--- title: "Marketo Engage Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Marketo Engage. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Marketo Engage is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/marketo-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / [Marketo Engage](https://www.softwareadvice.com/marketing/marketo-profile/) / Marketo Engage Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/marketo-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/marketo-profile/alternatives/) # Marketo Engage User Reviews ## Reviews summary - Overall rating: 4.3/5 - Total reviews: 721 ### Secondary ratings - Ease of use: 3.8/5 - Customer support: 3.9/5 - Value for money: 3.9/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 329 reviews (46%) - 4 stars: 300 reviews (42%) - 3 stars: 77 reviews (11%) - 2 stars: 10 reviews (1%) - 1 star: 5 reviews (1%) ### Most mentioned pros - I also like that it can help connect marketing activity to customer behavior, which supports better decisions around positioning, lifecycle communication, and product-led growth. - The templates are flexible, mobile friendly and easily customizable, enabling us to create the right message for every target group. - Email builder allows for duplicate templates in workspaces, saving hours. ### Most mentioned cons - Again, the segmentation and workflow actioning that it provides are very powerful. But you're cowed in by a labyrinth of folders and redundant workflow rules that make it very hard to remain nimble once you've built the whole system out. - Quite expensive especially as you scale for the price of similar software. - Its interface can also be difficult to navigate, especially for those unfamiliar with its marketing-centric tools. ## Marketo Engage customer reviews Showing reviews 1-25 of 721 (page 1). ### Powerful Enterprise Automation with a Steep Learning Curve - Overall rating: 4/5 - Reviewer: Lukas A. - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: 1-3 years · weekly - Reviewed: November 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Marketo Engage was positive, particularly for managing sophisticated B2B initiatives. Its automation framework, lead qualification rules, and CRM connectivity created a reliable bridge between paid media activity and sales outcomes. However, the often complex interface and its equally complex setup process made our routine executions slower than they needed to be. Overall, Marketo Engage was a solid enterprise platform that required and rewarded technical expertise, but, admittedly, demanded considerably more time and specialized knowledge than modern alternatives. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros What I liked most about Marketo Engage was the sophistication of its automation and lead generation capabilities. "Smart Campaigns" made it possible to capture leads, apply our scoring criteria, sent qualified prospects to our clients' sales staff, and trigger unique nurture sequences with minimal intervention. Its CRM synchronization also helped connect advertising programs with down-funnel milestones such as MQLs and SQLs, pipeline, and revenue. Although the platform required a rather considerable expertise to manage, it became a powerful backbone for our agency's complex B2B initiatives where scale and precise lifecycle management were essential. #### Cons What I liked least about the platform was the amount of effort involved in routine campaign work. The interface felt dated and overly complex, often requiring several navigation steps to update forms or automation logic. Its landing page and email builders were also rigid, thus making responsive design changes rather difficult at times. Moreover, Marketo Engage's native reporting lacked the depth needed for cross-channel paid media analysis, while the attribution we needed depended on Marketo Measure and additional investment. Marketo Engage was powerful behind the scenes, but the steep learning curve has been reducing the platform's actual ROI for our business. --- ### Secure and Smart lead generation with Marketo Engage - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Financial Services - Company size: 1001-5000 employees - Product usage: 1-3 years · daily - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I like its strong security,powerful automation and effective lead generation.I like how it keeps data protected while automating complex marketing tasks which helps in nurturing leads and converting them more efficiently. #### Cons Sometimes it can be complex to learn,a bit expensive and sometimes slow with reporting everything else is amazing. --- ### Marketo Express - Pricey but woth it - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 1-3 years · weekly - Reviewed: September 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Our team uses marketo express to help our clients marketing campaigns and deliver helpful analytics that are easy to understand. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Marketo Engage is a powerful AI powered marketing and business tool with limitless features designed to help your marketing team stay in sync and optimise campaign effectiveness. Worth the price. #### Cons Quite expensive especially as you scale for the price of similar software. It is fairly complex to navigate. --- ### The tool enables professional and targeted communication throughout the entire purchasing process. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Financial Services - Company size: 501-1000 employees - Product usage: 3-5 years · daily - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We analyze user behavior on our clients' websites. This includes understanding how users navigate the pages, which content they prefer, and at which points they abandon the site. By continuously monitoring website performance and user behavior, we constantly adapt our strategies. This ensures that our clients' marketing efforts are always up-to-date and highly effective. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros For me personally, Marketo Engage is a true powerhouse among analytics software tools! Its wide range of features is impressive and extremely practical. Customizing reports and exporting them to PDF is incredibly easy. This tool offers a comprehensive and powerful solution for collecting and analyzing data to gain crucial insights into user behavior and website performance. #### Cons I am completely satisfied with Marketo Engage. The user interface is intuitive and user friendly, making navigation and adjusting settings a breeze. The results speak for themselves; our sales have increased significantly since we started using the tool. I have absolutely no complaints and highly recommend it. --- ### For us and our customers, Marketo Engage offers an unbeatable overall package! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Aviation & Aerospace - Company size: 10000+ employees - Product usage: 3-5 years · daily - Reviewed: August 2026 - Review source details: This review was submitted organically. No incentive was offered Helps us turn emails into revenue effortlessly. Analyzing performance with custom reports, funnel visualizations and industry benchmarking. It is my biggest motivator to keeping our emails relevant and our brand growing. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros With Marketo Engage, we can efficiently collect, evaluate and enrich leads. The tool allows us to develop a scoring system perfectly tailored to our client's needs. Whether complex newsletter campaigns or simple transactional emails, Marketo Engage makes it all possible. The templates are flexible, mobile friendly and easily customizable, enabling us to create the right message for every target group. #### Cons Effortless though it took me a while to customize it. I'm also required to update the parameters whenever we change our services. --- ### Powerful Marketing Automation Platform for Complex Customer Journeys - Overall rating: 4/5 - Reviewer: Jerrid C. - Industry: Computer Software - Company size: Self-Employed - Product usage: less than 1 year · weekly - Reviewed: August 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, my experience with Adobe Marketo Engage has been positive. As a solo Product Management consultant, I see it as a strong platform for organizations that need advanced marketing automation and better visibility into customer engagement. It is especially useful when marketing and sales teams are managing complex customer journeys at scale. The platform is mature, flexible, and well-suited for companies with clear processes and the resources to manage it properly. That said, it can feel heavier than necessary for smaller teams or those looking for something simple and quick to adopt. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros What I liked most about Marketo Engage was the depth of its automation capabilities. It gives teams a lot of control over lead nurturing, segmentation, campaign logic, scoring, and engagement tracking. For organizations with longer sales cycles or multiple customer segments, that flexibility is very valuable. I also like that it can help connect marketing activity to customer behavior, which supports better decisions around positioning, lifecycle communication, and product-led growth. #### Cons What I liked least was the learning curve. Marketo is powerful, but it is not always intuitive, especially for smaller teams or consultants who are not using it every day. Setting up campaigns, managing lists, and troubleshooting workflows can take time. It also tends to make more sense for mid-sized to larger organizations, so the cost and complexity may be harder to justify for smaller teams. --- ### Marketo does work, just get your wallet ready. - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered For most small agencies, it was more than what they needed but we wanted something that wouldn't break down if our clients need enterprise-level reporting. Perfect if you're willing to put up with the price and the setup process. I did look at alternatives, but we're holding onto it. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The lead scoring makes sense, after the learning curve. Have been using multi-touch campaigns for three clients, and no such data bleeding between accounts. Email builder allows for duplicate templates in workspaces, saving hours. They have a good API documentation, my developer got our CRM talking to them in 2 days. #### Cons It took three weeks to set up with their ‘implementation specialist' who obviously had no experience of agencies. Support tickets require 48+ hours, unless you're on the enterprise level. The remarkable increase in premium compared with the standard is madness on the part of a little shop like ours. --- ### Marketo Magic! - Overall rating: 5/5 - Reviewer: Mai M. - Industry: Hospitality - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We onboarded with Marketo recently and have been incredibly pleased with the seamless integration! Our sales and marketing team are using it with ease! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Integrating Marketo to our team was a breeze and the customer support helped make the implementation seamless for everyone! #### Cons Thus far, NO cons! The team has adapted quickly and we're already incorporating the platform into our daily routines. --- ### Long winded email distribution - Overall rating: 2/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: 3-5 years · monthly - Reviewed: February 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 1/5 - Functionality: 1/5 #### Pros Keeps records and distribution lists up to date as you can easily make updates. Allows for easy approvals by other team members #### Cons Hard to navigate, feels repetitive. convoluted ways of filtering distribution lists which leaves open to error. --- ### A Marketing Automation Platform that can do anything, any way. - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Facilities Services - Company size: Self-Employed - Product usage: 3-5 years · daily - Reviewed: January 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, Marketo was hands down my FAVORITE Marketing Automation Platform. the