, cities and countries. Users can track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce rates. MailerLite also helps users desig...

MailerLite Pricing

Growing Business plan is $10 for 3 users. Free plan, growing and advanced with extra features. https://www.mailerlite.com/pricing

Starting price: 

$10.00 per month

Free trial: 

Available

Free version: 

Available

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MailerLite Reviews

Overall Rating

4.72

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

5

Functionality

4.5

Showing 1 - 5 of 1,383 reviews

Ani

Company size: 1 employee

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

June 2021

Happy Customer

Konstantinos

Company size: 11-50 employees

Industry: Information Technology and Services

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

October 2022

An excellent service.

Amazing! Not only is it a reliable service overall, but it integrates with most popular platforms, and works very well. To make the experience even better, there is a friendly and knowledgeable support team to assist you quickly and conveniently should you need any questions answered.

Pros

It is easy to work with, and integrates well with most popular platforms.

Cons

The fact that there exist some bugs in the back end. Also the fact that due to this being a transitional period, there exist both an old and a new Mailerlite versions, which might create some confusion for daily users, both in terms of UI, and UX.

Reasons for choosing MailerLite

It was the better choice overall.

Reasons for switching to MailerLite

Mostly it was because of the lower cost of Mailerlite's, but also the UI was friendlier.

Carla

Company size: 1 employee

Industry: Education Management

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

November 2022

I use Mailerlite

Fairly good.

Pros

Ease of use, Option to pay monthtly instead of paying a full year. Now this option is no longer applicable with the new version, so I kept the old version. Most apps switch to yearly payment plan, but then a lot of customers cannot afford that. And the free plans don't have the features they need.

Cons

The way the Forms are setup. They are not customizable.

Anonymous

Company size: 5,001-10,000 employees

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

August 2022

Streamlined, Yet Powerful Tool for email Marketing Campaigns

Pros

I have used a number of competing email tracking programs and MailerLite is by far the most streamlined and easy to use I have come across. That said, it doesn't sacrifice any of the capability. I have run multiple email marketing campaigns with it (soliciting reviews for fiction novels and album releases) and was delighted with MailerLite's flexibility and power. It integrates seamlessly with Gmail (as well as other mail clients), giving users the power to imbed tracking on a per-message basis with the simple click of a toggle button. As my campaigns featured hundreds of individually customized email, the per-message tracking was critical. It pushed alerts when a message was opened or a link was clicked and provided useful statistical summaries of engagement on demand. I continue to use MailerLite any time I need to gage (and track) email engagement.

Cons

I have no complaints about MailerLite's functionality--it is easy to use, is full featured, and integrates well with other email apps. However, in order to disable the "this message is tracked by MailerLite" footer included in the message, users need to pay an annual subscription fee. Given how intrusive that message looks, I had no choice but to pay the fee. That said, the fee seemed reasonable given the power of the software.

Reasons for choosing MailerLite

I chose MailerLite because of its competitive pricing and owing to the fact that it had the features I required in an email tracking client.

Reasons for switching to MailerLite

I switched to MailerLite because of its competitive pricing and complete functionality.

Response from MailerLite

We're so glad to hear we cover all your needs with our features.

Replied September 2022

Dineen

Company size: 1 employee

Industry: Publishing

Time used: Less than 2 years

Review Source: Capterra

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

October 2022

MailerLite is a Key Part of My Brand and Communication

I love MailerLite. I've looked at and used other platforms, but ML is the best in my opinion. It has all the features I want to make my brand and products look professional and appealing. It's intuitive to use for the most part, and does so much for me and my readers.

Pros

As a graphic designer, I love the ability to create beautiful and organized emails.

Cons

Sometimes it's hard to figure out the automations in setting them up, but customer help has been a life saver. Most of the time it's been things I didn't understand yet. The only thing I wonder if it's possible would be to assign multiple inroads (forms, landing pages, etc.) to one automation, instead of having to duplicate and direct for each one. Just makes the automation a bit confusing to keep track of it all.

Reasons for switching to MailerLite

Didn't like the way it functioned or the design options. Too limited.

Response from MailerLite

Hi there Dineen, super great to hear we're part of the tools you use for branding and communication. I totally understand you, automation can feel somewhat overwhelming at times - but are great time savers once setup. As for your questions, it is possible as, can use the same group for all forms, landing pages etc., and you can use an automation with a trigger "when subscriber joins a group" with just 1 group that all the multiple inroads are using. Hope this make sense, but if you have more questions, feel free to reach out to our support, and they're able to help you out with this :)

Replied October 2022

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