All MailerLite Reviews

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Ani

1 employee

Used less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed June 2021

Happy Customer

User Profile

Nikki

Verified reviewer

Graphic Design, 1 employee

Used weekly for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2021

Mailer Lite ~ Great Customer Service and Wonderful Option for Total Beginners

I initially had an in issue with embedding a form that I had created in MailerLite into my WordPress site. I emailed Customer Support and received a quick response! Honestly, I wasn't expecting a personalized response that soon. [SENSITIVE CONTENT] was kind enough to inform me that I may have installed the plug-in incorrectly and advised me on the steps of how to embed it properly. Sure enough! User error. I was able to embed and redesign to the form to my liking. Tested it and it works! Thank you, [SENSITIVE CONTENT] !⭐️

PROS

As a newbie to email marketing, I wished for an email management software that would be suitable for beginners. The instructor for an email campaign class mentioned that she recommended MailerLite for such folks as me and I am glad that she did! I recall attempting to use MailChimp and found it difficult to navigate through and not as intuitive as I liked. For Constant Contact, I did use that when I consulted for a small company but disliked the limited options. I also am intrigued by the MailerLite Academy and want to enroll in that.

CONS

The *only* thing that I dislike is that I, along with others in my class, didn't care for the background elements in the landing page templates. We all thought that we could modify the red color to a different color to match our background to no avail. It took some ingenuity but I did end up creating a landing page that I really like.

Reason for choosing MailerLite

As this is my first brand website, I wanted a management program that was geared towards beginners. I was already stressed out by designing my website and getting used to the nuances of my particular theme. Mailer Lite made it easy for me. As this was my first campaign and embed form, it did take me some time. I am rather picky about how things look so that does factor into that equation!

Vendor Response

Super curious how your landing page ended up, Nikki! And you should definitely enrol into the MailerLite Academy.

Replied October 2021

Jennifer

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Mailerlite is feature packed and affordable

Whenever I have contacted support they have been wonderful. They have great training materials and I love how they keep innovating.

PROS

So many features and such a generous intro package at $9.

CONS

I sometimes have found the website builder a little fussy but I really can’t complain, at $9 a month for a site and email marketing it is such a tremendous part of our business.

Reason for choosing MailerLite

Price can’t be beat.

Reasons for switching to MailerLite

Better landing pages and websites

Amir

Verified reviewer

Used less than 6 months

Review Source: GetApp

OVERALL RATING:

1

EASE OF USE

2

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

2

Reviewed August 2016

My Horrifying experience with MailerLite

My experience with MailerLite. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!! WOAH !!! what a great bargain. Right? Not that fast ! They were very quick to charge my business card for the $30. I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started. When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough! After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake. Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !! Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING. Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option. Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources. If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point. I hope this has helped you in your search. Good luck!

PROS

You would get a Cheap service

CONS

You would loose your money. They blame you for their failure to just charge your credit card for no service. Their system can't deliver and then they blame you. read other reviews all over web. Many people have complained about their delivery rate. You would loose your mailing list to them.

Anonymous

1 employee

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2023

I direct everyone to Mailerlite

The ability to have everything in one place is a big bonus. It helps to streamline business processes very effectively.

PROS

Simple to start using and easy to use, does everything I need it to do, and probably a lot more! Being able to create landing pages & websites in addition to the emails is a huge bonus. I've created lots of landing pages & full website for clients on Mailerlite & they always look great & work well. Support is great, anytime I have a query, which is rare (usually when I've had a blonde moment!) I'm all sorted within a few minutes

CONS

Classic version was pretty slow but the new version seems to have addressed that issue

Reasons for switching to MailerLite

Mailchimp is a pile of pants compared to Mailerlite! The features needed to make good use of it are generally all paid for, whereas with Mailerlite, the free plan includes so much. I am on the paid version now due to the expansion of my email list, however it's still cheaper and give much more value.

Vicky

Marketing and Advertising, 1 employee

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed August 2023

An affordable email marketing solution

It's great for small businesses as it's affordable and easy to use. It has enough features to make email marketing a breeze. Even their free plan has access to multi-step automations which is rare for tools like these. I'm not a big fan of some of the new features they've added like creating websites but it's still a solid tool for email marketing

PROS

It's very veasy to use and setup - makes the initial experience very welcoming. I love that new sign ups are verified as that protects the reputation of the platform. There are great templates to choose from and it integrates with a lot of tools.

