Marketo Software


 

Marketo offers a cloud-based email marketing platform for companies of all sizes to manage and monitor engaging customer relationships.

The solution features integrated applications that deliver a range of capabilities including marketing automation, social marketing, lead nurturing, budget management, analytics, sales insight, and website personalization.

Marketo has a native integration with Salesforce.com, Microsoft Dynamics CRM and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement.

Marketo offers an online community of marketers who share ideas, collaborate and influence product developments.

Marketo’s software can handle clients with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. Support is offered via web, phone and email along with online FAQ repository.

 

Marketo - Lead management
 
  • Marketo - Lead management
    Lead management
  • Marketo - Email marketing and lead nurturing
    Email marketing and lead nurturing
  • Marketo - Landing page creation and optimization
    Landing page creation and optimization
  • Marketo - Revenue cycle modeling
    Revenue cycle modeling
  • Marketo - Sales lead identification and prioritization
    Sales lead identification and prioritization
  • Marketo - Analytics
    Analytics
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8, Windows 10

352 Reviews of Marketo

 

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Software Advice Reviews (156)
More Reviews (196)

Showing 1-20 of 156

Brian from LTA
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

February 2018

February 2018

Good general functionality, nothing fancy

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

One thing that is appreciated is they are continuing to build the platform, especially working on integrations and new features. Seems to be a solid company, and I would have confidence recommending this product to anyone assuming they match functional needs accurately.

Pros

It can handle a good volume of data and multiple campaigns, and provides the functionality we needed. Specifically like the Salesforce integration, although I've heard it is slower integrating with other platforms..

Cons

A little lax on reporting and metrics, we had to purchase additional software for some analysis. It also "feels" a bit heavy from a price standpoint compared to some lesser known platforms, but I haven't done a true side-by-side comparison.

Review Source
 
 

Naveen from Infobahn Softworld
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2018

February 2018

Automation is very powerful, still needs a good look and design

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Its integration with Salesforce and the power it has to run countless programs and nurture streams is great. Designing the emails in the interface and then setting the audience directly after is nice.

Cons

The loading time on it is sometimes pretty ridiculous, and there are a lot of areas that the design of the actual software could look much better and be more intuitive.

Review Source
 
 

Brett from CrewTracks
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

February 2018

February 2018

Marketo is rough.

Ease-of-use

Functionality

Product Quality

Customer Support

Marketo is a beast. It takes a long time to learn, and it's easy to make mistakes without knowing anything is wrong until it's too late.

Pros

Marketo has a HUGE feature set, and they're always adding more. Marketo does SO much, it's insanely impressive.

Review Source
 
 

Yazir from Cochez y Cia
Specialty: Retail
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

February 2018

February 2018

Great Marketing Automation Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Highly adaptable to all needs
Easy interface
Great for collaboration
Lots of integrations with other software

Cons

Not intuitive for marketing users
Need more design tools for landing pages and emails.
Hard to build a survey

Review Source
 
 

Randall from i-Sight Software
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2018

February 2018

Marketo Marketing Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Great at email lead nurturing, lead scoring, and reporting. The Marketo community is great. Marketo Certification will go a long way.

Cons

Customer support is not great. If you get the basic packge, it only offers online support via chat or email. You are paying all of this money to wait on their time to fix an problem you need fixed ASAP

Review Source
 
 

Johanna from SugarCRM
Specialty: Software / IT
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

January 2018

January 2018

Great for Email Marketing, Landing Page Design, etc. Easy to use!

Ease-of-use

Functionality

Product Quality

Customer Support

Pros

Marketo is super easy to use. Especially for Email Marketing, Landing Page Design, Segmentation, etc. It has a lot of different options and functions which is great for a wide variety of business problems.

Cons

Marketo can have some bugs (in email/landing page creation, HTML, etc.). The design and templates sometimes lack customizability and flexibility.

Review Source
 
 

Kartikk from UnitedLex Corporation
Specialty: Legal
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

January 2018

January 2018

Average User experience

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

All the features needed in a marketing automation tool are available in this platform. Better than most tools available in the market.

