All MailerLite Reviews
1-25 of 1,986 Reviews
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Ani
Health, Wellness and Fitness, 1 employee
Used less than 12 months
OVERALL RATING:
5
Reviewed June 2021
Happy Customer
Tiffany
Verified reviewer
Marketing and Advertising, 1 employee
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2022
Amaaazing service, so easy to use and must have features
I have been using Mailerlite for myself and clients for years and find it so easy to use and their support is top class. I have worked with other well know email platforms before and they don't compare with Mailerlite.
PROSMailerlite automations are super easy to set up, the interface makes it clear and friction free
CONSI find the grouping and segmenting slightly confusing but support is always on hand and super quick to reply
Reason for choosing MailerLite
Price, user experience and support
Reasons for switching to MailerLite
Mailchimp became too complex and not easy to use plus they have made the automation feature as a paid plan.
Vendor Response
Price, user experience and support - A triple threat if I must say so myself! Thank you for your review, Tiffany.
Replied October 2022
Sílvia Isabel
Marketing and Advertising, 1 employee
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed February 2024
Simple, practical and intuitive
Simple, easy, with fantastic technical support. Very positive experience.
PROSIt's super intuitive, perfect for anyone starting a business. It allows you to enjoy several features even in its free version.
CONSThe reports could be more complete, especially for subscriber management. And automation, in advanced plans, should be more complex, allowing for more flows.
Reason for choosing MailerLite
The cost-benefit ratio. More features at a lower cost.
Reasons for switching to MailerLite
The free version was more limited and the paid version was too expensive for the features it provided.
Amir
Verified reviewer
Used less than 6 months
OVERALL RATING:
1
EASE OF USE
2
VALUE FOR MONEY
1
CUSTOMER SUPPORT
1
FUNCTIONALITY
2
Reviewed August 2016
My Horrifying experience with MailerLite
My experience with MailerLite. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!! WOAH !!! what a great bargain. Right? Not that fast ! They were very quick to charge my business card for the $30. I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started. When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough! After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake. Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !! Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING. Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option. Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources. If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point. I hope this has helped you in your search. Good luck!
PROSYou would get a Cheap service
CONSYou would loose your money. They blame you for their failure to just charge your credit card for no service. Their system can't deliver and then they blame you. read other reviews all over web. Many people have complained about their delivery rate. You would loose your mailing list to them.
Sophie
Information Technology and Services, 2-10 employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed January 2024
If you are looking for a tool that just does emailmarkering right, then Mailerlite is it!
I have onboarded multiple clients to Mailerlite. I feel the tool is easy to use and offers most features one would want when looking for an emailmarketing tool. It is very affordable and has a great customer service.
PROSI like the fact that it is very straightforward in its use. In theory you can start using the tool without going trough manuals or guides. I like the fact that they have a chat support. If you do have a question you want to be able to ask it. They are open to suggestions and have a communication line for bugreporting. The drag and drop editor makes it easy to create emails. It is a EU tool so it is in line with GDPR regulation. The price is very affordable and allows any company size to start out with emailmarketing.
CONSThe tool is a bit let mature then for example Mailchimp. The last couple of months with the launch of the new editor there have been a couple of bugs in the editor and how it was displaying in mailboxes. Support was reachable and they did follow up on those issues. It would be great to have a build in tool to test how the emails look in different mailboxes. Another great tool would be to have a way to test automations more easily.
Reason for choosing MailerLite
Pricing, ease of use overall features. It was not bloated with unnecessary features.
Reasons for switching to MailerLite
Pricing of Mailchimp is just to high and most clients don't want all the extra features Mailchimp comes with.
John
Arts and Crafts, 2-10 employees
Used monthly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2024
Fast & Reliable Way To Get Our News To Our Customers
Just going from the old interface to the new was a little tricky, for me at least because I was so used to things the way they were. The folks at MailerLite actually surprised me at how helpful they were in both the speed of their responses and the content of them too... like someone actually read my questions and actually answered them... not just sending me a link to their FAQ page, we've all had that kind of "no-help" help, and it can be maddening. MailerLite has been absolutely terrific, can't say enough good about them.
