Marketo Software


 

Marketo offers a cloud-based email marketing platform for companies of all sizes to manage and monitor engaging customer relationships.

The solution features integrated applications that deliver a range of capabilities including marketing automation, social marketing, lead nurturing, budget management, analytics, sales insight, and website personalization.

Marketo has a native integration with Salesforce.com, Microsoft Dynamics CRM and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement.

Marketo offers an online community of marketers who share ideas, collaborate and influence product developments.

Marketo’s software can handle clients with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. Support is offered via web, phone and email along with online FAQ repository.

 

Marketo - Lead management
 
  • Marketo - Lead management
    Lead management
  • Marketo - Email marketing and lead nurturing
    Email marketing and lead nurturing
  • Marketo - Landing page creation and optimization
    Landing page creation and optimization
  • Marketo - Revenue cycle modeling
    Revenue cycle modeling
  • Marketo - Sales lead identification and prioritization
    Sales lead identification and prioritization
  • Marketo - Analytics
    Analytics
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8, Windows 10

385 Reviews of Marketo

 

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Software Advice Reviews (160)
More Reviews (225)

Showing 1-20 of 160

Lyla from JazzHR
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2018

April 2018

Powerful marketing automation for advanced marketing teams

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

If you need real automation, lead scoring, and a powerful marketing tool--get Marketo. Don't waste your time with Hubspot.

Pros

I love how easy it is to set up flows and programs that actually make sense. It's very easy to trigger actions based on just about anything going on in your CRM.

Cons

The design studio is pretty terrible. It's old and small changes are difficult to make without a lot of clicks. The overall design of Marketo in general is very old-fashioned.

Review Source
 
 

Steve from Electronics Company
Specialty: Manufacturing
Number of employees: 201-500 employees Employees number: 201-500 employees

March 2018

March 2018

Best MA Tool On The Market -- By FAR

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Marketo is by far the best MA tool on the market. I have used many. If you are looking at bringing an MA platform in house, do yourself a favor and go with Marketo.

Pros

I have been in the MA space for over 5 years. This is the BEST tool on the market. The best thing about is its relative ease of use. Yes, mastering it and making the most of it takes time. But the bottom line is anyone can learn Marketo, and all it takes is time. Other tools require technical knowledge outside of the platform (such as coding, scripting, SQL). But to use Marketo, you don't need any outside technical skill -- just a commitment to learning Marketo. It has an incredible user-friendly interface, integrates easily with other tools, and really adds to internal marketing's tool set.

Review Source
 
 

Laura from Zillow
Specialty: Real Estate
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

March 2018

March 2018

Great Lead Nurturing Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Marketo was built for lead nurturing, and it does that well. The integration with Salesforce is pretty robust.

Cons

The tool leaves a little to be desired when it comes to email marketing, but they have made improvements in recent years (for example, a better analytics dashboard.)

Review Source
 
 

Brian William from MicroTech
Specialty: Consulting
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2018

February 2018

One of the best marketing programs out there!

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

Worth looking into for any sized organization!

Pros

Easy to use interface that seamlessly brings together email, mobile, social, digital ads, web management and analytics. Anyone can easily use it as it does not require any training to understand the main functionality.

Review Source
 
 

Chris from Kroc Center
Specialty: Other
Number of employees: 201-500 employees Employees number: 201-500 employees

February 2018

February 2018

Effective Lead Generation

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

I was pleased that it could integrate with salesforce. This software equips you to be effective and efficient in managing and converting leads. Great experience!

Cons

Price is higher than most others. Be prepared for a higher learning curve while implementing. Sometimes I find it challenging to get the right template and required to use HTML.

Review Source
 
 

Brian from LTA
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

February 2018

February 2018

Good general functionality, nothing fancy

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

One thing that is appreciated is they are continuing to build the platform, especially working on integrations and new features. Seems to be a solid company, and I would have confidence recommending this product to anyone assuming they match functional needs accurately.

Pros

It can handle a good volume of data and multiple campaigns, and provides the functionality we needed. Specifically like the Salesforce integration, although I've heard it is slower integrating with other platforms..

Cons

A little lax on reporting and metrics, we had to purchase additional software for some analysis. It also "feels" a bit heavy from a price standpoint compared to some lesser known platforms, but I haven't done a true side-by-side comparison.

