# MailerLite Software Overview 2026 - Features & Pricing

> Review of MailerLite Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Source: https://www.softwareadvice.com/marketing/mailerlite-profile

---

[Home](https://www.softwareadvice.com/)

/

[Email Marketing Software](https://www.softwareadvice.com/email-marketing/)

/

MailerLite

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

Overview

[Reviews](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/mailerlite-profile/alternatives/)

# MailerLite 2026: Benefits, Features & Pricing

Updated June 9, 2026

Written by [David Jani](https://www.softwareadvice.com/resources/author/david-jani/)

Content Analyst

Edited by [Parul Sharma](https://www.softwareadvice.com/resources/author/parul-sharma/)

Editor

Wondering if MailerLite is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

On this page

-   Our Summary
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   Key Sentiments
    
-   User Reviews
    
-   Frequently Asked Questions
    
-   Popular Comparisons
    

## Our Summary

MailerLite

4.7

[(2273)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/)

FrontRunner 2026

Pros:

-   Automation features
-   Email campaign management

Cons:

-   Integration limitations
-   Account suspension issues

Pricing

Starting at $10.00 per month

### What is MailerLite:

MailerLite is a digital marketing platform that lets small businesses create and manage email campaigns, build websites, generate leads, and sell products online. Its features include an email automation builder, drag-and-drop editor, email and website templates, e-commerce integrations, and real-time reports.

### Why we like MailerLite:

MailerLite earns a 4.7 out of 5 rating from 2,100+ user reviews and is featured as a FrontRunner in our top email marketing software guide. It rates highly in customer support (4.8) and value (4.7). Users also appreciate its lead generation, workflow management, and email campaign tools.

### Who should use MailerLite:

MailerLite is popular among solopreneurs and small teams, with 54% of reviewers self-employed and 33% from businesses with 10 or fewer employees. It's ideal for content creators, e-commerce stores, and service businesses. The interface works for beginners while offering advanced features for growth.

Wondering if MailerLite is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

## MailerLite User Interface

## Popular MailerLite Alternatives

Main Product

MailerLite

4.7

[(2273)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/)

Ratings Breakdown

-   4.59Ease of use
-   4.71Value for money
-   4.77Customer support
-   4.54Functionality

Pricing

Starting at $10.00 per month

Get Price

Alternative Product

[Gmail](https://www.softwareadvice.com/email-marketing/gmail-profile/)

4.8

[(13432)](https://www.softwareadvice.com/email-marketing/gmail-profile/reviews/)

Ratings Breakdown

-   4.81Ease of use
-   4.77Value for money
-   4.45Customer support
-   4.71Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/)

4.6

[(3467)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/)

Ratings Breakdown

-   4.56Ease of use
-   4.49Value for money
-   4.52Customer support
-   4.49Functionality

Pricing

Starting at $9.00 per month

Get Price

Alternative Product

[Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/)

4.5

[(17623)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/)

Ratings Breakdown

-   4.38Ease of use
-   4.36Value for money
-   4.17Customer support
-   4.36Functionality

Pricing

Starting at $13.00 per month

Get Price

Alternative Product

[ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/)

4.6

[(2561)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)

Ratings Breakdown

-   4.24Ease of use
-   4.34Value for money
-   4.39Customer support
-   4.46Functionality

Pricing

Starting at $15.00 per month

Get Price

Alternative Product

[Constant Contact](https://www.softwareadvice.com/marketing/constant-contact-profile/)

4.3

[(2925)](https://www.softwareadvice.com/marketing/constant-contact-profile/reviews/)

Ratings Breakdown

-   4.32Ease of use
-   4.11Value for money
-   4.23Customer support
-   4.19Functionality

Pricing

Starting at $12.00 per month

Get Price

## MailerLite Overview

MailerLite has been the email marketing platform of choice for small businesses, creators, and ecommerce brands for over 15 years. From growing your list to automating your customer journey, MailerLite helps you do it with less stress while making your budget stretch further. 💰Simple, stable pricing: Send unlimited emails with every plan. With pricing starting at $10/month, it’s never been more affordable to nurture loyal customers with email. ✨Grow and engage your audience in style: Build newsletters, forms, and full websites with an intuitive Drag and drop builder. Start...

