I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL." What it trades for looks, it makes up for in functionality and customizations.

We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the business at the turn-around time on Marketing Ops requests, but that's more of a staffing issue and because of the fact that it's not very easy for an end user to just jump in and setup a campaign on their own. If you have good permissions management, use of templates, and at least some experienced admin support it can be an extremely powerful and effective tool. It's not for the faint of heart.

It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing.

Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team.

Marketo Engage is a robust and easy-to-use digital marketing platform. It has a slew of automated and customizable features, as well as advanced lead generation and customer support. The system is simple to use and provides excellent feedback on marketing results.

The complexity of the user interface and the lack of customization options bothered me. Some features appeared to be hidden or difficult to find as well. Furthermore, I discovered that the amount of data and metrics available was limited when compared to other marketing automation tools.

I think it’s a great software for campaign management and market automation but it’s really very expensive. In the past it has helped us generate higher cart conversions. It’s UI/UX is also very professional and one might get geeked out.

The pros are as follows -- You can quickly and successfully plan, execute, and track your marketing efforts using Adobe Marketo. - You can manage your lead base centrally and keep track of your leads as they pass through the conversion process using Adobe Marketo. - Based on your target demographic and how they interact with your website, Adobe Marketo gives you the ability to customise the content of your campaigns. - A variety of analytics and performance tracking tools are available from Adobe Marketo to help you evaluate the success of your marketing. - You may easily link Adobe Marketo with other marketing platforms to develop an efficient omnichannel marketing strategy.

The cons regarding it are -- For certain firms, especially small and medium-sized ones, Adobe Marketo is really expensive. Just like other Adobe products.- Some people may find Adobe Marketo difficult to understand and operate, especially if they have no prior experience with marketing automation. - For some companies with particular requirements, Adobe Marketo's lack of all marketable features could be a drawback. - A business that relies too heavily on Adobe Marketo risks becoming reliant on it and losing the capacity to manage marketing campaigns on its own. - Integration issues may arise because Adobe Marketo may not be compatible with certain data management and marketing platforms.