Review Source
 
 

Brett from CrewTracks
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

February 2018

February 2018

Marketo is rough.

Ease-of-use

Functionality

Product Quality

Customer Support

Marketo is a beast. It takes a long time to learn, and it's easy to make mistakes without knowing anything is wrong until it's too late.

Pros

Marketo has a HUGE feature set, and they're always adding more. Marketo does SO much, it's insanely impressive.

Review Source
 
 

Yazir from Cochez y Cia
Specialty: Retail
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

February 2018

February 2018

Great Marketing Automation Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Highly adaptable to all needs
Easy interface
Great for collaboration
Lots of integrations with other software

Cons

Not intuitive for marketing users
Need more design tools for landing pages and emails.
Hard to build a survey

Review Source
 
 

Randall from i-Sight Software
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2018

February 2018

Marketo Marketing Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Great at email lead nurturing, lead scoring, and reporting. The Marketo community is great. Marketo Certification will go a long way.

Cons

Customer support is not great. If you get the basic packge, it only offers online support via chat or email. You are paying all of this money to wait on their time to fix an problem you need fixed ASAP

Review Source
 
 

Johanna from SugarCRM
Specialty: Software / IT
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

January 2018

January 2018

Great for Email Marketing, Landing Page Design, etc. Easy to use!

Ease-of-use

Functionality

Product Quality

Customer Support

Pros

Marketo is super easy to use. Especially for Email Marketing, Landing Page Design, Segmentation, etc. It has a lot of different options and functions which is great for a wide variety of business problems.

Cons

Marketo can have some bugs (in email/landing page creation, HTML, etc.). The design and templates sometimes lack customizability and flexibility.

Review Source
 
 

Kartikk from UnitedLex Corporation
Specialty: Legal
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

January 2018

January 2018

Average User experience

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

All the features needed in a marketing automation tool are available in this platform. Better than most tools available in the market.

Cons

Support team is slow to respond. Less flexibility in the workflow when used in conjunction with Salesforce.

Review Source
 
 

Kevin from Megapath
Specialty: Telecommunications
Number of employees: 201-500 employees Employees number: 201-500 employees

January 2018

January 2018

Lead management like a boss

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Easy to use and very user friendly once it is setup. Fantastic for tracking website activity and lead submissions. Also wonderful for nurture tracks.

Cons

Little clunky in initial setup,definitely need an expert out of the gate. Very learnable system however sonthe curve isnt too steep.

Review Source
 
 

Michael from Computer Software
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

January 2018

January 2018

Clunky Marketing Automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Our company did not have a positive experience with Marketo. While it technically does everything an SMB needs from a marketing automation standpoint, I feel there are better options. It was quick to setup, but not easy to use.

Cons

Marketo has a clunky UI. Way too many clicks to get to the features and lists. Form and Landing Page Builder are bad. Their API is very weak and limited. Lack of integration options and lack of support.

Review Source
 
 

Rebecca from Union Metrics
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

January 2018

January 2018

Easy to use but often frustrating and not dependable

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pretty decent CRM software with a few time wasting features. I'd like to see more product updates.

Pros

I've been using Marketo for 5+ years now. It's really easy to navigate, manage leads, create campaigns, and get basic reporting.

Cons

it can sometimes take upwards of an hour for the system to process leads and send an email to a larger sized list. Email reporting could be better. There have been several outages in the last year where everyone was unable to login to the system, all site forms were down, and anyone with emails scheduled to go out during the outage were pretty much helpless.

Review Source
 
 

Aslihan from Demand Spring
Specialty: Consulting
Number of employees: 11-50 employees Employees number: 11-50 employees

January 2018

January 2018

A solution that continuously adding value to their offering

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

In addition to their technology offering, Marketo has amazing community and support team. The solution is flexible enough to enable the marketeers to adopt the solution to their needs.

Cons

They are going thru some growing pains which resulted in some performance issues. The main issue I have experience was around the upgrade they are doing to the backend processing which resulted in inconsistent performance between their smart lists and campaigns.

Review Source
 
 

Jenna from Updater
Specialty: Real Estate
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2017

December 2017

Marketo is great, but you need the manpower

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I love how powerful Marketo is! If you have the time and manpower to run creative, thoughtful campaigns and automation, you'll be a marketing rockstar and your sales team will be closing leads all day! The Salesforce sync is fantastic, as well as additional plugins and integrations that you couldn't even dream up yourself. Seems like they've thought of everything.