CONS

It can have slow moments which is frustrating when you're on a roll. The automation could do with more trigger points

Anonymous

1 employee

Used weekly for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Good tool for content based email marketing.

It was a pleasant surprise working with Mailerlite. The integrations section is very interesting as is suggests many third party apps that can be integrated with the platform and its usecases. Offering free lead magnets and low ticket products to gorw audience can escalate pricing.

PROS

MailerLite's platform is a game-changer for managing many digital marketing needs. The features that stand out on this platform are the blog creator that adds a valuable content dimension and the email verifier to allow maintaining clean lists boosting deliverability. The free tier has enough features to get robust before taking the next step.

CONS

The cost can escalate if we get more users with free or low ticket offers. It would be interesting to have custom domain available on the free tier.

Holly

Retail, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

I shopped around and kept coming back to Sendinblue

It was fine for what I needed it for and for what it did.

PROS

MailerLite did what I needed it to do, I made email campaigns and MailerLite sent them out.

CONS

It's not as user friendly nor does it have as many customizable options as Sendinblue.

will

Business Supplies and Equipment, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Mailerlite is great

PROS

Mailerlite has automations, campaign management and analytics tracking.

CONS

There are some features missing as of writing this review.

Sven

Environmental Services, 2-10 employees

Used weekly for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Good product, good service

PROS

Their customer service was awesome. The user interface was good, and pricing fair.

CONS

I have nothing to complain about with MailerLite.

Kisilda

Management Consulting, 1 employee

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed March 2022

This is a review from an unheard MailerLite Classic User

Honestly I was happy until MailerLite released a new version out of nowhere. Old user and partners were never heard. I am sorry but now I don’t have anything good to say as the new release was done just to have a shiny product with no new functions for the free users for the basic plan. It turned out that MailerLite double the price for something that clients have paid for years to have.

PROS

I liked the classic MailerLite even if it is not where it should be. MailerLite classic is easy to navigate and use.

CONS

I don’t find anything new on New Version of MailerLite. It is confusing and expensive.

Reason for choosing MailerLite

Because of the price and easy to use.

Reasons for switching to MailerLite

Classic Mailer lite had a reasonable price and it was easy to use.

Vendor Response

Hi Kisilda, thank you for your review and your feedback. We really value understanding our users. Should you wish, feel free to email me back with your concerns about the new MailerLite.

Replied April 2022

Tracey

Hospitality, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed May 2022

Easy to use and good functionality

Overall MailerLite is my favourite email marketing software. It's easy to use, has many functions and is intuitive to use so you don't have to fumble around trying to find out to do things! Knowledge base is good and if you need help tech support is there. The Free version has everything you need if you're just starting out and all our accounts started on the free version for a few weeks until we reached the maximum number of contacts.

PROS

The drag and drop interface is easy to use and there's also an HTML option if you want to get really specific with your layout. Automation is so simple compared to other mailing platforms I've used. This is key to our marketing strategy and makes life a lot easier than before! The price is good too. If you have more than one account ( we have 6 ) it's easy to switch between them without having to logout and log back in.

CONS

A minor point but when you set up a campaign and use a template you can't go back and change the template. If the template isn't exactly how you want it you have to start the campaign from scratch. Occasionally it's slow to load, especially the drag and drop interface. But these are both minor points.

Reasons for switching to MailerLite

Sendinblue's marketing automation was a bit complicated. If a contact unsubscribed from an email in the automation they weren't unsubscribed from general campaigns and vice-versa. Mailchimp's automation wasn't that simple and it's a lot more expensive.

Vendor Response

We'd love how thorough you've been Tracey! Thank you so much for your kind words.

Replied June 2022

Mohammed

Non-Profit Organization Management, 51-200 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed July 2021

Allows you to automate your way all the way through to your marketing and outreach goals

My first experience with MailerLite for conducting academic research was a huge miss from the very start, and ended up being quite disappointing because the numbers we were getting were abysmal by all accounts. But as I later found out from subsequent projects I worked on, the problem was not from the system, but from us (the research team). Because we hadn't taken much time to explore the full range of features and how to adapt them to our specific needs, we ended up with a highly defective campaign that was doomed to fail. Ever since then, I have collaborated on over 15 different campaigns with MailerLite, and each of them were a huge success, with outcomes far exceeding our modest expectations.