from scratch or choose from over 150 templates that you can customize with your brand styles. 💸Sell more and keep more of your revenue: Sell your digital products, set up paid newsletter subscriptions, and manage 1-1 or group bookings (all with 0% commission fees!). Replace 3rd-party tools to save on costs and keep your data in one place. 🤖Advanced automations, executed effortlessly: Build out entire sales funnels and automated client journeys. With Bookings, you can sync Google/Outlook calendars and trigger behavior-based sequences so your clients receive relevant info the moment they schedule. 📊Better data for better decisions: Never be in the dark about performance. Get insights into metrics like sign-up sources, link clicks, and open rates. Take optimization a step further with A/B and multivariate testing to fine-tune your strategy. 💚Try MailerLite free for 14 days—our 24/7 support team is waiting to help!

## MailerLite Pricing and Plans

Starting price: $10.00 per month

Free Trial

Free Version

Free Plan

$0.00

Plan includes:

-   Drag & drop editor
-   Email automation builder
-   Unlimited websites & blogs
-   10 landing pages
-   Signup forms & pop-ups
-   Comparative reporting

Growing Business

$10.00

per user, per month

Plan includes:

-   Sell digital products
-   Unlimited templates
-   Dynamic emails
-   Campaign auto-resend
-   Multivariate testing
-   Unlimited websites & blogs
-   Unlimited landing pages
-   Unsubscribe page builder

Advanced

$20.00

flat rate, per month

Plan includes:

-   Partner discounts
-   AI writing assistant
-   Preference center
-   Enhanced automations
-   Promotion pop-ups
-   Custom HTML editor
-   Facebook integration
-   Smart sending

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

### Our Analysis of MailerLite's Pricing Plans

MailerLite offers a range of pricing plans designed to accommodate businesses at various stages of growth. We've dug into the details of each plan to help you determine which one aligns best with your email marketing needs. From the feature-rich Free plan for beginners to the customizable Enterprise plan for large organizations, MailerLite provides scalable solutions for different subscriber counts and marketing requirements. We'll walk you...