Cons

Support team is slow to respond. Less flexibility in the workflow when used in conjunction with Salesforce.

Review Source
 
 

Kevin from Megapath
Specialty: Telecommunications
Number of employees: 201-500 employees Employees number: 201-500 employees

January 2018

January 2018

Lead management like a boss

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Easy to use and very user friendly once it is setup. Fantastic for tracking website activity and lead submissions. Also wonderful for nurture tracks.

Cons

Little clunky in initial setup,definitely need an expert out of the gate. Very learnable system however sonthe curve isnt too steep.

Review Source
 
 

Michael from Computer Software
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

January 2018

January 2018

Clunky Marketing Automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Our company did not have a positive experience with Marketo. While it technically does everything an SMB needs from a marketing automation standpoint, I feel there are better options. It was quick to setup, but not easy to use.

Cons

Marketo has a clunky UI. Way too many clicks to get to the features and lists. Form and Landing Page Builder are bad. Their API is very weak and limited. Lack of integration options and lack of support.

Review Source
 
 

Rebecca from Union Metrics
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

January 2018

January 2018

Easy to use but often frustrating and not dependable

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pretty decent CRM software with a few time wasting features. I'd like to see more product updates.

Pros

I've been using Marketo for 5+ years now. It's really easy to navigate, manage leads, create campaigns, and get basic reporting.

Cons

it can sometimes take upwards of an hour for the system to process leads and send an email to a larger sized list. Email reporting could be better. There have been several outages in the last year where everyone was unable to login to the system, all site forms were down, and anyone with emails scheduled to go out during the outage were pretty much helpless.

Review Source
 
 

Aslihan from Demand Spring
Specialty: Consulting
Number of employees: 11-50 employees Employees number: 11-50 employees

January 2018

January 2018

A solution that continuously adding value to their offering

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

In addition to their technology offering, Marketo has amazing community and support team. The solution is flexible enough to enable the marketeers to adopt the solution to their needs.

Cons

They are going thru some growing pains which resulted in some performance issues. The main issue I have experience was around the upgrade they are doing to the backend processing which resulted in inconsistent performance between their smart lists and campaigns.

Review Source
 
 

Jenna from Updater
Specialty: Real Estate
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2017

December 2017

Marketo is great, but you need the manpower

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I love how powerful Marketo is! If you have the time and manpower to run creative, thoughtful campaigns and automation, you'll be a marketing rockstar and your sales team will be closing leads all day! The Salesforce sync is fantastic, as well as additional plugins and integrations that you couldn't even dream up yourself. Seems like they've thought of everything.

Cons

It requires quite a bit of manpower and effort to be able to use Marketo to its fullest potential. A small marketing team could struggle with new ideas, troubleshooting, and having the time to fully analyze the product's ROI.

Review Source
 
 

Colin from CA Technologies
Specialty: Software / IT
Number of employees: 10,000+ employees Employees number: 10,000+ employees

December 2017

December 2017

If you're looking for a Marketing Automation Platform - you must consider Marketo

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Very easy to use interface and very flexible and easy to scale whether you have a small or a large business to support. Lots of help available from Marketo and also via their extensive community section. I've made lots of friends and learnt lots of things from other users - even competitors.

Cons

Some area's need improvement including Reporting and Analytics but you can get the information you need with a bit of digging.

Review Source
 
 

Nick from Fathom
Specialty: Marketing Agency
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2017

December 2017

Head and shoulders above other platforms

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Marketo has robust lead scoring and lifecycle management solutions. Lead scoring can be tokenized to create efficient and scalable.models.
Triggered MQL and Sales Alert Emails enable Sales to follow up with highly qualified leads.
Engagement programs that allow you to easily nurture leads through the customer journey.
Segment your audience and send dynamic content that is personalized to each segmentation
Smart list logic and campaigns allow for many different types of triggered campaigns

Cons

Some minor UX improvements: Be able to view a subject line without opening the email.
Improve Text version editor - Even MailChimp's is superior.
Create stronger de-duplication technology native to the platform.