PROSOnce you get in a groove on the interface, emails are remarkably fast to create and send. Just about as fast as a Facebook post but obviously with a lot more direct reach.
CONSNot a whole lot. The one suggestion I might have would be the ability to incorporate something like TINYPNG directly in to the interface. Lots of times I'll use the same graphics for a website and just upload them to MailerLite for the email. Saves me time when I'm doing work at 3am. Be nice to have a 1100px wide graphic at 150k knocked down in size, both mechanical and file size, automatically. It'd make for smaller email overall size.
Reasons for switching to MailerLite
If we ever needed help, it was not quick in coming or particularly helpful, very boilerplate responses.
kirsten
Writing and Editing, 1 employee
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2024
Great Value for the Price!
I've used Mailerlite for several years now and have been incredibly happy with the features for the value. I've tested almost all of the big email service providers, and Mailerlite is in the top for both ease of use, features, and price.
CONSThe new mailerlite is a huge price hike. I'm staying on classic, and when I'm forced to move up, I'll be leaving for another provider.
Reasons for switching to MailerLite
Price, but I'll be switching back if I have to move up to the new mailerlite as the cost doesn't make sense when I prefer the ease of converkit. This switch to the new platform will lose you this customer.
Ginger
Entertainment, 1 employee
Used monthly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2024
Solid product
Reliable. Excellent integrations for automating subscriber signup and onboarding sequences. The mental gyrations are a bit difficult to wrap your head around, but their support is excellent.
PROSVery happy with their support - their new AI gives quality answers, but their people really shine, and take the time to look into my data and get the answer right.
CONSIt can be a bit doggy in responsiveness.
Reason for choosing MailerLite
The options were either too expensive, or not competent enough.
Reasons for switching to MailerLite
They wanted more money and did not supply value to go with it.
Jacqueline
Alternative Medicine, 1 employee
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2024
Best Support and Ease of Function
An easy to use platform for my business emailing needs. I love the automations I can set up that link with my lead magnets, as well as the landing pages and seamless integrations with my website and course platform.
PROSI love using Mailerlite for my email campaigns. The drag and drop, and copy email campaign functions make creating each email so quick and easy. The support is excellent. Always courteous, kind and knowledgeable.
CONSI find it hard to learn new tech platforms so never ienjoy the start up. But the tech support has been great!
Reason for choosing MailerLite
It was recommended by my tech supprt person.
Reasons for switching to MailerLite
Cheaper for my growing list and better functionality.
charree
Food & Beverages, 1 employee
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2024
The BEST provider for new start up companies wanting to grow!
Overall it brings value to our business and family life. Thank you.
PROSThey offer inclusive free plans, which have tons of options, and mailer lite is HELPING US GROW! As a busy family the option to complete my campaigns and send them at a later time allows me to conveniently work on growing our business without compromising time away from my little ones. Plus, they have kind customer service. Thank you MailerLite for giving small businesses like us a chance!
CONSI would like more features, but that will come as we grow and can pay for a paid plan.
Reason for choosing MailerLite
Because of their free plan options and support - Hands down because of that MailerLite has a life long customer with our business, and we have and will continue to promote / refer others.
Marina
Health, Wellness and Fitness, 1 employee
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2024
I LOVE MailerLite
I love how simple is to use MailerLite features. Emails come out beautiful and the whole process of setting landing pages / campaigns / automations... is effortless, yet effective.
CONSSo far, I really like everything about MailerLite!
Reason for choosing MailerLite
MailerLite seems to give the most value for the money.
Reasons for switching to MailerLite
I did not like the previous, overpriced, platform.
Maggie
Higher Education, 2-10 employees
Used less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed October 2020
Easy to use Email Campaign Builder
MailerLite is easy to use and their team has been very responsive. For example. when we had to upgrade our license as we had hit our subscriber count, last minute, on a Friday, I was stressing! They got our license updated quickly so I could get my time sensitive email out on time.