through each plan's key features, limitations, and costs, empowering you to make a well-informed decision for your business. \*\*Free plan\*\* MailerLite's Free plan is an excellent starting point for individuals and small businesses just beginning their email marketing journey. With support for up to 1,000 subscribers and 12,000 monthly emails, this plan provides a solid foundation without any financial commitment. The plan includes essential features like a drag-and-drop editor, email automation builder, website creation tools, and up to 10 landing pages. \*\*Pros:\*\* - \*\*Zero cost:\*\* The Free plan allows you to explore MailerLite's core functionality without any financial investment, making it ideal for startups and solopreneurs. - \*\*Comprehensive support:\*\* Unlike many free plans, MailerLite offers 24/7 email and chat support for the first 30 days, helping new users get up to speed quickly. - \*\*Essential marketing tools:\*\* With access to automation, landing pages, and signup forms, you can implement complete marketing campaigns without upgrading. \*\*Cons:\*\* - \*\*Email volume limitations:\*\* The 12,000 monthly email limit may become restrictive for businesses with frequent sending needs or growing engagement. - \*\*Single user access:\*\* With only one user seat, collaboration is impossible without upgrading to a paid plan. - \*\*Limited landing pages:\*\* The cap of 10 landing pages may constrain businesses running multiple campaigns or testing different conversion approaches. \*\*Growing Business plan\*\* The Growing Business plan, starting at $10 per month (billed monthly) or $9 per month (billed annually) for up to 500 subscribers, is designed for businesses ready to expand their email marketing efforts. This plan removes the monthly email sending limits and increases user seats to three, allowing team collaboration. It also unlocks premium features like unlimited templates, dynamic emails, campaign auto-resend, and multivariate testing. \*\*Pros:\*\* - \*\*Unlimited sending capacity:\*\* With no restrictions on monthly emails, you can communicate with your audience as frequently as needed without concerns about hitting limits. - \*\*Enhanced collaboration:\*\* Three user seats enable team members to work together on campaigns, improving efficiency and creative input. - \*\*Advanced marketing capabilities:\*\* Features like multivariate testing and campaign auto-resend help optimize performance and ensure your messages reach your audience. \*\*Cons:\*\* - \*\*Subscriber-based pricing:\*\* The $10 starting price increases as your subscriber count grows, potentially leading to significant cost increases as your audience expands. - \*\*Limited user seats:\*\* While better than the Free plan, three user seats may still be insufficient for larger marketing teams. - \*\*Limited automation:\*\* Plan users have limited access to email automation templates and no ability to apply multiple triggers to a single automation. \*\*Advanced plan\*\* For businesses seeking comprehensive email marketing capabilities, the Advanced plan starts at $20 per month (billed monthly) or $18 per month (billed annually) for up to 500 subscribers. This plan includes unlimited user seats and all Growing Business features, plus sophisticated tools like smart sending, Facebook integration, custom HTML editing, and enhanced automations. The plan also introduces an AI writing assistant to help create more effective email content. \*\*Pros:\*\* - \*\*Unlimited team access:\*\* With no restrictions on user seats, your entire organization can collaborate on email marketing initiatives. - \*\*Intelligence-driven features:\*\* Smart sending capabilities help optimize delivery timing, potentially improving open rates and engagement. - \*\*Enhanced customization:\*\* The custom HTML editor provides complete control over email design for businesses with specific branding requirements or complex layout needs. \*\*Cons:\*\* - \*\*Higher starting price:\*\* The $18 or $20 monthly minimum represents a significant jump from the Growing Business plan, especially for smaller subscriber lists. - \*\*Scaling costs:\*\* As with other plans, pricing increases with subscriber count, which can lead to substantial costs for growing businesses. - \*\*Automation limits:\*\* Even at this tier, the number of automation steps is capped at 100, like the Free and Growing Business plans. \*\*Enterprise plan\*\* MailerLite's Enterprise Plan is tailored for large organizations with over 100,000 subscribers. This custom-priced solution includes all Advanced plan features, plus white-glove services like a dedicated success manager, deliverability consultation, and personalized onboarding and training. The plan also offers account audits and performance improvement recommendations. \*\*Pros:\*\* - \*\*Personalized support:\*\* A dedicated success manager ensures your email marketing strategy aligns with business objectives and industry best practices. - \*\*Deliverability optimization:\*\* Dedicated IP and deliverability consultation help maximize inbox placement rates, a critical factor for large-scale email campaigns. - \*\*Custom implementation:\*\* Onboarding consultation and training ensure your team leverages MailerLite's full potential for your specific use cases. \*\*Cons:\*\* - \*\*Pricing uncertainty:\*\* The custom pricing model makes it challenging to budget precisely without engaging with the sales team. - \*\*Potential overprovisioning:\*\* Some enterprise features may be unnecessary for businesses just crossing the 100K subscriber threshold. - \*\*Resource commitment:\*\* Implementing and managing an enterprise email solution requires significant time investment from your team. \*\*Conclusion\*\* After analyzing MailerLite's pricing structure, it's clear that the platform offers a thoughtfully designed range of plans that grow alongside your business. \*\*For startups and small businesses:\*\* The Free plan provides remarkable value with its generous allowance of 1,000 subscribers and 12,000 monthly emails. The inclusion of automation capabilities, landing pages, and website tools makes this an unusually comprehensive free option. As your subscriber list approaches the 1,000 mark or you require more frequent sending, the Growing Business Plan offers a logical next step with unlimited emails and expanded team access. \*\*For established midsize businesses:\*\* The Growing Business plan likely represents the sweet spot for most organizations, balancing cost with functionality. The unlimited emails, multivariate testing, and expanded landing page capabilities provide the tools needed for sophisticated campaigns without the higher investment of the Advanced plan. However, businesses with complex automation needs or larger marketing teams should consider the Advanced Plan for its unlimited user seats and enhanced targeting capabilities. \*\*For large organizations:\*\* The Advanced plan offers substantial value for businesses with complex marketing needs but subscriber counts below the Enterprise threshold. The unlimited user seats and advanced automation features support sophisticated, team-driven marketing operations. For those exceeding 100,000 subscribers, the Enterprise plan's dedicated support and deliverability optimization become increasingly valuable as email deliverability challenges typically intensify at scale. When selecting a MailerLite plan, consider not just your current subscriber count but also your anticipated growth rate, sending frequency, and team collaboration requirements. The platform's 30-day free trial of premium features allows you to test advanced capabilities before committing, while the 10% discount for annual billing offers savings for businesses confident in their long-term needs. By aligning your selection with immediate requirements and future growth projections, you can maximize the return on your email marketing investment while avoiding unnecessary costs.