Cons

It requires quite a bit of manpower and effort to be able to use Marketo to its fullest potential. A small marketing team could struggle with new ideas, troubleshooting, and having the time to fully analyze the product's ROI.

Review Source
 
 

Colin from CA Technologies
Specialty: Software / IT
Number of employees: 10,000+ employees Employees number: 10,000+ employees

December 2017

December 2017

If you're looking for a Marketing Automation Platform - you must consider Marketo

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Very easy to use interface and very flexible and easy to scale whether you have a small or a large business to support. Lots of help available from Marketo and also via their extensive community section. I've made lots of friends and learnt lots of things from other users - even competitors.

Cons

Some area's need improvement including Reporting and Analytics but you can get the information you need with a bit of digging.

Review Source
 
 

Nick from Fathom
Specialty: Marketing Agency
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2017

December 2017

Head and shoulders above other platforms

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Marketo has robust lead scoring and lifecycle management solutions. Lead scoring can be tokenized to create efficient and scalable.models.
Triggered MQL and Sales Alert Emails enable Sales to follow up with highly qualified leads.
Engagement programs that allow you to easily nurture leads through the customer journey.
Segment your audience and send dynamic content that is personalized to each segmentation
Smart list logic and campaigns allow for many different types of triggered campaigns

Cons

Some minor UX improvements: Be able to view a subject line without opening the email.
Improve Text version editor - Even MailChimp's is superior.
Create stronger de-duplication technology native to the platform.

Review Source
 
 

Grace from Goodfolk
Specialty: Consulting
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2017

December 2017

One of the best in the market.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I've used Pardot, Hubspot and Marketo - it's by far my top of the three.

Pros

Scalability, flexibility. Unlike many other platforms, Marketo truly can scale at a high pace when built out well. And if you're a confident user, it doesn't hide the complicated features behind a wall of impossible to breach "user friendly" interface - you can get into the weeds and play around and really customise things.

Cons

It's not the simplest, and can be quite tricky for newer/more novice users. But this can be overcome quickly with training.

Review Source
 
 

Jasmine from Cyren
Specialty: Software / IT
Number of employees: 201-500 employees Employees number: 201-500 employees

December 2017

December 2017

Impressive and efficient

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Marketo gives me the opportunity to seamlessly deliver information to the sales users in my organization through the Marketo Sales Insights tool in Salesforce as well as triggered alerts/emails. I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly.

Pros

Marketo is consistently ranked by analysts as a top automation solution, and I can finally see why! As a marketer, it’s simple to use but also robust for program management from creation to reporting. On a day-to-day basis, I use Marketo within a B2B environment and we wouldn’t be able to function without it. It’s a key tool for my marketing strategy, one of our most used functionalities is cloning programs, tactics, and campaigns. This allows us to make fewer mistakes and maintain continuity from user-to-user, an efficiency for my nimble, growing team.

What I’d like to see is continued product improvement driven by customer voices. I’m excited for the new Mercury UI to debut in 2018!

Cons

As an admin within a small team, the uptime to full functionality can be like climbing a steep hill on a cold day. Simply put, learning this tool can feel cumbersome if it’s not your only responsibility. Luckily, the Marketing Nation Community combined with the product docs and Marketo University prove to be helpful resources for growing your knowledge. Within a year I was able to confidently learn the tool, contribute new ideas, and become a Marketo Certified Expert (MCE).

Service/support - Compared to other automation platforms, there seems to be limited support and desire for accounts to have a 1:1 communication on a regular basis with an account rep. We’ve recently been assigned a new rep and we're making progress.

Review Source
 
 
 
Showing 1-20 of 225


April 2018

April 2018

Great tool to dig deeper into analytics.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Marketo offers large amounts of control and also large amounts of integration opportunities (which makes this well-suited to a company that focuses on or uses lots of technology); its pricing and features make it well-suited for mid-level companies. Additionally, setup is both quick and easy and has a community to help make the transition even more effortless.

Cons

Marketo is generally expensive and also requires the aforementioned integrations to work effectively, which adds to this cost. Additionally, analytics are limited and some parts of the interface are strangely unintuitive compared to the rest.

Review Source: Capterra
 


April 2018

April 2018

Used marketo for lead gen activities - great platform

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support

Many functionalities, can grow with your company, great customer success response times.

