About Marin

Marin Software is a cloud-based digital marketing platform that enables marketing professionals to manage their digital advertisements on Google, Facebook, Amazon and more. 

Marin Software assists in aligning ad campaigns across publishers. It helps in combining search activities with social touch point. In addition to this, it provides cross channel advertisement, improves performance with budgeting, machine learning and AI algorithm. While Marin Social helps in generating new demand and re-engage with existing customers, Marin Enterprise allows users manage large-scale digital advertisements and campaigns. The platform helps analyze customers’ online behavior and ad interactions to optimize ad targeting. 

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Supported Operating System(s):

Web browser (OS agnostic)

8 Reviews of Marin

Average User Ratings

Overall

3.50 / 5 stars

Ease-of-use

3.5

Value for money

3.0

Customer support

3.0

Functionality

4.0

Ratings Snapshot

5 stars

(1)

1

4 stars

(4)

4

3 stars

(2)

2

2 stars

(0)

0

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

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Showing 1 - 8 of 8 results

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November 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

5.0

November 2018

Amazing Tool

Pros

There was a lot to like about Marin. The best thing about Marin is they are always looking to improve their algorithm and tools. They’re support team is awesome as well.

Cons

If you have a lot of data, bulk sheets can error and those errors can be hard to figure out

October 2020

Daniel from Belo + Company

Verified Reviewer

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Customer support

5.0

Functionality

3.0

October 2020

Needs more tailored functionality

Overall, support has been great and helped us cross any hurdle. We have been able to setup some incredible dashboards that have helped us prove the value to all stakeholders.

Pros

I love the bulk functions and ease of setting up dashboards for reporting.

Cons

The interface could me a little easier to navigate and getting reports into Google Sheets is more difficult than other platforms.

October 2017

Steven from Losasso

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

1.0

Functionality

4.0

October 2017

The customer support was terrible but I do like the A/B testing functions in the software.

You can easily set up and analyze A/B tests for your paid search accounts across Google, Bing, and Gemini.

Pros

I really liked how easy it is to set up A/B tests for keywords and ad copy. I think this was super beneficial for optimizing a paid search account.

Cons

I thought the customer service was terrible. I also do not like how you cannot see today's data/performance and have to wait until the next day.

May 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

4.0

Functionality

5.0

May 2019

Capable of more than I realised

Pros

The automated bidding algorithms are way more advanced than I originally realised. Setting up a combination of automated bidding rules, triggered bid adjustments, and learning algorithms can really make any marketing account way more cost efficient.

Cons

Old User Interface - could use a refresher.

Reasons for Choosing Marin

Better quality product

May 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

2.0

Functionality

5.0

May 2019

Great software but customer service lacks

great service, needs to work on CS

Pros

I used Marin a couple of years back and their automated bidding is superb to anything else I have ever used

Cons

Customer service was a constant let down - this is why I stopped using Marin

April 2019

Andrey from Beetle Eye LLC

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Functionality

4.0

April 2019

User friendly product but need more tailored functionality

Marin helps us to track and handle advanced keyword bidding.

Pros

The most liked feature by me is that Marin helps me to do tasks in bulk to Google And Bing Ads.

Cons

Sometimes graphs don’t correspondent to the chosen filters which is very irritating.

December 2018

Pallavi from 2M

Company Size: 11-50 employees

Industry: Retail

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

1.0

Customer support

1.0

Functionality

3.0

December 2018

Used to be good

Marin used to be good but somewhere along the line they only focused on their enterprise customers so beware SMB businesses

Pros

Has good features like budget projection

Cons

Poor performance and poor customer support

September 2017

Brett from Marcus Thomas

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

3.0

Functionality

3.0

September 2017

Great for reporting usage.

Pros

Intuitive interface. Great tool to use for automating reports. Easy to create campaign rules to meet performance.

Cons

Unable to create rules for soft KPI campaigns such as click-through rate, cost-per-click and others.