### Compare Pricing

Compare pricing across our most frequently recommended Email Marketing products.

Software options

Starting price\*

User rating

[Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/)

$800.00

4.64[(33 reviews)](https://www.softwareadvice.com/email-marketing/net-results-profile/reviews/)

**8**

recommendations

[HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)

$15.00 per month

4.51[(6233 reviews)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/)

**4**

recommendations

[Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)

$25.00 per month

4.20[(530 reviews)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/)

**4**

recommendations

[emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/)

$1,000.00 per month

4.69[(51 reviews)](https://www.softwareadvice.com/marketing/emfluence-profile/reviews/)

**4**

recommendations

[SalesAndMarketing.ai](https://www.softwareadvice.com/product/529885-SalesAndMarketing-ai/)

$0.01 per month

No reviews yet

**3**

recommendations

\*Defined as the price above any available free plan

## MailerLite Features

Drawn from insights across 2273 verified reviews, we've outlined MailerLite's best and worst rated features and how they stack up against the average rating.

MailerLite's score

Category average

MailerLite's Best Rated Features

API

4.92

3.93 category average

Real-Time Reporting

4.83

4.07 category average

Campaign Segmentation

4.83

3.85 category average

MailerLite's Worst Rated Features

CRM

3.67

4.05 category average

Location Tracking

4.15

4.35 category average

Third-Party Integrations

4.28

3.92 category average

-   Popular features found in Email Marketing
    
    A/B Testing
    
    Autoresponders
    
    Campaign Analytics
    
    Campaign Scheduling
    
    CAN-SPAM Compliance
    
    Contact Management
    
    Customer Segmentation
    
    Email Tracking
    
    Event Triggered Actions
    
    Subscriber Management
    
    WYSIWYG Editor
    
-   More features of MailerLite
    
    Activity Dashboard
    
    Activity Tracking
    
    Alerts/Notifications
    
    API
    
    Audience Targeting
    
    Campaign Management
    
    Campaign Planning
    
    Campaign Segmentation
    
    Channel Management
    
    Click Tracking
    
    Content Management
    
    Conversion Tracking
    
    CRM
    
    Customer Surveys
    
    Customizable Branding
    
    Customizable CTAs
    
    Customizable Fields
    
    Customizable Forms
    
    Customizable Templates
    
    Data Import/Export
    
    Design Management
    
    Drag & Drop
    
    Drip Campaigns
    
    Dynamic Content
    
    Email Campaign Management
    
    Email Distribution
    
    Email Management
    
    Email Marketing
    
    Email Sequences
    
    Email Templates
    
    Engagement Tracking
    
    Form Builder
    
    Forms Management
    
    GDPR Compliance
    
    Generative AI
    
    Geolocation
    
    HTML Editor
    
    Image Library
    
    Landing Pages/Web Forms
    
    Lead Capture
    
    Lead Generation
    
    List Management
    
    Location Tracking
    
    Mailing List Management
    
    Marketing Automation
    
    Mobile Access
    
    Mobile App
    
    Mobile Optimization
    
    Monitoring
    
    Multi-Campaign
    
    Multivariate Testing
    
    Newsletter Management
    
    Personalization
    
    Real-Time Analytics
    
    Real-Time Data
    
    Real-Time Monitoring
    
    Real-Time Notifications
    
    Real-Time Reporting
    
    Reporting/Analytics
    
    Reporting & Statistics
    
    Responsive Web Design
    
    ROI Tracking
    
    Sales Analytics
    
    Scheduling
    
    Search Marketing
    
    Segmentation
    
    SEO Management
    
    Social Marketing
    
    Social Media Integration
    
    Spam Blocker
    
    Subscription Management
    
    Tagging
    
    Team Management
    
    Template Management
    
    Third-Party Integrations
    
    Visual Analytics
    
    Web Forms
    
    Website Management
    
    Website Publishing Options
    
    Workflow Automation
    
    Workflow Management
    

## MailerLite Integrations

Based on 2273 verified reviews, we've identified products most frequently integrated withMailerLite.

[WordPress](https://www.softwareadvice.com/web-content-management/wordpress-profile/)

Integration rated 4.8 from 168 reviews

Traci Weinhart

Owner

Used for 1-2 years

Reviewed March 2024

"I use my WordPress site to share info with my readers and MailerLite to get them on my email list so I can email them updates on my site."