Review Source
 
 

Grace from Goodfolk
Specialty: Consulting
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2017

December 2017

One of the best in the market.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I've used Pardot, Hubspot and Marketo - it's by far my top of the three.

Pros

Scalability, flexibility. Unlike many other platforms, Marketo truly can scale at a high pace when built out well. And if you're a confident user, it doesn't hide the complicated features behind a wall of impossible to breach "user friendly" interface - you can get into the weeds and play around and really customise things.

Cons

It's not the simplest, and can be quite tricky for newer/more novice users. But this can be overcome quickly with training.

Review Source
 
 

Jasmine from Cyren
Specialty: Software / IT
Number of employees: 201-500 employees Employees number: 201-500 employees

December 2017

December 2017

Impressive and efficient

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Marketo gives me the opportunity to seamlessly deliver information to the sales users in my organization through the Marketo Sales Insights tool in Salesforce as well as triggered alerts/emails. I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly.

Pros

Marketo is consistently ranked by analysts as a top automation solution, and I can finally see why! As a marketer, it’s simple to use but also robust for program management from creation to reporting. On a day-to-day basis, I use Marketo within a B2B environment and we wouldn’t be able to function without it. It’s a key tool for my marketing strategy, one of our most used functionalities is cloning programs, tactics, and campaigns. This allows us to make fewer mistakes and maintain continuity from user-to-user, an efficiency for my nimble, growing team.

What I’d like to see is continued product improvement driven by customer voices. I’m excited for the new Mercury UI to debut in 2018!

Cons

As an admin within a small team, the uptime to full functionality can be like climbing a steep hill on a cold day. Simply put, learning this tool can feel cumbersome if it’s not your only responsibility. Luckily, the Marketing Nation Community combined with the product docs and Marketo University prove to be helpful resources for growing your knowledge. Within a year I was able to confidently learn the tool, contribute new ideas, and become a Marketo Certified Expert (MCE).

Service/support - Compared to other automation platforms, there seems to be limited support and desire for accounts to have a 1:1 communication on a regular basis with an account rep. We’ve recently been assigned a new rep and we're making progress.

Review Source
 
 

JD from Spigit
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2017

December 2017

Easiest, most complete marketing automation platform I've used

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

You can do almost anything you want. You can easily do the basics or you can build very intricate fine-tuned campaigns to support all your needs. Other platforms may be easier to do smaller things, but can't scale the way Marketo can. Content recommendation per unique user is changing the game of integrating with websites.

Cons

Reporting and analytics can sometimes be a bear -- but they've made strides to improve this already, and more to come.

Review Source
 
 

Amanda from Alert Logic
Specialty: Software / IT
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

December 2017

December 2017

Marketing Automation Manager

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I have use Marketo for just about 4 years. I have found success in implementing new strategies through Marketo and increasing MQLs, SQLs, and customers because of it. Marketo will definitely be able to adapt to a dynamic company.

Pros

Marketo is easy to use and can be as custom and complicated as you need it to be. They have an extensive community that gives endless advice and will answer any questions you have. It is perfect for any sized company that is looking to grow and optimize their marketing operations.

Cons

I would like to see a little more from the analytics and SEO, but I believe the new UI will be enhancing these areas of the product.

Review Source
 
 

Rachel from Sunrise Technologies
Specialty: Consulting
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2017

December 2017

Makes Small Teams Seem Big

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

The Marketo community is great and one of the highlights of working with this software. The support is robust and effective. While the aesthetic aspects of the forms, landing pages, and emails leaves something to be desired, it is more than made up for in overall functionality.

Pros

We have a really small marketing team, but we are able to create quality, complex nurture streams easily with Marketo. It also gives us valuable insight into who is engaging with our website and our emails. We couldn't imagine running our marketing with anything else.

