Marketo Software


Marketo offers a cloud-based email marketing platform for companies of all sizes to manage and monitor engaging customer relationships.

The solution features integrated applications that deliver a range of capabilities including marketing automation, social marketing, lead nurturing, budget management, analytics, sales insight, and website personalization.

Marketo has a native integration with Salesforce.com, Microsoft Dynamics CRM and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement.

Marketo offers an online community of marketers who share ideas, collaborate and influence product developments.

Marketo’s software can handle clients with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. Support is offered via web, phone and email along with online FAQ repository.

Supported Operating System(s):
Mac OS , Web browser (OS agnostic) , Windows 8 , Windows 10

439 Reviews of Marketo

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  • Danielle from OpenTempo

    Number of employees: 11-50 employees

    August 2018

    Best MA tool in the space

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    Great for marketing automation for SMB, mid-market or enterprise business - highly recommend!

    Cons

    It can be a steep learning curve but once you are trained, it is great!

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • AKshay from TCS

    Specialty: Software / IT

    Number of employees: 1,001-5,000 employees

    August 2018

    Good quality marketing software

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    It is very good automated software for marketers and it is also very secure and powerful too.Keep engaged to customers.

    Cons

    User should have a good knowledge about this software before using it.I could get anything which i really dont like.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Sonam from TSYS

    Specialty: Other

    Number of employees: 501-1,000 employees

    August 2018

    Robust automated marketing software

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    It is a very powerful marketing automating software which is very useful for marketers. Also remain engage to customers.

    Cons

    There is nothing which i dont like about this software. Just that it is not very easy to use, required good knowledge before using.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Verified Reviewer

    Number of employees: 201-500 employees

    August 2018

    Robust platform, but difficult to configure and maintain

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Kind of like the SFDC of marketing automation platforms-not very many things that you can't do or configure from within Marketo.

    Cons

    UI that is very outdated, clunky and difficult to navigate.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Sara from Focus Mobility

    Specialty: Software / IT

    Number of employees: 1 employee

    July 2018

    Marketo- streamline, automate, and align sales and marketing efforts with demand-generation

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    Allows the seamless integration of sales and marketing processes from campaign strategy, creation of demand generated marketing campaigns, leads, and the entire sales process. It takes a more strategic approach to targeting prospects with better precision, overall internal organizational alignment, and integrated processes. It allows internal teams to collaborate more effectively, reduces time spent on more administrative task by automating the burdensome up-front tasks, and allows sales and marketing to focus on more strategic objectives - higher quality interactions with the customers, partners, etc. I can't imagine sales/marketing organizations today not leveraging demand-generation and the kinds of SaaS automation that Marketo offers.

    Cons

    Working with the solution in an existing organization and in demo for a start-up, we have never actually deployed it, so I can't speak to ease of integration. Not a con - just of note.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • James from OpenTempo

    Number of employees: 11-50 employees

    July 2018

    I used Marketo for over a year and it was not very user friendly

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Marketo seems like it is a good option for large companies and developers. We successfully ran webinars through the automation functionality and thought their support staff were nice.

    Cons

    Compared to the CMS I am using now, Marketo is very cumbersome and archaic. Marketo was very hard to get up and running on. It is very difficult to find user help articles when you need to find out how to do something. Much of the content is supplied by Marketo users rather than the company itself and ends up being very technical and hard to understand for anyone outside of being a developer. If you are new to marketing automation, I would not recommend this product.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 501-1,000 employees

    July 2018

    Extremely sophisticated but cumbersome

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Marketo is by far one of the most advanced marketing automation systems out there. They have a wide range of functionalities that allow you to dive deeper into personalization, reporting, and automation.

    Cons

    With so many things it is able to do, Marketo can be very tricky to learn. They have a very specific workflow of how to do things and call them. It can be challenging at the beginning to learn exactly how to do everything. Free support is limited. I find the online commjunity to be very helpful. Chances are problems you have are ones others have gone through as well.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 201-500 employees

    July 2018

    A powerful tool

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Marketo has an unbelievable amount of functionality that allows us to manage our leads and easily automate and track success of all our marketing campaigns. We have been able to add more levels of tracking and logic to our campaigns than we were able to do with our previous marketing automation tool. There is probably so much that I haven't yet discovered but am looking forward to finding out as I continue to use the tool more. The customer support and user support portal have been very helpful for us in finding solutions to our challenges, as there is so much functionality and sometimes so many ways to do 1 task that it's helpful to get advice on which is the best way to do it. I'd highly recommend Marketo!

    Cons

    Because there is so much functionality (atleast compared to the automation tool we used to use), there was a steep learning curve for our team but the customer support was really helpful in getting us over this curve.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • David from DeCaro Luxury Real Estate Auctions, Inc.

    July 2018

    When it comes to marketing data and lead gen, marketo is the best

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    a very robust tool that allows you to create lead generation funnels that capture date to market and retarget

    Cons

    a tool that is very time intensive and will require an administrator to assist the maintaining and administration of the platform and software

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 201-500 employees

    July 2018

    Does it all!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Increased demand generation and marketing-driven pipe.