[Zapier](https://www.softwareadvice.com/cloud-management/zapier-profile/)

Integration rated 4.8 from 84 reviews

Nicola Salmon

CEO

Used for more than 2 years

Reviewed November 2022

"Zapier adds customers to my mailing list when they purchase products"

Stripe

Integration rated 4.5 from 29 reviews

Shopify

Integration rated 4.5 from 24 reviews

Elementor

Integration rated 5.0 from 22 reviews

Squarespace

Integration rated 4.9 from 17 reviews

Google Forms

Integration rated 4.7 from 16 reviews

Meta for Business

Integration rated 4.3 from 16 reviews

See all 142 integrations

## MailerLite Key Sentiments

We analyzed 2273 verified reviews for MailerLite to find out what actual users really think.

Most Positive Sentiments

Customer support

84% Positive

10% Neutral

6% Negative

Users appreciate MailerLite's customer support for its fast and efficient service, which quickly resolves issues and answers questions. They find the support team responsive and helpful, often going above and beyond to assist with problems. Additionally, users value the availability of support in multiple languages, which enhances their overall experience with the platform.

Email marketing

77% Positive

17% Neutral

6% Negative

MailerLite's email marketing features are user-friendly and affordable, according to reviews, making the software an excellent choice for small businesses. Users appreciate the intuitive interface, robust customization options, and powerful automation tools. Additionally, users highlight the platform's support for lead generation and its ability to simplify email marketing processes.

Email campaigns

57% Positive

30% Neutral

13% Negative

Reviewers enjoy using MailerLite for managing email campaigns, finding the process of creating and sending campaigns straightforward and effective. They appreciate the ability to segment audiences, track campaign performance, and create landing pages. Users also value the ease of use and the ability to manage all their campaigns within one platform.

Least Positive Sentiments

Account management

26% Positive

36% Neutral

38% Negative

Reviewers find the domain authentication process challenging and the account approval process lengthy. Additionally, users report difficulties in managing multiple accounts and concerns about account termination policies.

Subscriber management

45% Positive

34% Neutral

21% Negative

Some users experience issues with the subscriber management interface and the limitations on the number of subscribers in the free plan. Nevertheless, users generally find MailerLite's subscriber management tools helpful for automating email workflows and managing subscriber lists. They also like the free plan for small businesses, which allows them to grow their subscriber base without incurring costs.

Email automation

51% Positive

28% Neutral

21% Negative

A segment of users feel the automation features could be more advanced, particularly in connecting different conditions. Yet, users appreciate the customizable templates and the high email deliverability rates. Advantages of MailerLite's email automation are also cited, helping create sequences and manage email campaigns efficiently, according to reviews.

## MailerLite User Reviews

Overall Rating

4.7

Ratings Breakdown

5

78%

4

18%

3

2%

2

0%

1

2%

Secondary Ratings

Ease of Use

4.6

Value for money

4.7

Customer support

4.8

Functionality

4.5

VR

Verified

Reviewer

Marketing and Advertising

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed May 2026

Affordable and Freemium Email Marketing Tool

5

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Its freemium plan is enough to use for newbies who just want to kickstart their Email Marketing campaign.

Cons:

Nah, no issues. I'm still using it and also waiting for its new upcoming features, like Memberships, Subscriptions, and Donations.

Reasons for switching to MailerLite

That tool was so expensive.

Read More

PP

Pablo P.

Verified reviewer

Education Management

2-10 employees

Used monthly for more than 2 years

Reviewed September 2025

Mailer lite as the intuitiv and helpfull plataform I need for my digital entrepreneurship

5

My experience since I have enter Mailer lite is very good. I would say it is an excellent plataform to use, friendly, intuitiv, easy and fast. When you are already familiarized with the tools and hundreds of templates already done for you it is something that is your "best hand" to go through all your bussiness plan,

