Marketo is a system that has evolved and solves most problems marketers come across.

I couldn’t be more happy with this software. My sales have increased dramatically and the quality has improved as well.

I uses this platform very often to run my different marketing automation campaigns. Their multiple automation features like sequencing the campaign is amazing.

It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything.

I occasionally have issues with email formatting and these problems are very hard to fix.

UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose.

Marketo is good for setting up marketing campaigns and tracking revenue generated through campaigns.

The product has its name imprinted loud and clear and hence the pricing is a thing to worry about.

Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

I like the web based access and it is intuitive and easy to customize depending on your report needs or just preference.

It is also a most useful tool for lead nurturing and has all the features required for email marketing. My favorite feature is that you can easily create dynamic campaigns and pre-schedule the run.

This is the second thing that I like about it. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it.

Terrible customer support -- I couldn't reach anyone until I told them that I was canceling my account.

We loved the Marketo's  ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side.

It's allowed us to develop best practice templates that we use and clone for all of the Marketo programs and campaigns that we build.

The integration with Netsuite is very helpful and works really well. Easy cloning of programs and assets is a life saviour.

The integration with other platforms such as Salesforce and SDL Tridion is  out-of-box and very helpful for us. It has a slight learning curve, but the training is pretty decent.

I love this tool, we use it day to day and I would highly recommend it over any other Marketing Automation Platform.

It was difficult to make highly stylized emails and the in-browser only interface was cumbersome, fidgety, and difficult.

The email builder is weak and it takes some time to figure out how to use.

I like that it is extremely intuitive (once you figure it out).

Their API is very weak and limited. Lack of integration options and lack of support.

The community is very useful and the user groups have been very welcoming.

New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example.

Also, they have pretty good ways to teach you about the fundamentals of the product. I've been using it for only a couple of weeks, but it seems well worth ​the money and useful.

I liked that the marketing platform has the capability to automate complex workflows.

The most difficult part of marketo is setting it up and understanding how to use it.

I love the ease of use and the organization Marketo uses, I also love how it is now integrated with so many Adobe services.

I also like how easy it is to see the success indicators all rolled up into one space. The ability to A/B test and the like is simple to set up.

I can usually figure out the problem while they are telling me it's not possible. This has happened multiple times.

There is a lot of amazing things that you can do with this tool and the scoring that is associated with leads is immense.

Marketo has been frustrating to use after using other marketing automation tools on the market.

A lot of possibilities that can get a bit overwhelming. Reports can be hard to understand.

We realized that a lot of reasons we had purchased the old solution, in the end didn't matter and we didn't use them the way we thought we would.

Great for email marketing  and has great tools for targeted campaigns. Post campaigns outcomes data has been a great tool in helping us with strategic planning for future campaigns.

In short, Net-Results is a simple intuitive system, is extremely cost effective and offers responsive support and constant improvement of the system for optimal results.

The Lead Scoring module has been very effective in allowing us the ability to assign 'interests' to our visitors based on web page activity.

Our web marketing model is lower volume, B2B sales. With Net-Reslts we get everything we need without having to pay for the things we don't.

We've been on the hunt for a while for a powerful MA solution, that was easy to use, and priced for a small marketing team.

This is very powerful software, with great support, and it's easy to use. Plus, they were priced competitively versus similar companies, so it was a no-brainer.

Using custom APIs, Net-Results built a solution for us that works seamlessly with our website and our product database.

Their customer service is excellent - delivered by real people who really care about making sure you have a good experience.

The small team is really easy to get in touch with, and they have a desire to learn about your business to help us succeed.

Finding a solution that was easier to use made work much more enjoyable.

The quality of service from Support has been fantastic. They have always been very quick to get back to me and have provided solutions to any issues I have encountered.

Net Results is a great automation platform that is easy to use. They have a great support team, and are always updating features.

Everything is self-explanatory, the process, the reporting, but  extremely helpful support staff is available to help you should ever need it. I love the email notifications and reports.

Great support, included in price and functionality. Much better than - Marketo, Pardot, HubSpot.

Net-Results is a must have marketing automation tool with robust features, great support and it is easy to use.

Designing an email campaign is a time consuming task, but the drag and drop builder speeds things up.

You get what you put into Net-Results, if you don't want to spend a whole lot of time you don't have to and still have a very helpful software.

Our marketing organization would be dead in the water without Net-results.

We've been working with Net-Results for a year and half now. Their product is terrific and an excellent value for smaller companies like ours.

