Marketo offers a cloud-based email marketing platform for companies of all sizes to manage and monitor engaging customer relationships.

The solution features integrated applications that deliver a range of capabilities including marketing automation, social marketing, lead nurturing, budget management, analytics, sales insight, and website personalization.

Marketo has a native integration with Salesforce.com, Microsoft Dynamics CRM and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement.

Marketo offers an online community of marketers who share ideas, collaborate and influence product developments.

Marketo’s software can handle clients with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. Support is offered via web, phone and email along with online FAQ repository.



494 Reviews of Marketo

Overall rating

4.0 / 5 stars

Showing 1 - 20 of 494 reviews

December 2018

Saravanan from Vembu

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

December 2018

Essential tool for Marketing Automation

Pros

- Best tool to automate marketing campaigns.
- Account based Marketing is trending in Digital Marketing world. Marketo helps us to target
specific account to get more relevant customer on my target niche.
- One of the important marketing method to reach our audience is Email Marketing. With
Marketo, we are created responsive email templates in simple way and do AB testing. Also, it helps us to create personalized email template for our customers to reach with personalized
content. It also notified us the delivery status of the email that we sent.
- Marketing analytics data helps us to make important decisions in marketing investments.
- Marketo helps us to reach our leads with personalized automated email content. It help us to build Long-Term relationship with my customers.

Cons

- We didn't face any issue with Marketo. In Terms of pricing its little high.

December 2018

Lindsay from Collaborative Solutions

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5 of 5

Functionality

4 of 5

December 2018

Marketo Helps Streamline and Simplify Digital Marketing Activities

Overall, Marketo has proven valuable for streamlining online and email-based marketing activities.

Pros

Marketo has been helpful in providing a single, one-stop shop for our marketing database of contacts, email campaign management, social media management, etc. The platform is very user friendly.

Cons

I was hoping with Marketo, determining the ROI of marketing efforts would be automated, but it's still somewhat of a manual process. Marketing ROI is something that's difficult to determine with such a long close process in B2B marketing, so I don't fault the software itself.

December 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

1 of 5

Value for money

1 of 5

Customer support

1 of 5

Functionality

1 of 5

December 2018

The worst automation tool

Pros

The only pro this tool has is that it gets things done.

Cons

Where to begin. The UI is god awful. The service is terrible. Glitchy. They don't care for their small customers. I was so happy the day we axed Marketo altogether.

December 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

3 of 5

Functionality

5 of 5

December 2018

Clunky and slow

Pros

Huge amount of marketing automation capabilities

Cons

Clunky and slow software. Creating an email template or landing page can take a long time.

December 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

December 2018

Lead Generation on Autopilot

Pros

Marketo was our go to lead generation automation tool for many years. They have everything you need to track inbound campaigns and monitor current customer databases.

Cons

Marketo is the biggest but they come with a hefty price tag. A number of lower cost competitors are starting to provide similar offerings at a lower cost point.

November 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Robust product

We use Marketo to automate our marketing processes.

Pros

Marketo provides many features and integrates with other products including Salesforce. I love the engagement program feature which allows you to create complex programs to guide prospects/customers through a marketing journey.

Cons

The UI is outdated. The product is sometimes cumbersome to use.

November 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

November 2018

The best of Marketing Automation

We had a great experience with our Rep - They were able to help us solve problems and if we got really stuck they were happy to jump on a call and share a screen.

Pros

Freedom! In a single world I didn't find anything I couldn't do. I might need a developer to help make a few tweaks but the system allows you to do ANYTHING. And because it has an open API you can connect it to basically any tool you want to use.

Cons

I got tired of having to always find a way to make it work with our tools. We had several home grown systems and connecting all the dots was really frustrating. But thats more our problem than a problem with Marketo

November 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

2 of 5

Functionality

3 of 5

November 2018

Marketo Marketing Review

Overall though the experience with the product is going well. It works well for the team and company as it integrates with the tools we use on a daily basis.

Pros

What I like best about the software is that it integrates with Salesforce and for my demand generation team this is extremely helpful and useful. This allows to create reporting views and set up campaigns through both.

Cons

The tool itself seems a little archaic and little hard to navigate. When I wanted to get more training and get certified I found you had to pay for it. I have used other marketing tools where you can get certified without shelling out a ton of money.

November 2018

Greg from Watts Water Technologies

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

1 of 5

Value for money

1 of 5

Customer support

3 of 5

Functionality

2 of 5

November 2018

Not Easy to Use

Pros

I like how powerful it is for our global, $1B size company

Cons

It was sold to us as an easy-to-use intuitive software but you really need some level of HTML code experience to use it correctly and efficiently.

November 2018

Sujith from ZI Systech Private Limited.