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Well... speaking of the benefits of Mailer lite I would say that this plataform has a very powerfull, usefull and frindly customer support. Obviously, as many others there are BOT answers but you can speak with a real persona whenever you nedd and this person stay with you as long as you need. Moreover the long years since i have being using Miler lite all the people that helped me were always very kindness, helpfull and strongly worried about solving my problems. I can not remember not even one time they could not solve my problem. It is a tool ease or use. It is really very intuitiv and you can learn very fast how to use it, different from others that has perhaps others tools but are far more dificult for a daily use. If you are thinking about money, the instruments it gives you value for money everything you pay. If you are begining you almost have to pay nothing, just if you are reaching more people and need more espefic tools because your project or bussiness grow then you start paying but from my point of view the very just amount of money. The emial management and email templates are very easy to use, and have strong power to reach more peoplo and make grow your audience and database that is crucial for those who want to earn money with - for example - courses, webinars, mentoring and so one. I have already made many campaign marketing and it is so easy to do. And again... there is always someone to help you in the Path if you get stuck in an stage of the process. It has some usefull social media management and help with that with some tools that join your campaigns and others landing pages with your own followers from your social media channels. The spam filtering as many or all others plataform is always a problem that concerns those who thrive into the self education industry or any other digital selling product, but they explain and teach you very good how to engage better and not having much problems with that.

Cons:

There is no big deal talking aout real problems. Obviously you can get other plataforms that have more professional use tools. But then... we are talking about bigger companies or people who have already great projects. But even in that case from my point of view Mailer lite can help when you have tousend of mails in your database and has already a big audience. Perhaps it is not the right tool for big industry companies, but for natural people as me is far more easy to use and manage then any other plataform that I have already tried to use.

Reasons for choosing MailerLite

More easy and intuitiv for using. The price far more reachable and more customer help when you need someone to give you a hand. The templates are so good to use and help you in the path creating your own campaigns

Vendor Response

Wow, Pablo, this has to be one of the most detailed reviews we’ve ever received! 💚 Thank you so much for taking the time to share your journey with MailerLite in such depth. It really means a lot to hear how the platform and our support team have supported your digital entrepreneurship over the years. If you’d ever like to share more about how you’re using MailerLite or ideas for how we could make your experience even better, we’d love to hear from you. We’re so grateful to have you in the MailerLite community! ✨

Replied September 2025

Read More

IS

Isabelle S.

Verified reviewer

Alternative Medicine

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed April 2026

8 Months In... Still Love It

5

Overall, it is very good! I still use it often. I think it's one of the best free plans out there, with more flexibility than competitors.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

It's been almost 8 months using MailerLite, and I have to say I still love it. Once again, it's a very simple platform that is easy to use for beginners, and I love the drag-and-drop features.

Cons:

I wish there were more features for the free plan - like to send things out during specific time zones, depending on the individual you're sending the campaign to.

Read More

AR

Alexis R.

Verified reviewer

Printing

2-10 employees

Used daily for less than 6 months

Review source

Reviewed March 2026

Great For Beginners

4

My overall experience with the product has been positive. It’s great for new users and a solid starting point for learning automations.

Ratings Breakdown

5

Ease of use

4

Value for money

4

Customer support

4

Functionality

Pros:

MailerLite is very easy to use—you can quickly get the hang of it, even if you’re new and just learning the system.

Cons:

One downside I didn’t like is how easy it is to go over your subscription limits, and if you don’t upgrade, your account gets paused.

Read More

JL

Jacquelyn L.

Verified reviewer

Publishing

2-10 employees

Used daily for more than 2 years

Reviewed September 2025

Great product, outstanding service

5

I am eager and confident to recommend MailerLite to any individual or business that needs an email service provider. It's easy to learn, the tutorials are excellent, and the customer service is topnotch.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

MailerLite is easy to use and yet incredibly powerful. I've been a customer since 2019 and I'm a huge fan. The platform is easy to learn, and it was easy to move from the other email service I was using. Customer service is awesome! They listen to suggestions from users for new features, and have developed a few that I suggested.

Cons:

Sometimes the platform runs a little slow. This is an issue with all cloud-based apps, and it's always annoying.

Reasons for choosing MailerLite

Overall package -- it could do what I wanted at a good price. Also, it was recommended by people I trust. I don't remember what other products I considered at the time.

Reasons for switching to MailerLite

MailChimp's price skyrocketed, increased by something like 5 times. I'm glad it did, because I like MailerLite better.

Vendor Response

Wow Jacquelyn, thank you for such an amazing review! 💚 We’re so glad you’ve been with us since 2019 and that MailerLite has been such a strong fit for you. Hearing that your suggestions have helped shape new features makes us extra happy as that’s exactly the kind of community collaboration we love. We’d love to stay in touch and keep hearing your ideas as you continue using MailerLite. Your support and encouragement mean so much to our whole team, and we look forward to supporting you for many more years to come.

