Marketo offers a cloud-based email marketing platform for companies of all sizes to manage and monitor engaging customer relationships.

The solution features integrated applications that deliver a range of capabilities including marketing automation, social marketing, lead nurturing, budget management, analytics, sales insight, and website personalization.

Marketo has a native integration with Salesforce.com, Microsoft Dynamics CRM and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement.

Marketo offers an online community of marketers who share ideas, collaborate and influence product developments.

Marketo’s software can handle clients with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. Support is offered via web, phone and email along with online FAQ repository.

Analytics
Analytics
Analytics
Email marketing and lead nurturing
Email marketing and lead nurturing
Landing page creation and optimization
Landing page creation and optimization
Lead management
Lead management
Revenue cycle modeling
Revenue cycle modeling
Sales lead identification and prioritization
Sales lead identification and prioritization

Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 8, Windows 10



458 Reviews of Marketo

Overall rating

4.0 / 5 stars

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Verified Reviewer

Number of employees:  1,001-5,000 employees

Ease-of-use

Functionality

October 2018

Powerful Lead Scoring System

Marketing automation and lead scoring

Pros

Lets us score leads based on actions that they take. We can assign a unique value to different things, and it'll join users across sessions.

Cons

Outdated interface and clunky UI makes it difficult to use sometimes. Workflows are built well, but look like their from early 2000's

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Verified Reviewer

Number of employees:  201-500 employees

Ease-of-use

Functionality

October 2018

Marketing Automation salvation (....at a price)

Helpful and essential to our business but not always user friendly.

Pros

We use Marketo as an essential tool for the Marketing automation side of our business. We have a variety of nurture email streams and Marketo enables the automation of these repetivie type activities, sending a large number of comms at ease. We also utilize the forms section linking it to our website and connecting our database to Salesforce.

Cons

It's a very difficult tool to use. We have a specialist in the company, but for new members of the team that need to use the tool in their day to day jobs, equipping them with the basics (if they have not used it before) takes a long time.

Judy from Sleekline

Number of employees:  1 employee

Ease-of-use

Functionality

October 2018

Best CRM Tool out there

Pros

What I like is that you can track and anylise Marketing data.

Cons

Some practice is needed to lean the software.

Joveelynn from Pru Life UK

Specialty:  Insurance

Number of employees:  5,001-10,000 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Marketo as our B2B Marketing Platform

This is a reliable tool.

Pros

It does its job as a B2B marketing platform. The best thing about this software is its integration to SalesForce which makes tracking easier.

Cons

The set up stage can be stressful. Also, the interface is not user-friendly so it will take a bit of time for the user to be familiar with its environment.

Meynard from Pru Life UK

Specialty:  Insurance

Number of employees:  5,001-10,000 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Our Experience with Marketo

This is quite a good platform with its powerful features that get the work done.

Pros

It is convenient to use as it gives full tracking of leads from the prospecting stage to sale. Integration with a variety of applications is also a huge convenience.

Cons

Setting up might take time especially if the user does not have any background about it. Their customer support isn't always responsive and reliable.

Eunice from Pru Life UK

Specialty:  Insurance

Number of employees:  5,001-10,000 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Marketo for Marketing Teams

Marketo for Marketing Teams

Pros

This is absolutely a good lead management / marketing platform. It Salesforce integration is also one of its best feature.

Cons

The tool is working as it should and that is really good. The only thing I can say a con is its price compared to other marketing platforms. It is a bit pricey.

Sharmaine from IT services provider

Specialty:  Software / IT

Number of employees:  501-1,000 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

To review Marketo

Pros

I do like the way that I can integrate my data to some CRM platform to symmetrize and sync my files and documents.

Cons

Just try to fix some annoying bugs on this software. Hope to work out that soon. It would be more affordable to take this product.

Alvin from Pru Life UK

Specialty:  Insurance

Number of employees:  5,001-10,000 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Marketo Helps in Lead Management

Pros

It definitely does its job as a lead management tool - several campaigns can be run all at the same time. Integration to SalesForce is also available.

Cons

It's interface can't be considered basic. You must be carefully trained otherwise, it would take time for you to be an expert with it. Also, the cost is a bit higher that other software that does the same thing.

Daniel from madison/miles media

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Not the best UX/UI tool out there, but plenty of features

Pros

The customer service team is top-notch and there is a robust set of features for marketers, salespeople and other users. From workflows and emails to landing pages, forms and contact management, you can pretty much do it all.

Cons

Definitely not a good UX/UI, especially for new users. I much prefer the experience of alternative solutions like HubSpot. That being said, if you don't mind the UX/UI, it's a solid option.

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Verified Reviewer

Number of employees:  1,001-5,000 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Markato, marketing automation done easy

Pros

Within our company, we used Marketo for campaign execution, lead collection and management, and creating reports.

While it took us some time to set it up, between planning, configuration, once all of that was done, and we finished the onboarding programme to our marketeers and stakeholders (around 3 months from day 1 to the final onboarding). Marketo had become part of the spine of our operations.