versatility and ability to do the same thing 100 ways is both a blessing and a curse; blessing if you create playbooks, curse if everyone does it their own way. Sit down with admins and users and determine major processes, workflows, and master lists together to save a headache later #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 2/5 - Functionality: 5/5 #### Pros I love the way Marketo Engage's file structuring allows for really detailed nomenclature. in addition, the full customizability of leads and their data, fields, and querying off those fields is really great. #### Cons I pretty strongly dislike the "Marketo Logic," where at times logic filters in Marketo do not make sense. It is important to take time to understand how Marketo handles IS, IS NOT, CONTAINS, and NOT CONTAINS to avoid sending mistakes. --- ### Verified reviewer - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Telecommunications - Company size: 201-500 employees Adobe Marketo Engage allows for efficient management of business journeys in one location, providing a clearer overview of B2B processes. Users may find the initial learning curve challenging, and its popularity is not on par with other software in the market. Full review available after login on Software Advice --- ### Marketing Operations Automation Manager - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Information Technology and Services - Company size: 10000+ employees The reviewer appreciates the support from the Champions community, which has provided valuable solutions for optimizing the software's use. Despite its strengths, the reviewer finds the lack of a true sandbox for testing changes to be a concerning limitation. Full review available after login on Software Advice --- ### A top-tier marketing automation service. - Overall rating: 5/5 - Reviewer: Jana F. - Industry: Computer Software - Company size: 10000+ employees - Product usage: 1-3 years · weekly - Reviewed: August 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. With Adobe Marketo Engage, we can now automate our lead marketing cycle and zero in on the most likely customers. As a result, we were able to do more and see better outcomes. The quality of reports must increase. Email layout and scripting are two areas that might use a lot more work. Even though solutions like Integration LaunchPoint are great for processing campaigns and automating other tasks, they may benefit from being more easily integrated with other apps. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future. #### Cons Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly. --- ### Helps us track the marketing email opening status - Overall rating: 4/5 - Reviewer: Daniel C. - Industry: Computer Software - Company size: 1001-5000 employees - Product usage: less than 1 year · weekly - Reviewed: November 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The ability to know when the client has received our marketing email and when it has been reviewed is a very critical feature of our team. The ease of campaign creation and overall simplicity of the tool makes the team love the product. The bulk email-sending option really saves a lot of time and effort for the team. Gmail and Outlook integration works like a charm #### Cons Email template management can be improvised, to help us efficiently edit and customize --- ### Marketo Sales Connect is perfectly unique. - Overall rating: 5/5 - Reviewer: Thea S. - Industry: Non-Profit Organization Management - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: January 2024 - Review source details: This review was submitted organically. No incentive was offered Perfect software for me. It is secure and fast. Try Marketo Sales Connect. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Marketo Sales Connect is a user friendly software. The tool is fully customizable making it quite easy to use. Two years ago, I appreciate the customer support we received on the initial set-up stages. The tool is fast and accurate. #### Cons The hardship we experienced during setup stage was successfully resolved. I would recommend anyone to contact them whenever they are stuck. --- ### Definitely one of the top Marketing automation tools out there. - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Hospital & Health Care - Company size: 10000+ employees - Product usage: 1-3 years · weekly - Reviewed: August 2023 - Review source details: This review was submitted organically. No incentive was offered Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars. #### Cons Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program. --- ### Marketo: the gold standard in Marketing Automation - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: 3-5 years · weekly - Reviewed: October 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Awesome. Great for lead nurture, lead scoring, email, forms, and landing pages. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros It's very powerful. They've thought through so many use cases and because of the way it's built to sky really is the limit. If you can think of a campaign you can likely build it in Marketo. #### Cons The UI is a bit clunky and dated. The new Sky interface looks nice, but the tree structure can still make ti feel a bit messy. --- ### Automate your sales campaigns with Marketo Sales Connect - Overall rating: 4/5 - Reviewer: Daryl Edwine M. - Industry: Oil & Energy - Company size: 10000+ employees - Product usage: 3-5 years · monthly - Reviewed: March 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Overall, I was impressed with the ease of use of Marketo Sales Connect. The user interface is simple and intuitive, making it easy to set up targeted sales campaigns. I also liked the sales message customisation feature, which allows you to create personalised messages for each prospect.One of the main features of Marketo Sales Connect is its ability to automate follow-up and reminder tasks. This helps to maintain regular communication with prospects and ensure that sales opportunities are not lost due to lack of follow-up.In addition, I have found the