PROS

The list management protocols work excellently to create a really clean database of the most useful contacts. Not only does this reduce the overall cost of running our campaigns, it also affects the outcome of our campaign impact assessment results. We no longer get to factor in dead weights in our computations, which used to come up really short and make us feel like we failing woefully. Until MailerLite cleaned it up and gave us true measures of our actual impact.

CONS

Some of the most advanced embedded tracking features are a bit intrusive and feel like an invasion of the privacy of our clients, even though they do end up providing us with very valuable insights on our campaigns and the market.

Reason for choosing MailerLite

MailerLite had the best promotional ads and online resources.

Vendor Response

Hi Mohammed, thank you for sharing such a detailed experience with us. Should you have any other feedback, you can always mail us at feedback@mailerlite.com - we love to hear from our community.

Replied July 2021

Gen

Health, Wellness and Fitness, 1 employee

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2023

Hats off to the tech team and support functions at MailerLite

Having joined MailerLite - I am now the proud owner of ...1. an opt-in that attracts my Ideal Client and pops them on my email list, via a landing page2. a product that I'm selling directly out of Stripe via an integration with MailerLite that sends all sorts of wonderful automated emails 3. landing pages for an upcoming Masterclass that hopefully attracts my Ideal Client - I just feel very empowered and feel like I've elevated my business to a new level of automation which I didn't dream possible - because I am, as stated, a technophobe.My experience has been made even more positive because of the tech team support.

PROS

The thing I rate really extremely highly is the level of support. Despite my 'not' being on the most expensive tier, I have found the support team very responsive to cries for help via email - they acknowledge the email, they keep me in the loop and they do their best to resolve the issue. I find that super-helpful, bearing in mind I generally see myself as a technophobe who is challenged by 90% of technology software.I also, recently migrated to MailerLite having been with a chimp who I simply couldn't work with - I found him incomprehensible and seriously not-fit-for use by me, specifically, and probably many people of my generation and techno-comfort levels. All chimp work had to be outsourced which was extremely frustrating and time-consuming and left me feeling dis-empowered. I have, admittedly, had some challenges with MailerLite but on the whole it's super-navigable and easy to use, and the tech support really elevates it for me into being a really desirable product.

CONS

Hmmmm - I don't have enough to compare with and make meaningful input here.

Reasons for switching to MailerLite

As stated above - MailChimp was too complex for my techno-abilities to get to grips with or indeed do anything at all with

Anonymous

2-10 employees

Used more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed April 2021

Great landing pages

MailerLite provides beautiful landing pages, an easy to use drag-and-drop email builder, and nice sign-up forms. It is amazing and really helpful that they allow free users access to their email automation feature.

PROS

Over the years, I have tried many email marketing services and I must acknowledge that MailerLite is a great alternative to MailChimp. They have really nice landing page options even if you're using their free plan. Beyond the landing pages, I did not end up choosing MailerLite as my "forever" email marketing provider though. I teach women how to start their own online business and if one of my students did not have a website I could not refer them to this provider. You need a website and a domain email address in order to use this service.

CONS

Some entrepreneurs are just starting out and they do not have a website yet. There are many online business owners who that want to build their email list before building their website. To get access to MailerLite however, you need a website. So, unfortunately, I cannot recommended this platform to my business friends who don't have a website yet.

Reasons for switching to MailerLite

I was testing out different email marketing platforms. I liked the landing pages and email automation feature that MailerLite provides.

Vendor Response

Hi there, thank you for leaving a review for us. Such a lovely business idea you have. We genuinely appreciate you giving us the feedback of some of our users not having a website - this is something I will make sure to add to our feedback data. Have a good one!

Replied April 2021

Peg

Publishing, 2-10 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2022

A Welcome Answer

The best.

PROS

From the beginning MailerLite was easy to use, intuitive despite its comprehensive offerings. I didn't expect to be able to do so much, and switched anyway. And then came the surprise of how complete it was. I have had nothing but great experiences with support. The built-in explanations are thorough and clear, but live support is just an email and a few minutes ' wait away. I love MailerLite and just talked to a former colleague about it. He's in the process of switching from our old favorite. I don't think you can do better.