Did I mention the very active and friendly online community? They are what made us fall in love with the tool in the first place!

Cons

It took our marketing team (especially the junior staff) some time to learn it and even more time for our non-marketing stakeholders.

Some features like the overall activity of all the leads are still not implemented directly, the community helped us figure out ways around missing features and what other software we could use to compliment Marketo, which kind off made up for it.

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Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Marketo - great marketing automation for larger marketing teams.

When going through the demos & getting pricing from the Sales team make sure to fully understand their pricing. They've changed their pricing model in the past 18 months to be more a la carte so some features you may really like are additional costs. Depending on the size of your database this can start to really add up. Marketo is not suitable for small marketing teams as it requires a ton of set up time & ongoing work to fully leverage its capabilities.

Pros

Easy to track different engagement programs at every stage across multiple steps.
Robust criteria for building lead nurturing.
Like their lead scoring feature - great way to segment leads based on how they interact with you.
Their real-time personalization feature is impressive. Great feature once it's configured correctly.

Cons

The email builder is pretty basic.
Leveraging the full capabilities requires a full-time internal resource.
Steep learning curve. We needed to invest in a Marketo specialist to help with integration.
Marketo is super expensive & that's before taking the extra cost of hiring a Marketo Specialist to help with implementation.

Chris from Financial Services

Number of employees:  201-500 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Marketing Automation Made As Simple As Possible

Pros

Marketo makes the entire process simple to understand and use.

Cons

There is nothing so far that I dislike about Marketo.

Olivia from K08 Sounds

Specialty:  Media

Number of employees:  2-10 employees

Ease-of-use

Functionality

September 2018

Wonderful tracking software

Pros

Marketo is great for tracking leads and follow-ups for marketing. It is easily integrates with various CRMs creates reports in seconds! Well-rounded marketing tool!

Cons

It runs slow and clunky when you try to do too much at once. Can't have too many browsers open at the same time. Other then that I have no complaints!

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Verified Reviewer

Number of employees:  51-200 employees

Ease-of-use

Functionality

September 2018

Not the best for email campaigns

It wasn't great for me. I believe this tool is powerful and probably a great solution for the larger tasks it handles. My experience was exclusively with the email and for building and that part is outshined by various other tools.

Pros

(I only used the email and form creation portion of this tool) The drag and drop interface for building emails makes it easy for non-technical users to build emails and forms.

Cons

It was difficult to make highly stylized emails and the in-browser only interface was cumbersome, fidgety, and difficult.

Bhushan from Enzigma

Specialty:  Software / IT

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Good marketing app

Pros

1] Excellent Technical support. Support teams are always available for help.
2] Smart campaigning and lead generator.

Cons

1] It is not that much user-friendly and user interactive.
2] Very poor integration facility available for Salesforce.

Praveen from Accenture

Number of employees:  10,000+ employees

Ease-of-use

Value for money

Functionality

August 2018

Marketo: An Ultimate Platform for marketing!

Pros

The reason why I referred the application as an ultimate platform is that it gathers all information about your digital marketing campaigns emails, online forms, marketing material etc. at a single place. It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything. In this, one can build a variety of things like email templates, landing pages, etc. It supports multi-touch campaigns and multichannel. It is broad and very useful for CRM Integration and most importantly Analytics. It increases efficiency in a variety of ways (like the ability to create a tokenized template) as well as its Lead management process is also brilliant!! Its capabilities are very vast, Comprehensive campaigns capabilities are one of them.

Cons

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them. Most importantly it is not within the range of all types of people, as its rates are little bit higher. Its interface should be improved for new users as well as some software bugs should also be fixed regarding auto-saving. It loads the previewing list very slowly. Its Spam Identification feature also very poor as well as email and landing page analytics are also not enough. But at last, I want to say that the major issue with it, is regarding its speed of loading the application which needs a lot of improvement

Danielle from OpenTempo

Number of employees:  11-50 employees

Ease-of-use

Functionality

August 2018

Best MA tool in the space

Pros

Great for marketing automation for SMB, mid-market or enterprise business - highly recommend!

Cons

It can be a steep learning curve but once you are trained, it is great!

AKshay from TCS

Specialty:  Software / IT

Number of employees:  1,001-5,000 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Good quality marketing software

Pros

It is very good automated software for marketers and it is also very secure and powerful too.Keep engaged to customers.

Cons

User should have a good knowledge about this software before using it.I could get anything which i really dont like.

Sonam from TSYS

Specialty:  Other

Number of employees:  501-1,000 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Robust automated marketing software

Pros

It is a very powerful marketing automating software which is very useful for marketers. Also remain engage to customers.

Cons

There is nothing which i dont like about this software. Just that it is not very easy to use, required good knowledge before using.

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Verified Reviewer

Number of employees:  201-500 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Robust platform, but difficult to configure and maintain

Pros

Kind of like the SFDC of marketing automation platforms-not very many things that you can't do or configure from within Marketo.

Cons

UI that is very outdated, clunky and difficult to navigate.


Displaying 1 - 20 of 458 reviews