performance tracking tool to be very useful in tracking the results of sales campaigns. It provides detailed analytics on open rates, clicks, responses and conversions, which helps to measure the effectiveness of sales campaigns and optimise strategies to improve results. #### Cons Complexity: Setting up personalised sales campaigns can be complex and requires some expertise. First-time users may need extensive training to fully master the functionality of the tool.Integration: Marketo Sales Connect requires integration with other marketing and sales tools, such as CRMs, to work effectively. Integration can be a complex and time-consuming process, requiring the assistance of a developer or integration specialist.Basic version limitations: The basic version of Marketo Sales Connect may be limited in terms of functionality and number of contacts, which may require an upgrade to a more advanced version to meet a company's specific needs. --- ### Easy & Intuitive for Sales Teams - Overall rating: 5/5 - Reviewer: Stephanie L. - Industry: Non-Profit Organization Management - Company size: 501-1000 employees - Product usage: less than 1 year · weekly - Reviewed: July 2023 - Review source details: This review was submitted organically. No incentive was offered Overall a positive experience and would recommend using this to create and monitor contracts. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Really easy to track when leads are viewing & opening emails. Also easy to create simple smart campaigns. #### Cons Tool is expensive and the interface is similar to other Adobe products which can be a bit dated. Took use longer than expected to implement into our tech stack. --- ### Very powerful, not the most user-friendly tool out there. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the business at the turn-around time on Marketing Ops requests, but that's more of a staffing issue and because of the fact that it's not very easy for an end user to just jump in and setup a campaign on their own. If you have good permissions management, use of templates, and at least some experienced admin support it can be an extremely powerful and effective tool. It's not for the faint of heart. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing. #### Cons Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team. --- ### OMG! Best Software for Email Automation - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Food & Beverages - Company size: 201-500 employees - Product usage: less than 1 year · daily - Reviewed: September 2022 - Review source details: This review was submitted organically. No incentive was offered My overall experience on Adobe Marketo was wonderful. I'm still using this software for email automation and social media marketing. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros One of my company employee suggest me this Adobe Marketo software for email automation and social media marketing. After using it, i found that this software is very helpful for email automation, email marketing, social media marketing, B2B marketing etc. It creates very engaging and responsive emails. Overall, i personally suggest that it's a brilliant software for email automation and social media marketing emails. #### Cons Adobe Marketo is not available for desktop Mac, desktop linex, and desktop chrome book. It has no free trail and free version before purchasing it. I personally felt that, there should be a atleast three days free trail for beginners. --- ### Indeed a Best-in-Class Marketing Automation Software - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Information Technology and Services - Company size: 501-1000 employees - Product usage: 3-5 years · daily - Reviewed: July 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics. #### Cons I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it. --- ### Can't go wrong with the best MAP - but you need to spend time getting it how you like it - Overall rating: 5/5 - Reviewer: Cameron E. - Verified reviewer: Yes - Industry: Internet - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: July 2020 - Review source details: This review was submitted organically. No incentive was offered I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality. #### Cons If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL." What it trades for looks, it makes up for in functionality and customizations. --- ### Lead Management and Email Marketing Program for Sales Professionals - Overall rating: 4/5 - Reviewer: Martha B. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: September 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. With Marketo Engage, I am able to send targeted content to audiences through lead nurturing tools which help boost sales leading to high ROI. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Personalizing buyer journey, streamlining marketing strategies and sending outbound targeted marketing emails have been automated by Marketo Engage through workflow automation. #### Cons Even though the user interface for Marketo Engage is dated back and less intuitive and never disappoints since it meets my sales and marketing needs. --- ### Powerful but Complex for Pharma Marketing - Overall rating: 5/5 - Reviewer: Yuta Y. - Industry: Pharmaceuticals - Company size: 1001-5000 employees - Product usage: 3-5 years · daily - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 2/5 - Value for money: 2/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I use Marketo Engage in the pharmaceutical industry, and I appreciate how it streamlines compliance-heavy marketing. The lead scoring and segmentation help us engage HCPs effectively, while CRM integration improves sales follow-ups. Plus, the analytics tools are essential for measuring success in a regulated environment. #### Cons One challenge with Marketo Engage in the pharmaceutical industry is that compliance-driven customization can be complex. Setting up workflows for regulatory approval takes time, and the learning curve is steep. Also, reporting could be more intuitive, especially when tracking multi-channel engagement. ---