PROSThis software was easy to implement and use! We have a period of high traffic where we have to reach out to multiple segments with customized information. MailerLite takes the stress out of it. It is easy to manage our subscriber list and I appreciate the intuitive advanced recipient settings that allow me to build in logic based on subscriber segments for sending email campaigns. The simple and easy to use stats let me see what is working. We compare this to a response/action in another system, as our emails are targeting groups with a call to action. I also like how easy it is to copy existing campaigns and easily modify them for different segments. I can build up all my campaigns and have them scheduled to help manage our 'traffic' in our office and systems. I also found that we can set up templates once we have customized the content to help maintain brand consistency, which saves us time and ensures the necessary details are included. I like that I can easily preview and test campaigns - mostly that I can view the desktop and mobile in the browser.
CONSI've used other software that let us to custom html email design. The built in content builder can be a bit challenging if you really want to customize for a specific look. That being said, the content builder is made to let anyone easily and quickly create emails.
Reason for choosing MailerLite
MailerLite's free version restricted unique users, not the number of emails sent. We often need to email large segments on the same day. The free version made the most sense at the time. We continued with MailerLite because their licensing was affordable and we could pay monthly, and weren't committed to a year long contract.
Reasons for switching to MailerLite
We had used a free version of a MailChimp with issues and received poor customer services. Literally, they never replied to us after multiple attempts. We had used this product for a few years on the free version, so were invested, but ultimately couldn't use it due to poor customer service, especially knowing our future growth would require purchasing/subscribing to the premium version.
Jade C
Publishing, 1 employee
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed February 2022
Happy Mailerlite Customer!
MailerLite helps me reach my readers with beautiful emails that are simple to design, and their tracking features let me know how successful a particular campaign has been.
PROSSome of the things I love about Mailerlite are the affordability, the ease of use, the knowledge base, and--when you can't figure out how to do something--STELLAR customer service. Every time I've had to reach out to someone, they've helped me quickly, giving me the information I need and the tools to find what I need next time. And they are consistently improving. Several years ago, I switched from another provider to Mailerlite to save money and expected fewer bells and whistles, but Mailerlite has not disappointed me.
CONSThere are minor automation features I'd love to see deployed in the future, but when I say minor, I mean it. I could live without those tweaks for the rest of my life and still be thrilled.
Reason for choosing MailerLite
Affordability.
Reasons for switching to MailerLite
Cost. Mailchimp's pricing got to be too much for me. I also tried other services and found MailerLite to be more affordable without sacrificing service.
Vendor Response
So glad to hear that we've been able to support your business and help you reach your audience. Thanks a lot for the review, Jade.
Replied February 2022
Kathie
Health, Wellness and Fitness, 1 employee
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2022
Excellent Product
Ease of use and cost too had me from the very beginning. I love the app and can check my metrics quickly all day long.
PROSI have used everything from Constant Contact to ConvertKit. Most recently I was with Kajabi which is very expensive and very clunky. On all the other platforms I kept hitting glitches. Kajabi was very slow and the analytics were zero!!!! Mailerlite beats everyone hands down. It’s easy to use, quick, and to the point. The cost beats everyone out there. Don’t let the price fool you. It’s worth it’s weight in gold!!
CONSOnce I got to more advanced options like integrations there were a few hitches but customer service stepped up to help quickly and efficiently. Maybe they have this but I’d love to have alerts when someone subscribes or at least 1 alert daily so it’s easy to keep track of.
Reason for choosing MailerLite
It was not easy to set up. I needed a form in my blog posts and couldn’t figure out how to do that.
Reasons for switching to MailerLite
Kajabi was cost and a slow glitch that sent a segment to my entire list. Zero analytics and just not as aesthetic as it should be for that cost!!!!! All the others: cost and not easy to use.
Vendor Response
Hey Kathie, we got you covered. Just have a look at this article that might help you set up some handy notifications. https://www.mailerlite.com/help/how-to-get-a-notification-when-someone-joins-your-email-list-or-group
Replied March 2022
Tracey
Hospitality, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed May 2022
Easy to use and good functionality
Overall MailerLite is my favourite email marketing software. It's easy to use, has many functions and is intuitive to use so you don't have to fumble around trying to find out to do things! Knowledge base is good and if you need help tech support is there. The Free version has everything you need if you're just starting out and all our accounts started on the free version for a few weeks until we reached the maximum number of contacts.