Cons

While the functional aspects of Marketo are great, they are lacking in some areas like form design and ease of use for designing emails and landing pages. They have tried to improve all three but continue to fall short compared to other tools. You will have to have someone who knows how to do some basic coding if you want to go beyond their most basic templates.

Review Source
 
 

Sanjeev from Infobahn Softworld
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2017

December 2017

A clear leader in data management

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

From comparing to other MAPs, Marketo really nails the scalability aspect of marketing programs by collecting a group of assets (landing page, form, email, smart campaigns for triggers) and allowing users to clone these into entirely new programs which maintain the same process connections for quick rollout.

Cons

I would like to see the same modular aspect applied to Landing Page templates as with the newer modular email templates

Review Source
 
 
 
Showing 1-20 of 196


February 2018

February 2018

I use Marketo to launch product and webinar campaigns via email to clients and prospects

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Lead generation, ability to track the open and bounce rate for email campaigns, ease of use and sharing capabilities.

Pros

It's relatively easy to use in a step by step process. You can track good analytics off the back of an email campaign as to whether it was successful or not. You can also send out drip campaigns off the back of lead generation. Sending out content to clients is also relatively easy using Marketo

Cons

Customer support is not that great. We've had a few outages from Marketo in the last few months when an email or content campaign has gone out via Marketo but the system was down so clients and prospects were unable to register or download collateral.

Review Source: Capterra
 

Anna from Web2win Russia

February 2018

February 2018

It's very powerful, but has frequent mistakes and an old design

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

At the foundation, Marketo allows us to manage leads through the sales cycle, track the success of our marketing initiatives and ultimately allows us to make better decisions on how to spend our marketing budget. We are tracking velocity of our leads through the sales funnel, percentage of opportunities and pipeline generated and influenced, and top performing channels and programs. Marketo is often thought of as an email service provider. I would argue that it just happens to send emails.

Pros

Marketo is the best of the best. From prospects to customers, lead routing to triggered activities, Marketo helps get our leads to the right people in record time. It's not only helped track our leads more precisely, but allowed us to discover trends. Not only is Marketo itself wonderful, but its ability to integrate with Salesforce provides our team with the data they want and need to make decisions. My favorite feature, and will always be my favorite feature, is the Marketo smart list. Smart list are a godsend. They're perfect for slicing and dicing data exactly how you'd like.

Cons

The initial lift to get Marketo going makes it a large endeavor to take on and lack of ready-to-go pre-made templates. There are some limitations to the platform from an administration side that make it a bit burdensome, such as not being able to bulk delete programs, approval workflow, limitation in naming duplicates and being able to centralize and control how program and design templates are used.

Review Source: Capterra
 

Casey from Simpler Media Group

February 2018

February 2018

Very robust tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Marketo has a number of bells and whistles to it. It is a good way to get detailed analytics and send out emails. Tokens work well.

Cons

It has a steep difficulty curve to it. There is a lot to process with this particular tool, but it is worth it in the long run.

Review Source: Capterra
 

Elle from Chicago Public Media

February 2018

February 2018

Marketing Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Simple and user friendly interface. Variety of excellent tools that provide everything you could need for email campaigns.

Cons

It is on the pricey side for this kind of software and customer service is not very helpful. Only offer online support through chat.

Review Source: Capterra
 


February 2018

February 2018

Marketo leaves room for improvement

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The overall setup and functionality of Marketo for bulk email marketing is at parity with its competition with similar offerings. Once you get through the initial setup and implementation, daily tasks are fairly straightforward with an easy to understand UI.

Cons

The data side of Marketo has caused us significant issues during our time using it. The API to Salesforce.com has caused huge issues with data writing and duplication issues that should be straightforward fixes based on data prioritization but it has required months of work to get things back on track.

Review Source: Capterra
 

Justin from Diablo Media
Number of employees: 11-50 employees Employees number: 11-50 employees

February 2018

February 2018

This software has helped us identify our highest quality leads much more efficiently.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Lead scoring is second to none. Helps us identify top quality leads based on actions, not assumptions.