Execute simple and complex drip and nurturing campaigns. Excellent 3rd party CRM integration.

Amazing automation suite that compete's directly with the top-5 companies.

The support staff is super awesome when I bug them all the time trying to learn something new either over email or on a call.

Having had little past experience of using such a solution we found it pretty easy to set up and customise, and when we have had any questions we found the support to be very responsive and helpful.

I no longer have to code and test custom HTML.

US Dollar

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization with efficiency at scale.

Marketo Engage has native integrations with Salesforce.com, Microsoft Dynamics CRM, and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement. Marketo Engage offers an online community of marketers who share ideas, collaborate, and influence product developments.

This solution is suitable for businesses with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. Support is offered via phone, and email, and an online FAQ page. 

LongDescription

Engagement Tracking

A/B Testing

Content Delivery

Website Analytics

Multi-Channel Marketing

Personalization

Social Marketing

Multi-Channel Management

Mobile Alerts

Lead Engagement

Lead Capture

Customizable Reports

Mass Texting

SEO Management

Customer Segmentation

Drip Campaigns

Referral Tracking

Campaign Tracking

Multi-Campaign

Pipeline Management

Communication Management

Customer Database

Recommendations

Calendar Management

Collaboration Tools

Campaign Scheduling

ROI Tracking

Data Import/Export

Campaign Segmentation

Email Tracking

Email Campaign Management

Campaign Planning

Email Templates

Subscriber Management

Contact Management

Customer Experience Management

Opportunity Management

Content Management

Lead Management

Conversion Rate Optimization

Email Marketing

Mobile Access

List Management

Dashboard Creation

Sales Activity Management

Multi-Channel Data Collection

Real Time Data

Performance Metrics

Channel Management

Click Tracking

Behavioral Targeting

Marketing Automation

Landing Pages/Web Forms

Social Media Integration

Lead Segmentation

Real-Time Notifications

Behavior Analytics

Workflow Management

Source Tracking

Dynamic Content

Event Triggered Actions

Visual Analytics

Customization

Activity Dashboard

SMS Marketing

Reporting & Statistics

Predictive Analytics

Segmentation

Data Visualization

Visitor Tracking

Website Visitor Tracking

Customizable Templates

Advertising Management

Conversion Tracking

Multi-Channel Attribution

For Sales Teams/Organizations

Lead Nurturing

Social Advertising

Interaction Tracking

Dashboard

Web Forms

Customer Journey Mapping

Behavior Tracking

Reporting/Analytics

Contact Database

Customer Profiles

Prioritization

Campaign Analytics

Lead Qualification

Post Scheduling

Customizable Forms

Target Account Identification

Drag & Drop

Social Promotion

Customer History

Third-Party Integrations

Campaign Management

Prospecting Tools

Multivariate Testing

Mac OS

Web browser (OS agnostic)

Windows 8

Windows 10

Pricing depends on tools and features needed, as well as database size. 

For more information, please visit: https://www.marketo.com/solutions/pricing/

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live Rep)

Chat

51-200

201-500

501-1000

1000+

Marketo Engage

In Person

Live Online

Webinars

Documentation

Videos

Net-Results is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include lead management, lead scoring, marketing list management, email builder, social media management, insights and analytics.


Other features include sales alerts, sales workflow automation, web form builder, landing page builder and dashboards. The lead management module allows users to automate marketing workflow and tasks. Big data segmentation backs up automated list management, sales alerts, lead scoring, simple drip campaigns and lead nurturing workflows.


It allows users to schedule social media posts, track and score prospective leads based on their social media activities. It provides integration with Salesforce, SugarCRM, Zapier, Microsoft Dynamics, WordPress, Magento, Google Adwords, Google Analytics, ConnectWise and others.


Net-Results is offered in a subscription pricing option. It is compatible with Windows, Mac and Linux operating systems. Mobile apps for iOS is also offered. Support is provided via email and over the phone.



Real Time Analytics

AB Testing

Document Storage

Activity Tracking

Real Time Monitoring

Task Scheduling

Marketing Calendar

Lead Distribution

Customizable Fields

Template Management

Lead Generation

Sales Reports

Real Time Notifications

Customizable CTAs

Real Time Updates

Alerts/Notifications

CAN SPAM Compliance

Reminders

WYSIWYG Editor

Pricing starts at $960 per month billed monthly, or $800 per month billed annually.

Marketo Engage vs Net-Results

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Product Demo & Screenshots

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