    Pros

    The interface is really easy to use. It also can accomplish A LOT - nurture, email, lead scoring, landing page and form creation, reporting. This is a great one-stop-shop when you're getting into marketing automation.

    Cons

    Our database made the program slow. Most of the time I felt like I was working faster than the application. Additionally, it's a REALLY powerful tool, which can be overlooked with the ease of use. Make sure that whoever is in the system has the correct permissions and is properly trained.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Nick from Multiview

    Specialty: Advertising

    Number of employees: 201-500 employees

    July 2018

    VP, HR & Talent Acquisition

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    My marketing teams really felt the product meshed well with Salesforce.com

    Pros

    We used this product while with a previous firm and the tool is the industry standard solution for marketing email campaign integration.

    Cons

    The product is pretty pricey and takes some fairly technical chops to administer but is rock solid in it's design and effectiveness.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Anil from India Yamaha Motor Pvt. Ltd.

    Number of employees: 1,001-5,000 employees

    July 2018

    An intact marketing platform.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Helps in effective management of campaigns, and in generating leads which will ultimately increase the revenue of the firm. You can personalize and send e-mails to a specific group based on their previous searches and purchase history. The application allows employment of cross-media marketing channels. You can track the success of your program from its creation to its execution and reporting. Customer behavior tracking, A/B testing, templates, and marketing automation are a few additional features. The application is easy to use, you can check the tutorials and demonstrations to get a better idea. The platform caters to the needs of businesses of all sizes from small to huge.

    Cons

    The customer service is not quick in responding to the queries. The search function lacks in features and consumes a lot of time. The application is very costly.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: GetApp
  • Pieter from Vituity

    July 2018

    Marketo Admin

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Lead history, data appending, scoring, email marketing, reporting, web tracking, and much more

    Pros

    Very user friendly. Straight forward making it easy for new people to use the program as well as having the ability to do complicated things for power users.

    Cons

    I wish the landing page editor were more like the email editor. Also sometimes it runs a little slow.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 501-1,000 employees

    July 2018

    Great way to handle lead generation

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Extremely robust tool - you can do some incredible things with Marketo. Easy to scale things for the long term.

    Cons

    Sometimes overly complex. There is also the occasional error that will mess up things like tokens and other settings.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Brent from VitalSmarts

    Specialty: Education

    Number of employees: 501-1,000 employees

    July 2018

    Marketo - Top quality in marketing automation

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I feel like this is the definite choice for the mid-size plus team.

    Pros

    Tons of supporting documentation. Syncs thoroughly with Salesforce. Provides all of the analytics that I need.

    Cons

    With the layer upon layer of product, some of the basics are harding to find. Marketo is not a straight-forward as Hubspot.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Edwin from Verticurl

    Specialty: Marketing Agency

    Number of employees: 201-500 employees

    June 2018

    Marketo experience

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Great tool for integration of your marketing campaigns to salesforce

    Pros

    Easy to use, able to integrate with Salesforce, seamlessly gets up and running in no time. Great and active community of support of users helping one another.

    Cons

    The more function and features you want to use, the costlier. Limited functionality on Reports and analytics.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Verified Reviewer

    Number of employees: 201-500 employees

    June 2018

    Great tool at its core

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I like that I can typically do anything I set out to do using Marketo. I rarely find myself saying "I can't do that with Marketo"

    Cons

    While you can do most everything related to marketing automation, the user interface sometimes requires extra steps/work to get where you need to go.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: GetApp
  • Vanessa from DPS

    Specialty: Marketing Agency

    Number of employees: 51-200 employees

    June 2018

    Best marketing software!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Marketois for any size company! 100% recommended !!!

    Pros

    I love marketo! I have been using it for 3 years and I can’t be more happy with it . I can track all the activities and engaging in social sharing , promotions and engagement . Very easy to set up and use .

    Cons

    I do not have cons . It have been so helpful for my company . This is the best tool on the market .

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Shaun from Resolve Systems

    Number of employees: 51-200 employees

    June 2018

    Marketing with Marketo

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    For guys in demand gen, Marketo is the tool you need. Whether you're creating gated landing pages, or syncing anything to your CRM system and showing those lead activity's, you can easily create all of these campaigns within Marketo to generate MQL and SQls.

    Cons

    I just think the UI needs an update. It's tough to find things at times even with folders. Essentially the search function is lacking. I also wish there was a visual visio-like workflow creator.

    This review was submitted organically. No incentive was offered
    Review Source: GetApp
  • Verified Reviewer

    Number of employees: 51-200 employees

    June 2018

    It's okay if you have a dedicated Marketo developer

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    It does what I want it to do and once you learn to play by its rules it's easy enough to sort out and use.

    Cons

    Customer support is really slow and, while the agents intend to be helpful and polite, they are remarkably unhelpful. All of our answers have come from the community or connections.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
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