Pros

I like all of the functionalities that marketo as a whole has built in. Its great for mid-large sized companies looking to use a great marketing automation tool. It may be a bit too expensive for smaller companies to use, but if a smaller company has the funds, then it may be better to start with Marketo

Cons

It can be complicated and hard to learn. You usually have to hire a marketo admin when implementing marketo, which can be an added cost with headcount

Review Source: Capterra
 

Jennifer from Stetson University

April 2018

April 2018

Great for those working with social media for their business

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

I like how things can be tailored, it is really nice to have all social media platforms in one palce, great for marketing campaigns.

Cons

It can be a little less use friendly than I would like, especially when we can have quite simple campaigns that we are trying to run or simple shares.

Review Source: Capterra
 

Olga from Doxim
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2018

April 2018

Extremely powerful, if used to its potential

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It is set up in a very logical way that reflects real-life marketing process structure. It is also very flexible.

Cons

Reporting could be more robust and easy to set up, here is where doing something in a non-standard way from the beginning will hit you on the other side. Include more features with base pricing please.

Review Source: Capterra
 

Jeff from Float into the Clouds

March 2018

March 2018

Great Marketing Application but steep learning curve

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Marketo is one of the most powerful marketing automation platforms out there. You can handle every marketing activity that you need within the application. From creating custom landing pages, to automating campaigns/emails and more.

Cons

This software is very complex to setup without a wizard to help you set it up. As a result, you will likely need to find partner or professional service engagement (from Marketo) to get this up and running.

Review Source: Capterra
 


March 2018

March 2018

Last updated in 1985

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

NONE! I've sent emails that I've double and triple checked for formatting and responsiveness only to be horrified at what actually got delivered to my contacts' inboxes.

Cons

Digging deeper, Marketo's integration with Salesforce leaves much to be desired. The conditional formatting required for certain list pulls is incredibly (and unnecessarily) complicated. Furthermore, the folder nesting setup is far from intuitive, and the corresponding icons are no help either.

I honestly think the software needs a complete and total overhaul. STAY AWAY! FAR AWAY!

It is the least user-friendly marketing automation software I have ever used. Their naming conventions are nonsensical and it's impossible to find what you need when you need it.

Review Source: Capterra
 

Casmin from Jive Communications, Inc
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

March 2018

March 2018

Marketo has GREAT flexibility

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We've been able to take advantage of lead scoring and sales insight tools to help our sales teams based on customer activities. Marketo has allowed us to automate our day-to-day communications with our sales force and respond quickly to our prospects.

Pros

Marketo is a great platform and allows for a lot of flexibility and functionality. I love their online community and the tool itself is very powerful. It can be manipulated in many ways to make a wide variety of marketing campaigns work. We've improved our email marketing immensely with Marketo.

Cons

If you're a new company becoming acquainted with Marketo, it can be a HUGE undertaking and there's definitely a learning curve. Luckily they have a helpful online community and trainings.

Review Source: Capterra
 


March 2018

March 2018

Sharp learning curve, but good software. Has a few bugs with certain other integrations.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Marketo allows me to create beautiful email campaigns and landing pages. It is instrumental in our email nurture programs, outbound email campaigns, and lead generation by way of landing pages. I love that my marketing team can create emails for sales to use and have them available through CRM.

Cons

The learning curve for this software is very sharp for beginners, especially if you don't use the platform every day. The integration with certain CRM platforms (namely Microsoft Dynamics) can be buggy and cause issues forcing us to create workarounds.

Review Source: Capterra
 

saeed from sb design

March 2018

March 2018

stunning.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Account based marketing (ABM) solutions allowed me to choose the most profitable accounts, set up target customers, and create ABM programs.

Cons

It was hard to learn and understand this software. It is a bit expensive than other softwares. Need a strong customer support.

Review Source: Capterra
 

Lindsay from Collaborative Solutions

March 2018

March 2018

In a world that's become enamored with 'analytics', Marketo provides the need-to-know numbers

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Being able to show how marketing efforts drive the bottom line of a company is crucial, and Marketo can does just that.

Cons

Marketo Analytics can be overwhelming with the amount of data it shows- it can be difficult to decide exactly what to focus on.

Review Source: Capterra
 

Pieter from Vituity

March 2018

March 2018

Been using Marketo for 6 years now as a power user

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Reporting, Lead history, integrations, lead scoring, marketing to sales hand off, and mucho mass.