Pros

Marketo's scoring system has helped our sales team increase their close rate by 30% by helping them focus on top quality leads. Targeting our ideal leads used to be a headache, now it's fun and exciting. I really can't say enough about this technology.

Cons

You have to learn how to score your lead acquisition funnels and what actions are important, but you will learn as you go and they have great support to help you along the way.

Review Source: Capterra
 


February 2018

February 2018

Marketo is a robust platform - but has had stability issues

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

You can throw a lot at Marketo and it is able to handle most marketing campaigns that you need it to do. It integrates well with Salesforce. Once you get the hand of it, it is easy to use for most campaigns. It also allows you to tokenize and script inside the tokens to add features that aren't built into the product. It's fairly easy to administer for things like custom fields, etc.

Cons

They have had stability issues over the past year, which have sometimes caused problems for time-sensitive campaigns. Also, the email and landing page builder is lacking and sometimes you spend more time than you need to get a template right.

Review Source: Capterra
 


February 2018

February 2018

Very user friendly

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Easily track open business opportunities.

Pros

Price point is very fair and user interface is adaptable with some creativity. Overall very useful tool for tracking prospects and customers.

Cons

Sync times can be slow with large data updates. Reports could also be improved and more user based tasks.

Review Source: Capterra
 


January 2018

January 2018

great integrated marketing automation platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

to be honest, i kind of like their interface even though it looks like command prompt. it's the same reason i like the craigslist interface

Cons

takes a long time to get up and running and acclimated to this tool. i would say ease of use is 2 levels below hubspot

Review Source: Capterra
 

Steven from LoSasso

January 2018

January 2018

The platform is easy and intuitive to use.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I thought it was great how easy the software was to setup and get going. The user interface is extremely intuitive and didnt take long at all for me to get used to.

Cons

I am not very happy about the pricing of the software, as I thought it is unfortunate you have to pay more for more features. I also was not super impressed with how long it took for reports to be created on the platform.

Review Source: Capterra
 

Alister from eureQa, LLC
Number of employees: 11-50 employees Employees number: 11-50 employees

January 2018

January 2018

Very customizable ABM marketing software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Omnichannel marketing with very good data views.

Pros

Multiple channels for marketing available and directly integratabtle with down stream DSPs. Love this feature.

Bulk extract is very useful for us to run Power BI on the data and build analytical models.

Have also implemented Maroon-ai's predictive lead scoring algos on top of marketo instance for building a comprehensive scoring models for all inbound leads

Cons

Implementation time is very high and also a cost to consider.

Up skilling and training is required for effectively implementing. Workflows for campaigns are hard to make operational

Review Source: Capterra
 


January 2018

January 2018

High learning curve, little support, not sure it's worth the $

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

More marketing automation usability than with our original software.

Pros

It definitely brings more flexibility and functionality to slice and dice your email data into sophisticated campaigns¿¿more so than what cheaper solutions offer.

Cons

The UI is stuck in 2005, and there's nothing with conventional naming (i.e. if you want to duplicate something, you need to "clone" it). The learning curve is high; so high, it's recommended one person on your team be "Marketo Certified." Even the back-end integration is a pain; but it's all for the features to help provide a better marketing experience to your customers.

Review Source: Capterra
 


January 2018

January 2018

Great variety of tools, not always user friendly

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

The Marketo consultant we engaged with (paid) was great. They have very knowledgeable team members on the staff.

Pros

The interface mimics other day-to-day programs such as emails or file folders. So that makes it relatively easy to organize your campaigns and find them again. And there is a lot of flexibility built in once you get started. You can move campaigns around, bring in other pieces, clone items, upload relatively easily, etc. I also really like the auto-save feature.

Cons

When a process flow is broken, there are no hints or indications as to why. On a few occasions the program has given me error messages (the good old band-aid on the screen) for reasons I'm not ever able to figure out. While they do offer some basic training for new users, anything beyond that is a charge. And my experience with the community responses hasn't been great. When you have a very specific and detailed program, it's tough for other people to be able to understand where you're stuck. So often times the answers people provide are not enough to help me get un-stuck.