Replied September 2025

Read More

TG

Temima G.

Verified reviewer

Executive Office

Self-Employed

Used daily for more than 2 years

Reviewed September 2025

The perfect combination of easy to use, powerful features and excellent price

5

Ratings Breakdown

5

Ease of use

5

Value for money

4

Customer support

4

Functionality

Pros:

I love how MailerLite offers everything small businesses need to manage their email marketing campaigns and funnels, but none of the useless bloat that other tools build in. It's also very easy to use and even my least techie clients can find their way around quickly. The websites feature is surprisingly good and I'm using it more and more. Customer support is prompt and always friendly. All in all, this platform provides excellent value.

Cons:

There are some small QOL improvements they could make that would pack a punch, like link triggers (instead of having to build an automation each time), dynamic blocks, etc.

Reasons for choosing MailerLite

MailerLite offers better value and is easier to use

Reasons for switching to MailerLite

Mailchimp used to be the platform of choice for beginners, but they made it clear long ago that they don't care about that segment of their uses. MailerLite is a much better choice.

Vendor Response

Thanks so much for this amazing review, Temima! We’re really happy to hear MailerLite has been such a good fit for you and your clients, and it’s great that you’re getting more out of the website feature too. We also appreciate your thoughts on how we could improve. Let’s stay in touch, we’d love to hear more of your ideas as you continue using the platform. 🙌💚

Replied September 2025

Read More

VR

Verified

Reviewer

E-Learning

2-10 employees

Used daily for less than 12 months

Review source

Reviewed September 2025

Highly Recommend

5

5/5 great experience! All thanks to the team and people behind this amazing company. Great job, guys

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

4

Functionality

Pros:

First, was the cost and value for money. What made me stay and recommend though, is the team, people and aftersales.

Cons:

Would be great if there's a feature to automate warm up (or maybe there is, and I just didn't know).

Reasons for switching to MailerLite

Actually my client is still using sendpulse. But for clients who have not yet had an specific EMS, I would always recommend using mailerlite instead of Sendpulse. Mostly for the value for money, and it's customer support.

Vendor Response

Thank you for the amazing 5/5! 💚 It means so much to hear you’d recommend us and that our team made your experience stand out. We’re so glad to have you with us!

Replied September 2025

Read More

CS

Chuah S.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 6 months

Review source

Reviewed September 2025

Great marketing tool, but automation require some delay so it can run properly

5

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

4

Functionality

Pros:

Easy to use, and customer support is also great, price-wise wise is the more cheaper compared to others in the market. Overall great marketing tool

Cons:

The automation, if let's say, wants to bypass a certain step because a condition is triggered, like a subscriber presses a link and wants to receive the next email quickly, the automation is not able to do that since it requires at least a 10 15 minute delay to bypass the step

Reasons for choosing MailerLite

Second best os MailerLite, but due to approval reason not able to use Kit

Vendor Response

Thanks so much for your feedback, Chuah! 💚 We’re happy to hear you’re finding MailerLite easy to use and that our support team has been helpful. I hear you on the automation timing, I’ll make sure your suggestion gets shared with our team, since improvements like these often come directly from user experiences like yours. Chiara

Replied September 2025

Read More

KZ

Kuba Z.

Verified reviewer

Events Services

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed September 2025

Useful tool with great value for money

5

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Outstanding customer support and good value for money. Powerful but easy to use email marketing tool. Great tools for checking deliverability.

Cons:

Not very intuitive subscribers management, sometimes it's confusing to use groups and segments in same communication.

Reasons for switching to MailerLite

better value for money for my model, simpler and easier to use

Vendor Response

Thanks so much for your feedback, Kuba! 💚 We’re happy to hear you’re finding value in MailerLite and enjoying the support and deliverability tools. Groups and segments can sometimes be tricky, but our team is always here to help if you’d like a hand making the most of them. Glad to have you with us!

Replied September 2025

Read More

SC

Sam C.