Pros

its understandable, fast and, easy to use. It integrates with many tools. I've used 3 other products and from easy to complicated and I'd rather work with Marketo. Its a good balance of being able to keep it simple but complex at the same time.

Cons

Can't get as complex sometimes as i'd like but then again maybe I shouldn't be needing to get that complex.

Review Source: Capterra
 


March 2018

March 2018

extremely hard to learn but worth it

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

sending email blasts, designing drip nurturing campaigns, and job security

Pros

drip nurturing and the marketo university. if you have any questions on how to use the software the product documents are very helpful

Cons

the customer support is below average. in fact, you rarely get any support at all. It's very frustrating.

Review Source: Capterra
 


March 2018

March 2018

Simple marketing Platform that needs to be revamped

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Gives you a lot of insight on your prospects. You can see the website activity, content download, clicks, views etc. At times, the data is incorrect or simply not accurate. It integrates with Salesforce so you can see the activity right there.

Cons

The platform is not intuitive, needs to be revamped. It seems that they have not updated the platform since it was sold. Sometimes the cookies, "munchins" do not populate correctly and integrate with other software.

Review Source: Capterra
 


March 2018

March 2018

Solid Marketing Analytics Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Advanced marketing analytics and data. We can segment out our data to help improve our marketing efforts.

Pros

There is great analytics and data with Marketo. We are able to segment out our data and find real value behind it. There are a lot of features and advanced functionality with Marketo that can benefit our organization.

Cons

It doesn't support ADFS , which was a huge issue for us. The API's were a little slow overall. Also, the customer support was lacking and it was a little costly for what we needed.

Review Source: Capterra
 


March 2018

March 2018

It's been great so far

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

We began using Marketo about a year ago. It is much easier to use than our previous Marketing Automation service. It's simple, intuitive and provides amazing automation for our growing company. It's ability to cater to our varying marketing demands is amazing.

Cons

Using/Administering Marketo takes an entire team. It is a beast and requires hours of customization to get it's integrations with our CRM just right.

Review Source: Capterra
 

Krysanne from The Pointe at Central

March 2018

March 2018

Marketo Marketing Analytics helps focus our resources in the best way possible.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Marketo helps us to target prospects and increase our closing rate. It has a lot of features and high integration with other software that we use.

Cons

I found the software a little difficult to use at first, and their customer service could use some improvement.

Review Source: Capterra
 

Zach from SnapApp
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2018

March 2018

Our company LOVES Marketo. It touches almost everything we do.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Marketing and Sales Alignment, Marketing Activity Automation, Campaign Tracking, Email Cadencing... and more

Pros

The versatility - we use it for lead scoring, nurture campaigns, landing page and performance tracking, sales alerts, and so much more.

Cons

Again - because it's such an integral part of our business there's really not much I don't like. Perhaps it could be slightly more intuitive right off the bat, but even then, with a little training, it's pretty straightforward.

Review Source: Capterra
 


March 2018

March 2018

I can't imagine managing my leads without Marketo

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Marketo enables you to easily track leads across the buyer's journey and also manage your leads to place them in product specific nurtures. There is a lot of information that you can store and act on for each lead in your database.

Cons

Marketo can be tough to learn at first, but when you get the hang of it, and begin to understand how it works, things start to click.

Review Source: Capterra
 

Bryson from TrackR
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2018

March 2018

Taking My Teams Marketing to a New Level

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
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Functionality
Product Quality
Quality
Value for Money
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Support

Super fast analytics dashboard that is helpful in providing dynamic trends data. With the speed of this software, teams are able to truly optimize their marketing channels and see tangible results.

Pros

This software is easy to use and an amazing option for allowing teams to view insights about trends and behavior. The dashboard is user-friendly and offers opportunities to really delve into crucial KPIs. Not only does this increase overall efficiency, but it is also an affordable option.

Cons

I think that having a more structured educational resource available would help support teams become certified with this software.

Review Source: Capterra
 

Tanner from Vertafore
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

March 2018

March 2018

Excellent reporting dashboards

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Easy to create, save and filter your marketing data for analysis and tracking historical trend data.

Cons

Accuracy with integrations seems to be off at points if numbers or reports are pulled soon after results come in.

Review Source: Capterra