About Marketo Engage

Marketo Engage, part of Adobe Experience Cloud, offers a cloud-based email marketing platform for companies of all sizes to manage and monitor engaging customer relationships. This solution features integrated applications that deliver a range of capabilities including marketing automation, social marketing, lead nurturing, budget management, analytics, sales insight, and website personalization.

Marketo Engage has native integrations with Salesforce.com, Microsoft Dynamics CRM, and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement. Marketo Engage offers an online community of marketers who share ideas, collaborate, and influence product developments....


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 8, Windows 10

591 Reviews of Marketo Engage

Average User Ratings

Overall

4.22 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(220)

220

4 stars

(275)

275

3 stars

(80)

80

2 stars

(9)

9

1 stars

(5)

5

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 591 results

July 2019

MD Masoom from TO THE NEW

Verified Reviewer

Company Size: 501-1,000 employees

Industry: Information Technology and Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

July 2019

Indeed a Best-in-Class Marketing Automation Software

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Pros

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Cons

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Reasons for Choosing Marketo Engage

I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool

July 2020

Cameron from Avetta

Verified Reviewer

Company Size: 51-200 employees

Industry: Internet

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

July 2020

Can't go wrong with the best MAP - but you need to spend time getting it how you like it

I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

Pros

What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Cons

If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL." What it trades for looks, it makes up for in functionality and customizations.

Reasons for Switching to Marketo Engage

Act-On is NOT a very good platform and is very limited. We knew we wanted more functionality and the ability to really do good marketing. Act-On is even worse than HubSpot and is so limited with it's functionality and the way it works with Salesforce, etc. We just knew we needed to get out of Act-On and I'm happy to say as of this month we are finally free of Act-On's limited forms, landing pages, emails, etc.

February 2021

Alexandra from Prestolite

Verified Reviewer

Company Size: 501-1,000 employees

Industry: Automotive

Time Used: More than 2 years

Review Source: GetApp


Ease-of-use

3.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

February 2021

Marketo a Total Integration Tool.

We use Marketo primarily to stop form submission automation as well as data cleansing, and of course we owe Marketo an important part of our automation. We also pay additional money to be able to use their templates and thus create a landing page and of course have the templates within the emails. All this was done at the expense of a long time, which is the main factor to invest in Marketo, but after learning how to use and take advantage of the software in a good way, the results were magnificent.

Pros

Among the many impressive features that Marketo has, its integrations stand out, which are an important factor in obtaining a complete service that fully satisfies the requirements of the company, has integrations with many different software and also has the ability to integrate with third parties to through Zapier making it a full integration tool. The user interface is very flexible and can be configured according to the data flow of the company or the portfolio of clients and potential clients. Through Marketo, much of the information that reaches the company can be automated, thus bringing the data to Salesforce in a clean way.

Cons

It has a somewhat long learning curve that makes it essential to have some help before being able to use the program to its full potential, so technical support plays a preponderant role in the software. In addition, the system must be configured through an API connection, which makes it quite a cumbersome process. Although the interface has great flexibility, it can be confusing when starting out due to its main focus, which is undoubtedly the database for the software, but once learned it is a fast path to success.

November 2015

Edward from Etumos

Industry: Computer Software

Time Used: More than 2 years


Ease-of-use

3.0

Functionality

4.5

November 2015

Pros and Cons

Pros

Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Cons

Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

November 2020

sowmya from Adlink Technology

Company Size: 1,001-5,000 employees

Industry: Electrical/Electronic Manufacturing

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

November 2020

Great Tool for Lead Nurturing

One of the best marketing automation tool available today in the market and, they offer some of the best pieces of training.

Pros

Marketo automation tool is a touchpoint for advertising platforms and sales. It is also a most useful tool for lead nurturing and has all the features required for email marketing. My favorite feature is that you can easily create dynamic campaigns and pre-schedule the run.

Cons

Creating smart programs can be a pain point at times, as it requires a lot of steps. If you skip a step, you might not be able to track the data you want.