Review Source: Capterra
 

Larissa from Springboard
Number of employees: 11-50 employees Employees number: 11-50 employees

January 2018

January 2018

Used for mass marketing emails of different segments in our funnel and managing mail subscriptions

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

A single place to handle mailing list subscriptions and marketing emails.

Pros

How versatile it is, when used properly, all of the tools combined can provide a great strategy and delivery for maximum exposure and lead conversion.

Cons

The UX design of it, it is not friendly and sometimes counterintuitive, if there is no previous teachings on how to use the software it can be a hassle to figure out.

Review Source: Capterra
 


January 2018

January 2018

great tool for demand and lead generation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

this is a state of the art, once implemented easy to use and administer lead generation tool that can be leveraged by small, medium and large enterprises especially for business to business purposes

Cons

customization option could have been lot more simpler as it seems to be requiring a lot of in depth knowledge especially software and associated analytics

Review Source: Capterra
 

Heather from Hallmark Labs, LLC
Number of employees: 51-200 employees Employees number: 51-200 employees

January 2018

January 2018

Can't say enough good things!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I got time back. This software made my job so much easier and I could spend more time focusing on other aspects of my role.

Pros

The easy of use. The platform is easy to navigate and you can send out beautiful emails whether you have no coding knowledge or you're a pro. With several templates to choose from there is certainly something for everyone. The community of users they have built is also quite impressive. Not only does customer support respond expectionally fast, but there is always someone in community to help with troubleshooting.

Cons

I wish it was easier to modify templates without the need to dive into the HTML. If there was a base of modules that you could select, drag and drop in, that would be truly amazing.

Review Source: Capterra
 

Diana from Springboard
Number of employees: 51-200 employees Employees number: 51-200 employees

January 2018

January 2018

Marketo helps us keep our customer's email preferences updated

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

The most important benefit of using Marketo is that we keep all of our users in one place and that helps all of our teammates to work in an organized way and avoid wasting time.

Pros

Marketo has helped our entire team to keep all our subscribers in one place and it's very easy to manage the customer's email preferences just with a click. Marketo is one of the easiest tools we've used to keep track of our distribution centers, and we definitely save a lot of time just by searching a customer's name or email address.

Cons

Marketo is sometimes too slow when downloading a list of subscribers. Since Marketo keeps around 10,000 of our user,s it's acceptable that sometimes it becomes kind of slow.

Review Source: Capterra
 

Brittney from Billtrust
Number of employees: 201-500 employees Employees number: 201-500 employees

December 2017

December 2017

Marketo bridges every gap in the marketing-sales relationship

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

Marketo makes it easy to track leads and accelerate leads to wins as a tool for content creation. In addition to keeping track of each prospect's place in the sales process, marketo is great for creating a database of all collateral for sales to access via marketo links and sending targeted emails to specific prospects across industry, size, location, etc.

Cons

The interface is difficult to use at first. The fact that it's so hard to understand limits users to using only the few features that they are aware of. You'll really need detailed tutorials to get your money's worth with this product.

Review Source: GetApp
 

Anne from Scality
Number of employees: 201-500 employees Employees number: 201-500 employees

December 2017

December 2017

Marketo is one of the standards of marketing automation software.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We can integrate easily with salesforce.com data and send out loads of automated messages, all following different nurturing tracks.

Pros

It has a lot of features. Once you get up and running with it, you can do almost anything. It does require learning the marketo vernacular (for flows and things)

Review Source: Capterra
 


December 2017

December 2017

It's the industry standard because it's been around so long, not because it's good.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It's the industry standard for marketing automation, so it's a good tool to know if you're starting off--you'll use it in multiple jobs.

Cons

-It's convoluted because it tries to be everyone for everything.
-There haven't been major core updates in a long time: all new features are on add-on products.
-Sales and support are terrible to deal with.

Review Source: GetApp