--- title: "Marketo Engage Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Marketo Engage. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Marketo Engage is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/marketo-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / [Marketo Engage](https://www.softwareadvice.com/marketing/marketo-profile/) / Marketo Engage Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/marketo-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/marketo-profile/alternatives/) # Marketo Engage User Reviews ## Reviews summary - Overall rating: 4.3/5 - Total reviews: 716 ### Secondary ratings - Ease of use: 3.8/5 - Customer support: 3.9/5 - Value for money: 3.9/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 324 reviews (45%) - 4 stars: 300 reviews (42%) - 3 stars: 77 reviews (11%) - 2 stars: 10 reviews (1%) - 1 star: 5 reviews (1%) ### Most mentioned pros - Email builder allows for duplicate templates in workspaces, saving hours. - Marketo Engage offers powerful email marketing and automation tools, allowing graphic designers to create and manage visually appealing email campaigns with ease. - Marketo personalized my consumer experiences, marketing planning, and advertising, and had helpful information for improved decision-making for my online store. ### Most mentioned cons - Again, the segmentation and workflow actioning that it provides are very powerful. But you're cowed in by a labyrinth of folders and redundant workflow rules that make it very hard to remain nimble once you've built the whole system out. - Its interface can also be difficult to navigate, especially for those unfamiliar with its marketing-centric tools. - If something is broken in the product, you'd better have a PhD in Marketo in order to track down exactly what it is. ## Marketo Engage customer reviews Showing reviews 1-25 of 716 (page 1). ### A top-tier marketing automation service. - Overall rating: 5/5 - Reviewer: Jana F. - Verified reviewer: Yes - Industry: Computer Software - Company size: 10000+ employees - Product usage: Used weekly for less than 2 years - Reviewed: August 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. With Adobe Marketo Engage, we can now automate our lead marketing cycle and zero in on the most likely customers. As a result, we were able to do more and see better outcomes. The quality of reports must increase. Email layout and scripting are two areas that might use a lot more work. Even though solutions like Integration LaunchPoint are great for processing campaigns and automating other tasks, they may benefit from being more easily integrated with other apps. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future. #### Cons Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly. #### Reasons for switching to Marketo Engage Marketo dominates the competition. The user experience is prioritized by many MAPs. The downside is that you lose the flexibility to tailor the software to your unique requirements.Marketo is the greatest solution if you need to personalize your buyer's journey, provide detailed scoring, set off triggers based on virtually anything you design, and interface with your CRM without any hassle. --- ### Definitely one of the top Marketing automation tools out there. - Overall rating: 4/5 - Reviewer: Emma B. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 10000+ employees - Product usage: Used weekly for less than 2 years - Reviewed: August 2023 - Review source details: This review was submitted organically. No incentive was offered Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars. #### Cons Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program. #### Reasons for switching to Marketo Engage Marketo comes highly suggested. Reach out to anybody in need of an advanced marketing automation system for things like email marketing, customer journey mapping, sales platform integration, and event promotion. Marketo is an excellent suite since it is adaptable to every business's specific requirements and works across all media. Although it was designed largely with the marketing needs of B2B enterprises in mind, it may be used for B2C purposes as well. --- ### Marketo: the gold standard in Marketing Automation - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Awesome. Great for lead nurture, lead scoring, email, forms, and landing pages. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros It's very powerful. They've thought through so many use cases and because of the way it's built to sky really is the limit. If you can think of a campaign you can likely build it in Marketo. #### Cons The UI is a bit clunky and dated. The new Sky interface looks nice, but the tree structure can still make ti feel a bit messy. --- ### Very powerful, not the most user-friendly tool out there. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the business at the turn-around time on Marketing Ops requests, but that's more of a staffing issue and because of the fact that it's not very easy for an end user to just jump in and setup a campaign on their own. If you have good permissions management, use of templates, and at least some experienced admin support it can be an extremely powerful and effective tool. It's not for the faint of heart. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing. #### Cons Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team. #### Reasons for choosing Marketo Engage For the flexibility and power of the platform. We also had operators who were more comfortable with the platform. #### Reasons for switching to Marketo Engage We felt we needed more flexible automation options as well as better integration with Salesforce.com. --- ### OMG! Best Software for Email Automation - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 201-500 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2022 - Review source details: This review was submitted organically. No incentive was offered My overall experience on Adobe Marketo was wonderful. I'm still using this software for email automation and social media marketing. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros One of my company employee suggest me this Adobe Marketo software for email automation and social media marketing. After using it, i found that this software is very helpful for email automation, email marketing, social media marketing, B2B marketing etc. It creates very engaging and responsive emails. Overall, i personally suggest that it's a brilliant software for email automation and social media marketing emails. #### Cons Adobe Marketo is not available for desktop Mac, desktop linex, and desktop chrome book. It has no free trail and free version before purchasing it. I personally felt that, there should be a atleast three days free trail for beginners. #### Reasons for choosing Marketo Engage My employee told me that Adobe Marketo is a best software for email automation and for many more. That's why i prefer it on dotdigital. #### Reasons for switching to Marketo Engage I was facing many issues while using dotdigital for email marketing, social media campaign, and email handling. That's why i switch to Adobe Marketo --- ### Indeed a Best-in-Class Marketing Automation Software - Overall rating: 5/5 - Reviewer: MD Masoom R. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics. #### Cons I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it. #### Reasons for choosing Marketo Engage I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool --- ### Can't go wrong with the best MAP - but you need to spend time getting it how you like it - Overall rating: 5/5 - Reviewer: Cameron E. - Verified reviewer: Yes - Industry: Internet - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2020 - Review source details: This review was submitted organically. No incentive was offered I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality. #### Cons If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL." What it trades for looks, it makes up for in functionality and customizations. #### Reasons for switching to Marketo Engage Act-On is NOT a very good platform and is very limited. We knew we wanted more functionality and the ability to really do good marketing. Act-On is even worse than HubSpot and is so limited with it's functionality and the way it works with Salesforce, etc. We just knew we needed to get out of Act-On and I'm happy to say as of this month we are finally free of Act-On's limited forms, landing pages, emails, etc. --- ### A Marketing Automation Platform that can do anything, any way. - Overall rating: 4/5 - Reviewer: Logan B. - Verified reviewer: Yes - Industry: Facilities Services - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: January 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, Marketo was hands down my FAVORITE Marketing Automation Platform. the versatility and ability to do the same thing 100 ways is both a blessing and a curse; blessing if you create playbooks, curse if everyone does it their own way. Sit down with admins and users and determine major processes, workflows, and master lists together to save a headache later #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 2/5 - Functionality: 5/5 #### Pros I love the way Marketo Engage's file structuring allows for really detailed nomenclature. in addition, the full customizability of leads and their data, fields, and querying off those fields is really great. #### Cons I pretty strongly dislike the "Marketo Logic," where at times logic filters in Marketo do not make sense. It is important to take time to understand how Marketo handles IS, IS NOT, CONTAINS, and NOT CONTAINS to avoid sending mistakes. --- ### Lead Management and Email Marketing Program for Sales Professionals - Overall rating: 4/5 - Reviewer: Martha B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. With Marketo Engage, I am able to send targeted content to audiences through lead nurturing tools which help boost sales leading to high ROI. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Personalizing buyer journey, streamlining marketing strategies and sending outbound targeted marketing emails have been automated by Marketo Engage through workflow automation. #### Cons Even though the user interface for Marketo Engage is dated back and less intuitive and never disappoints since it meets my sales and marketing needs. --- ### Easy and efficient - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Financial Services - Company size: 1001-5000 employees - Product usage: Used weekly for less than 2 years - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros I use Marketo to manage our email campaigns. I really like how organized it is. The system makes it easy to go back and pull data from previous campaigns and run custom reports. It makes it easier to collaborate across teams and I can find data myself without having to ask the campaign manager. #### Cons The UI took some practice to feel comfortable navigating because it has so many options. Once I figured out what was needed for my role it became much easier. --- ### Powerful but Complex for Pharma Marketing - Overall rating: 5/5 - Reviewer: Yuta Y. - Verified reviewer: Yes - Industry: Pharmaceuticals - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 2/5 - Value for money: 2/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I use Marketo Engage in the pharmaceutical industry, and I appreciate how it streamlines compliance-heavy marketing. The lead scoring and segmentation help us engage HCPs effectively, while CRM integration improves sales follow-ups. Plus, the analytics tools are essential for measuring success in a regulated environment. #### Cons One challenge with Marketo Engage in the pharmaceutical industry is that compliance-driven customization can be complex. Setting up workflows for regulatory approval takes time, and the learning curve is steep. Also, reporting could be more intuitive, especially when tracking multi-channel engagement. --- ### AMAZING, YOU HAVE TO TRY IT! - Overall rating: 5/5 - Reviewer: Isaac A. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: Self-Employed - Product usage: Used weekly for less than 12 months - Reviewed: May 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, i had an amazing experience using this software. 10/10 would recommend! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love how it is automated. It really helped with my marketing tasks. #### Cons I feel the interface could be laid out in a more friendly manner. Other than that, flawless. --- ### Solid lead generation tool to support sales teams - Overall rating: 4/5 - Reviewer: Steven B. - Verified reviewer: Yes - Industry: Media Production - Company size: 201-500 employees - Product usage: Used monthly for less than 6 months - Reviewed: March 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Generally a good experience overall and I would recommend this to others within our division #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Great way to do lead generation for our sales colleagues across subscriptions and sponsorship #### Cons It does take some time to set up programmes and its important to agree with sales upfront what their expectations are --- ### Marketo Engage - best automation tool to date - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Financial Services - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Excellent overall, can be the engine of the marketing department and best support for sales if used properly #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros best automation/database management tool to date. Create comms, forms, landing pages, a structured database, rules - an entire functioning ecosystem. #### Cons No batching of operations, editor of emails can be improved #### Reasons for choosing Marketo Engage Best product on the market #### Reasons for switching to Marketo Engage prior had limited functionalities --- ### Marketing strategies with great impact on our sales. - Overall rating: 5/5 - Reviewer: Jared C. - Verified reviewer: Yes - Industry: Machinery - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: March 2023 - Review source details: This review was submitted organically. No incentive was offered Marketo Engage has allowed us to automate the different advertising campaigns focusing on the different needs of our clients, we have improved the acquisition of new clients and increased sales, we have been using it for 3 years and we have intensified the positive results with great automation in marketing campaigns. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Marketo Engage is easy to understand software, I really like being able to devise different marketing strategies by segmentation, marketing campaigns are automated, which generates productivity and a greater increase in sales and customers. The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the needs of customers, it is a highly customizable software. #### Cons The price is a drawback for small businesses, but it is the best software to improve marketing strategies in the short term. For large companies, price is not an issue. Marketo Engage capabilities positively increase sales and customers. --- ### I think it's a tool that has enough features to power marketing activities. - Overall rating: 4/5 - Reviewer: Ana A. - Verified reviewer: Yes - Industry: Banking - Company size: 10000+ employees - Product usage: Used daily for less than 12 months - Reviewed: July 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It's a deep tool, so it can be a bit difficult to use it perfectly, but with a lot of manual knowledge and an external community, we have an environment where you can easily leverage Marketo's performance. Also, for content such as emails and LPs that are used for marketing measures, once a template is created, all that's left is to combine each part like a jigsaw puzzle, so the speed of content creation has increased dramatically. not having coding skills like HTML can create high-quality content. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Marketo Engage can intuitively set the focus for leads and customers, so it was easy to use even for me, who has little marketing experience. The integration with Salesforce is well developed, so both implementations will create synergies. In addition, it is possible to connect to other systems via Webhook, and this can also be sufficiently configured by reading the manual published by Adobe. #### Cons When searching for content on Marketo, the search capability is low and it can be difficult to find the desired content, so it would be helpful if you could improve that as well. #### Reasons for choosing Marketo Engage Compared to the MA tool that was introduced previously, the speed of executing the PDCA cycle in a marketing measure has increased dramatically. In addition to being able to seamlessly approach prospects and customers, you can also create content for use in measures with a sense of speed, so that you can efficiently implement high-quality marketing measures. --- ### Marketo Looks Simple but Isn't - Overall rating: 2/5 - Reviewer: kathryn C. - Verified reviewer: Yes - Industry: Computer Software - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We leverage Marketo mostly for marketing operations. From an email deployment standpoint or form conversion standpoint it's been sub par. It's hard to work with and has a lot of bells and whistles that I'm not truly convinced are worth while. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros I like how the folder system keeps all elements of a campaign together and allows you to easily replicate similar types of campaigns. I also like how easy it is to see the success indicators all rolled up into one space. The ability to A/B test and the like is simple to set up. #### Cons Every feature has a quirk that you might only find out after the fact and becoming a power-user is nearly impossible without hiring a consultant to help you. The trainings on Marketo are superficial and LONG and really don't help much from an onboarding prospective. --- ### The best marketing automation system but becoming dated - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros Marketo is a robust platform built to scale. It is highly flexible and packed with integrations and features to helps you orchestrate your marketing strategy and automate the execution and tracking of many campaigns. #### Cons Other competitors are fast becoming more innovative solutions, with Marketo every new feature is an add-on that costs yet more money. --- ### The most complete and powerful marketing automation software! - Overall rating: 5/5 - Reviewer: Vincent M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered I use marketo as a consultant and I help and train my clients to get the best out of it. The tool is hard to use as the user interface is difficult to comprehend and take on on your own, but once you've got the proper training, the possibilities that the tool offer are endless! The greatest perk is probably the ability to integrate marketo with almost any other software, which really opens the possibilities and the variety of campaigns we can do as marketers, as well as tracking all our marketing performances. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros What I like most is the ability to create any marketing scenario with the freedom that marketo gives us in terms of automation. Also the ability to connect and integrate almost any tool with marketo, as well as the native Marketo-Salesforce CRM synchronisation. #### Cons The user interface is quite difficult to take on on our own, and professional training is needed/recommended. --- ### Great tool! - Overall rating: 4/5 - Reviewer: Maddison L. - Verified reviewer: Yes - Industry: Real Estate - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2020 - Review source details: This review was submitted organically. No incentive was offered Marketo is an astonishing apparatus that boosts the speed of your advanced showcasing work. You'll be able to assist the level of your endeavors by utilizing such curious vice. The instrument has numerous applications that give awesome offer assistance in making your promoting procedure more viable. You'll be able to increment the number of leads and it'll offer assistance in upgrading the volume of your deals. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Marketo is a successful and solid apparatus for computerized showcasing with simple methods and applications. Marketo makes a difference in showcasing methodologies of the trade with different apparatuses and it moreover grows the exercises over numerous channels. This makes a difference in making more leads. You'll be able moreover join yourself with different apparatuses that can provide you best results. #### Cons You would like to have training from any experienced identity sometime recently utilizing Marketo since it isn't a straightforward way of doing showcasing. It incorporates numerous basic apparatuses and applications that ought to be caught on to begin with and after that, you'll apply. --- ### Easy and effective saas marketing - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: E-Learning - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Honestly, it’s great. Most of my colleagues agree it’s very streamlined and intuitive! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I love how it’s all of the necessary tools for data collection and customer engagement in one place. The workflow is extremely easy to follow as well. Also, the setup was quick; so we were off and running quicker than I expected. #### Cons I would say that the reporting would be the biggest drawback. Honestly, it meets our needs. However if we needed more detailed analytics, we might hit a few snags. --- ### Impressive and efficient - Overall rating: 5/5 - Reviewer: Jasmine K. - Industry: Computer Software - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2017 - Review source details: This review was submitted organically. No incentive was offered Marketo gives me the opportunity to seamlessly deliver information to the sales users in my organization through the Marketo Sales Insights tool in Salesforce as well as triggered alerts/emails. I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Marketo is consistently ranked by analysts as a top automation solution, and I can finally see why! As a marketer, it’s simple to use but also robust for program management from creation to reporting. On a day-to-day basis, I use Marketo within a B2B environment and we wouldn’t be able to function without it. It’s a key tool for my marketing strategy, one of our most used functionalities is cloning programs, tactics, and campaigns. This allows us to make fewer mistakes and maintain continuity from user-to-user, an efficiency for my nimble, growing team. What I’d like to see is continued product improvement driven by customer voices. I’m excited for the new Mercury UI to debut in 2018! #### Cons As an admin within a small team, the uptime to full functionality can be like climbing a steep hill on a cold day. Simply put, learning this tool can feel cumbersome if it’s not your only responsibility. Luckily, the Marketing Nation Community combined with the product docs and Marketo University prove to be helpful resources for growing your knowledge. Within a year I was able to confidently learn the tool, contribute new ideas, and become a Marketo Certified Expert (MCE). Service/support - Compared to other automation platforms, there seems to be limited support and desire for accounts to have a 1:1 communication on a regular basis with an account rep. We’ve recently been assigned a new rep and we're making progress. --- ### Effective and centralized email marketing and engagement tracking solution - Overall rating: 5/5 - Reviewer: Mumbo O. - Verified reviewer: Yes - Industry: Research - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2024 - Review source details: This review was submitted organically. No incentive was offered The experience has been superb and we have been able to reach a wide audience in email marketing and tracking our engagements. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like that Marketo Engage is easy to use and effective in reaching a wide audience in email marketing and tracking engagements. #### Cons The only downside is that customizing templates might require some level of expertise and experience. --- ### Great email marketing tool with best in class functionalities and analytics - Overall rating: 5/5 - Reviewer: Smita J. - Verified reviewer: Yes - Industry: Computer Software - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: April 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall its a great tool with powerful AI and analytics features. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI. It has a variety of analytics tools available to generate meaningful reports and dashboards. #### Cons Non technical people will find it difficult to setup and manage the system as it's a little complex for people with no IT background. The cost is a little bit on the higher side as well. --- ### Marketo Engage Is a Reliable Marketing Solution - Overall rating: 5/5 - Reviewer: Jackson V. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Marketo Engage has effective capabilities. I like the friendliness of Marketo Engage. #### Cons I do not dislike Marketo Engage at all. Marketo Engage is super amazing. ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/marketo-profile/reviews/?page=2) --- Marketo Engage Reviews, Pros and Cons - 2026 Software Advice