MarketMuse

RATING:

4.6

(27)

About MarketMuse

MarketMuse is a cloud-based enterprise content planning solution that helps content marketers, content creators, marketing agencies, publishers and e-commerce companies maximize the value of their online content. The solution uses algorithms to automatically scan a company’s online content and then compares it to the content on similar and competing websites. It then makes suggestions for improvement based on those comparisons. MarketMuse identifies topical gaps or inconsistencies in a company’s online material. It suggests what types of changes are needed to improve the quality of the content and make it more thorough and engaging to improve search engine rankings. MarketMuse analyzes multiple web pages to identify important subtopics to improve user’s conten...

MarketMuse Pricing

MarketMuse is available for free. Pricing starts at $79/month and grows with you based on your needs.

Starting price: 

$79.00 per month

Free trial: 

Available

Free version: 

Available

Research

MarketMuse Reviews

Overall Rating

4.6

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4

Functionality

4.5

Most Helpful Reviews for MarketMuse

1 - 5 of 27 Reviews

User Profile

Khan Md Mohaiuminul Islam

Verified reviewer

Civil Engineering, 201-500 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2021

For Ranking in Top search engine, Must needed tools for Content Optimization

I was waiting for some good deal for MaketMuse, after some time I got it from Appsumo, Firstly I was a little bit lost, but Customer support provides good resource, in some time I can easily get benefit from this application. I easily improve my content by analyzing ranked articles for specific keywords, identifying weak points of my article, and work on that area is the most important feature for me. MarketMuse helps me to save a large time of research time for specific keywords.

PROS

Good customer support, After purchasing I need to take some training to understand the basic work procedures, they technically help me. Content optimization in MarketMuse is top-notch, I can identify easily strengths points and weak points of ranked articles, by based on that I can optimize my content, In the long run, it helps to rank. As a result my content become more user frendly and audience loved it.

CONS

I was wondering they should include the google docs plugin, it definitely increases our productivity. For large organizations MarketMuse is perfect, for small entrepreneurs like us it's very difficult for us o purchase in this price range, they would think about it also.

Reasons for switching to MarketMuse

In-depth content research got it in cheap deals in Appsumo.

Vendor Response

Thank you so much for such a positive review! We're glad that support has been helpful and that you've seen a positive impact on your content. Thank you for mentioning Google Docs - this will be fed back internally. Thanks again -- we appreciate the feedback!

Replied October 2021

Anonymous

1 employee

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed May 2022

Excellent for opimizing blog content

Despite MarketMuse not being the most user-friendly, it simply gets results. I use it because it helps me to get my content to rank higher, and that's the most important thing.

PROS

I like that MarketMuse is effective. I use it on a regular basis to optimize blog content, both new posts and updating older posts. It's been very effective at helping me to achieve higher rankings, especially when updating existing content. It does take a little bit of extra time, but it's worth the effort.

CONS

I find the usability to be very bad. I've been using MarketMuse for over a year and I still don't really understand how some things are supposed to work. I also use Frase and Frase is far more user-friendly.

Reason for choosing MarketMuse

I chose MarketMuse because of pricing, but I still use Frase as well.

Nima

Marketing and Advertising, 201-500 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

2

EASE OF USE

5

VALUE FOR MONEY

2

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed November 2022

I am not very impressed with this product.

PROS

I found it comfortable and intuitive to use. I was not very impressed with the functionality.

CONS

In order to benefit from the best features of the product, it is necessary to pay a large amount of money.

User Profile

Klemen

Verified reviewer

Marketing and Advertising, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed August 2021

The Best Content Optimization Tool

As I am not using credits for AI outline builder, I find MarketMuse insufficient for research and outline builder and I am using other tools for that. But, MarketMuse is the best content optimisation tool available. Hands down.

PROS

I like SERP analysis and content optimisation. Optimisation is based upon many results (not just top 20) and yield superior results.

CONS

Expensive credits. To be honest, I am using other tools for outline building as I find MarketMuse credits too expensive.

Reasons for switching to MarketMuse

MarketMuse is better for content optimisation.

User Profile

Zahra

Verified reviewer

Information Technology and Services, 2-10 employees

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

2

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed August 2021

Not for Me

Very frustrating! All the 3 trial periods were as bad as the other.

PROS

I was hoping to become best friends with MarketMuse, but the free trial was a complete waste. The UX and UI is very odd, well, not for an average laptop size anyway. The brand colours are very nice. Beyond this I couldn't see past the problems!

CONS

Hmm lets see, I wasted 3 trials, so its the left panel which has an ad that won't go away! If it were to ever go away, I'd be able to get started on optimising the content. I wasted 7+ days just trying to figure out how to copy/paste from word to the area which hardly ever opened. There were few more annoying problems which they said are not there in paid version, but why would i spend money on a software which has a glitchy trial !

Reasons for switching to MarketMuse

Clearscope is very expensive. No other reason