Verified reviewer

Marketing and Advertising

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed November 2025

Great ease of use given the price (free tier)

5

i used it for sending an automatic reply email when someone filled out a form. there was a flow i made where they got emails on day 1,3,5. very easy to setup

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Super affordable and easy to use. Helpful tutorial type options to show you how to maximize campaigns and build campaigns. Great for campaign marketing

Cons:

nothing really, it works really well for an affordable crm. it lacks some big features of other paid competitors, but great for someone looking for something free on the email management side

Reasons for switching to MailerLite

Mailchimp was too expensive for what I wanted to do

Read More

Showing 1 - 10 of 2273 Reviews

[See All Reviews](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/)

## MailerLite FAQs

-   Do MailerLite emails go to spam?
    
    MailerLite prioritizes deliverability with robust sender reputation management and DKIM (DomainKeys Identified Mail) authentication. It enforces anti-spam policies and provides detailed guidelines for creating engaging content and maintaining clean subscriber lists, all helping your emails reach the inbox rather than spam folders.
    
-   Can I use Gmail for MailerLite?
    
    Yes, you can use Gmail with MailerLite in multiple ways. Connect your Gmail account as a sending email, import Gmail contacts to MailerLite, or use Gmail for signing into your account. The platform handles technical delivery aspects while letting you maintain your Gmail identity, giving you professional email marketing capabilities with your familiar address.
    
-   Do you need a domain for MailerLite?
    
    While not mandatory, using your own domain significantly improves deliverability and professionalism. MailerLite allows sending from free email accounts, but custom domains (yourname@yourbusiness.com) help avoid spam filters and build brand recognition. MailerLite’s dashboard offers simple domain verification with step-by-step setup instructions to maximize delivery success.
    
-   How many emails can you send with MailerLite?
    
    Email limits vary by plan. The free tier allows 12,000 monthly emails for up to 1,000 subscribers. Paid plans start at $9 per month (billed annually) with higher limits and unlimited emails. All subscriptions include unrestricted campaigns with no daily sending caps, and MailerLite provides flexible upgrading options as your subscriber list grows, ensuring scalability for expanding businesses.
    
-   Does MailerLite work with Outlook?
    
    Yes, MailerLite integrates seamlessly with Outlook. You can use your Outlook address to send email after proper verification. The platform allows direct contact imports from Outlook and handles deliverability optimization while maintaining your familiar Outlook identity for recipients. This integration combines Outlook's familiarity with MailerLite's marketing capabilities.
    

## MailerLite Popular Comparisons

[Gmail vs MailerLite](https://www.softwareadvice.com/email-marketing/gmail-profile/vs/mailerlite/)[Brevo vs MailerLite](https://www.softwareadvice.com/scheduling/brevo-profile/vs/mailerlite/)[Mailchimp vs MailerLite](https://www.softwareadvice.com/crm/mailchimp-profile/vs/mailerlite/)[ActiveCampaign vs MailerLite](https://www.softwareadvice.com/crm/activecampaign-profile/vs/mailerlite/)[Constant Contact vs MailerLite](https://www.softwareadvice.com/marketing/constant-contact-profile/vs/mailerlite/)[HubSpot Marketing Hub vs MailerLite](https://www.softwareadvice.com/compare/100595-mailerlite/vs/119437-HubSpot-Marketing/)[Systeme.io vs MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/vs/systeme-io/)[EmailOctopus vs MailerLite](https://www.softwareadvice.com/marketing/emailoctopus-profile/vs/mailerlite/)[Omnisend vs MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/vs/omnisend/)[EngageBay CRM vs MailerLite](https://www.softwareadvice.com/crm/engagebay-profile/vs/mailerlite/)[Klaviyo vs MailerLite](https://www.softwareadvice.com/marketing/klaviyo-profile/vs/mailerlite/)[GMass vs MailerLite](https://www.softwareadvice.com/email-marketing/gmass-profile/vs/mailerlite/)[GetResponse vs MailerLite](https://www.softwareadvice.com/marketing/getresponse-profile/vs/mailerlite/)[Salesforce Marketing Cloud vs MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/vs/salesforce-socialcrm/)[AWeber vs MailerLite](https://www.softwareadvice.com/marketing/aweber-profile/vs/mailerlite/)[Marketo Engage vs MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/vs/marketo/)[Kit vs MailerLite](https://www.softwareadvice.com/marketing/convertkit-profile/vs/mailerlite/)

[Compare All Alternatives](https://www.softwareadvice.com/marketing/mailerlite-profile/alternatives/)

Stuck Between Options?

Our experts can help you compare MailerLite with other top options, so you can find the best fit for your needs.

## See what companies are saying about Software Advice