PROSThe drag and drop interface is easy to use and there's also an HTML option if you want to get really specific with your layout. Automation is so simple compared to other mailing platforms I've used. This is key to our marketing strategy and makes life a lot easier than before! The price is good too. If you have more than one account ( we have 6 ) it's easy to switch between them without having to logout and log back in.
CONSA minor point but when you set up a campaign and use a template you can't go back and change the template. If the template isn't exactly how you want it you have to start the campaign from scratch. Occasionally it's slow to load, especially the drag and drop interface. But these are both minor points.
Reasons for switching to MailerLite
Sendinblue's marketing automation was a bit complicated. If a contact unsubscribed from an email in the automation they weren't unsubscribed from general campaigns and vice-versa. Mailchimp's automation wasn't that simple and it's a lot more expensive.
Vendor Response
We'd love how thorough you've been Tracey! Thank you so much for your kind words.
Replied June 2022
Anonymous
5,001-10,000 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
5
Reviewed August 2022
Streamlined, Yet Powerful Tool for email Marketing Campaigns
I have used a number of competing email tracking programs and MailerLite is by far the most streamlined and easy to use I have come across. That said, it doesn't sacrifice any of the capability. I have run multiple email marketing campaigns with it (soliciting reviews for fiction novels and album releases) and was delighted with MailerLite's flexibility and power. It integrates seamlessly with Gmail (as well as other mail clients), giving users the power to imbed tracking on a per-message basis with the simple click of a toggle button. As my campaigns featured hundreds of individually customized email, the per-message tracking was critical. It pushed alerts when a message was opened or a link was clicked and provided useful statistical summaries of engagement on demand. I continue to use MailerLite any time I need to gage (and track) email engagement.
CONSI have no complaints about MailerLite's functionality--it is easy to use, is full featured, and integrates well with other email apps. However, in order to disable the "this message is tracked by MailerLite" footer included in the message, users need to pay an annual subscription fee. Given how intrusive that message looks, I had no choice but to pay the fee. That said, the fee seemed reasonable given the power of the software.
Reason for choosing MailerLite
I chose MailerLite because of its competitive pricing and owing to the fact that it had the features I required in an email tracking client.
Reasons for switching to MailerLite
I switched to MailerLite because of its competitive pricing and complete functionality.
Vendor Response
We're so glad to hear we cover all your needs with our features.
Replied September 2022
Camilla
Verified reviewer
E-Learning, 1 employee
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2022
Mailerlite is THE BEST marketing tool for solopreneurs who want powerful+userfriendly functionality!
Excellent.
PROSI am LOVING the new Mailerlite!Please send my praise to the product development team and the support team:You provide an amazing service!There are 3 critical reasons I want to stay with Mailerlite and recommend it to all my colleagues:The new advanced functions are much needed and on point, the ease of use, and the amazing customer support – at a reasonable price for a solopreneur.
CONSWhen the new Mailerlite was launched, the migration functionality from the old to the new version took months to come. So I ended up having to do a lot of the migration manually, which was time-consuming. And in that time I paid for 2 subscriptions. I think this launch could have been organized better. But this is the only con I have, and now it's over. Because of all the Pros, I am still a happy Mailerlite user. I do think they deliver on the value, so I can look through my fingers with this hiccup.
Reason for choosing MailerLite
Because I had an amazing experience with the free plan, so it was convenient just to stay with Mailerlite as I grew. It offers everything I need to grow. And is intuitive and has affordable, competitive pricing.
Reasons for switching to MailerLite
Mailerlite had more advanced options on the free level when I was just starting out. Automation was key here.Also: Mailerlite is way more user-friendly and intuitive than any other email marketing service I've used.I've tried: Active Campaign, MailChimp, Podia, Kajabi, AWeber. (Even though it offers critical advanced options.)
Gen
Health, Wellness and Fitness, 1 employee
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2023
Hats off to the tech team and support functions at MailerLite
Having joined MailerLite - I am now the proud owner of ...1. an opt-in that attracts my Ideal Client and pops them on my email list, via a landing page2. a product that I'm selling directly out of Stripe via an integration with MailerLite that sends all sorts of wonderful automated emails 3. landing pages for an upcoming Masterclass that hopefully attracts my Ideal Client - I just feel very empowered and feel like I've elevated my business to a new level of automation which I didn't dream possible - because I am, as stated, a technophobe.My experience has been made even more positive because of the tech team support.
PROSThe thing I rate really extremely highly is the level of support. Despite my 'not' being on the most expensive tier, I have found the support team very responsive to cries for help via email - they acknowledge the email, they keep me in the loop and they do their best to resolve the issue. I find that super-helpful, bearing in mind I generally see myself as a technophobe who is challenged by 90% of technology software.I also, recently migrated to MailerLite having been with a chimp who I simply couldn't work with - I found him incomprehensible and seriously not-fit-for use by me, specifically, and probably many people of my generation and techno-comfort levels. All chimp work had to be outsourced which was extremely frustrating and time-consuming and left me feeling dis-empowered. I have, admittedly, had some challenges with MailerLite but on the whole it's super-navigable and easy to use, and the tech support really elevates it for me into being a really desirable product.
CONSHmmmm - I don't have enough to compare with and make meaningful input here.
Reasons for switching to MailerLite
As stated above - MailChimp was too complex for my techno-abilities to get to grips with or indeed do anything at all with
Anonymous
1 employee
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed June 2023
I direct everyone to Mailerlite
The ability to have everything in one place is a big bonus. It helps to streamline business processes very effectively.
PROSSimple to start using and easy to use, does everything I need it to do, and probably a lot more! Being able to create landing pages & websites in addition to the emails is a huge bonus. I've created lots of landing pages & full website for clients on Mailerlite & they always look great & work well. Support is great, anytime I have a query, which is rare (usually when I've had a blonde moment!) I'm all sorted within a few minutes
CONSClassic version was pretty slow but the new version seems to have addressed that issue
Reasons for switching to MailerLite
Mailchimp is a pile of pants compared to Mailerlite! The features needed to make good use of it are generally all paid for, whereas with Mailerlite, the free plan includes so much. I am on the paid version now due to the expansion of my email list, however it's still cheaper and give much more value.
Emma
Writing and Editing, 1 employee
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2023
Expensive, but we'll worth it
My open rate with mailerlite is better than any other provider I've used. It functions are easy to use, and I highly recommend it
PROSMailerlite is easy to use, and adaptable. The design of the emails can be adapted to match my branding, which is essential. I can incorporate links for sales, and then monitor how the links are click and used. Being able to analyse my links and open rate is important, and mailerlite make it easy.
CONSHonestly, the cost is the biggest issue. The price has just increased, and when you grow your mailing list to a large quantity, it does get very expensive.
Reason for choosing MailerLite
It had better GDPR complience. I was able to set up more automation sequences that allowed me to stay on top of my list better. Also the way Mailerlite integrates with other producers, and flodesk does not, was important
Reasons for switching to MailerLite
I had a low open rate, and mailchimp raised its prices. I decided that if I had to pay a higher price, I expected to get a quality product for the price. Mailerlite allowed me to do more, such as automation sequences.
Sian
Food & Beverages, 11-50 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
5
Reviewed September 2023
Seamless email marketing and my MailerLite experience
My overall experience with MailerLite has been positive so far, and has allowed me to streamline my email marketing efforts and achieve impressive results. Their response times have been consistently prompt, and their willingness to assist with any queries or issues is commendable.
PROSMailerLite has proven to be a game-changer for my email marketing endeavors. Here are some of the standout features that have truly impressed me:Navigating is a breeze. The interface is clear, well-organized, and user-friendly, making it easy for even a novice like myself to create visually appealing campaigns.The drag-and-drop editor is a real gem and allows me to easily design professional-looking emails without any coding. The pre-designed templates are also a huge time-saver.Automated workflows are simple and MailerLite has a range of automations that enable me to engage with my customers/subscribers in a more personalized manner, resulting in higher open and click-through rates.The ability to segment my email list based on my criteria is invaluable. This feature has allowed me to target specific event attendees , ensuring that my messages reach the right audience every time.The A/B testing functionality helps me fine-tune my campaigns for optimal performance. It's been instrumental in understanding what resonates best with my audience.
CONSWhile MailerLite is an exceptional platform, there are a couple of areas where I'd love to see some improvement:Although MailerLite offers integrations with other popular platforms like WordPress and Shopify, it would be really helpful if there was even more integration options with other tools I use in my marketing toolbox.While the pre-designed templates are fantastic, I'd like a bit more flexibility in customizing them. Sometimes, I find myself wishing for more font and layout options.
Reason for choosing MailerLite
After thorough research and trying out a few other platforms, I ultimately chose MailerLite for several reasons. Their pricing structure is transparent and affordable, which is crucial for a small business like mine. The simplicity of the platform didn't sacrifice any of the advanced features I needed for effective email marketing. Lastly, the fact that MailerLite places a strong emphasis on user experience and accessibility was a big draw for me.
Reasons for switching to MailerLite
I was unhappy with the lack of transparency in pricing and wasn't happy with their pricing structure. Paying for things I didn't need!
Sapph
Internet, 1 employee
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed May 2019
Easy-to-use affordable email marketing platform with all of the features most people need
MailerLite is one of the most affordable email marketing platforms right now with all of the features most people need like automations, a drag and drop builder and embedded signup forms. Their most useful feature is automations, which lets you send a sequence of emails to subscribers if they join a list, if one of their contact fields gets updated (example: if they go from being a free to a paid member), if they click on a link, etc. You can also create yes/no branches at different points in the automation to send different emails to subscribers after they meet or don't meet a certain criteria. They also have a decent free plan for those who are starting out or looking to test the platform. The free plan includes automations and most of their key features. I also use personally use their APIs to automatically add new members to specific automations - they are well documented and easy to follow.
CONS1. Right now, you can only create yes or no branches in automations. So for example, let's say that you want subscribers who already downloaded a lead gen to not receive an email in the automation about it. The only way to do this right now is to create a yes/no branch. If yes, they'll receive the rest of the sequence in the yes branch *without* the specific email. If no, they'll receive the rest of the sequence in the no branch *with* specific email. But if you want subscribers in both branches to receive the rest of the other emails, you'd have to have duplicate emails in the yes and no branch. It gets time-consuming if you want to add more emails to the automation (you'd have to add them both to the yes and no branch) or if you need to update any of the existing emails (you'd have to update both in the yes and no branch). It would be easier if you can simply add specific criteria to each email in the automation. So for example, if the subscriber meets the criteria, they'll receive this email in the automation. If not, they skip that email but still receive the next ones (if they match the criteria). 2. They had deliverability issues in the past which they did work really hard to fix. However, based on my experiences and that of what others have reported, overall open rates (with an authenticated domain) tend to be somewhat lower than a few other top platforms.
Audrey
Non-Profit Organization Management, 2-10 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
5
Reviewed May 2021
Finally, an email service that keeps it simple.
MailerLite makes it easy to send professional emails my customers enjoy opening. Emails look better and it saves me time.
PROSFor me, the thing that separates MailerLite from other email services is its RSS feature. We post blogs almost daily. Then, once a week, we send a summary of our posts to our email list. When we were using Constant Contact, I had to make that summary email manually. With MailerLite, I hook up the RSS feed, and they automatically create the summary email and send it out for me. MailChimp has an RSS feature, but the formatting is a bland list. MailerLite wins here because I can edit how the RSS feed looks (e.g., use featured images, automated columns).
CONSMy biggest gripe is when you preview pending RSS emails in the queue. The test email shows older blog posts. However, when the queued email does officially send, it's the correct blog post.
Vendor Response
Hey Audrey, thank you for the feedback regarding the RSS - I will make sure to pass this on to our team for further inspection. - Lay
Replied May 2021
Eleda
Retail, 2-10 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2021
Get it for the program - Keep it for the great support
ML makes it easy for me to shoot out emails to our customers to announce new products, sales, and events. We used them for over a year originally, then decided to give Shopify's new built-in email program a try. It was painful to use, extremely limited, and there was not one feature that was as good as MailerLite. We stuck with Shopify Email for almost a year, amid promises it would get better, but finally went back to MailerLite, and immediately remembered how painless - dare I say, even fun - it could be to send out emails.