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

November 2018

An effective email marketing tool

Pros

If you were looking for a tool that might help you integrate measure and show productive results at one place then u might choose marketo for sure. They have a way around with a lot of things that generally people miss out and might help realize a bit more than what u actually try it out. Even the minute details matter much in the end and this is what the product is all about

Cons

The product has its name imprinted loud and clear and hence the pricing is a thing to worry about

November 2018

Jason from Questrade

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

3 of 5

November 2018

Great to use for basic reporting

If you want to see how your email performed, then Marketo Analytics provide the metrics. However, you might find it a challenge to try to understand more than that (conversions, web page views)

Pros

- easy to use when it comes to getting email performance
- easy to replicate reports
- able to customize the columns you want exported
- easy to share various of reports

Cons

- slow to load reports when trying to segment
- find reporting to be simple, limited filtering
- unable to easily see performance and conversion in the same report

November 2018

Chang from Extra Vital Science

Company Size: 51-200 employees

Review Source: GetApp


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

November 2018

Professional tool, but not the easiest

Pros

A huge plus in Marketo’s work is that it can easily interact with other professional tools that we need to work with. In particular, we actively use SalesForce, and Marketo does an excellent job with its tasks along with this service. With this product and its efficient work, we can be confident in the stability of our business. And this is the most important thing in the work of any company.

Cons

This service seems quite simple, but in fact, Marketo is not very intuitive and for the user is quite difficult to understand the functions at first. Some elements are not logical, which forces the user to simply memorize the sequence of actions, because otherwise, he has to spend a lot of time figuring out what to do. Thus, Marketo is not always a practical service. It requires some time so that the user can adapt to the peculiarities of the work of this tool.

November 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

4 of 5

November 2018

Easy-to-Use, Intuitive Platform!

Pros

I've used multiple marketing automation platforms and they all have their pros and cons. What I love about Marketo is how easy it is to use and navigate through different campaigns. You can edit an email, create a campaign, or pull a report all in one place instead of navigating through separate sections of the platform, making it a seamless, easy-to-use solution! Once you learn the language and terms like "smart list", you can easily navigate through the fields with no problem.

Cons

It is simple to use but one thing I miss is having a flow chart/diagram drawn out with all of the different steps of a campaign. This is especially helpful when you have to create nurture emails and the streams can be quite complicated, so having things drawn out help with the building process.

November 2018

Anonymous

Verified Reviewer

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

4 of 5

November 2018

decent reporting tool

Pros

it works well, for what it is supposed to do, but the analytics aren't as strong as Google Analytics. decent email analytics though

Cons

not easy to use, or easy to find within the system.

November 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

4 of 5

Functionality

5 of 5

November 2018

Cadillac of marketing automation platforms, in price and performance

Pros

You can do practically anything in Marketo and it is well integrated with Salesforce.com. The interface is complex, due to the variety of options available to you, but well designed and intuitive to use.

Cons

You pay for what you get, so it's not cheap. Also since you have a lot of tools at your disposal you may need a specialist to manage the program for your organization

November 2018

Michael from Butterfield & Robinson

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

November 2018

Powerful Marketing Platform

Pros

Tons of capability. Easily build custom processes to manage and handle leads.

Cons

Somewhat difficult to navigate at first. Analytics within the platform is not up to par.

November 2018

Juan from Derevo

Company Size: 11-50 employees

Review Source


Ease-of-use

3 of 5

Functionality

4 of 5

November 2018

The latest version is more attractive and It has a lot of features

Pros

It has a lot features and tools to organize,keep track, measure and have reports of what is going on with your leads.

Cons

Maybe I need more time to keep using the tool but is not as easy to use as I thought it would be, is promising and I like the new UI design that they did with this latest version.

November 2018

suresh from Yaazh Xenomics

Company Size: 11-50 employees

Review Source


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

5 of 5

November 2018

Costly digital Marketing automation software

Pros

This software is ideal for digital marketing automation for small and Mid-sized companies. Easy to use & user friendly.

Cons

Cost is too high compared to the similar application in the market. They need to improve the analytic page in much more detail manner.

November 2018

Mauricio from Hootsuite

Company Size: 501-1,000 employees

Review Source: GetApp


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

3 of 5

November 2018

Easy marketing help

Pros

fine in the overall terms , it is attached to my salesforce platform and gives me some information about what the prospect did in the website

Cons

qualification is not very accurate, although that depends on the settings of the platform itself, says some are hot leads when they're not

November 2018

Claudia from Amazon

Company Size: 5,001-10,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Great platform for Marketing Leads and Customer Lifecycle communication

I use this platform for email marketing, registration forms and landing pages for my customers, I really find very helpful to have all this solutions in one platform, so I can easily target my communications and marketing activities in one place with a safe data base.

Pros

I love that it is an integrated marketing tool where you can manage your customers, comunicate with them and use different solutions such as email, forms, landing pages, ect. The best part of it is that you can do it all by yourself and adjust your communication to your customer lifecycle.


Cons

here is nothing that I dislike. I think this tool has what you need. When I'm having trouble with something in the platform I just look out in the tutorials and that's it.