Mapp Cloud is an Insight-led Customer Engagement Platform. With Mapp Cloud, marketers can focus on what makes a difference for their business, instead of spending precious time and resources taming the technology behind it. They can rely on real, reliable marketing insights that enable true one-to-one personalization – and set the foundation for successful cross-channel marketing activities. Mapp Cloud’s key features are: - CDP & Engagement based on real-time, unified customer profiles - AI-generated customer insights – learn from the past and the present to predict future customer behavior - Marketing activation for actionable insights - One-to-one personalization, including predictions, recommendations and churn prevention - Cross-channel execution (email, push, SMS,...