PROSThe program has the most flexibility in design and automation that we've seen, with the best pricing for these features of any program for a small business. Automatically pull in products from your website with pricing, description and image all set - That saves a lot of time when you want to feature an item, and directs people right to its page to purchase it. Include images, videos, blog posts and tons of other items in your email anytime. So, features are great, but at some point, you're going to run into something you don't know how to do. That's where it's important to have a great support team backing up a product, and MailerLite's is SUPERB! They usually get back to my email within a very short time, and they almost always can point me to a tutorial video for just the thing I'm trying to do, as well as giving me an answer within the email and an invitation to write with further questions. Their tutorials are professional, well-planned, and easy to follow. Everyone I've spoken with through the years has been friendly and happy to help.
CONSMy biggest challenges have been little things, like not being able to automatically segment customers by the US state they're from. (We'd like to be able to send out some emails just to people within driving distance.) However, I haven't been able to find that on any other program, either, yet. If they could add it, though, it would put them even further above others!
Reasons for switching to MailerLite
Shopify Email is currently (Sept 1, 2021) still very limited in what you can include. They haven't improved anything since beta, with two exceptions: More (terrible) templates and the ability to make buttons either square, round, or in-between. Meanwhile, you still have to scroll through a ton of crappy templates just to find a simple blank one to use (they're not in any order, and cannot be sorted), and everything takes a lot of work to get right.
Vendor Response
What a lovely review, Eleda - and also the use of the word "superb" is by far my fave - it's a favorite of mine. I also wanted to thank you for your feedback regarding the segments - should you wish, you can always request these add-ons through your personal profile. Here, other users of the Community can also upvote the feature.
Replied October 2021
Monica
Entertainment, 1 employee
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2021
Only The Inexperienced User Grumbles About Mailerlite
If you haven't figured out that Mailerlite is one of those hills I die on in loving the app, then you didn't read my review thoroughly
PROSI work primarily with authors. As a general rule, authors are control freaks (I know, I'm one myself.) Whenever I hear complaints about Mailerlite open rates, click throughs, management etc. as a loyal customer, I counter with my extended use of the app, how long it takes to build an audience, stop expecting immediate magical results that NO mailing list vendor can give you. The app is the tool, the user needs to know how to manipulate it to their advantage by know how to entertain, hone their lists, and maximize their mailings. MOST OF ALL EMAIL REPUTATION is crucial. Few users get that. A smaller tighter list of 5k subscribers is worth more than a list of 15k because most of that 15k sign up then never read or click through. Wastes money, time, and message focusing. I have NEVER had any of the problems I see others complain about. No one can be an expert in everything, and while newsletters are crucial to an author, few of them get that it take a strong understanding of mailing list marketing, and creative thinking to use Mailerlite to it's fullest potential. IMHO Mailerlite can't be beat with their innovative offerings for the budget-mined businesses. BUT you need to know how to use it. Most complainers have unrealistic expectations. They're not looking at the overall picture. The only other vendor I would choose over Mailerlite is AC, but I can manage w/o extra bells and whistles because my expertise is in marketing and the app's abilities to build strong lists.
CONSThe only thing I wish Mailerlite had is some of the detailed tracking that Active Campaign offers, but that requires a lot of programming, and would cost more. I also wish they could transfer over the ability for more custom design that can be applied to everything I create template or email wise. When I have to recreate things, it takes time, and that costs my clients money. Also, lately there seems to be some server delays as certain times of the day the app churns while trying to get from one place to another. But AC has similar problems. I don't know if that's completely their fault though with more and more people working from home, it's bound to impact local traffic on the user's end. However, I'm on 5G and I still have issues with load times . So it's something they need to be aware.
Reason for choosing MailerLite
I get pretty much the same amount of features at a MUCH LOWER price point.
Reasons for switching to MailerLite
The switch was made because client thought they'd get better open/click rates without understanding that email reputation (their responsibility) and strong branch workflows are crucial to targeting and strengthening a list.
Vendor Response
I think your phrase "one of those hills I die on" genuinely just make me spit the tea out of my mouth. Thank you so much for such an amazing review - I always find it amazingly entertaining to read reviews that have been very creatively crafted and left behind. I would love to ask you for some details and send you a little gift from my end. Feel free to reply to this, and we can get in touch.
Replied November 2021