CONS

Strange to say, the biggest challenge was that I thought it was harder to use than I thought. Now that I'm just following my intuition, my best guess of what to do, I have no problems with it at all.

Reason for choosing MailerLite

Simpler, recommended by other writers. I poked around in it and didn't like what I saw - don't remember the details.

Reasons for switching to MailerLite

They used to be a great little company. Now you just can't get the generous help and support, in my experience. Plus it's getting pricey. I'm enjoying MailerLite.

Anonymous

1 employee

Used weekly for less than 2 years

Review Source: GetApp
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed September 2021

One of the best email marketing solutions I've found (and I've tried them ALL!)

So far (for the past six months) I've been working on a free plan, and haven't even begun to dig into what MailerLite can REALLY do for power users, but I've been extremely happy with what I've been able to accomplish with them so far. Remain very impressed with the number/quality of features. As an aside, they send a newsletter that is among the most helpful I've received.

PROS

Having tried other competitors, I've found MailerLite to be among the most intuitive, and DEFINITELY offers the most bang for the buck. So far, I haven't encountered any major issues. The process of uploading and cleaning subscriber lists, configuring lists & groups, managing signup forms, and setting up/sending campaigns + automated series' has been painless compared to the other email marketing solutions I've tried. Everything works as expected, and it doesn't take a long time to accomplish the small weekly email tasks I need to do. They have a number of good integrations and I particularly appreciate how they can work with Woocommerce. It's also been nice to be able to add users with different roles.

CONS

So far my one real complaint is that working in the backend can feel a bit slow at times. It's also a small gripe, but editing forms takes a bit longer than it should, as you have to click through a few screens to finally save your updated form.

Reason for choosing MailerLite

Cost

Reasons for switching to MailerLite

I was with Mailchimp for years, but it had become extremely expensive and I could no longer justify what my newsletters were costing to send. I tried SendinBlue but onboarding was a mess and the backend was extremely clunky. I switched to Flodesk, but unfortunately, they seem to be working through a lot of issues that are to be expected when a product is still in beta. MailerLite seemed to be the best value, and after having used it for the last six months, I definitely believe it is.

Vendor Response

Glad to have you with us. Sharing a little secret with you today, we have heard our users and their feedback and there are some excited things in store in the future that might make all your cons go away for good. Keep an eye out :)

Replied October 2021

Debbie

Performing Arts, 1 employee

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

4

Reviewed September 2020

All very good, once I got going

Overall, I like the company and the platform. It's not as slick as some of the others I've seen, but I believe it's a great value and gets the job done. I like that there are tutorials on just about everything, and customer support is very quick to respond when I have an issue.

PROS

It truly is a "drag and drop" landing page and website builder! I've worked with other website builders that make it so much more complicated than it needs to be. With MailerLite, I just literally drag a text box from the sidebar and plunk it down wherever I want to on my landing page. It's super easy to move sections up or down, too. It's not 100% customizable, and I've had to adjust my design plans a little here and there. But that's probably a good thing for me, who is easily overwhelmed when I have too many choices. I can spend hours and days on things that just don't matter in the long run if I'm given too many options. MailerLite allows me to customize just enough to make the finished product fit my brand without completely overwhelming me with too many options. Overall, once I figured things out, I found MailerLite to be very easy to use and at an excellent price point!

CONS

I wish there were more templates to choose from! Most everything can be tweaked and customized to fit my brand but I wish there was a template that was closer to what I was looking for from the get-go. I mentioned in the "pros" section that it's not 100% customizable, and found myself wishing here and there that I could just change this one little thing or move this/that over here/there. But like I said, being a bit more confined in the design options is probably a blessing for me and helped me get my landing pages, website and sales pages designed much quicker.

Reason for choosing MailerLite

Price! MailerLite is the most generous with pricing and features than any other products I researched.

Reasons for switching to MailerLite

I was extremely disappointed that the free version of ConvertKit did not include automation. It seems to me that automation is a very basic feature of this type of software. I like that MailerLite offers automation along with a few other perks with their free plan.

Mojca

Marketing and Advertising, 1 employee

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING: