


Campaign management



Supported Operating System(s):
Web browser (OS agnostic)About Marin
Marin Software is a cloud-based digital marketing platform that enables marketing professionals to manage their digital advertisements on Google, Facebook, Amazon and more.
Marin Software assists in aligning ad campaigns across publishers. It helps in combining search activities with social touch point. In addition to this, it provides cross channel advertisement, improves performance with budgeting, machine learning and AI algorithm. While Marin Social helps in generating new demand and re-engage with existing customers, Marin Enterprise allows users manage large-scale digital advertisements and campaigns. The platform helps analyze customers’ online behavior and ad interactions to optimize ad targeting.
Industries served by the sof...
Campaign management
Supported Operating System(s):
Web browser (OS agnostic)Average User Ratings
Overall
Ease-of-use
3.5
Value for money
3.0
Customer support
3.0
Functionality
4.0
Likelihood to Recommend
Not likely
Very likely
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November 2018
Anonymous
Company Size: 51-200 employees
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Customer support
5.0
Functionality
5.0
November 2018
Amazing Tool
Pros
There was a lot to like about Marin. The best thing about Marin is they are always looking to improve their algorithm and tools. They’re support team is awesome as well.
Cons
If you have a lot of data, bulk sheets can error and those errors can be hard to figure out
October 2020
Daniel from Belo + Company
Company Size: 51-200 employees
Industry: Marketing and Advertising
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
3.0
Customer support
5.0
Functionality
3.0
October 2020
Needs more tailored functionality
Overall, support has been great and helped us cross any hurdle. We have been able to setup some incredible dashboards that have helped us prove the value to all stakeholders.
Pros
I love the bulk functions and ease of setting up dashboards for reporting.
Cons
The interface could me a little easier to navigate and getting reports into Google Sheets is more difficult than other platforms.
October 2017
Steven from Losasso
Company Size: 11-50 employees
Industry: Marketing and Advertising
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
3.0
Value for money
3.0
Customer support
1.0
Functionality
4.0
October 2017
The customer support was terrible but I do like the A/B testing functions in the software.
You can easily set up and analyze A/B tests for your paid search accounts across Google, Bing, and Gemini.
Pros
I really liked how easy it is to set up A/B tests for keywords and ad copy. I think this was super beneficial for optimizing a paid search account.
Cons
I thought the customer service was terrible. I also do not like how you cannot see today's data/performance and have to wait until the next day.
May 2019
Anonymous
Company Size: 51-200 employees
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
4.0
Value for money
3.0
Customer support
4.0
Functionality
5.0
May 2019
Capable of more than I realised
Pros
The automated bidding algorithms are way more advanced than I originally realised. Setting up a combination of automated bidding rules, triggered bid adjustments, and learning algorithms can really make any marketing account way more cost efficient.
Cons
Old User Interface - could use a refresher.
Reasons for Choosing Marin
Better quality product
May 2019
Anonymous
Company Size: 51-200 employees
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
5.0
Customer support
2.0
Functionality
5.0
May 2019
Great software but customer service lacks
great service, needs to work on CS
Pros
I used Marin a couple of years back and their automated bidding is superb to anything else I have ever used
Cons
Customer service was a constant let down - this is why I stopped using Marin
April 2019
Andrey from Beetle Eye LLC
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
4.0
Functionality
4.0
April 2019
User friendly product but need more tailored functionality
Marin helps us to track and handle advanced keyword bidding.
Pros
The most liked feature by me is that Marin helps me to do tasks in bulk to Google And Bing Ads.
Cons
Sometimes graphs don’t correspondent to the chosen filters which is very irritating.
December 2018
Pallavi from 2M
Company Size: 11-50 employees
Industry: Retail
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
3.0
Value for money
1.0
Customer support
1.0
Functionality
3.0
December 2018
Used to be good
Marin used to be good but somewhere along the line they only focused on their enterprise customers so beware SMB businesses
Pros
Has good features like budget projection
Cons
Poor performance and poor customer support
September 2017
Brett from Marcus Thomas
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
3.0
Value for money
3.0
Customer support
3.0
Functionality
3.0
September 2017
Great for reporting usage.
Pros
Intuitive interface. Great tool to use for automating reports. Easy to create campaign rules to meet performance.
Cons
Unable to create rules for soft KPI campaigns such as click-through rate, cost-per-click and others.